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Mobility - a major trend changing our industryCatherine MayerSITA

Approximately 61% of the world population uses a

mobile device Source ITU World Telecommunications

India has over 315 million mobile users

(outnumbering broadband subscribers)

source PhoCusWright

Smartphones are becoming more popular thanks to the

“iPhone effect”

Approximately 90% of business passengers carry a mobile device

and 26% carry smart phones source ATW/SITA survey

Revenue from wireless data services (excluding SMS) will

increase from $87.7 billion in 2009 to $188 billion by end of 2012

source Fierce Mobile Content

More than 2 billion iPhone/iTouchapplications downloaded in the past 12

months

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Survey responses regarding mobility

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Mobile devices are set to become the channel of choice for passengersPassenger Self Service Survey

51%happy to replace

paper with electronic folders (another 19%

willing to try)

79%are positive about

using SMS notifications

45%interested in future

use of mobile phone check-in

57%interested in future

use of mobile boarding

The Passenger View

The Passenger View at the Airport

46%want improved wifi access in

departure areas

16%would like access to entertainment on-demand from mobile devices

35%would welcome a digital assistant, digital information and best deal flashes to their mobile phones

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Airports and Airlines mobile based services to passengers by 2012

32%Notifications about

flight status & delays

34%Optimised website for mobile phones

24%Track / direct passengers

The Airport View

The Airline View

62%Optimised website for mobile phones

88%Notifications about

flight status & delays

50%Track / direct passengers

23%Automated access control leveraging

2DBC, e.g. security check points

22%Payments via

mobile phones, e.g. parking, retail

58%Automated access control leveraging

2DBC, e.g. security check points

35%Payments via

mobile phones, e.g. parking, retail

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Airport and Airlines work force mobility: wireless handheld devices with data communicationcapabilities

30%Want to expand mobile

applications to ramp and apron operations

40%Want to mobilize their resource

management applications

28%Looking to update gate

information

The Airport View

The Airline View

79%of airlines rated improving

workforce productivity as a high or very high priority

61%are already building a strategy for

workforce mobility

XX%Looking at ramp operations:

baggage, aircraft maintenanceAnd XX% for terminal

Assisted boarding and check-in procedures

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“Mobility is increasingly important since it has the inherent ability to drive new levels of efficiency…in three years’ time usage at the airport will be as commonplace as email is today.”

Samuel IngallsAssistant Director of Aviation Information ServicesLas Vegas McCarran International Airport

Passenger mobile applications

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Passenger processing mobile applications

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Context aware and proximity marketing

G-Park

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ACCEPT DECLINE

Context aware and proximity marketing

Manchester Airport:CoolBlue Flight Information Screen

Concession advertisements sent to bluetooth enabled phones near store

ACCEPT DECLINE

Flight Information

Select                                    Back

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Airport Workforce Mobile Applications“By 2012, we anticipate that airports will be operating in real-time, with a truly bi-directional flow of information between all operational stakeholders. Mobile technology most definitely plays a role here.”

Martin SmithDirector of Group technology and InnovationManchester Airports Group

“…by 2012 we anticipate widespread usage of tablet PCs or in-the-palm

devices across the airport.”

Philip DewhurstIT Manager

Adelaide Airport

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6 7 8 9 10

Airport Operations manage resources

AirportHandling Manager is used to dispatch a task to the Bus Driver’s PDA

The Bus Driver accepts the task on his PDA, automatically updating AirportHandling Manager

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Mobility a Major IT Trend

Challenges– Choice of wireless technology– Standards, bandwidth and security – Leveraging one device for multiple uses

Benefits– Data in the palm – Reduce costs– New revenue source

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Summary

Mobile devices are incorporated into all aspects of everyday life and will become the tool of choice for activities (work and pleasure)

Mobile applications are changing the way we perform our day to day activities at the airport

Stake holder collaboration is key to maximising the benefits of passenger and workforce mobility

Mobility is a major trend changing the air transport industry

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And if you still don’t believe in mobile applications….

Insert airport manager app