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Making MPRC Work in Your Club

MPRC Presentation - Assembly 2011 Breakout

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Rotary District 1010 Marketing Presentation delivered by Gary Macalister, District Marketing Officer at the MPRC Breakout session during the 2011 Assembly held in May at the Aberdeen Exhibition and Conference Centre

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Page 1: MPRC Presentation - Assembly 2011 Breakout

Making MPRC Work in Your Club

Page 2: MPRC Presentation - Assembly 2011 Breakout

“EH?”

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A fully integrated team, ensuring that all aspects of Marketing,

Publicity and Communications are progressed in a joined-up manner, incorporating Media, Newsletter,

Web and Archives.

MPRC

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“No better!!”

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ObjectivesProvide information to members

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ObjectivesProvide information to membersProvide information to the public

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ObjectivesProvide information to membersProvide information to the publicRaise the profile of Rotary

Page 8: MPRC Presentation - Assembly 2011 Breakout

ObjectivesProvide information to membersProvide information to the publicRaise the profile of RotaryCelebrate what we do

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ObjectivesProvide information to membersProvide information to the publicRaise the profile of RotaryCelebrate what we doAttract new members

Page 10: MPRC Presentation - Assembly 2011 Breakout

ObjectivesProvide information to membersProvide information to the publicRaise the profile of RotaryCelebrate what we doAttract new membersSell the club to guest speakers

Page 11: MPRC Presentation - Assembly 2011 Breakout

ObjectivesProvide information to membersProvide information to the publicRaise the profile of RotaryCelebrate what we doAttract new membersSell the club to guest speakersGive the speakers’ organisations profile

Page 12: MPRC Presentation - Assembly 2011 Breakout

ObjectivesProvide information to membersProvide information to the publicRaise the profile of RotaryCelebrate what we doAttract new membersSell the club to guest speakersGive the speakers’ organisations profileMaintain links with the Family of Rotary

Page 13: MPRC Presentation - Assembly 2011 Breakout

ObjectivesProvide information to membersProvide information to the publicRaise the profile of RotaryCelebrate what we doAttract new membersSell the club to guest speakersGive the speakers’ organisations profileMaintain links with the Family of RotaryMaintain links with Inner Wheel

Page 14: MPRC Presentation - Assembly 2011 Breakout

Objectives (Cont’d)Advertise club events

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Objectives (Cont’d)Advertise club eventsRaise your club’s profile in RI/RIBI

Page 16: MPRC Presentation - Assembly 2011 Breakout

Objectives (Cont’d)Advertise club eventsRaise your club’s profile in RI/RIBIEnsure all your club’s history is collated

Page 17: MPRC Presentation - Assembly 2011 Breakout

Objectives (Cont’d)Advertise club eventsRaise your club’s profile in RI/RIBIEnsure all your club’s history is collatedPrepare information for future charters

Page 18: MPRC Presentation - Assembly 2011 Breakout

Objectives (Cont’d)Advertise club eventsRaise your club’s profile in RI/RIBIEnsure all your club’s history is collatedPrepare information for future chartersEnsure best timings of club events

Page 19: MPRC Presentation - Assembly 2011 Breakout

Objectives (Cont’d)Advertise club eventsRaise your club’s profile in RI/RIBIEnsure all your club’s history is collatedPrepare information for future chartersEnsure best timings of club eventsCompete for District MPRC trophies

Page 20: MPRC Presentation - Assembly 2011 Breakout

Objectives (Cont’d)Advertise club eventsRaise your club’s profile in RI/RIBIEnsure all your club’s history is collatedPrepare information for future chartersEnsure best timings of club eventsCompete for District MPRC trophiesCompete for RIBI MPRC trophies

Page 21: MPRC Presentation - Assembly 2011 Breakout

So What Size Team do I Need?

3?

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So What Size Team do I Need?

4?

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So What Size Team do I Need?

5?

More?

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So What Size Team do I Need?

One person from each Service Committee

Page 25: MPRC Presentation - Assembly 2011 Breakout

So What Size Team do I Need?

One person from each Service CommitteeNewsletter Editor

Page 26: MPRC Presentation - Assembly 2011 Breakout

So What Size Team do I Need?

One person from each Service CommitteeNewsletter EditorWebmaster

Page 27: MPRC Presentation - Assembly 2011 Breakout

So What Size Team do I Need?

One person from each Service CommitteeNewsletter EditorWebmasterArchivist

Page 28: MPRC Presentation - Assembly 2011 Breakout

So What Size Team do I Need?

One person from each Service CommitteeNewsletter EditorWebmasterArchivistSpeakers’ Coordinator

Page 29: MPRC Presentation - Assembly 2011 Breakout

So What Size Team do I Need?

One person from each Service CommitteeNewsletter EditorWebmasterArchivistSpeakers’ CoordinatorAwards Coordinator

Page 30: MPRC Presentation - Assembly 2011 Breakout

So What Size Team do I Need?

One person from each Service CommitteeNewsletter EditorWebmasterArchivistSpeakers’ CoordinatorAwards CoordinatorMPRC Coordinator

Page 31: MPRC Presentation - Assembly 2011 Breakout

So What Size Team do I Need?

One person from each Service CommitteeNewsletter EditorWebmasterArchivistSpeakers’ CoordinatorAwards CoordinatorMPRC Coordinator

So potentially 7-10 depending upon club size

Page 32: MPRC Presentation - Assembly 2011 Breakout

OK, So How Could I do This?

Page 33: MPRC Presentation - Assembly 2011 Breakout

OK, So How Could I do This?

Each team member covers own events

Page 34: MPRC Presentation - Assembly 2011 Breakout

OK, So How Could I do This?

Each team member covers own eventsRota in place to cover club nights

Page 35: MPRC Presentation - Assembly 2011 Breakout

OK, So How Could I do This?

Each team member covers own eventsRota in place to cover club nightsAll write-ups and photographs sent to Web,

Archives and MPRC Coordinator

Page 36: MPRC Presentation - Assembly 2011 Breakout

OK, So How Could I do This?

Each team member covers own eventsRota in place to cover club nightsAll write-ups and photographs sent to Web,

Archives and MPRC CoordinatorCoordinator issues to Media/Press single-send

Page 37: MPRC Presentation - Assembly 2011 Breakout

OK, So How Could I do This?

Each team member covers own eventsRota in place to cover club nightsAll write-ups and photographs sent to Web,

Archives and MPRC CoordinatorCoordinator issues to Media/Press single-sendWebmaster posts on club webpage

Page 38: MPRC Presentation - Assembly 2011 Breakout

OK, So How Could I do This?

Each team member covers own eventsRota in place to cover club nightsAll write-ups and photographs sent to Web,

Archives and MPRC CoordinatorCoordinator issues to Media/Press single-sendWebmaster posts on club webpageNewsletter Editor includes in next edition

Page 39: MPRC Presentation - Assembly 2011 Breakout

OK, So How Could I do This?

Each team member covers own eventsRota in place to cover club nightsAll write-ups and photographs sent to Web,

Archives and MPRC CoordinatorCoordinator issues to Media/Press single-sendWebmaster posts on club webpageNewsletter Editor includes in next editionArchivist stores

Page 40: MPRC Presentation - Assembly 2011 Breakout

OK, So How Could I do This? Each team member covers own eventsRota in place to cover club nightsAll write-ups and photographs sent to Web,

Archives and MPRC CoordinatorCoordinator issues to Media/Press single-sendWebmaster posts on club webpageNewsletter Editor includes in next editionArchivist stores Regular (monthly?) MPRC Meeting

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Reflections/Thoughts/Questions