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As more and more people disconnect their television sets and opt out of newspaper and magazine delivery, marketers turn to the place where they can best reach their intended audiences – online. While personal references still rank high among marketing strategies that work in 2015, the Internet increasingly serves as the best place to employ effective marketing strategies, from unique, informative content to social media posts.
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As more and more peopledisconnect their televisionsets and opt out ofnewspaper and magazinedelivery, marketers turn tothe place where they canbest reach their intendedaudiences – online. Whilepersonal references stillrank high among marketingstrategies that work in2015, the Internetincreasingly serves as thebest place to employeffective marketingstrategies, from unique,informative content tosocial media posts.
Get People TalkingWhile most businesses have an onlinepresence, it takes money and time tomaintain an active site and draw significantinterest in your product or service. Accordingto a January 2015 survey taken byInfusionsoft, a marketing software company,as many as 72 percent of small businessowners rely on referrals for new business.Exceptional customer service remains themost effective way to build word-of-mouthreferrals.
Send a Friendly NoteEmail is an effective marketing strategy, as34 percent of small businesses rank it amongtheir top three working strategies, accordingto Marketing Profs. Email can be directlytargeted to potential customers who haveopted in to receive your specials, appreciationcoupons, information-oriented newslettersand opportunity reminders. According to TheRadicati Group, a market research firm fortechnology, a total of 3.1 billion emailaccounts verified in 2011 are expected toreach close to 4.1 billion by the end of theyear in 2015, representing growth of about 7percent.
Write It and They Will ComeContent marketing is proving to be one ofthe most effective marketing strategiesaimed at Internet users. By producingconsistent, informative, useful, uniquecontent, businesses can build brand identity,engage customers and increase sales.Through web pages, blogs, case studies andinfographics, fresh content on your websiteincreases search engine rankings andimproves the odds that your content (andyour name and message) will get passedaround.
Hang Out with Your ClientsWhile creating engaging content is avaluable marketing tool that will attractvisitors to your site and turn them intocustomers, where you distribute that contentis equally vital. Social media sites are whereyour customers hang out via their laptops,tablets and phones. Effective marketing inthe 21st century demands that youparticipate in those social arenas to reachthe kinds of numbers you want to see yourmessage.
Place social media links on your websitepages to make access easy and automaticfor sharing your entertaining, informative,unique content. Avoid using social media tosend only ads and promotions. Just as it’seasy to click on a social media page, it’s justas easy to click off when visitors arebombarded with ads.
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