Mrs. HomeMaker 2011next

8/2/2019 Mrs. HomeMaker 2011next

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A Home is known by the Woman, who keeps it!!!

AFTER THE GRAND SUCCESS OF

Mrs. HOMEMAKER - 2011(DELHI AND NCR Chapter)

PHOENIX DUO MATRIX


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Announces


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No this is not a beauty pageant for sure

Because womanhood is much more than

external beauty.Announcing Mrs. Homemaker 2010, India's firstever contest to appreciate, recognize andreward the contemporary Indian women fortheir homemaking skills.

A mother, a wife, a daughter-in-law, a boss, a

cook, a financial planner and above all aHomemaker, a woman befits every rolebestowed on her with remarkable ease anddexterity.

Indisputably, todays Homemaker is also theultimate decision maker, who not only decides

the home interiors but also the itinerary for thevacations outside it. Purchase of a tiny sewingneedle or the brand of car, everything needs herfinal nod before becoming a part of the home!


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Improving education levels are resulting inbetter qualified home-makers

Participation both in terms of number of areasas well as depth of role

Key in sustaining domestic harmony

Critical ally in providing a safe haven amidst thecauldron of change

Holds the reins of tradition

Key factor in managing the family budget toaccommodate burgeoning aspirations while

meeting basic needs

Gatekeeper for many categories and co-decisionmaker in most of the others

Home-Maker Plays a Pivotal Role


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Womens Participation in Decision making

*Indicative; For Private Circulation only.

0 10 20 30 40 50 60 70 80 90 100

Car

House

Home AppliancesJewelery

Personal Care

Computers

Child Education

Home Furnishing

Holiday Destination

Apparels

FMCG

Investments

Food to be cooked

Visiting Relatives

Health Care

All Decisions

Women

Men


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She is a woman of substance, portraying meticulously many roles and managing

judiciously, aspects concerning herself and her members of the family.

Celebrating the New Generation of Homemakers


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As a Wife she walks not behind but with her life companion in all phases of life with

poise, prudence, commitment, maturity and strength. She is equally involved in all major

decisions of her companion concerning various facets of life.

She as a Wife



She as a Daughter-in-law

As a Daughter-in-law she shoulders her responsibilities with a judicious mix of respect,love, maturity and sensibility towards her in laws. When other members of the family are

busy in outdoor endeavors, she is their main support.



She as a Mother

As a Mother she is compassionate, caring, sensitive and supportive to her childs needs. She is

continuously striving to groom her child into a well rounded personality.


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As a Cook her flair for cooking combining taste and nutrition satisfies the taste buds of her

family. She is a perfect cook.

An undisputed kitchen queen

She as a Cook


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She as a Home Keeper

As a Home Keeper she keeps orderly

management of household activities.Her various creative instincts and skilled

attributes convert a house into a home

with finesse. The interiors of her house

reflect her personality.


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She as a Buyer

As a Buyer she is the prime financial decision maker exhibiting concern, prudence and

awareness in all matters. Truly she is the perfect financial manager casting major influenceon the buying behavior of her family.

She is the Most Valuable Customer (MVC) who looks for Life Time Value (LTV)


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Her talent finds shape in a well rounded

personality. She can be an accomplished

housewife, yet an enchanting performer. Her

talent knows no boundaries.

She is a Talented Lady


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She is an accomplished housewife, yet a successful Professional.

She is a Professional


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She is a beautiful Lady, who reflects her internal

beauty with graceful demeanor. She portrays

Indian beauty rooted to values.

She is a Beautiful Lady


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Thank You Homemakers !

This is an effort to thank Homemakers for the many roles they effortlessly play in

our lives.

Let us thank our Wives, Mothers and Sisters


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The simplest way is to go home and say Thank You !

We have come up with a better way

A way to thank them for every role they portray

A way that will let the whole world see you thank and

Crown them for their selfless devotion

Lets Celebrate Womanhood !!


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The Crowning Glory

The Title Crown : Mrs. Homemaker

Mrs. Homemaker - Runner-up

The Subtitles : Best Wife

Best Daughter in Law

Best Mother

Mrs. Kitchen Queen

Best in Home Keeping

Mrs. Financial PlanerMrs. Beautiful

Titles for Event Partners

Grooming Partner : Mrs. 10 On 10

Radio Partner : Mrs. Talented

Television Partner : Mrs. CongenialityMagazine Partner : Mrs. Popular Choice

Communication Partner : Mrs. Expressive

Travel Partner : Best Holiday Planner

Fitness Partner : Mrs. Perfect

Online Media Partner : Mrs. Tech Savvy


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Inviting Applications

Inviting applications through Mega Promotional Campaign.

ATL Campaign:

1. Print Media

2. Radio [FM]

3. Television

4. On-Line Media

BTL Campaign:

1. Direct Contact Program

2. Residential Housing Society Activity

3. Mass Mailing

4. SMS Blast

5. Poster6. Promotion Activity at all Sponsors & Event Partner

Outlets.

7. Promotions in Mall & Multiplexes

Expected number of applicants : 20,000


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ATL Campaign

1. Print Media

News Paper Advertisements

2 full pages [Inviting Applications]

2. Radio [FM]

Radio City Massive Programming Based EventPromotions

On Air Contests100 Prizes for the Contestants

3. Television Partner

Massive Programming Based EventPromotions

On Air PromotionsPrizes for the viewers

4. On-Line Campaign Extensive Email Blast

5. SMS Blast More than 15 lac SMS Blast


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FM Partner

RADIO CITY is the FM partner of the event and have equated massive and an effective plan tosupport Mrs. Homemaker Contest with major integration with after noon hours show especially

dedicated to ladies:

1. Nominations will go thru Radio City to apply one mention per show for 18 days 21st Feb

to 8th March, 2011(5 per day, Total- 90)

2. Capsules of quick recipes can do, food etc (Rotation - 6 per day).3. Contest - Rapid fire with Contestants that listeners can subject them too (itll be very

involving).

4. Radio City create a one hour special zone for these women on specific dates and Mrs.

Talented final Five will come to the studio & people will vote and decide (focused show

Ladies first One Hour special

5. OB 1 obs from the event everyday .

6. Promo tag 6 per day


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The Event Schedule

State Day Date Particular

Day 1 17th May 2011 Press Conference

Pre EventDay 1 18

th

May 2011Pre event publicityDay 2 19th May 2011

Day 3 20th May 2011

Event &

Contest

Day 4 21st May 2011 Subtitle Rounds

Day 5 22nd May 2011 Grand Finale


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PR Exercise

Massive pre-event, during event and post-event Press & PR activity will be

conducted assuring maximum hype generation of the event and participation from

the ladies.


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BTL Promotion Plan

Direct Contact Programs

Residential Housing Society Activity Mass Mailing, SMS & Postering

Promotion Activity at all Sponsors & Event Partner Outlets.

Promotions in Multiplexes


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BTL - Direct Contact Programs

The idea is to contact the Homemakers directly when they are in an amicable and

relaxed atmosphere. The whole family will be involved during the presentation ofthe contest as Club activities are generally attended by the whole family

This will act as a prelude to the Personal Interview round which will be conducted in

the Clubs premises on pre-decided dates

The top three scorers in these rounds will get direct entries into the Day 2 of Mrs.

Homemaker Jaipur.


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Residential Society Activity

Distribution of information leaflets imparting information on the process of

participation, schedule of date, time & central community venue (for personalinterview round), along with printed application form on reverse will be carried out

in societies existing in various areas ofJaipur.

The top three scorers of these society areas will get direct entry to Day 2 of Mrs.Homemaker Jaipur.


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Mass Mailing, SMS & Postering

The services of the Official Online Media Partner will be utilized for a mass mailing

exercise

The male members of the family will be motivated to initiate participation of their

wives and so will the unmarried members of the families be motivated to initiate the

participation of their Mothers, Sisters and Bhabhis

A postering exercise will be carried out at places frequented by ladies like BeautyParlors, Gyms, Cultural Center's (India Habitat Center etc.)

Dedicated SMS messages will be sent out to VAS subscribers of the Official Telecom

Partner.


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Promotion Activity at all Sponsors & Event Partner outlets

POP and POS material will be used to decorate the premises of Sponsors & Event Partner

Outlets so as to enable the people to easily identify and access these places to fill up

and submit the forms for participation.


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Promotions in Multiplexes

A dedicated team in branded gear will be utilized to target families in a relaxed and

receptive environment

They will impart information regarding the participation procedures and also

distribute forms

Forms for participation will also be distributed along with the tickets to ensure

maximum penetration


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The Event Schedule

S. No. Day Time Particulars

1 Day 1 4 pm to 7 pm Press Conference

2 Day 2 10 am to 8 pm Scrutiny of Application

3 Day 3 10 am to 8 pm

Personal Interaction Round, Talent Round,

Family Interaction Round,

4 Day 4 10 am to 8 pm

Financial Planning & Holiday Planer Round,

Mother - Kids Interaction Round, Husband -

Wife Interaction Round, Homemaker - In-Laws

Interaction Round

5 Day 5 10 am to 8 pmKitchen Queen Round, Best in Home Keeping

Round,

6 Day 6 10 am to 8 pm Grand Finale

5 Days of Extravaganza


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A press conference will be called to announce Mrs. Homemaker. The press conference

will feature representatives of all the sponsors who are supporting the event. Media

persons from all National Publications and Channels will be specially invited to attend.

The Press Conference [Activity 1]


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Out of Total Applications received, All candidateswill be short listed on the basis of the followingcriteria.

1. All the forms are duly and legibly filled.

2. Review of Answers to the question asked.

3. Photographs of the Candidate.

4. Three best Photographs showing their housekeeping, home dcor & Family.

Scrutiny Of Applications [Activity 2]

Short listed number of applicants : 2,000


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This round will consist of a interview session of all 2,000 short listed candidates with

panels of judges. These candidates will then be again short listed on the basis of how

they carry themselves, how presentable they are and their confidence. At the end of

the day a compiled list of 100 candidates will announce the progression of contestants

to Day 3.

Preliminary Interview Round [Activity 3]

Number of participants : 2,000


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Day 3 will start of with detailed and elaborate interviews conducted by a panel ofjudges who will probe the contestants regarding the different parameters that a

Homemaker relates to.

Personal Interaction Round [Activity4]

Number of short listed candidates : 100


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The talent which will be sought may range from poetry to painting to

singing/dancing etc. The combined result of both the rounds will decide which lucky

50 ladies go ahead to Day 4.

Talent Round [Activity 5]

Number of participants : 100

Financial Planner & Best Holiday Planner


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Contest for Mrs. Financial Planner & Best Holiday Planner:

A Homemaker can never be complete without being a shrewd budgeter. The focus

of this round will be to determine just that. Different scenarios related to finances

will be presented to the contestants who will have to provide suitable solutions.

Financial Planner & Best Holiday Planner

[Activity 6]



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Contest for Best Wife/Mother/Daughter-in-law

A decision regarding a good wife, mother and daughter-in-law cannot be arrived at

without an interaction with the whole family. Therefore this round will involve in

camera interviews and talks with all members of the contestants family, which

will further ensure the contestants berth in the 25 finalists.

Family Interaction Round[Activity 7]

Number of short listed candidates : 50


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Need we say anymore. The way to a familys heart is through the stomach. This round

will provide the contestants the opportunity to reveal their culinary abilities and skills.

Contest for Mrs. Kitchen Queen [Activity 8]

Number of Finalists : 25


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As we have mentioned in the beginningA home is known by the woman who keeps

it. Now will be the time for these contestants to show off their sense of color, design

and decoration.

Contest for Best in Home Keeping [Activity 9]


Th G d Fi l [A ti it 10]


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The Grand Finale [Activity 10]

On the Occasion of Grand Finale eve:

All the contestants will walk the ramp in front of judges and esteemed invitees.Apart from the crowning of Mrs. Homemaker, Runner Up, Mrs. Popular Choice and

Mrs. Congeniality, and other categories the evening will be supported by

Entertainment capsules & Performances by Homemakers to Reinforce the Charm.

Number of Finalist : 25 Expected Number Of Audience: 1000

Th C l b ti & P C f


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The Celebration & Press Conference

[Activity 11]

A time to celebrate the successful completion of the event

A time to remember the bitter sweet memories of the past few days

A chance for the various winners to be one to one with the Press and share their

experiences both good and bad

The time to bid a tearful goodbye to all and sundry


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Eligibility Criteria

1. Contestant is eligible to compete in a state pageant in which she is either a resident,

owns property, or is employed in said state.2. Contestant is eligible if she works in said state.

3. Entrant must be married a minimum of 6 months , and must be residing with spouse.

4. Contestant must be a least 21 years of age , and noT older than 58 years of age.

5. Contestant must be an Indian citizen and a six-month minimum resident in the state

of her entry, or attend college or own property in that state.

6. Contestant must be a born female married to a born male.


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Title Sponsorship Mileage:

Mrs. Homemaker title will be associated with your brandXYZ *The Presenting Sponsor+

Presents

Your Brand *Title Sponsor+ Mrs. Homemaker.


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Pre-Event Promotion Campaign

Logo Presence on:

Print Advertisements

Press Kit.

Application forms to be filled by applicants.

Back Drop in Road shows/Promotional Events to be conducted for event awareness in the

particular locations.

Posters used for awareness campaign to be conducted at various Prestigious ladies clubs ofthe states.

Pamphlets to be distributed during road shows for general awareness inviting participation

from the ladies.

Invitation cards inviting VIPs, Judges and whos who of the city.

Name to be highlighted during all PR and Press exercise scheduled as event awareness

campaign.


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Mileage during Press Conference: [Activity 1]

Logo Presence on: Venue gate & dcor material.

Reception desk backdrop.

Center back drops of the stage.

Emcee announcements.

Kit cover to be used by the Press. Branding on speakers panel desk.

Representative presence to address press.


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Mileage during Scrutiny of Application: [Activity 2]



Kit cover to be used by the Judges.

Branding on Judges Panel desk.

Representative presence to shortlist candidates.


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Emcee announcements at regular intervals.

Kit cover to be used by the judges.

Branding on judges panel desk. Application form to be filled by contestants.

Participant badges.

Reception desk backdrops.

Representative as member of jury.


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Personal Interview Round [Activity 4]

Logo Presence on:

Venue gate & dcor material.




Branding on judges panel desk. Participant badges. [New]


Refreshment area branding

Waiting area branding



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Logo Presence on:







Refreshment area branding.

Waiting area branding.


Event Sponsorship & Category


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Event Sponsorship & Category

The Title Crown Mrs. Homemaker Rs. 10,00,000 + Gift

Presenter Sponsor Mrs. Homemaker - Runner-up Rs. 8,00,000 + Gift

The Subtitles Best Wife Rs. 5,00,000 + Gift

Best Daughter in Law Rs. 5,00,000 + Gift

Best Mother Rs. 5,00,000 + Gift

Mrs. Kitchen Queen Rs. 5,00,000 + Gift

Best in Home Keeping Rs. 5,00,000 + Gift

Mrs. Financial Planer Rs. 5,00,000 + Gift

Mrs. Beautiful Rs. 5,00,000 + Gift

Titles for Event Partners

Grooming Partner Mrs. 10 On 10 Rs. 5,00,000 + Gift

Communication Partner Mrs. Expressive Rs. 5,00,000 + Gift

Travel Partner Best Holiday Planner Rs. 5,00,000 + GiftFitness Partner Mrs. Perfect Rs. 5,00,000 + Gift

Online Media Partner Mrs. Tec Savvy Rs. 5,00,000 + Gift


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Mrs. Homemaker 2011 Delhi & NCR Chapter

The below mentioned are the sponsorship mileage for different sponsor

categories.

These mileages are mentioned as offered during pre-event, during event and post

event to the participating brands for different categories.

The mileages are further divided event wise and day wise and contests wise for

better understanding of opportunities available during complete contest.


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Title Sponsorship Mileage:

Mrs. Homemaker title will be associated with your brand

XYZ *The Presenting Sponsor+

Presents

Your Brand *Title Sponsor+ Mrs. Homemaker.


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Planning [Finance & Holiday] Round [Activity 6]

Logo Presence on:



Participant badges. [New]


Refreshment area branding. Contest area branding.

Questionnaire Forms

Kit Covers



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Family Interaction Round [Activity 7]

Logo Presence on:


Center backdrop of the stage.

Interview Backdrops.


Kit cover to be used by the judges. Branding on judges panel desk.




Waiting area branding. Family Interview area dcor



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Cookery Round [Activity 8]

Logo Presence on:





Kit cover to be used by the participants. Branding on cooking setup panel desk.




Waiting area branding. Representative as member of jury.


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Home Keeping Round [Activity 9]

Logo Presence on:

Venue gate & dcor material of Establishment.




Kit cover to be used by the participants. Participant badges. [New]

Representative as member of jury


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Grand Finale [Activity 10]

Logo Presence on:





Kit cover to be used by the Press.



Judges panel desk.

Media Desk Backdrop.

Food & beverages counter/backdrop fascia



Audience Vote card sheet.

Audience & VIP invites.


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Additional Feature & Mileages:

5 Mins AV presentation of your company [provided by you] can be scheduled if

desired. [All Days]

Silver plate engraved with your company brand name & Logo acknowledging the

winner can be provided by you.

The stall space for your company product display can also be provided to you if

desired. [All Days]

Sash with brand name & title to be presented to winner.

Your company representative will require for rewarding the winner.

Compiled data of all applicants.


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Mileage during Press Conference & Celebration Party: [Activity 11]

Logo Presence on:





Kit cover to be used by the Press. Branding on speakers panel desk.

Representative presence to address press.

Winner & participants certificate.

Limited Passes for company representatives.

Branding on winners gift covers.


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Post -Event Mileage

Additional intangible post event mileage during the telecast of the event by our

official TV channel Partner.

Coverage during press & PR exercise.


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Presenting Sponsorship Mileage:

Mrs. Homemaker title will be associated with your brandYour Brand [The Presenting Sponsor]

Presents

XYZ *Title Sponsor+ Mrs. Homemaker.


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Pre-Event Promotion Campaign

Logo Presence on:

Print Advertisements

Press Kit.

Application forms to be filled by applicants.

Back Drop in Road shows/Promotional Events to be conducted for event

awareness in the particular locations.

Posters used for awareness campaign to be conducted at various prestigious ladies

clubs of the states.

Pamphlets to be distributed during road shows for general awareness inviting

participation from the ladies.

Invitation cards inviting VIPs, Judges and whos who of the city.


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Mileage during Press Conference: [Activity 1]

Logo Presence on:







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Mileage during Scrutiny of Application: [Activity 2]

Logo Presence on:



Kit cover to be used by the Judges.

Branding on Judges Panel desk.

Representative presence to shortlist candidates


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Logo Presence on:





Branding on judges panel desk.

Application form to be filled by contestants.

Reception desk backdrops.



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Personal Interview Round [Activity 4]

Logo Presence on:







Refreshment area branding

Waiting area branding



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Logo Presence on:











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Planning [Finance & Holiday] Round [Activity 6]

Logo Presence on:





Contest area branding.

Kit Covers



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Family Interaction Round [Activity 7]

Logo Presence on:










Family Interview area dcor Representative as member of jury


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Cookery Round [Activity 8]

Logo Presence on:





Kit cover to be used by the participants.






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Home Keeping Round [Activity 9]

Logo Presence on:

Venue gate & dcor material of Establishment.




Kit cover to be used by the participants.



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Grand Finale [Activity 10]

Logo Presence on:








Judges panel desk.

Media Desk Backdrop.

Food & beverages counter/backdrop fascia Waiting area branding.



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Additional Feature & Mileages:

Silver plate engraved with your company brand name & Logo acknowledging the

Runner Up winner can be provided by you.

The stall space for your company product display can also be provided to you if

desired. [All Days]

Sash with brand name & title to be presented to Runner-Up winner.

Your company representative will require for rewarding the runner-Up winner.


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Mileage during Press Conference & Celebration Party: [Activity 11]

Logo Presence on:






Winner & participants certificate.

Limited Passes for company representatives.

Branding on winners gift covers.


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Post -Event Mileage

Additional intangible post event mileage during the telecast of the event by our

official TV channel Partner.

Coverage during press & PR exercise.

Thanks


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For Details Contact:

RD Acharya +91 9999 300 201 [email protected]

Rajesh Sharma +91 9811 004 933 [email protected]

Address of the company:

Phoenix Duo Matrix

S-1/A, 3rd Floor, Arjun Nagar,Safdarjung Enclave Extension,

New Jaipur - 110019. India

Ph: +91 11 46068687

www.phoenixduomatrix.com

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