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Presented by Michael Falato
Senior Vice President of Sales
512.522.4710
www.mobivity.com/se
“Formerly Txtstation”
Partial Client List
Power of SMS
• 91% of mobile phone users keep their device within 3 feet of
themselves day and night.
• We report a lost credit card the next day (26 hours) but a lost
mobile phone within 68 minutes.
• Twice as many people own a mobile phone versus a credit card.
• On average, we glance at our mobile phone every 11 minutes.
• 3 times as many people have mobile phones versus personal
computers.
• The economics of mobile produce enormous opportunities.
• Text usage now exceeds calling.
• Most popular form of communication today.
• More cost effective than email.
• High response rate and ROI.
• Cannot be ignored.
• Campaigns are on the cutting edge.
• Fast, easy and measurable.
Capabilities
Text to Win
• By increasing fans’ interactivity, you can create a dialogue
directly with fans and sponsors’ potential customers.
• Allow fans to compete with each other or against the clock.
• Promotions tied to prizes typically receive increased
participation rates.
Real Time Games/Contests/Voting/Polling
• Fans can compete against each other in passion-driven polls or
trivia.
• Competitions can be Men vs. Women, one area code vs. another,
upper deck vs. lower deck, or any other variety.
• Knowing the pulse of the event will help make it a more engaging
and fun experience for everyone involved.
• Text votes are displayed in real-time, instantly showing how people
are voting.
• Encourage fans to vote for their best guess or favorite song/player,
etc.
Fan Voting
We can build voting platfroms that tie in Facebook, Twitter, IVR, Online, and SMS.
Over 5 ways to engage consumers and collect data!
Social/Mobile/IVR Voting Platforms
RFID Socially Integrated Fan Platforms
• Custom Designed RFID/Social/Mobile platforms can be tailored and deployed
for one-off or multi-event seasons.
• Exponential Brand reach is achieved through seamless social integration
• Ability to drive on and off-site traffic to local/national retail locations
• Sticky and long-term brand impressions and fan relationships, both online and
in person
• Novel fan analytics dashboards for real-time activation social and behavioral
monitoring
• Identify your brand champion, and award them for being your ambassador
• Almost all phones sold today come with a camera and fans love to use them.
• Full integration with Facebook and Twitter feeds.
• Dramatically increase followers and social buzz by sending “Like” links and
Twitter tags through bounce-back messages.
• Campaigns and fan interaction can become viral when fans post votes directly
to their Facebook pages through instant links sent back to their mobile
phones.
• Encourage fans online and in emails to send text messages and pictures in
the weeks before the event and during the event.
• Have photographers in-venue send in pictures to add more robust content.
• Web-based platform to approve/deny messages before they are displayed.
Social/Mobile/Picture User-Generated Fan Vanity
• Sponsor products or identity becomes a true part of the real
time activity.
High Quality Customized Graphics Built In House
• Fan Assist is a web-based communications service that
enables one-to-one text messaging communications between
fans/guests and central stadium or facility operations.
• A stadium guest in need of assistance may use their mobile
phone to text a stadium- or event-specific keyword to a
designated 5 digit code.
• Stadium or event operations
personnel can monitor and
respond to guest inquiries
on a real-time basis and
dispatch support, security
or medical staff to the
guest's location as needed.
Fan Assist
• Encourage fans online to join text clubs, provide personal data
and interact with your team or brand.
Internet Data Capture
• Encourage fans to visit “mini” sites
that are special to the event, give
pictures and other free content away.
• Collect more data and engage
consumers after the event.
• Gather email address for direct
marketing campaigns useful at later
dates.
• A marketing avenue for the sale of
subscription services (eg: results,
latest news alerts, text clubs and
more).
• Fully customizable to tailor any
campaign.
Mobile Internet Sites
Campaign Details: Our software ran the live voting component of the Tengo Talento, Mucho Talento
competition for EstrellaTV. Tengo Talento, Mucho Talento is an American Idol type
program where viewers dial in to vote for his/her favorite performer. The program was
viewed in the US as well as Puerto Rico and C4 technology was able to handle a high
volume of concurrent calls. The sponsor was T-Mobile and AT&T
Results:
• Conversion rate of over 35% unique phone numbers to viewers
• Very high call volume sustained for 3 hrs on the night of the final vote
(down to 4 contestants from 16)
Integrated Voice Response Solution (IVR)
• Create Wake Up Calls - Robin Meade 404.418.8776
• Characters/Cast IVR– Carrie Movie 207.404.2604
• Disney Birthday Calls - http://disney.go.com/disneyjunior/itsyourbirthday
• Dial in Voting – Reality Shows, Local Contests, etc..
• Voice Reminders – Be at a event, training tips, etc..
• Audio Highlights - Text WVU to 772937. You get a West Virginia football alert with a phone
number to listen to the highlight. Notice there are 3 Toyota ads in this service, 1. in the text,
2. Pre-roll in IVR 3.
• IVR Donations - Text FOR SHANNON to 772937. Call sequence accepts a credit card
donation through IVR.
Integrated Voice Response Examples
• Txtstation/Mobivity has teamed up with Daktronics and ANC
Sports to extend the voting and text to screen capabilities for
ribbon boards. These capabilities allow teams to give longer
brand exposure while enabling fans to see their votes in real
time.
• In addition, our data feeds can be used with other graphic
systems such as VizRT, Click Effects, etc..
Daktronics/ANC/Chyron/VizRT Partnerships
What is a Digigraph Innovative Patented Technology
Text C3 to 772937
Click HERE
Scan this
Consumer’s name
Personal note from celebrity
Celebrity's digital autograph
Direct social engagement
Brand impressions & online traffic
Consumer data acquisition
Instant incentive delivered via email
Results
73% conversion rate from SMS votes
into Digigraphs
>3X average views per unique
Digigraph
Fans gifted 24% of Digigraphs to their
friends
AT EVENT Mobile CTA on
fixed signage, PA
or jumbotron
ONLINE Team & sponsor
online banners.
Social posts & tweets
OFFLINE Broadcast (TV/radio) &
Include a call to action in your
existing marketing The Digigraph is instantly delivered
to any digital device
Fans respond by texting,
typing or scanning a code
How Fans Get A Digigraph
Michael Falato SVP of Sales/Business Development
512-522-4710
www.mobivity.com/se
Video Examples: www.vimeo.com/mobivityse
Contact Info
