Movie Posters

Codes and Conventions

Codes and conventions

• Title is the main feature of the poster

• Cast – A-list, one main star ?

• Image – who/what is shown, main characters/ setting

• Billing Block

• Slogan/Tagline

• Release Date

Codes and Conventions

• An official movie website

• Director/Producers (from the director/ producers of…)

• Certificate Rating

• Company Logos

Codes and Conventions- Main Image

• Digital Photo/Painted/Animated• Portrait/Landscape

• Facial expressions- Rom-com-smiles/Horror-scared or evil/ Comedy – silly expression

• Show the main character/s or a collage of images from the movie• Colours – Romance – red or pink / Horror – Dark, black, green,

blood red / Comedy – Bright colours

Tagline – attracting a niche audience, Nintendo fans or fans of the DS game

Slogan- Humorous reference to game, which consists of puzzles, probing the audience to go see the movie

Title is the most eye-catching of all the texts. It is in the same style as the game, the bright colours are attractive and make the poster look magical.

Billing BlockWebsite

Slogan challenges the target audience to see the movie and is almost humorous, and is a successful persuasive technique

Company Logos

Two main characters of the game, they are the centre of the image and One is pointing towards the audience making it clear that they are also the main characters of the movie

The background image is of a girl, showing us that she is important to the storyline, is she the eternal diva, raising these questions through the image will persuade the audience to watch the movie to have them answered

Title is the boldest set of text, white colour makes it easier to see in contrast with the background

Name of the main star in the movie, shows that she is the selling point of the movie

Billing Block

Slogan raises questions in the target audiences head, what is going to happen making them want to see this movie

The background image shows barren desert, pyramids and a run down sign ‘Welcome to Las Vegas’ , this is establishing the setting telling the audience that something has happened to the world in this movie and makes them want to see it to find out what it was

Main Character and the main star , is the centre of attention in this image, the clothes that she wears tell us that she is also the sex appeal of the movie and that it is mostly directed at men, she is glaring at the camera telling us that her character is determined, her body language tells us that she is confident. The fact that she is holding guns tells us she is the dominant character and that the movie is an action

Title is black and bold, the font looks like smudged paint effect, is the main focus of the poster

Tagline – makes reference to God telling us it is going to talk about religion , the word devil makes us uneasy and raises curiosity, doing what a conventional horror movie poster should do

Release Date

Credit to the writers and director

Company Logos

Director/Producer Eli Roth famous for his gore horrors such as Hostel, Production Company Strike

Character is in the centre of the image but does not take up the whole space, the use of a distorted shape and angles in body language makes the audience feel uncomfortable, and the use of shadows to hide the face has a great impact making the audience want to see the movie and find out what has happened

We can see from the background that the character is near the ceiling raising questions in the audiences mind – how did she get there, is she the devil or being ‘possessed’ by the devil, these questions will persuade the audience to go see the movie and get answers.