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Mobility: Cutting Through the Hype and Executing a Strategy IDC CIO Summit - Perth May 2013
Dustin Kehoe
Assoc. Research Director
What Does Mobility Mean to You?
The IDC Mobile Value Chain
IDC Market Data
The Next Gen Workspace for Your Business
Summary and Recommendations
2
When was your first mobile device?
3
The Mobile Journey in Two Decades
2000-10
FMC - did we miss it?
TEM
International Roaming
Managed Mobility
Contracts
2010+
End user computing
Productivity
Multi-channel strategy
“Architectures”
Toward 50B Devices?
4
Leveraging Multiple Partners and Vendors
for Single Solution
5
Your Mobile Enterprise Spending in 2017?
6
5 year CAGR 2013-2017
% of Mobility
Spend
Market Indicators: End Users
7
838.7m The number of employees in Asia-Pacific (ex
Japan) that will be classed as MOBILE
WORKERS by 2015
This represents almost
38%of the Asia Pacific employee base
by 2015
Office based mobile 508.6m
Non-office mobile
317.8m
Home-based mobile
12.3m
Source: IDC’s Worldwide Mobile Worker Population Forecast 2011-2015
Market Indicators: Devices
8
Device Growth
2011/12
CAGR
2011/16
Smartphones 14% 13%
Tablets 97% 26%
PC‟s -18% -7%
• 2014: Tablets > PCs
• 2015: Employees use between 3-5 devices for
work
• 2016: Annual Device Shipments > Population
Source: IDC Smartphone, Media Tablet and PC Trackers
Market Indicators: Operating Systems
Multi-OS will be the norm
Source: IDC Smartphone, Media Tablet and PC Trackers
What Brands Do Employees Use?
10
Smartphone Tablet Laptop
N=176 N=57
N=136
Source: BYOD in Australia: Perceptions and Policies, February 2013
Given the following
options to choose
your personal device
for work, please rank
the following
devices in terms of
preference?
11
But What Do They Prefer
Blackberry???
N=253
Source: BYOD in Australia: Perceptions and Policies, February 2013
Doc # AU3054103V
Mobile App Development
12
7%22%
53%
17%
0%
10%
20%
30%
40%
50%
60%
none exploration acceleration innovation
2010 2011 2012
Most Enterprise are Developing Apps to Scale and/or Innovate
Mobile App Development
13
Top 3 Business Drivers
• Improve Customer Service – 31%
• Increase Revenue – 14%
• Increase Productivity – 14%
Most Deployed Mobile Apps
• BI/BA – 54%
• SFA / FFA – 51%
• Collaboration – 49%
Anticipated Business Outcomes
• Better Customer Management – 74%
• Improvements in Contact Centre – 65%
• Better Resource Planning – 57%
Source: IDC Annual UC&C Survey, February 2013
Mobile Apps – Planning Assessment
14
Applications
Internal
FFA/SFA
CRM
SCM
External
Contact Centre
Social Media
Sales
Internal Apps
• Drivers: Increase productivity, lower cost of operation
• Outcome: Better customer and supply chain management
External Apps
• Drivers: Improve contact centre, increase revenue
• Outcome: customer service, improvements to LOB
Source: IDC Annual UC&C Survey, February 2013
50:50
Mobile Apps – Planning Assessment
• BYOD
• Unified Comms
• Secure RAS
• BYOD
• Retail
• Banking
• Healthcare
• Government
• Campus WiFi
• Field Services
• Sales Force
• Business Intelligent
• CRM
• SCM
Mobilise the
Person
Mobilise the
Process
Mobilise the
Channel
Mobile Apps – Planning Assessment
IT
Suppliers
Distributors
Channel Participants
Platform Provider
Hosting Provider
End Users
Lines of Business
Strategy
Finance
Human Resources
Legal/Risk
CIO/CFO/CSO
Mobilize the
Person
Mobilize the
Process
Mobilize the
Channel
Value
Mobile Apps – Planning Assessment
17
Mobilize the Person
Mobilize the Process
Mobilize the Channel
Mobility become Core
to your business
Your Mobility Strategy
must support your IT
and Business Strategy
Cost &
Complexity
New Workforce Mobility Platform
18
Data Governance
Contextual Security
Application Delivery
User Experience
Actions / Recommendations
19
The Ecosystem is fragmented which has
slowed adoption
Seek partners that offer platforms for growth, not
point solutions
Don’t underestimate the systems integration
challenges
Anticipate significant growth in corporate-
issued Tablets
Actions / Recommendations
20
Be
Strategic
Be Selective
Be Secure
Be Prepared
Developing an M-SOP
LOW
MA
RK
ET
AC
TIV
ITY
E N T E R P R I S E I M PA C T L E V E L
HIGH
HIGH
WATCH EVOLVE
PLAN TRANSFORM
Augmented Reality
NFC
Security
HTML5
Channels
Location
UC&C
Mobile P2P
Gesture
Facial
Wearable Comms
Phone Personality
Digital Signage
CRM / ERP
Mobile Strategy Operations Plan 2013/14
Mobile Video
Activity-based working
M2M
SFA / FFA BI/BA
„‟Collaboration of
Things‟‟
Contact Centre
Thank You!
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 22
Dustin Kehoe
Associate Research Director,
Telecommunications
IDC Australia
Email: [email protected]
