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Mobility - a major trend changing our industryCatherine MayerSITA
Approximately 61% of the world population uses a
mobile device Source ITU World Telecommunications
India has over 315 million mobile users
(outnumbering broadband subscribers)
source PhoCusWright
Smartphones are becoming more popular thanks to the
“iPhone effect”
Approximately 90% of business passengers carry a mobile device
and 26% carry smart phones source ATW/SITA survey
Revenue from wireless data services (excluding SMS) will
increase from $87.7 billion in 2009 to $188 billion by end of 2012
source Fierce Mobile Content
More than 2 billion iPhone/iTouchapplications downloaded in the past 12
months
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Survey responses regarding mobility
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Mobile devices are set to become the channel of choice for passengersPassenger Self Service Survey
51%happy to replace
paper with electronic folders (another 19%
willing to try)
79%are positive about
using SMS notifications
45%interested in future
use of mobile phone check-in
57%interested in future
use of mobile boarding
The Passenger View
The Passenger View at the Airport
46%want improved wifi access in
departure areas
16%would like access to entertainment on-demand from mobile devices
35%would welcome a digital assistant, digital information and best deal flashes to their mobile phones
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Airports and Airlines mobile based services to passengers by 2012
32%Notifications about
flight status & delays
34%Optimised website for mobile phones
24%Track / direct passengers
The Airport View
The Airline View
62%Optimised website for mobile phones
88%Notifications about
flight status & delays
50%Track / direct passengers
23%Automated access control leveraging
2DBC, e.g. security check points
22%Payments via
mobile phones, e.g. parking, retail
58%Automated access control leveraging
2DBC, e.g. security check points
35%Payments via
mobile phones, e.g. parking, retail
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Airport and Airlines work force mobility: wireless handheld devices with data communicationcapabilities
30%Want to expand mobile
applications to ramp and apron operations
40%Want to mobilize their resource
management applications
28%Looking to update gate
information
The Airport View
The Airline View
79%of airlines rated improving
workforce productivity as a high or very high priority
61%are already building a strategy for
workforce mobility
XX%Looking at ramp operations:
baggage, aircraft maintenanceAnd XX% for terminal
Assisted boarding and check-in procedures
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“Mobility is increasingly important since it has the inherent ability to drive new levels of efficiency…in three years’ time usage at the airport will be as commonplace as email is today.”
Samuel IngallsAssistant Director of Aviation Information ServicesLas Vegas McCarran International Airport
Passenger mobile applications
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Passenger processing mobile applications
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Context aware and proximity marketing
G-Park
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ACCEPT DECLINE
Context aware and proximity marketing
Manchester Airport:CoolBlue Flight Information Screen
Concession advertisements sent to bluetooth enabled phones near store
ACCEPT DECLINE
Flight Information
Select Back
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Airport Workforce Mobile Applications“By 2012, we anticipate that airports will be operating in real-time, with a truly bi-directional flow of information between all operational stakeholders. Mobile technology most definitely plays a role here.”
Martin SmithDirector of Group technology and InnovationManchester Airports Group
“…by 2012 we anticipate widespread usage of tablet PCs or in-the-palm
devices across the airport.”
Philip DewhurstIT Manager
Adelaide Airport
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6 7 8 9 10
Airport Operations manage resources
AirportHandling Manager is used to dispatch a task to the Bus Driver’s PDA
The Bus Driver accepts the task on his PDA, automatically updating AirportHandling Manager
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Mobility a Major IT Trend
Challenges– Choice of wireless technology– Standards, bandwidth and security – Leveraging one device for multiple uses
Benefits– Data in the palm – Reduce costs– New revenue source
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Summary
Mobile devices are incorporated into all aspects of everyday life and will become the tool of choice for activities (work and pleasure)
Mobile applications are changing the way we perform our day to day activities at the airport
Stake holder collaboration is key to maximising the benefits of passenger and workforce mobility
Mobility is a major trend changing the air transport industry
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And if you still don’t believe in mobile applications….
Insert airport manager app