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8/8/2019 MPV Prersentation
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Presentation on
Importance of Communication
The Communication Process
Channels of Communication
Under the Guidance of :
Dr. S.C.SinghPresented By:
Shivam Srivastava
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Communication
The word communication has been derived
from the Latin word communis which means
common.
However , besides commonality,
communication involves the concept of
Transfer, Meaning, and Information.
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Definition
Communication is defined as the process bywhich people seek to share meaning via thetransmission of symbolic messages.
By : F.E.X. Dance
Communication is the transfer of informationfrom one person to another person. It is a way
of reaching others by transmitting ideas, facts,thoughts, feeling, and values.
By : Newstrom and Davis.
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Cont.
Communication is the process through which
two or more persons come to exchange ideas
and understanding among themselves.
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Communication process
Communication has been deemed as a
process.
Sender Channel ReceiverEncoding Decoding
Feedback
Msg. Msg. Msg. Msg.
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Elements of Communication Process
Sender
Message
Encoding Channel
Receiver
Decoding
Feedback
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Importance of Communication
Communication is required in every human
interaction whether in the organizational
context or otherwise. The significance of
communication in the context of modern
complex organisations is even greater. These
organisations being designed on the basis of
specialisation and division of labour constitutea large number of persons. The larger the size
of the organisation, the greater generally is
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Cont.
the degree of specialisation and division of
labour and hence, the more urgent is the need
for coordination. This coordination requires
mutual understanding about the
organisational goals, the mode of their
achievement, and the interrelationship
between the work being performed by variousindividuals; and all this can be achieved
through communication only.
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Functions of Communication
Information Function.
Command and Instructive Function.
Influence and Persuasive Function.
Integrative Function.
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Forms of Communication
Oral Communication.
Written Communication.
Non-Verbal and Pictorial communication.
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Merits of Oral Communication.
Easy communication.
Effective.
Instant Feedback.
Facility for Informal communication.
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Demerits of Oral Communication.
Lack of proof.
Lack of Authenticity.
Time Consuming.
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Merits of Written Communication.
Authenticity.
Proof for future Reference.
Communication toD
istant Places.
Demerits:
Costly.
Overemphasis on Formalisation.
Lack of Secrecy.
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Channels of Communication
Formal Channel : As the name implies, it is
deliberately created, officially prescribed path
for flow of communication between the
various positions in the organisation.
Informal Channel : It is not a result of any
official action, but of the operation of social
forces at work place.
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Differences between formal and
informal communications.
Formal Communication Informal Communication
1. It is based on formal
organisational relationships.
1. It emerges out of social
interactions among the people.
2. Channels of communication
are prescribed.
2. Channels of communication
depends on individuals
relationships.
3. It is rigid as deviations are
not allowed.
3. It is quite flexible because
nothing is prescribed.
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Cont
Formal Communication Informal Communication
4. Speed of message travel is
slow because of formalisation.
4. Message travels faster.
5. Chances of message
distortion are low.
5. Messages are often
distorted.
6. It is treated as authentic. 6. It is not authentic even if themessage is correct.
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Formal Channel
(Communication Networks)
The officially prescribed communication
network may be designed on the basis of a
single channel or multiple channels as shown.
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Single Chain Wheel Circular
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Free Flow Inverted V
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Informal channel or Grapevine.
(Communication Network)
Single Strand Gossip
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Probability Cluster
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Computer based Communication.
Electronic mail.
Intranet and Extranet Links.
Videoconferencing.
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Direction of Communication Flow.
Downward Flow
Upward Flow
Horizontal Communication.
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Recall.
What is Communication.
Communication Process.
Elements of Communication Process.
Forms of Communication.
Communication Networks.
Computer Based Communication. Direction of Communication Flow.
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REFERENCES
L M Prasad : Principles and Practice of
management.
James A. F. Stoner; R. Edward Freeman ;Daniel R. Gilbert, JR. : Management.
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Thank You.