Monster Inc (2)

8/6/2019 Monster Inc (2)

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Case Study of Monster Inc.Case Study of Monster Inc.

By Jagannath Baranwal


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IntroductionIntroduction

n Founded in January 1999n Monster.com is an employment website

that was borne from the successfulmerger of two of the Internet's first

career websites, The Monster Board(TMB) and Online Career Center (OCC).

n This merge produced the Internet's firstpublic job search site, the world's first

public resume database and the first jobwebsite to employ job search agents and

job alerts.n


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n

Today, Monster is the largest jobsearch engine in the world, withover a million job postings at anytime and over 150 million resumes

in the database and over 63 millionjob seekers per month.n The company employs

approximately 5,000 employees in

36 countries.n Monster also maintains the

Monster Employment Index.

n
http://www.answers.com/topic/resume-2http://www.answers.com/topic/monster-employment-indexhttp://www.answers.com/topic/monster-employment-indexhttp://www.answers.com/topic/resume-2


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Monster.com founderJeff Taylor


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Key PeopleKey People

n Sal Iannuzzi, CEO

n Julian Acquari, Managing Director

n Sanjay Modi, Managing Director ,Monster India

n


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CompanyURL

Monster Worldwide, Inc.www.monster.com

Slogan "Your calling is calling"

Commercial? Yes

Type of site Job Search Engine

Registration OptionalAvailable language(s) Multilingual

Owner Monster Worldwide, Inc.

Created by Monster Worldwide, Inc.

Launched 1999

Current status ActiveRevenue Banner ads, referral marketing

Over view
http://www.answers.com/topic/uniform-resource-locatorhttp://www.answers.com/topic/slogan-1http://www.monster.com/http://www.answers.com/topic/slogan-1http://www.answers.com/topic/employment-websitehttp://www.answers.com/topic/natural-languagehttp://www.answers.com/topic/multilingualismhttp://www.answers.com/topic/monster-worldwidehttp://www.answers.com/topic/web-bannerhttp://www.answers.com/topic/referral-marketinghttp://www.answers.com/topic/referral-marketinghttp://www.answers.com/topic/web-bannerhttp://www.answers.com/topic/monster-worldwidehttp://www.answers.com/topic/multilingualismhttp://www.answers.com/topic/natural-languagehttp://www.answers.com/topic/employment-websitehttp://www.answers.com/topic/slogan-1http://www.monster.com/http://www.answers.com/topic/uniform-resource-locatorhttp://www.answers.com/topic/uniform-resource-locator


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How it worksHow it worksn

n The main product of Monster.com is its joblistings, a hefty employment databasethat can attract as many as 150 millionwebsite visitors a month (July 2009),according to the com Score MediaMatrix.

n Monster.com also hosts career web pagesfor various employers who want theirown career site as part of their company

website. In addition, Monster.com offersthese companies a special sales forceservice consisting of teams and callcenter that help the company expand itscustomer base

n


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A platform where individuals can undertake aA platform where individuals can undertake a

series of online behavioural, knowledge and skillsseries of online behavioural, knowledge and skillsassessments.assessments.

MonsterResume

Employer

Seeker

Monster Assessment & Recognition platform

AssessmentProvider

AssessmentengineAssessmentDataRepositoryAuthors &Assessors

MonsterData

Wareho

use

AssessmentManagement System

AssessmentInformationAssessmentpreparationAssessment events

Scoring/ranking /interpretingFeedback & reports


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Monsters Main PageMonsters Main Page

n The homepage of Monster allows the user to clickon pages to help in their search for employmentor employees

About Monster-tells what Monsters basic purposeisInteractive Metrics-gives info on how manyresumes and job agents the site holds

Monster For Employers -where employers will go on

the site ,can advertise job ,search resume -can buy resumes or pay to post jobs


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n Job Search-allows you search job bycategory & location, apply for jobs, or have jobse-mailed to you directly

n

In order to access these features you need aMonster.com account. The account is free.

n Submit Resume -form will ask youvarious basic questions such as name, location,and e-mail address

n After you are done signing up you can upload orcreate a resume

n Posting Resumes -three ways to posta Resume: build it directly on Monster, copy andpaste it, or upload it from a word file.

n Once uploaded the user may decide whether or nothe will let employers look at it.

n Users can pay money to have an expert help withthere resume

n


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Placement consultent-six sections: Resume Tips,

Interviewing, Salary Info,

Discussion, Diversity, andRelocating.

n offer free advice in that category althoughsome require payments for addition

servicesn Contact -If you have problems with

Monster.com you can e-mail them, callthem, join a live chat.

n


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BUSINESS MODEL ( on line brokerB2C &B2B)

VALUE PROPOSITION1.Monster Career Center This free resource offersadvice, tools and career management information to jobhunters.2.The Monster Experts Members are exposed tocareer coaches who are specially attuned to the college

job seeking audience and e-business. These expertsalso provide valuable information to other careerdevelopment professionals.3.My Monster Premium Launched in January 2002,this service includes five products: Monsters Career FitIndicator, Resume Enhancement, Job File, Monsters

Job Search Tutorial, and the Harvard ManageMentorManage Your Career.4.Monster Resume Writing Service Providesprofessional resume-writing and cover-letter writingservices to members in a number of fields and

specialties


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nRevenue of Monsterl Commissions and other transaction-

related feesl

Subscription feesl Advertisingl System integration feesl Fees collected for Designing and

placing recruitment ads intraditional media (newspapers,trade publications).


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Estimated Data

Website Worth: $ 24,615,360 (16,723,971)Yearly Ads Revenue: $ 2,543,587 (

1,728,144)Monthly Ads Revenue: $ 211,966 ( 144,012)

Daily Ads Revenue: $ 6,837.60 ( 4,645.55)

Daily Pageviews: 6,816,399Daily Unique Pageviews: 4,307,688

Daily Unique Visitors: 854,700 (-2.4%) [More Details]

Service Type: United States, Other,India, Canada
http://websiteshadow.com/country_traffic/monster.comhttp://websiteshadow.com/country_traffic/monster.com


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Competitive environment &Competitive environment &competitioncompetition

n

there are numerous sites with careerresources.n The market is highly competitive pressure

to reduce prices, new capabilities andtechnologies, job completion schedules.

n Competition from number of sources:l Media companiesl Other employment-related sitesl Internet portals.l National and regional advertising

l agenciesTraditional recruiting companiesthat jumped into online services areperhaps the potential competitors.

l All small and big firms having theopportunity to find the candidate fromtheir own web sites

l

n


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n Biggest rivals in the industry:.n CareerBuildern Yahoo! HotJobsn Kforcen Naukri.comn JobHits.comn JobTrack.comn DreamjobGlobal.comn Seek.com


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Winner Takes All?Winner Takes All?

Mergers and Acquisitionsn In 2003-2004, Monster completed 6

business combinations:l

Howard & Edwards (N.America)l Quickhire (N.America)ljobpilot GmbH (Europe)l JobsAhead.com (Asia/Pacific)

n However, company alsodiscontinued several business inEurope, US, Australia and NewZealand, etc.

n


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n

Monster acquisitionsn

n In 2004, Monster launched its Go Local initiative to

reach deeper into small and medium-sizedbusiness (heart of economy)

n Acquired Jobsahead (Monster India), 40% stake inChinaHR.com, jobpilot and emailjob.com inEurope.

n In May 2007Monster launched their first Mobileservices offeringMobile job search and career advice.

n In July 2008 Monster acquired Trovix, a semanticjob search engine, for USD $72.5 million.

n

In February 2010, it was announced that Monsterwould acquire its rival, HotJobs, from Yahoo! for$225 million dollars.

n
http://m.monster.co.uk/http://www.answers.com/topic/hotjobs-comhttp://www.answers.com/topic/yahoo-inchttp://www.answers.com/topic/yahoo-inchttp://www.answers.com/topic/hotjobs-comhttp://m.monster.co.uk/


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Environment for growth1 )Recruiting without the aid of recruiting firms istime consuming,stressful & expenssive-newspaper ads, college campus visits2)organizations became more technicallyfocused3 )More and more staffing firms go to Internet forhiring4 )The Internet rapidly expanded a new selling

channel for business interactions andtransactions5 )Increasing no of internet user

n SWOT Analysis:


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n SWOT Analysis:n Strengths:

1. High brand Image: No. 1 branding company, whichhas well organized company structure including

management and technology.n

n 2. Huge Database: Big customer database and broadrepresentative in other countries.

n

n 3. Financial Stability: TMP WORLD Monsters parentscompany has an operating income of $ 1, 851.7 fromdifferent source and $ 151.6 was pulled from Interneti.

n

n 4. Global Presence: Monster has a global onlinepresence with its own staff based in UK, Australia,Canada, Netherlands, France, Singapore, NewZealand and Belgium. However, in addition Monstersparents company has 25 locations outside the USand maintained strategic relationship with 24 other

agencies throughout the world.

Weakness:


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Weakness:

1. Dependence on internet technology,software and hardware validity.

2. Coverage limits: Cant reach peoplewho have no on-line access.

3. No face to face communication.

Opportunities:


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Opportunities:

1. Monsters Sub sites: Monster has the opportunity to control the nichejob placement area by launching its sub sites such as Casino.com, and forall the other industries.

2. Global Branding: Monster has the opportunity to globalize its brandby opening up more sites and actual presence in the emerging markets.

3. Quality and Quantity: Monster has a quality database with vastquantity. Millions of visitors looking for a desiring job.

4. Merger and Accusation: Monster needs to acquire more small sitesin the local markets to be a true global online leader.

5. Big Corporations and Monster: Monster needs to make long termcontract with the multinational corporations to be their only recruiter. Itspossible due to Monsters current market share and its global success.

6. Marketing Conventions: Monster needs to develop seminars forsmall businesses in the local convention centers where they can beinformed about the advantages and simplicity of modern ages informationsystem. Monsters way of recruiting is not only cost effective but veryconvenient too.


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Threats:

1. Threats could include erosion of market share by new orexisting Online job boards

2. Economy downturn, hiring frozen, layoffs.

3. New Technology enabling direct connection betweenemployees and employers

4. Coalescence of competitors.

5 Apply Tax to on-line business, if it happens soon then thebusiness can go through serious financial difficulties.

References


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"monster.com - Traffic Details from Alexa". AlexaInternet, Inc.http://www.alexa.com/siteinfo/monster.com. Retrieved 2009-10-17.Wave shadow.comWave monkey.comWikipedia article "Monster (website)".

monster.co.uk: Monster Offers Job Search On the MoveMonster Worldwide Q2 2008 Earnings Call Transcript - Seeking Alphttp://biz.yahoo.com/ap/061115/monster_delisting.html?.v=1
http://www.alexa.com/siteinfo/monster.comhttp://www.answers.com/topic/alexa-internethttp://www.answers.com/topic/alexa-internethttp://www.alexa.com/siteinfo/monster.com.%20Retrieved%202009-10-17http://www.answercentral.com/main/Record2?a=NR&url=http://en.wikipedia.org/wiki/Monster%20(website)http://about.monster.co.uk/13251_en-GB_p1.asphttp://seekingalpha.com/article/88450-monster-worldwide-q2-2008-earnings-call-transcript?page=-1http://biz.yahoo.com/ap/061115/monster_delisting.html?.v=1http://biz.yahoo.com/ap/061115/monster_delisting.html?.v=1http://seekingalpha.com/article/88450-monster-worldwide-q2-2008-earnings-call-transcript?page=-1http://about.monster.co.uk/13251_en-GB_p1.asphttp://www.answercentral.com/main/Record2?a=NR&url=http://en.wikipedia.org/wiki/Monster%20(website)http://www.alexa.com/siteinfo/monster.com.%20Retrieved%202009-10-17http://www.answers.com/topic/alexa-internethttp://www.answers.com/topic/alexa-internethttp://www.alexa.com/siteinfo/monster.comhttp://www.alexa.com/siteinfo/monster.comhttp://www.alexa.com/siteinfo/monster.com


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THANK YOU

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Monster Inc (2)