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Marketing Management- Assignment - C

Objective Type Question

1. The Selling Concept is

A. Products

B. Customer needsC. Markets

D. None of the above

2. Market Means

. The set of actual and potential sellers of a product

B. The set of actual and potential bu!ers of a product

C. Both buyers and seers


". BC# stands for

. Boston consumer goods

B. Boston crdit groups

C. Bosston consutancy groups

D. Both a and b

$. Marketing Mi% &lements are

. 'roduct( price( place( and customers

B. Product! price! pace and promotion

C. 'roduct ( price( place and ph!sical distribution

D. Both b and c

). Diversification means

A. A strategy "or company gro#th by starting up or ac$uiring businesses outside the company%s

current products and markets

B. stage for compan! gro*th and starting up or ac+uiring other companies and their products

C. unit *hich deals in man! products and servicesD. Both b and c

,. SB- stands for

. State bank of uttranchal

B. &trategic business unit

C. Semi brand unitsD. None of the above

. Market Segmentation is

A. The process o" cassi"ying customer%s into groups! each #ith di""erent needs! characteristics or

behaviours.

B. The process of classif!ing the markets into groups each *ith same needsand characteristics

C. The process of making the dealers and distributors happ! about the products


/. Strategic Control means

. critical revie* of the compan!0s overall production effectiveness

B. critical revie* of the compan!0s overall finanicial effectiveness

C. critical revie* of the compan!0s overall marketing effectiveness

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'. (one o" the above

. Changes in incomies

A. An economic enviorenmenta "actor

B. political environment factor C. socio cultural environment factor

D. Both b and c

1. Status is

. The general life st!le given b! the societ!

B. The general esteem given to a role b! societ!

C. The symbo in the market


11. The first step in strategic planning is

A. 'e"ining the company%s mission

B. Designing the marketing program

C. Designing the business portfolio


12. The $c0s of the marketing mi% tactial tool kit are

. Customer( cost( convienee and curve

B. Customer( cost( convience and coverage

C. Customer! cost! convienence and communication


1". 'romotion mi% elements are

A. Price! advertising ! pubicity and saes promotion

B. dvertising( sales promotion( publicit! and personal selling

C. 'ersonal selling( strateg!( advertising and publicit!

D. Both a and c

1$. Marketing productivit! audit includes3

A. Products! price and distribution anaysis

B. 'rofitabilit! anal!sis and cost effectiveness anal!sis

C. dvertising and sales force anla!sis

D. Both a and c

1). Demograph! is

A. The study o" human popuation in terms o" si)e! ocation! age! gender! race! occupation and other

statistics

B. The stud! of the marketing plans

C. The stud! of all the activities in the organi4ationD. None of the above

1,. sample is a

. Segment of the area in the market

B. Segment of the population selected to represent the population as a *hole

C. Part o" the data

D. Both a and c

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1. The t*o t!pes of sales forecasts are3

. 5ndustr! and the market sales forecasts

B. 5ndustr! and the price forecasts

C. *ndustry and the company saes "orecasts


1/. '6CM stands for . 'ercentage and value cost margin

B. Percentage-variabe contribution margin

C. 'ercentage value cost margin

D. Both a and c

1. 5nventor! turnover is

. #ross margin7price

B. Sales7cost

C. &aes+average vaue o" inventory

D. Both a and b

2. The product is no* more *idel! kno*n and the sales gro* rapidl! is the stage of . 5ntroduction stage

B. Maturit!

C. ,ro#th

D. Decline

21. The $ stages of the '8C

A. ,ro#th! introduction! maturity and decine

B. #ro*th introduction maturit! and ne*

C. 5ntroduction( decline( ne* product( gro*th

D. Both a and c

22. The ne* product development process starts *ith. screening

B. idea generation

C. product development

D. none of the above

2". The process of creating and developing product specifications that optimi4e the function( value andappearance of the product is

. 'roduct design

B. Market design

C. *ndustria design


2$. Setting a price at or near competitive levels is

A. Penetrating pricing

B. 'arit! pricing

C. Competition pricing

D. Both a and c

2). 5n advertising( #9' stands for

. #rand rating points

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B. #ro*th rating points

C. ,ross rating points


2,. 5nventor! cost is

A. Annua saes+inventory turnover inventory carrying cost

B. Total sales7inventor! carr!ing costsC. Total costs7annual cost

D. Both b and c

2. The s!stematic design( collection anal!sis( and reporting of data relevant to

a specific marketing situation facing an organi4ation is

. Market research

B. Marketing research

C. 'roduct research

D. Both a and c

2/. 5n collecting primar! data( the t*o main research instumetns are3

. Mechanical devices and the telephonic conversation

B. Questionnaire and the mechanica deviceC. :uestionnaire and the telephonic conversation


2. 6MS stand for

A. ertica marketing system

B. 6ertical management s!stem

C. 6alue marketing s!stem

D. 6ertical measuring s!stem

". descriptive thought that a person has about something is called

. 5dea

B. Belief C. aue

D. Description

"1. The collection of businesses and products that make up the compan! is

. 'roduct portfolio

B. Business port"oio

C. Market portfolio

D. Both a and c

"2. T*o or more outlets that are commonl! o*ned and controlled are. Business stores

B. Chain storeC. 'roducts


"". The practice of using the established brand names of t*o different companies on the same product

. Branding

B. 9e branding

C. Co branding


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"$. The set of basic values( 'erceptions( *ants and behaviours learned b! a member of societ! from

famil! and the important institutions is kno*n as

A. Cuture

B. Sub culture

C. ttitudeD. None of the above

"). The total combines lifetime values of all the compan!0s customers is called

. 'roduct e+uit!

B. Customer e$uity

C. Market e+uit!

D. Both a and c

",. C9M stands for

. Cost recover! management

B. Customer reationship management

C. Customer role in management


". dding a standard mark up to the cost of the product is

A. 'i""erentiated pricing

B. Cost plus pricing

C. Cost onl! pricingD. None of the above

"/. ;uman *ants that are backed b! bu!ing po*er are called

. 'roducts

B. 'emands

C. Markets

D. Both a and c

". Stocking the product in as man! outlets as possible is called

. &%tensive distribution

B. 5nclusive distribution

C. *ntensive distribution


$. 5n marketing( M5S stands for

. Management information s!stem

B. Marketing in"ormation system

C. Market idea s!stemD. Ma

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