The “SunSmartest”

Town in America Teri FestaSunSmart Proposal

September 2014

US SURGEON GENERAL’S CALL US SURGEON GENERAL’S CALL TO ACTIONTO ACTION

Skin Cancer Prevention is particularly topical as the U.S. Surgeon General just

released a first-ever Call to Action on prevention of skin cancer and melanoma

which defines a public health agenda for all skin cancers. The 102-page report

which outlines key areas of focus, including an emphasis on tanning beds,

sunscreens and filling research gaps. We are using this government-authored

report as an important resource which will help support and drive our missions

to combat skin cancer and melanoma.

“Tan skin is damaged skin.”

- US Surgeon General, RADM Boris Lushniak, MD, MPH

SKIN CANCER CALL TO ACTION SKIN CANCER CALL TO ACTION GOALSGOALS

There are five (5) Call to Action goals in the Executive Summary that provides a valuable springboard around which we can develop strategies to advance our cause:

1.Increase Opportunities for Sun Protection in Outdoor Settings

2.Provide Individuals with the Information They Need to Make Informed, Healthy Choices About UV Exposure

3.Promote Policies that Advance the National Goal of Preventing Skin Cancer

4.Reduce Harms from Indoor Tanning

5.Strengthen Research, Surveillance, Monitoring, and Evaluation Related to Skin Cancer Prevention

NEED TO REVERSE THE TRENDNEED TO REVERSE THE TREND

Skin cancer is the most common form of cancer in the United

States. More than three million skin cancers are diagnosed

annually.

It is estimated that one American dies every hour from

skin cancer.

One in five Americans will develop skin cancer in the

course of a lifetime.

Each year there are more new cases of skin cancer than the

combined incidence of cancers of the breast, prostate, lung,

and colon.

Melanoma is the second most common form of cancer for

young adults 15-29 years old

SUNSMARTEST TOWN IN SUNSMARTEST TOWN IN AMERICAAMERICA

VISION: Change behavior to make skin cancer prevention a social norm. This included making the proper application of

sunscreen normal part of people’s daily routine, educating people on how to reduce UV exposure by wearing

the proper clothing and accessories, facilities and administrations should make sun protection messaging and

shade covers available, and instructing all to get regular skin screenings – protect and detect!

SUNSMART COMMUNITIESSUNSMART COMMUNITIES

The Live SunSmart Foundation will advise local governments on how to create SunSmart Communities. We

propose that Montclair be the first SunSmart Community in the Nation with the intent to make Montclair the

“SunSmartest” town in America and use it as the pilot program for other cities and towns to emulate.

This is an excellent opportunity to build a program that can have a tremendous impact on our residents and

attract national media attention.

We hope to gain the full support and cooperation of the US Surgeon General. Additionally, Veronica Stigeler

Cowher (Bill Cowher’s wife) has pledged her support. She is a former Montclair resident and graduate of MHS.

ECOLOGICAL SUPPORTECOLOGICAL SUPPORT

We will need the support

and buy-in from various

groups, departments,

constituents and

stakeholders in town.

BEHAVIORIAL CHANGE BEHAVIORIAL CHANGE LITERATURE REVIEWLITERATURE REVIEW

The most recent scientific literature review conducted points to the fact that a variety of messages should be incorporated into intervention programs to dovetail with the variety of stages of behavior change to

be found within any particular year of age (Kristjansson et al, 2004). Olson et al (2007) also emphasize the

importance of an ecological approach to intervention through creation of programs that involve

residents, parents and caregivers, teachers and coaches, school administrators and trainers, health and wellness

advocates, the business community, media and the support of the local community at-large through repeated

awareness and educational messaging within our living environment.

Interventions that have been designed in this way have shown more promise in lasting behavior

change.

STEERING COMMITTEESTEERING COMMITTEE

Township of Montclair•Mayor•Councilmembers•Town Business Manager•Recreation Department•Health Officer•Communications Officer•Board of Ed – Central Office•Principals – Elementary/MS•Athletic Director

Township of Montclair•Mayor•Councilmembers•Town Business Manager•Recreation Department•Health Officer•Communications Officer•Board of Ed – Central Office•Principals – Elementary/MS•Athletic Director

Township Stakeholders•HUMC Mountainside•Montclair YMCA•MSU Public Health Chair•MFEE•Partners for Health Foundation•Health & Wellness Partnership•Montclair United Soccer

Township Stakeholders•HUMC Mountainside•Montclair YMCA•MSU Public Health Chair•MFEE•Partners for Health Foundation•Health & Wellness Partnership•Montclair United Soccer

Other Influencers/Key Partners•Veronica Stigeler Cowher•Corporate Sponsors•Business Community•Grantors•Centers for Disease Control•US Surgeon General

Other Influencers/Key Partners•Veronica Stigeler Cowher•Corporate Sponsors•Business Community•Grantors•Centers for Disease Control•US Surgeon General

SCHOOL CURRICULU

M

BOARD OF EDUCATIONBOARD OF EDUCATION

HEALTH CLASS CURRICULUM HEALTH CLASS CURRICULUM

HEALTH & WELLNESS

MESSAGING

HOSPITALS, DOCTORS’ & HOSPITALS, DOCTORS’ & NURSES’ OFFICESNURSES’ OFFICES

AWARENESS & EDUCATIONAL AWARENESS & EDUCATIONAL PROGRAMSPROGRAMS

PARKS & PLAYGROUNDS

TOWN PARKS DEPARTMENTTOWN PARKS DEPARTMENT

SHADE STRUCTURES & SIGNAGESHADE STRUCTURES & SIGNAGE

We want people to live a healthy outdoor lifestyle while practicing sun-safe behaviors.

ATHLETIC FIELDS

TOWN RECREATION AND BOARD OF EDUCATIONTOWN RECREATION AND BOARD OF EDUCATION

COVERED BENCHES & SIGNAGECOVERED BENCHES & SIGNAGE

Fortunato Field Woodman Field

Fully Exposed to UV Rays

POOLS

TOWN RECREATION DEPARTMENTTOWN RECREATION DEPARTMENT

SHADE STRUCTURES & SIGNAGESHADE STRUCTURES & SIGNAGE

PUBLIC SPACES

TOWN OFFICES, SCHOOL TOWN OFFICES, SCHOOL HALLWAYS & OUTDOOR PUBLIC HALLWAYS & OUTDOOR PUBLIC

SPACESSPACES

SUNSCREEN AWARENESS & SUNSCREEN AWARENESS & ACCESSIBILITYACCESSIBILITY

SIGNAGE

AWARENESS SIGNAGE INSTALLED THROUGHOUT TOWNAWARENESS SIGNAGE INSTALLED THROUGHOUT TOWN

SIGNAGE THROUGHOUT THE SIGNAGE THROUGHOUT THE COMMUNITYCOMMUNITY