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HUMAN CAPITAL MANAGEMENT CONFERENCE 2009 July 22, 2009 Recruitment Strategies: Minimizing Cost Maximizing Benefits

Mohsin Rehman

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Recruitment Strategies:Minimizing Cost Maximizing Benefits

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Page 1: Mohsin Rehman

HUMAN CAPITAL MANAGEMENT CONFERENCE 2009

July 22, 2009

Recruitment Strategies: Minimizing Cost Maximizing Benefits

Page 2: Mohsin Rehman

2

Global economic downturn Recruiting budgets slashed

Companies are hiring (Even when they aren’t!)

Hiring without a budget?

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The Challenge

Tough times require innovative hiring strategies

Page 3: Mohsin Rehman

3N A

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Internet: Pakistan’s Best Kept Secret?

#3

Page 4: Mohsin Rehman

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Case Study: Engro Foods

Page 5: Mohsin Rehman

5

Job ad in Dawn Career Classifieds (Sunday, Oct. 26 2008)

Half Page, Full Color, Back Page (Rs. 850,000 – one day)

Listed same jobs on ROZEE.PK (Rs. 15,000 – 15 days)

ROZEE.PK 4150 CVs vs. Dawn 2069 CVs 145 MT’s hired through ROZEE.PK in 2008

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Case Study: Engro Foods

0

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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

ROZEE.PK

DAWN

Cost Per CV

Rs. 411DAWNRs. 4ROZEE.PK

100X Cost Savings Online

ROZEE.PK67%

DAWN33%

Page 6: Mohsin Rehman

6N A

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Case Study: Engro Foods

ROZEE.PK67%

DAWN33%

"We were delighted with the quality of candidates we were able to hire through our partnership with ROZEE.PK. 

EFL is a rapidly growing company and our people are our most important asset. Our online hiring experience

has yielded an excellent return on investment compared to conventional methods."

Shafaq OmarGeneral Manager Human Resources

Engro Foods Limited

Page 7: Mohsin Rehman

7N A

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CCandidate Evaluation – Online Assessments

ROZEE.PK67%

DAWN33%

Page 8: Mohsin Rehman

8N A

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CCandidate Evaluation – Online Assessments

ROZEE.PK67%

DAWN33%

Page 9: Mohsin Rehman

9N A

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CCandidate Evaluation – Online Assessments

ROZEE.PK67%

DAWN33%

Page 10: Mohsin Rehman

10N A

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CCandidate Evaluation – Online Assessments

ROZEE.PK67%

DAWN33%

Page 11: Mohsin Rehman

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CCandidate Evaluation – Online Assessments

ROZEE.PK67%

DAWN33%

Page 12: Mohsin Rehman

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ROZEE.PK launching in Q3’09 Partnering with leading International testing orgs SHL, PAC – over 30 years of testing experience Predictive – results proven to track performance

Modes of Administration Individual – attach to online job posting Batch – administer at testing center Patented anti-fraud technology Instant results Large cost savings

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COnline Assessment Tests Now Available in Pakistan

Page 13: Mohsin Rehman

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CROZEE.PK Annual Job Fair – 60 Employers, 40,000 Jobseekers

Page 14: Mohsin Rehman

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Progressive organizations will triumph Internet is now mainstream in Pakistan Lower costs higher efficiencies Early adopters seeing results

Challenging times present opportunities Opportunities to innovate 30 of Dow Jones 60 started in times of recession

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Conclusion