Module Specification - le.ac.uk · Teaching and Learning Methods Module unit exercises. Independent research, written module guides and tutor input including feedback on assignments

Module Specification

No. Assessment Description Weight % Qual Mark Exam Hours Ass't Group Alt Reass't

001 MS7500 Key Issues and Approaches in Media Study 100

Period: AprilOccurence: DCoordinator:Mark Scheme: PGT Mark Scheme


001 MS7500 Key Issues and Approaches in Media Study 100

Period: OctoberOccurence: DCoordinator:Mark Scheme: PGT Mark Scheme

Academic Year: 2019/0Module Level: PostgraduateScheme: PGDepartment: Media and CommunicationCredits: 10

Intended Learning OutcomesStudents will be introduced to a variety of influential, competing ways of thinking about the media within the broad discipline ofsocial science, but drawing also on other disciplines. On completing the module, students will be able to identify and criticallyevaluate the major different theoretical approaches to the media and will understand how these approaches relate to broadertheories of society.

Teaching and Learning MethodsModule unit exercises. Independent research, written module guidesand tutor input including feedback on assignments

Assessment MethodsWritten assignment 2,000 - 3,000 words

Pre-Requisites-

Co-Requisites-

Excluded Combinations-

Guided Independent Study: Indicative Activities-

Lectures 0Seminars 0

Practical Classes & Workshops 0Tutorials 0

Fieldwork 0Project Supervision 0

Guided Independent Study 0Demonstration 0

Supervised time in studio/workshop 0Work Based Learning 0

Placement 0Year Abroad 0

Total Module Hours 0

Student Workload (hours)

MS7500 Key Issues & Approaches in Media Study

Last Published: 26 December 2019



001 MS7501 Media History and Social Regulation 100

Period: DecemberOccurence: DCoordinator:Mark Scheme: PGT Mark Scheme


Intended Learning OutcomesStudents will acquire an understanding of key features and developments in media history, focusing on the (mainly 19th and20th century) histories of print and audio-visual media in a selection of the advanced industrial countries. Students will alsohave an understanding of the variety of ways in which media operations are constrained, through constitutions, laws,regulations, and ‘watchdog’ bodies and you will be familiar with a variety of ways in which the media interact with the politicalprocess.



Pre-Requisites-

Co-Requisites-











MS7501 Media History & Social Regulation




001 MS7502 Media in Global Context 100

Period: AugustOccurence: DCoordinator:Mark Scheme: PGT Mark Scheme


001 MS7502 Media in Global Context 100

Period: FebruaryOccurence: DCoordinator:Mark Scheme: PGT Mark Scheme


Intended Learning OutcomesStudents completing this module will be able to identify and critically evaluate a framework for the comparative analysis ofmedia systems; you will be familiar with and understand the limitations of available international statistics of UNESCO andother international organisations; have an understanding of different historical models of media development and be able toassess how well or how poorly these map on to the contemporary geo-political divisions of the world; know and be able todiscuss significant global trends in media technologies, economics, and markets, and be able to relate these both generally,to the major geo-political regions of the world.



Pre-Requisites-

Co-Requisites-











MS7502 Media in Global Context




001 MS7503 Communications and Globalisation 100



001 MS7503 Communications and Globalisation 100



Intended Learning OutcomesStudents completing this module, you will have a critical understanding of different approaches to the study of media inrelation to processes of political, economic or social development and will be able to relate these approaches to issuestouching on nationhood, nationalism and national identity; imperialism, dependency, and globalization. Students will also befamiliar with and be able to critically evaluate examples of 'alternative' uses of media



Pre-Requisites-

Co-Requisites-











MS7503 Communications & Globalization




001 MS7505 Media Industries: Convergence, Divergence 100 3



001 MS7505 Media Industries: Convergence, Divergence 100 3











MS7505 Media Industries: Convergence, Divergence




001 MS7506 Professional Practices 100



001 MS7506 Professional Practices 100



Intended Learning OutcomesFollowing the study of this module students will be familiar with a variety of viewpoints of professional practice, includingmanagement, training and ethical issues and have an understanding of the different approaches that have been taken in thestudy of media professionals. Students will be familiar with the routine practices (and the social, cultural, political andeconomic constraints on those practices) in different national and cultural contexts.



Pre-Requisites-

Co-Requisites-



LecturesSeminars

Practical Classes & WorkshopsTutorials

FieldworkProject Supervision

Guided Independent StudyDemonstration

Supervised time in studio/workshopWork Based Learning

PlacementYear Abroad

Total Module Hours


MS7506 Professional Practices




001 MS7509 Dissertation 100

Period: DecemberOccurence: DCoordinator:Mark Scheme: PGT Mark Scheme


001 MS7509 Dissertation 100

Period: JuneOccurence: D19Coordinator:Mark Scheme: PGT Mark Scheme


LecturesSeminars






Total Module Hours


MS7509 Dissertation




001 Critical Public Relations: Contexts and Issues Coursework 100










Period: JanuaryOccurence: DCoordinator:Mark Scheme: PGT Mark Scheme












MS7515 Critical Public Relations: Contexts and Issues





Intended Learning OutcomesThis module explores the history and development of contemporary public relations, examines the different models it canfollow, ethical concerns and codes of practice followed at national and global levels, and looks beyond media relations toexamine the impact of new media technologies on political and corporate communications.



Pre-Requisites-

Co-Requisites-



MS7515 Critical Public Relations: Contexts and Issues




001 MS7516 The Political Economy of the New Media Coursework 100






















MS7516 The Political Economy of the New Media





Intended Learning OutcomesThis module invites students to integrate the concerns traditionally associated with communication research with those arisingfrom the changing communications industries. Students will gain an understanding of the developing frameworks ofgovernment regulation in different national contexts and develop knowledge of current trends towards media convergence,new media audiences/users, the Internet and the ‘attention economy’, and the global digital divide.



Pre-Requisites-

Co-Requisites-



MS7516 The Political Economy of the New Media




001 MS7517 Political Communication 100






















MS7517 Political Communication





Intended Learning OutcomesThis module examines developments in theories and practices of political communication and places them in internationalcontext. It examines issues such as the increasing role of mass media in political systems around the world and itsrelationship to ideas of Americanization and globalization. The growing importance of political marketing in developeddemocracies is appraised alongside consideration of the evolution of political advertising as a primary means ofcommunicating politics to a mass audience.



Pre-Requisites-

Co-Requisites-



MS7517 Political Communication




001 MS7518 e-Governance and e-Democracy: Theory and PracticeCoursework

100




100




100




100












MS7518 e-Governance and e-Democracy: Theory and Practice





100

Mark Scheme: PGT Mark Scheme

Intended Learning OutcomesThis module offers a comprehensive examination of global e-government developments, including the use of the Internet byparliaments and political parties, the impact of government web sites on civic engagement, the implementation of e-votinginitiatives, and the growing importance of the Internet as a political news source and platform for political debate. It will alsoconsider the potential signifi cance of alternative technology platforms for electronic public service delivery such as digitalinteractive television and mobile telephony.



Pre-Requisites-

Co-Requisites-



MS7518 e-Governance and e-Democracy: Theory and Practice




001 MS7519 Advertising: Industry, context, impacts Coursework 100






















MS7519 Advertising: industry, contexts, impacts





Intended Learning OutcomesBy the end of the module students should have knowledge of advertising history and development; understanding theadvertising industry in a global context; and have knowledge of advertising as an occupational practice. They shouldunderstand the issues arising in discussions of advertising ethics and regulations; and have knowledge of advertising and itsrelation to broader social issues

Teaching and Learning MethodsPrinted course materials(six course units), set books and supplementary reading

Assessment MethodsWritten Assignment of 3000 to 4000 words

Pre-Requisites-

Co-Requisites-



MS7519 Advertising: industry, contexts, impacts




001 MS7520 Advertising as Communication Coursework 100






















MS7520 Advertising as Communication





Intended Learning OutcomesBy the end of the module students should have knowledge and understanding of how advertising works in different media, thenature and impact of advertising; advertising and children; the nature of advertising as an occupational practice; marketingresearch and the measurement of consumer behaviour.

Teaching and Learning MethodsPrinted course material (six course units), set books and supplementary reading

Assessment MethodsWritten assignment of 3,000 to 4,000 words

Pre-Requisites-

Co-Requisites-



MS7520 Advertising as Communication




001 MS7608 Media Text Coursework 100






















MS7608 Media Texts





MS7608 Media Texts




001 MS7610 Image & Representation 100






















MS7610 Image & Representation





MS7610 Image & Representation




001 MS7613 Journalism: News Access and Source Power 100












Period: JuneOccurence: DCoordinator:Mark Scheme: PGT Mark Scheme










MS7613 Journalism: News Access and Source Power








Intended Learning OutcomesThis module aims to acquaint students with the fast-growing research literature and surrounding theoretical discussion aboutnews access and source power. The module explores this interaction between the news media and sources across a numberof important institutional and source domains and aims to provide up-to-date discussion and comparative materials that willhelp students to arrive at a better understanding of this critical, but relatively under-researched, relationship.



Pre-Requisites-

Co-Requisites-



MS7613 Journalism: News Access and Source Power




001 MS7614 Communication Technology and Society 100






















MS7614 Communication Technology and Society





Intended Learning OutcomesThis module will introduce students to the broad theoretical perspectives and debates concerning the relationship betweenmodern communication technologies and the nature of contemporary social structures and practices. It will provide studentswith a critical appraisal of the ways in which this relationship is, and has been, conceptualised and understood and willexplore the potential impacts of new communications technologies upon selected areas of social activity.



Pre-Requisites-

Co-Requisites-



MS7614 Communication Technology and Society




001 Short Written Assignment/ review (1000 words) 30002 Essay plan / bibliography (1000 words) 10003 Long essay (final) (3000 words) 60

Period: AprilOccurence: D19Coordinator: Joanne Whitehouse-HartMark Scheme: PGT Mark Scheme


001 Short Written Assignment/ review (1000 words) 30002 Essay plan / bibliography (1000 words) 10003 Long essay (final) (3000 words) 60

Period: OctoberOccurence: DCoordinator: Joanne Whitehouse-HartMark Scheme: PGT Mark Scheme


Intended Learning OutcomesAt the end of the module through completion of the coursework students will:1. Have developed an appreciation of the topics that are prominent in the fields of media, communication and cultural studiesand the social, political, economic and cultural issues that underpin them.2. Be able to distinguish between the theoretical foundations of the different traditions of media and communication studies.3. Be aware of the contrasts and tensions between different theoretical approaches and have the ability to critically evaluatetheir respective strengths and weaknesses.4. Be able to discuss and critically analyse theoretical issues in media, communication and cultural studies. 5. Demonstrate academic integrity in their submitted work through appropriate use of academic citation and referencingconventions in their discipline (for example in directly quoting or paraphrasing the work of others).Upon the successful completion of this module a student will be able to: 1. Gather, organise and analyse ideas and information in order to formulate coherent arguments; and deliver work to a givenlength, format, brief and deadline, properly referencing sources and ideas and making use of a problem-solving approach. 2. Understand how to read and assess the quality of research papers.

LecturesSeminars






Total Module Hours


MS7616 Issues in Media and Communication



Teaching and Learning MethodsThe module will be delivered by online teaching sessions in the form of audio/video recordings and written commentaryguides, alongside discussion forums, learning activities, and set readings. The time allotted to Lectures covers the time itwould take to work through the audio/video materials, commentaries, activities and discussions. The time alloted to GuidedIndependent Study covers time for reading the set reading, conducting independent reading (from reading lists and students'own literature searches) and assignment preparation. Individual Tutorial support for each student will be provided by moduletutors via online communication (e.g. e-mail) across the module as a whole in a flexible manner.In this module the importance and role of demonstrating academic integrity in academic work will also be explained.Furthermore, this module upholds the university’s regulations on academic misconduct by clearly explaining to all studentswhat constitutes plagiarism, collusion and other unfair advantages in assessment (including clear definitions and examples)and by providing a familiarity with the penalties for academic misconduct. The module will provide explicit guidance on how to demonstrate academic integrity, how to acknowledge the work of othersappropriately and avoid plagiarism and collusion, including explicit training in how to reference any relevant type of existingwork. This will be delivered through a combination of course materials, appropriately contextualised instruction and experientiallearning opportunities, and the compulsory completion by each student of an on-line tutorial on avoiding plagiarism, which willbe recorded.

Assessment MethodsShort Written Assignment/ReviewEssay Plan/BibliographyLong Essay

Pre-Requisites-

Co-Requisites-


Guided Independent Study: Indicative ActivitiesThe time alloted to Guided Independent Study covers time for reading the set reading, conducting independent reading (fromreading lists and students' own literature searches) and assignment preparation. Individual Tutorial support for each studentwill be provided by module tutors via online communication (e.g. e-mail) across the module as a whole in a flexible mannerStudents will also take part in e-tivities and discussions on the Yammer forum. Students will further complete the onlinetutorial on Avoiding Plagiarism and there will be experiential learning opportunities for academic writing.

MS7616 Issues in Media and Communication




001 Journal Review (2000 words) 40002 Case study analysis essay (final) (3000 words) 60

Period: AugustOccurence: DCoordinator: Ian SomervilleMark Scheme: PGT Mark Scheme


001 Journal Review (2000 words) 40002 Case study analysis essay (final) (3000 words) 60

Period: FebruaryOccurence: DCoordinator: Ian SomervilleMark Scheme: PGT Mark Scheme


Intended Learning OutcomesOn successful completion of the module, students should be able to:

On completion of coursework, students will be able to discuss and critically evaluate:1) The origins, history and definitions of public relations2) The operation of public relations in culture and society, including an assessment of its wider impact on democracy3) Social and cultural critiques of public relations and public relations practice4) The application of social and cultural theory in analysing public relations5) The overall structural relationships between public relations and the media, and the more specific relationships betweenpublic relations practitioners and journalists6) The ways in which the key promotional industry of PR reflects wider socio-cultural changes7) And, develop analytic skills and then apply them to case studies in PR.

Transferable skills: Upon the successful completion of this module a student will be able to: 1. gather, organise and analyseideas and information in order to formulate coherent arguments; and, deliver work to a given length, format, brief anddeadline, properly referencing sources and ideas and making use of a problem-solving approach. 2. understand how to readand assess the quality of published research papers.

Teaching and Learning MethodsThe module will be delivered by online teaching sessions in the form of audio/video recordings and written commentaryguides, alongside discussion forums, learning activities, and set readings. The time allotted to Lectures covers the time itwould take to work through the audio/video materials, commentaries, activities and discussions. The time alloted to GuidedIndependent Study covers time for reading the set reading, conducting independent reading (from reading lists and students'own literature searches) and assignment preparation. Individual Tutorial support for each student will be provided by moduletutors via online communication (e.g. e-mail) across the module as a whole in a flexible manner.

Lectures 80Seminars

Practical Classes & WorkshopsTutorials 5


Guided Independent Study 215Demonstration





MS7617 PR and Society



Assessment Methods-

Pre-Requisites-

Co-Requisites-


Guided Independent Study: Indicative ActivitiesThe time alloted to Guided Independent Study covers time for reading the set reading, conducting independent reading (fromreading lists and students' own literature searches) and assignment preparation. Individual Tutorial support for each studentwill be provided by module tutors via online communication (e.g. e-mail) across the module as a whole in a flexible manner. E-tivities and Yammer discussion group.

MS7617 PR and Society




001 Online Presentation 20002 Case Study Report and Analysis (final) (4000 words) 80

Period: JanuaryOccurence: DCoordinator: Scott DavidsonMark Scheme: PGT Mark Scheme


001 Online Presentation 20002 Case Study Report and Analysis (final) (4000 words) 80

Period: JulyOccurence: D19Coordinator: Scott DavidsonMark Scheme: PGT Mark Scheme


Lectures 80Seminars








MS7618 Strategic Communication Management




001 Research Proposal Outline (500 words) 10002 Annotated Bibliography (1000 words) 30003 Research Proposal (final) (3000 words) 60

Period: MayOccurence: D19Coordinator: Michael McKennaMark Scheme: PGT Mark Scheme


001 Research Proposal Outline (500 words) 10002 Annotated Bibliography (1000 words) 30003 Research Proposal (final) (3000 words) 60

Period: NovemberOccurence: DCoordinator: Michael McKennaMark Scheme: PGT Mark Scheme


Lectures 80Seminars








MS7619 Media Research Design and Practice




001 Dissertation 100

Period: AprilOccurence: D19Coordinator: Vincent CampbellMark Scheme: PGT Mark Scheme


001 Dissertation 100

Period: OctoberOccurence: DCoordinator: Vincent CampbellMark Scheme: PGT Mark Scheme


Intended Learning OutcomesOn successful completion of the module, students should be able to:

Independently and critically delineate and assess a body of theory or research within the field of media and communication.Formulate relevant research questions and/or delineate a relevant area of debate and research for critical examination.Apply key theoretical approaches and methods to the critical analysis of media and communication processes and issues.Structure and articulate their investigation into a coherent argument.

Transferable skills:Upon the successful completion of this module a student will be able to:1.Gather, organise and analyse ideas and information in order to formulate coherent arguments; and, deliver work to a givenlength, format, brief and deadline, properly referencing sources and ideas and making use of a problem-solving approach.2. The student will be able to demonstrate independent research skills and use of recognised research methods.

Teaching and Learning MethodsThe dissertation involves guided independent study in the production of a piece of academic research. All students areallocated a supervisor with one-to-one tutorial guidance provided via online communication. The lectures component of thismodule take the form of a range of study skills resources provided to assist students with issues such as dissertationplanning, research ethics approval processes, dissertation writing and presentation.

Assessment MethodsDissertation (12,000 words)

Pre-Requisites-

Co-Requisites-

Lectures 6Seminars








MS7620 Dissertation




Guided Independent Study: Indicative ActivitiesAs noted above the students will carry out independent research in the form of literature searching, research planningincluding methodology and dissertation writing with the support of a dissertation supervisor. Students will discuss issues andideas via the Yammer forum.

MS7620 Dissertation


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Module Specification - le.ac.uk · Teaching and Learning Methods Module unit exercises. Independent research, written module guides and tutor input including feedback on assignments