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TripAdvisor.com Sponsorship Page — July
Runs through October 2012
•4642 page views
•342 clicks
•7.37 CTRLast month: 7.38% CTR
Bay Area News Banner Ad Campaign
iPhone App: 7/1–7/31•35,567 impressions•210 clicks 0.54% CTR
MercuryNews.com - ContraCostaTimes.com - SiliconValley.com - InsideBayArea.com
News Releases in the Works
•Avocado and Margarita Festival — July 31, 2012
•Morro Bay Triathlon — September 1, 2012
•Morro Bay’s Participation in Savor 2012 — August 15, 2012
•TOT Success
•Battle of the Bay
Google Analytics: Added Email Addresses
Added 33new email addresses to database.
9,447 Total Addresses
•Sunset Magazine – September 2012 Coastal Issue
•Weekend Escapes Magazine (Sunset Special Issue)
•Savor Social Media Opportunities
•TripAdvisor.com:Sponsorship Page & Banner Ad Campaign
•Virtual Tourist.com
•Desert Sun – Online Banner Campaign
•Bay Area News Group – Mobile & Banner Ads
•Sunset.com – Mobile and Banner Ads
•Visitca.com – Mobile and Banner Ads
•SLO VCB Banner Ads
•Canadian Travel Magazine
Fall 2012 Marketing Recommendations