Moving USB – QSSB Partnership Forward Under USB’s New LRSP

INTERNATIONAL OPPORTUNITIES

MEAL

Increase the value of U.S. soybean oil to the entire value

chain

Feed Industry• Goal 1:

– Differentiate the value, sustainability, and competitive advantage of U.S. soy from other competing products and origins to increase value and/or market share.• Target Audience:

– Aquafeed manufacturers and aquaculture producers in all target regions globally

– Commercial feed mills and poultry/swine integrations are the main target audiences. Dairy industry is also an interesting market in selected countries.

Example Projects: Technical support to feed

manufacturers to increase soy use and improve feed quality

Feeding demonstrations in aquaculture to show the economic, environmental and food safety advantages of soy-based feeds.

SBM sample analysis in well-known universities and research centers mainly for Digestible Amino Acids, Metabolizable Energy and Phosphorus, comparing U.S. SBM with SBM from other origins (Brazil, Argentina and India).

Animal production courses to increase technology at integration/farm level.

MEAL

Feed Industry• Goal 2:

– Engage foreign buyers with information and tools that help impact their profitability and drive preference for U.S. soy.• Target Audience:

– Swine, poultry, dairy and aqua producers, investors and government sectors to improve knowledge of best animal production and aquaculture practices, U.S. soy advantages and industry growth opportunities

– Animal nutritionists and quality control labs demonstrating the advantages of the intrinsic values of U.S. SBM.

Example Projects: Feeding trials to

demonstrate new soy feeds, soy feeds for new species, and feed-based production technologies in aquaculture

Technical training for animal nutritionists, veterinarians, and supply chain personnel demonstrating the advantages of U.S. SBM over SBM from other origins.

Training on the improvement in feed technology and formulation based in actual nutritional values of U.S. SBM.

MEAL

Feed Industry• Goal 3:

– Establish a trusted brand for U.S. soy. • U.S. soy branding campaign including

intrinsic and extrinsic benefits of buying U.S. SBM and SBs.

 

Example Projects: Stakeholders Meetings

Team missions to specific loading facilities and crushing plants.

Branding Campaign

MEAL

Feed Industry• Goal 4:

– Reverse Marketing - Increase domestic consumption in India to reduce competition in markets where U.S. and Indian soy compete.

• Target Audience:– Aqua feed, production and

processing sectors to increase demand for high quality aqua products produced with soy-based feeds; objective is to reduce India soy exports, particularly to SEA, as a means to improve market opportunities for U.S. soy in countries like Vietnam

– Poultry and dairy industries to increase the use of SBM in India; objective is to reduce India soy exports.

Example Projects: Seminars, workshops and

feeding demonstrations (aquaculture) to show the advantages of feed-based technologies, soy feeds, extrusion technology, and market chain improvements

Training for poultry integrations and dairy producers promoting better nutrition of the animals through increased use of SBM in the diets.

MEAL

Food Industry(Human Protein)

• Goal 1:

– Differentiate the value, sustainability, and competitive advantage of U.S. soy from other competing products and origins to increase value and/or market share.

• Target Audience:– Foreign governments, NGOs,

ingredient manufacturers, food companies and buyers

Example Projects:

Workshops and seminars on social feeding programs for improved nutrition.

Education and demonstration of use of soy in traditional (tofu, miso, tempeh) and non-traditional (meat substitutes, baking, meat producers) foods.

All WISSH projects in the developing world.

MEAL

Food Industry(Human Protein)

• Goal 2:

– Engage foreign buyers with information and tools that help impact their profitability and drive preference for U.S. soy

• Target Audience:

– Soy importers, food ingredient manufacturers, food companies and buyers

Example Projects:

Buyer/Importer workshops and trade team exchanges

Technical assistance to food manufacturers

Promotion of food products

Opportunities for new products and product line extensions

MEAL

Food Industry(Human Protein)

• Goal 3:

– Reverse Marketing - Increase domestic consumption in India to reduce competition in markets where U.S. and Indian soy compete. 

• Target Audience:

– Food companies and millers to incorporate soy flour in staple food items to reduce exports of Indian soy.

Example Projects:

Introduce soy-based dal analog – a staple of India cooking (soy-fortified lentil substitute) – to the marketplace

Soy fortification of wheat and other flours for improved nutrition, appearance and shelf-life

MEAL

OIL

Increase the value of U.S. soybean oil to the entire value

chain

Food Industry

• Goal 1: – Differentiate the value, sustainability, and

competitive advantage of U.S. soy from other competing products and origins to increase value and/or market share. • Target Audience:

– Soy importers, oil-seed crushers, food ingredient manufacturers, food companies and buyers

Example Projects:

Workshops, seminars, market studies and promotional assistance for expanding distribution channels for soybean oil

Market study on the potential impact of IP-GM high oleic soybeans

OIL

Food Industry

• Goal 2: – Engage foreign buyers with information and

tools that help impact their profitability and drive preference for U.S. soy.• Target Audience:

– Oil-seed crushers, food ingredient manufacturers, food companies and buyers

Example Projects:

Technical support and training for crushers and soybean processors

OIL

Example Projects:

Polyurethane trade shows and technical consulting

Industrial Markets

Successful marketing efforts in the domestic market will be expanded to international opportunities. This is a potential growth opportunity, but currently the efforts and funding in this area are minimal.

• Goal 1: – Differentiate the value advantage of U.S. soy

from other competing products to increase value and/or market share. • Target audience:

– global polyurethane manufacturers and formulators for use in the foam industry (i.e. seat cushions and bedding).

OIL

FREEDOM TO OPERATE

Ensure that our industry and its customers have the

freedom and infrastructure to operate

Market Access

• Goal 1: – Develop credible resources to educate foreign

governments, influencers and stakeholders to improve market access and resolve trade barriers.

Example Projects:

Work with industry for acceptance of free trade agreements such as recently enacted Colombia, Panama, Korea FTAs or the in negotiation Trans Pacific Partnership FTA

Coordination of soy crushers in several countries to address negative impact of Argentina Differential Export Taxes

F 2 O

Market Access

• Goal 2: – Increase the awareness of globally-recognized

sound science associated with U.S. soy with regard to food safety.

Example Projects: Partnership with U.S.

poultry, meat, dairy, grains trade associations to provide detailed information to government officials in Vietnam and China of establishment of food safety regulations

Foreign team visit to U.S. to meet with U.S. regulators to help develop foreign government regulatory food safety system

F 2 O

Biotechnology

• Goal 1: – Increase the awareness of globally-

recognized sound science associated with U.S. soy with regard to biotech.

Example Projects:

Analysis of economic impact of Turkish biotech regulations on local industry valued at $800 million annually

Joint mission to Europe with U.S. and South American soy growers to promote sound science of biotech soy with unified soy farmer voice

F 2 O

Sustainability

• Goal 1: – Increase the awareness of globally-

recognized sound science associated with U.S. soy with regard to sustainability.

Example Projects:

Sustainability task force

PR program

GBI program on U.S. product sustainability

F 2 O

Sustainability

• Goal 2:– Differentiate the sustainability advantage

of U.S. soy from other competing products and origins to increase value and/or market share.

Example Projects:

On-site farm visits to see the sustainability practices of U.S. farmers by U.S. soy importers and consumers

Consideration for development of U.S. sustainability certificates

F 2 O

CUSTOMER FOCUS

Meet our customers’ needs with quality soy products and

services to enhance and expand our market.

Feed Industry• Goal 1:

– Differentiate the value, sustainability, and competitive advantage of U.S. soy from other competing products and origins to increase value and/or market share.

• Target Audience:

– Animal producers and other downstream users

– Crush industry and feed mills (trade servicing activities)

Example Projects: Seminars, workshops

and feeding trials.

Technical training

CUSTOMER

FOCUS

Feed Industry• High Level Goal 2:

– Engage foreign buyers with information and tools that help impact their profitability and drive preference for U.S. soy.

• Target Audience:

– Animal producers and other downstream users

– Crush industry and feed mills (trade servicing activities)

Example Projects: Investment

seminars

Buyers conferences

Risk management seminars

Downstream training and technical support

CUSTOMER

FOCUS

Food Industry• Goal 1:

– Differentiate the value, sustainability, and competitive advantage of U.S. soy from other competing products and origins to increase value and/or market share.

• Goal 2:

– Engage foreign buyers with information and tools that help impact their profitability and drive preference for U.S. soy.

Example Projects:

Promotion and training throughout the supply chain, including consumers

Buyers Conferences

Risk Management Seminars

CUSTOMER

FOCUS

Buyers• Goal 1:

– Differentiate the value, sustainability, and competitive advantage of U.S. soy from other competing products and origins to increase value and/or market share.

• Goal 2:

– Engage foreign buyers with information and tools that help impact their profitability and drive preference for U.S. soy.

Example Projects:

Buyer Conferences

One-on-one meetings

Trade teams to the U.S.

Grower leader travel

Investment seminar

CUSTOMER

FOCUS