Most startups fail from a lack of ... - bongohive.co.zm · Lean Startup Essentials #1: Lean Startup Your Process: Likely entirely chaotic. No one implements the lean startup as a

Most startups fail from a lack of (paying) customers.

#1: Lean StartupLean Startup Essentials

Startup: Temporary organization used to

search for a repeatable and scalable business model.As defined by Steve Blank.



Your initial Goal:Improve likely success rate of your venture,

and reduce risk of failure.

Enable yourself to actuallymake the jump into a full-time entrepreneur.


Your Process:Likely entirely chaotic.

No one implements the lean startupas a strict process.

Similar to agile adoption (e.g. Kan-ban)you need to make a slow transition

into more structured thinking.

Product is only 1 of the 9 critical aspects that make your

company work.

#1: The CanvasLean Startup Essentials

Focused on Early-Stageintegrates Problem/Solution

fields

#1: The Lean CanvasLean Startup Essentials

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Part 2:Customer Discovery

Lean Startup Essentials #2: Customer Discovery

Customer Interviews

30 min in-person withyour prototypical customer

People like talking about their field - explore their worldview.


How to conduct an interview

1. Set context & tell your story2. Tell your problem hypothesis

3. Listen to their worldview4. Ask for follow up / references


Online Market Tests:

Google AdwordsFake Landing Page with

“Signup to be notified when we launch”“Can we call you to ask a couple of Qs?”


User Groups & Conferences:

Hand out cards with invite codes - landing page with “join our soon-to-

launch beta programme”


Your private beta access code: OEWO8C

SolidRailsEuropean VPS cloud. Fully-integrated Rails hosting.

Amy Hoy’sSales Safari:

Lurk in online forums of your customer segment, learn how they

talk about products & benefits


Documents

Most startups fail from a lack of ... - bongohive.co.zm · Lean Startup Essentials #1: Lean Startup Your Process: Likely entirely chaotic. No one implements the lean startup as a