FOR IMMEDIATE RELEASE Media Contact: September 4, 2014
Jessie Cohen
(518) 828-7447 [email protected]
MODERN FARMER FARM CAM RETURNS
SEPTEMBER 8-12
24-HOUR LIVE-STREAM COVERAGE FROM WATERTOWN WISCONSIN’S NEVER
REST DAIRY FARM
Issue 6 on Newsstands September 9th
www.modernfarmer.com New York, NY (September 4, 2014) –Modern
Farmer Media announced today that it will celebrate the release of
its 6th print issue with Cow Week and the return of the Modern
Farmer Farm Cam, The CowCam, September 8th through September 12th
on ModernFarmer.com. Streaming 24-hours a day from Watertown,
Wisconsin, the CowCam will take viewers inside Never Rest Dairy
farm where husband and wife co-owners Troy and Ashley Schlender
have a new free stall barn where robots milk their Holstein cows.
Ashley says that their barn is the first in the United States to
have two AMS-Galaxy robots in one barn. “I think it’s exciting to
see how happy cows can be in their own comfortable barn,” says
Ashley, adding, “We’re always looking for ways to help the consumer
understand what really goes on in a farm.” Modern Farmer Founder
and Editor-in-Chief Ann Marie Gardner adds “It’s addictive to watch
real-time activities of animals and also to see a brand new farm
technology in action. There is something wonderful and also wildly
informative about watching dairy cows (and any of our animal cams
for that matter). It gives us a much better understanding of where
our milk comes from and the hard work involved.” Cow Week and the
CowCam will launch Monday, September 8th, 2014 at 12 AM EST and
will continue through Friday, September 12th at 8 PM EST. There
will be two CowCam locations at Never Rest Dairy. The first will be
located in a section of the barn where the cows relax, use the robo
brush and drink water after milking. The second CowCam will be set
up where cows go during, or shortly after, labor. Cow Week stories
will explore the lives of cattle, cattle farming practices and
technology, dairy farmers and cow myths. Other highlights include:
COWLICKS: Annoying hair quirk or window into the soul? Evidence
suggests that hair whorls may predispose some livestock to certain
personalities— and the same might be true of humans;
CAN A COW JUMP OVER THE MOON: Modern Farmer fact-checks
every child's favorite bedtime story; JURASSIC FARM: A look at
scientists in Europe using sequenced DNA to bring a nearly 400-year
extinct breed of wild cattle back to life; THE WILD COW WHISPERER:
Behind the scenes with Chet Peugh, a wild cattle catcher that makes
his full-time living traveling the country and rounding up runaway
cattle. Plus: Daniel Vaughn, Barbecue Editor of Texas Monthly, on
being “meat drunk”, and HOW TO PICK THE COW THAT’S RIGHT FOR YOU.
The Modern Farmer CowCam can be viewed at:
http://modernfarmer.com/2014/08/the-official-modfarm-cow-cam Cow
Week coverage will post to the Modern Farmer home page:
www.modernfarmer.com and to: www.modernfarmer.com/tag/cow-week
Modern Farmer began hosting dedicated content weeks in April of
2013 as a way to further engage readers with the people, practices
and stories behind global food and farming industries. The first
Farm Cam, the GoatCam, was launched in September 2013. Other Modern
Farmer Farm Cams include the HamCam, LambCam, and most recently,
the ShepherdCam. In April 2014, Modern Famer magazine was honored
with an ASME award for Best Magazine Section for its Modern Farmer
Handbook, which includes general farm and rural living tips such as
Farmers Market Etiquette and How to Pick the Right Backyard
Chicken. The audience for Modern Farmer includes nearly 14,000
subscribers and over 450,000 unique visitors every month. The
magazine is available via local community-supported agriculture
sites, organic home deliveries and select retailers including
Barnes and Noble, Hudson News, Whole Foods, and Tractor Supply, as
well as at independent stores and galleries like Foragers and
McNally Jackson, Stone Barns and The Shed. Each issue of Modern
Farmer magazine is priced at $7.99 (U.S. & Canada) or $19.95
for a one-year subscription. Online, Modern Farmer publishes 3
stories a day. To purchase a subscription, or for more information,
please visit: www.modernfarmer.com. About Modern Farmer Media
Launched in 2013 and headquartered in Hudson, New York, Modern
Farmer Media is a global multi-channel media brand devoted to the
people, policy, issues, animals, plants, and technology of
contemporary farming and food. Comprised of four quarterly print
issues and an expansive digital presence, including an online
marketplace, Modern Farmer is the information hub for growing
movement of consumers interested in knowing where their food comes
from. Visit the Modern Farmer website at www.modernfarmer.com or
follow us on Twitter @modfarm
