Introduction:

Nature is the divine gift

of God;

Without nature we have no life.

Mankind cannot consume any food without salt. Salt adds

taste to food. We take many things in our daily life for granted. Salt

tops that type of things.

Salt is an important secondary food than a food additive.

Although, unlike others, it is not edible by itself, salt is present in all

natural foods such as cereals, fruits, vegetables etc., as a mineral, it’s

an essential ingredient vital for the bodily metabolic functions of

human beings and animals. It is present in all living organisms

including plants. Like the availability of primary food, salt too is

naturally abundant and hence its importance and utility have been

taken for granted by human beings. Yet, its preciousness that could

out way gold if it goes scarce. Such an important natural resource is

1

abundantly available in India. Have we ever thought about the

birthplace of salt and about the process by which it is produced?

Salt is produced when the salty water is allowed to evaporate in

salt pans. For this, the sea water is collected in successive ponds. The

process of evaporation takes place till the salt crystallizes on the floor

of the pans. To make this process of evaporation easy, salt pans

should be situated in areas of low rainfall and high evaporation rates.

The sunny weather in the coastal districts of Gujarat and Tamil nadu

suits salt production well. Those two regions are the main salt

production areas in India.

Today, salt is universally accessible and cheap. But there

was once a time when it was one of the world’s most precious

commodities. Salt's profound impact on human civilization spans

recorded history and precedes it.

Salt is an inseparable ingredient, which sustains life on

earth. In ancient time when seawater evaporated in pits, white layer

was formed and found not only tasty but human being also

experienced some strength after eating this white layer. The white

layer was nothing but “Solar Salt”. Like this it was the beginning of

civilization as well it was the beginning of solar salt production.

This has a long and intriguing history. It has shaped

civilizations from the very beginning, and story is a glittering, often

surprising part of the history of mankind. A substance so valuable it

2

served as currency, influences the establishment of trade routes and

cities, provoked and financed wars, secured empires and inspired

revolutions. It is not known as to when salt became article of

commerce, but it is certain that it one of the earliest form of

commercial enterprises.

As the time advanced uses of salt increased and the

method producing solar salt also become a very important process. In

modern times salt has about 14000 known uses from food to industry

to de-icing. Presently, about 120 nations are actively engaged in salt

production.

Salt has influenced human existence virtually from the

beginning. Neolithic settlements were at salt springs. Caravans

trekked deserts trading salt ounce-for-ounce for gold.

Most cultures have folklore and art forms based on salt.

And many cultures share traditions such as offering bread and salt to

welcome visitors. Salt’s economic and military significance produced

trading partnerships or armed combat. And economies and cultures

ranging from the Sahara in West Africa to the Himalayan peaks of

Nepal gives a glimpse of the salt trading culture of centuries gone by.

Salt is made up of sodium (40%) and chlorine (60%),

hence its scientific name, sodium chloride. Salt, like water, is

essential to the functioning of the human body; it is precious as a

condiment and as a food preservative.

3

In chemical terms, salt is the combination of a sodium

ion with a chloride ion, making it one of the most basic molecules on

earth. It's also one of the most plentiful: it has been estimated that salt

deposits under the state of Kansas alone could supply the entire

world's salt needs for the next 250,000 years.

The technical aspects of salt production have tested

every civilization. The Phoenicians were the first to harvest sea salt,

flooding plains with sea water and then leaving it to dry. The

industrial revolution allowed England to mine its rock salt deep in the

earth, making England the primary exporter of salt during the 18th

and 19th centuries. Japan has a salt production conundrum — it has

no rock-salt deposits and the climate is too humid to allow for

evaporation, so Japan developed its own indigenous salt production

technology of boiling brine.

Salt production was the lifeblood of nations. The

Roman Republic raised the price to raise money for wars, or lowered

it to ensure that all citizens could afford this important part of the diet.

Poland had salt mines that allowed it to export salt and become a rich

and powerful kingdom at the end of the middle Ages, a competitive

advantage that was lost when the Germans improved the technology

of their sea salt harvesting. Venice fought and won a war with Genoa

over salt, but Genoa had the last laugh when Genoan Christopher

Columbus destroyed the Mediterranean salt trade by introducing New

World supplies to Europe.

4

Salt remained critically important to nations up until the

20th century. American revolutionary Thomas Paine complained of

many things, one of which was the British salt tax. While that might

sound trivial, salt taxes supported British monarchs, salt smuggling

was a problem of the 18th century British state, and salt regulations

were often in controversy.

Salt wasn’t the straw the broke the camel’s back of

American independence, but it played its part. Of course, the

Americans weren’t alone in their rebellion against the British over

salt. Mahatma Ghandi defied British salt laws when he marched to the

sea to make salt.

Salt production was a strategic resource during the

America Civil War. Early in the conflict, Union forces captured key

Confederate salt works in Louisiana and the aptly-named city of

Grand Saline in Texas. In December 1864, Union forces made a

forced march to Saltville in Virginia, where the captured this strategic

town after several previous attacks failed. Why was this town so

important? Saltville was the site of the last major salt processing plant

in the Confederacy, and it cut off the South’s armies from and

undermined civilian morale.

Salt has long held an important place in religion and

culture. Greek worshippers consecrated salt in their rituals. Jewish

Temple offerings included salt; on the Sabbath, Jews still dip their

5

bread in salt as a remembrance of those sacrifices. In the Old

Testament, Lot's wife was turned into a pillar of salt. Author Sallie

Tisdale notes that salt is as free as the water suspending it when it's

dissolved, and as immutable as stone when it's dry - a fitting duality

for Lot's wife, who overlooks Sodom to this day.

In 1933, the Dalai Lama was buried sitting up in a

bed of salt. Today, a gift of salt endures in India as a potent symbol of

good luck and a reference to Mahatma Gandhi's liberation of India,

which included a symbolic walk to the sea to gather tax-free salt for

the nation's poor.

The British monarchy supported itself with high salt

taxes, leading to a bustling black market for the white crystal. In

1785, the earl of Dundonald wrote that every year in England, 10,000

people were arrested for salt smuggling. Protesting British rule in

1930, Mahatma Gandhi led a 200-mile march to the Arabian Ocean to

collect untaxed salt for India's poor.

Salt has a long and influential role in world history. From

the dawn of civilization, salt has been a key factor in economic,

religious, social and political development. In every part of the world,

salt has been the subject of superstition, folklore, and warfare, it has

even been used as currency.

6

But salt is also an essential element. Life itself would be

impossible without it, since the human body requires salt in order to

function properly. The concentration of sodium ions in the blood is

directly related to the regulation of safe body fluid levels.

And while we're all familiar with the many uses of salt in

cooking, we may not be aware that salt is used in some 14,000

commercial applications. From manufacturing pulp and paper to

setting dyes in textiles and fabric, from producing soaps and

detergents to making our roads safe in winter, salt plays an essential

role in our daily lives.

Today, salt is so plentiful that its cost is insignificant.

We are far more worried about more high profile — oil, copper, coal,

tungsten, nickel, zinc, and much more. But salt was until recently one

of the primary concerns for the resource policy of all nations.

Learning the history of salt could help us gain a more realistic

understanding of the different kind of resource problems that plague

us today.

Growth of Salt Industry in India:

India is the third largest salt producing country in the world

(after the US and China) with an average annual production of about

148 lakh tonnes. In a very short period of time sufficiency was

achieved (in 1953). Since then, the country has never resorted to

imports. The per–capita consumption of salt in the country is

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estimated at about 12 kg, which includes edible as well as industrial

salt. The current annual requirement of salt in the country is estimated

to be 60 lakhs tonnes for industrial use. Caustic soda, soda ash,

chlorine etc., are the major salt-based industries. Besides about 15

lakhs tonne of salt is exported every year.

Sea salt constitutes about 70% of the total salt

production in the country. Salt manufacturing activities are carried out

in the coastal states of Gujarat, Tamil Nadu, Andhra Pradesh, Orissa,

Maharashtra, Karnataka, West Bengal, Goa and hinter land State of

Rajasthan. Among these States only Gujarat, Tamil Nadu and

Rajasthan produces salt surplus to their requirement. These three

states produce about 70%, 15% and 12% respectively of the total salt

produced in the country and cater to the requirement of all the salt

deficit and non-salt producing states. Private sector plays a dominant

role contributing over 95% of the salt production, while the public

sector contributes about 2 – 3%. The co – operative sector contributes

about 8% whereas the small-scale sector (less than 10 acres) accounts

for nearly 40% of the total salt production in the country.

The Tuticorin salt industry, which contributes 25% of the

country's total production until five years ago, has been badly hit by

high production cost, climate change and shortage of labour.

According to Michael Motha, managing director, Sahayamatha

Slattern, the quality of salt produced in Tuticorin has also dipped.

While many salt producers in Gujarat are companies, owning more

8

than 1000 acres, their counterparts in Tuticorin can boast of only a

handful of producers who can match this scale.

Motha said that 50 percent of the salt sector in Tuticorin is

unorganized. Large export orders ranging between 1 lakh and 2 lakh

tonnes are executed by single firms in Gujarat, while in Tuticorin,

such orders have to be executed by a pool of producers. C. Narean

Dharma raj, partner, Brilliant Salt Refinery, said that a high

production cost was due to high power tariffs and transportation costs.

He said the salt producers pay as much as Rs 100000 a month for

power for a 100-acre pan, while in Gujarat, the same amount is paid

for a salt pan of 2000 acres. Poor infrastructure was adding insult to

injury.

These are the amazing facts about salt and its production

that finds a significant in Thoothukudi. Just by this common salt, the

city has carved a niche for itself in the industrial, chemical and dietary

world. In Tamil nadu there are many salt production areas but

especially Tuticorin is the highest in the production of salt. Tamil

nadu in general and Tuticorin in particular could be rightly termed as

the “SALT BOWL OF SOUTH INDIA”

9

Objectives:

To study about the socio economic conditions affect purchasing

in the marketplace.

To ensure the satisfactory level of the customers.

To identify and understand the reason for the market

fluctuations.

To know the working conditions of the employees working in

the company.

10

Company Profile

Introduction:

Mr. Sudalaimuthu Nadar, founder of the organisation,

had started business in 1940 as a trader of salt. He is one of the

pioneers in the field of manufacturing Fine Powdered Salt using

Chakki. The product has being used for Tanning industries. His vision

was to manufacture high quality salt as per the emerging market

demands.

Mr. Sudalaimuthu Nadar moulded the thoughts of his

father Mr. M.S.Arunachala Nadar, and started M.S.A Salt Private Ltd

in the year 1994. After his death, Mr.Peter Jebaraj came to this

business. His in-depth process knowledge has helped them to garner

a strong position in domestic as well as international markets.

They have been in the business for nearly seventy two

years. They have witnessed the evolution of the salt manufacturing

companies in India. They have evolved from a humble beginning to a

company that is exporting and supplying to major domestic and

international markets. Their arduous efforts to take to their client’s

hygienically packaged iodized salt have been highly appreciated by

their clients around the globe. They follow Good Manufacturing

Practices (GMP) at their production unit that result in free flowing

salt.

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M.S.A Salt Private Limited has been engaged in

manufacturing and exporting a comprehensive assortment of salts and

gypsum that includes Common Salt, Gypsum, Marine Gypsum, Salt

Pan Gypsum, Fine Powder Salt, Iodized Edible, Crystal Salt, and

Industrial Grade Free Flow Salt & Refined Free Flow Iodized Salt.

These are manufactured using fine quality crystal salt that makes our

range pure and safe for consumption.

M.S.A Salt Manufacturer is a well established name in the

salt industry. They have carved out a niche for themselves as one of

the leading manufacturer, exporter and wholesale supplier of fine

granulated edible free flowing iodized salt. They have mastered the

technique of manufacturing free flowing iodized salt that remains in

the same state even during the rains when the moisture content is high

in the atmosphere.

Their company has years of experience in the industry

which has helped them to maintain their quality as per IDD control

standards. Their iodized salt is available in different quantities ranging

from 500 gm to 1.5 kg. Through their integrated production structure,

they can manufacture upto 500 tons of iodized salt per month. This

helps in meeting the immediate and bulk requirements of their clients

at any given point of time.

For 15 years, they have been offering a wide range of

Common Salt, Gypsum, Fine Powder Salt, Edible Crystal Salt,

Iodized Edible Salt, Crystal Salt, Industrial Grade Free Flow Salt and

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Refined Free Flow Iodized Salt. These are manufactured with graded

high quality raw material that makes our range pure and safe for

consumption.

They are providing certain welfare measures to the

workers who are working in the Salt Company. They provide cloths

during the festival time. At the time of the Government holidays they

also provide 9 days with wages. Nearly 100,000 family directly or

indirectly involved by working in the Salt Company

Harvesting:

The first salt crust of about 30cms thickness used as

permanent bed there after Subsequent salt crust of the thickness

10cms to 30cms are harvested and sent to washing plant.

Up grading :

Freshly harvested salt has impurities derived from seawater.

By washing with brine these impurities are removed partly by about

70% before supplying to Caustic Soda industries. By using washed

salt the caustic industries save on chemicals, minimize the generation

of sludge, and also reduce consumption of salt per tonne of caustic

soda reduces, the life of membrane cell increases, the power

consumption also goes down.

Their Products:

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1. Free flow salt:

Their product has been manufactured according to

IDD standards; fine free flowing, tasty and healthy for customer

cooking needs. Their free flow iodized salt is salt fortified with iodine

at levels above the natural state.

It is food grade salt, fit for human consumption, and

contains the prescribed level of iodine. Free Flow Iodized salt is just

like ordinary salt used to season and make food taste good. It does not

make food taste bad or bitter.

2. Iodized Refined Salt:

They are specialized in manufacturing high quality

iodized refined salt. These salts are widely used in various cooking

applications. It is available in various packing’s. They manufacture

refined free flow iodized salt that is fit for human consumption.

Their refined free flow salt is fortified with iodine

at levels above the natural state. These are used to season and make

food tasty. Their range of refined free flow iodized salt is used in

various food products such as:

Confectionery

Bakery

Pickles

Sauces

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Food supplement

Food additives

Dairy products

3. Rock Salt:

They offer wide range of rock salt, which contains

dissolved Na+ and Cl- ions. These are a solid form of salt. Their range

of rock salt is also applied to road beds in cold climates to help reduce

the freezing point of ice and melts them on the road.

4. Flavoured Salt :

They are the manufacturer of high quality

Flavoured Salt, which is used for making salads, Indian chats and

snacks. These can be availed in different packs and sizes. These can

be availed in various flavours like

Garlic Salt

Onion Salt

Ginger Salt

Herbal Salt

5. Granulated Salt:

15

Made from pure form of salts, they manufacture

and export high quality granulated salt, which are widely used in

various applications. These can be availed in various sizes as well as

packs. This Granulated Salt is hand-crushed to make this holistic,

natural salt small enough to be used in a common salts shaker.

6. Bath Salt:

They offer wide range of bath salts, which are widely

used for various therapies. This helps the user from various skin

diseases as these are used for soothing, moisturizing effects on the

whole body. Their range of bath salts relaxes user’s muscles, enrich

your skin with healthy minerals and wash away all your stress as well

as worries.

7. Industrial Salt:

They are the manufacturer’s high quality industrial

salts, which are widely used in various industrial applications. Their

ranges of industrial salts are known for its purity and freshness in

domestic as well as international markets.

They offer a wide range of industrial free flow salt

that is manufactured from quality raw material. These salts can be

availed in different quantities that are as per the specific requirement

of the client. These salts find their application in following industries:

Dyeing Industries.

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Soap Factories.

8. Edible Salt:

Their range of edible salt is also known as PVD (Pure

vacuum dried iodized salt) in the market. These are widely used for

various cooking applications in domestic as well as international

markets. They provide us a high quality of renowned edible salt

which is made by using superior and fine quality of raw materials. It

is free from all kinds of impurities and pollutants.

It is fit for human consumption and iodine is available

in the required quantity. It is available at very cheap rates to their

clients all across the country. Its range includes iodised edible crystal

salt, refined flow iodised salt, industrial grade free flow salt, common

salt and fine powder salt.

9. Refined Salt:

They are specialized in manufacturing high quality iodized

refined salt. These salts are widely used in various cooking

applications. It is available in various packing’s.

Salt Curing:

They also provide salts for the Fishing companies also. In

this method, the flesh of fish loses some of its water and is

17

impregnated with Salt. Rapid penetration of salt into the flesh is

desirable for good protection of the product during curing process.

The fish may be salted by rubbing dry salt into the flesh

(or) by immersing its flesh in a brine solution. The fluid extracted

from salting can be allowed to drain away can be used to keep the fish

covered by a salty liquid.

About 25 % of fresh water of the fish is removed and

about 50% of the salt penetrates into the flesh. Salt denatures the

enzymes and destroys the Bacteria and Fungi present because of their

sensitivity to salt. Salt proportions vary depending on the size of the

fish. The rate of absorption of salt by the fish muscle is accelerated by

elevated temperature.

Distribution Channels:

The distribution channels in most countries are

characterized by a series of different levels such as importers,

distributors, wholesalers and retailers as well as food brokers and

agents, with each level performing a specific task.

More recently, increased competition and improved logistics

have shortened the chain in many markets with imported products

often being bought directly from source by the wholesaler or by the

retail chain operator. As with other goods, salt products must pass

through distribution channels in order to reach the end-user or

consumer.

18

Recent Trends:

In most countries, the larger wholesalers with

national distribution had a retrench to their core geographic areas.

This trend, combined with the tendency of many large supermarket

chains to buy directly from producers especially this type of products

has led to an overall weakening of the wholesaler and also in many

developed countries.

In most of the markets, the traditional role of the agent

has also undergone a change. Improved logistics and means of

communications have facilitated more direct contact between the

supplier and the importer with a reduced role for the agent. On the

other hand, the pressure of time and increased specialization and

outsourcing of services has also created a new role for agents

specializing in search of new products and markets.

Awards Received: : National Quality Excellency Award 26.06.08

Economic Development Forum – New Delhi

19

: Doctor (D.LITT) for Social Service 20.9.2008

: Best Lions Club President Award 2008-2009

: Valuable Contribution – Thuditssia 10.7.11

Post Held On:

: President in Gandhi Irwin Uppu

Urpthiyalargal Sangam – Thoothukudi.

: Joint Secretary in Tuticorin Small Scale Salt

Manufacturers Association – Thoothukudi

: Executive Member in Kamaraj College –

Thoothukudi

Further, backed by the experienced technicians they are

able to provide salts and gypsum at international standards. As a

result of stringent quality checks they have various certifications and

approvals like ISO, CE, FDA and OHSAS. Their stringent quality

control norms and excellent production techniques have helps in

satisfying their clients in various countries like Malaysia, Sri Lanka

and other African countries.

IV) Various departments and its functions.

20

1. Human Resources Department:

Successful business venture depend on quality manpower.

It is the method of developing the potentials of the employees so that

they get maximum satisfaction out of their work and give their efforts

to the company. They find preference people from economically

weaker/socially backward sections. Personal Department comprises

the time office.

The various functions of time office are:

To check the attendance of each employees.

To provide the wages to the workers.

To look after the various facilities of the employees.

To look after the grievances of the employees.

Their Team:

Their team is managed by highly experienced professionals

that possess sound experience of the industry and undertake all

assignments to carry out on time manage their team. The entire M.S.A

Salt Private Limited Company includes 41 employees that work in

coordination with each other. Their team includes:

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5 management officials

2 quality checkers

1 R&D personnel

8 administrators

5 skilled personnel

4 semi skilled personnel

5 unskilled personnel

11 others

Their procuring agents are highly experienced in sourcing

quality raw material to provide superior grade salts and gypsum. Their

quality controllers also maintain in the end products quality standards

like ISO, CE, FDA and OHSAS. They also have packaging experts

who package their range of salts and gypsum using high grade

packaging material.

Client Satisfaction :

They have been in the industry for 25 years, due to

quality range of salts and gypsum. They manufacture and supply all

kind of salts and gypsum that are available in different packaging.

It depends on the product’s perceived performance

relative to a buyer’s expectations. Apart from this their range of salts

and gypsum are in great demand in industries such as dyeing, soap,

biscuits and pickles.

Research and Development: 22

Their work operations are facilitated with sophisticated

research and development wing that is backed by diligent team of

R&D professionals. All their endeavours are directed towards

development of quality products that are in conformation with defined

industry standards.

In addition to this, they strive to identify any

shortcoming in any of their range of salts and gypsum and overcome

them by means of altering their processes. In order to provide

customized solutions to their clients, they also undertake extensive

research activities so as to cater to the client’s requirements.

This not only helps them to keeping their range of salts

and gypsum in line with the latest market trends and demand, but also

enhances their market value.

Quality Assurance:

Due to their quality range, they have a wide distribution

network in countries like Sri Lanka, Malaysia and some parts of

Africa. Their expert team of professionals is focused on providing

complete satisfaction to their clients by offering quality range of salts

and gypsum.

They have been using high quality raw materials. They

manufacture and export salts and gypsum that adheres to world's most

stringent norms. Following are some of the parameters on which, their

range of salts are checked:

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Purity

Appropriation of iodine

Safe for consumption.

Following are some of the parameters on which, their range of

gypsum is checked:

Appropriation on nitrogen

Purity.

As a result of stringent quality checks being conducted, they have also

achieved necessary certifications and approvals like ISO, CE, FDA

and OHSAS.

2. Production Department:

In this department they are responsible for planning, co-

ordinating and controlling the resources needed to produce products

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and services for the company. A set of input is converted into the set

of output with the help of the manufacturing operations.

For manufacturing this type of large quantities of product,

they use special purpose machines. Semi skilled workers are used to

operate the machines.

Product Portfolio:

They hold specialization in the field of manufacturing and

exporting salts and gypsum. The products range being offered

includes Common Salt, Gypsum, Fine Powder Salt, Iodized Edible,

Crystal Salt, Industrial Grade Free Flow Salt, and Refined Free Flow

Iodized Salt.

The extraction of salt from sea water consists of

progressive evaporation of brine in large ponds using solar heat and

natural wind. As the brine evaporates, its concentration increases and

constituent of salts crystallize in a set order.

During the process, the sodium chloride fraction is separated

from the brine over affixed concentration range in a series of flat

rectangular ponds and deposits as uniform crust. The salt crust is

harvested by variety of process ranging from simple hand labour to

mechanical harvester.

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The other salts which crystallize from concentrated brine

along with sodium chloride are the chlorides and the sulphates of

magnesium, calcium and potassium, these are impurities of salt. The

harvested salt in the form of wet crystals, washed with brine to

remove insoluble matter as well as soluble impurities.

Their range is fabricated using quality crystal salt. Their range of salts

is appreciated across the globe due to following features:

Fit for human consumption

Makes food tasty

Appropriately iodized

Pure

Their range of gypsum is appreciated across the globe due to

following features:

Purity

Contains 14% organic nitrogen

In addition, they pack their range of salts and gypsum in

qualitative packaging material to ensure safe delivery. These are

packed in 200Gms to 1 kg packets; they also pack bulk bags of 50

kgs.

Warehousing and Packaging:

26

At room temperature they keep salt away from drafts and

moisture. A few grains of raw rice in a salt shaker prevent the

formation of lumps.

They have set up a spacious warehouse to store their

range of salts and gypsum safely. Their efficient team of warehousing

professionals makes sure fast and safe retrieval of the products.

Further, they also make sure that these are packaged properly with

high grade packaging material to ensure secure and damage free

transit.

To cater to the specific demands of their clients, they pack

their range of salts in 200Gms to 1kg packets and 50 kgs and gypsum

in bulk bags. They use laminated bags to pack 200 Gms and 1kg and

LLDPE materials for bulk packaging.

Edible Common Salt under PFA Act:

As per the notifications No: GSR23 (E) dated 16.1.1981 and

GSR 764 (E) dated 15.11.1984 the following specification (on dry

basis)

S.No. Characteristics Requirement

common salt

1 Moisture, present by wt. Of the undried

sample max6.0

2 Sodium chloride, percent by wt. Min 96.0

3 Matter insoluble percent by wt. Max 1.0

27

4 Matter soluble in water other than sodium

chloride percent by wt. Max3.0

Dairy salt is a refined common salt obtained by forced

evaporated of treated brine. The moisture content shall not be more

than 6 % in respect of common salt and 0.5 % in respect of table and

dairy salt. The other important characteristic for common salt is that

material shell be crystalline white solid. Common salt produced by

solar evaporation may not contain anti-caking Agent.

Characteristics of Iodised Salt under PFA

Act:

28

S.No. Characteristics Requirement edible

Iodised salt

1 Chloride content (as Na Cl) percent

by mass, min96.0

2 Iodine content , ppm Min 1.0

3 Matter soluble in water other than

sodium chloride , percent by wt.

Max 

20.0

4 Acid Insoluble matter percent by

mass, max 3.0

Iodine is essential component of thyroid hormones, which are needed

for:

*Optimal mental & physical development 

*Regulation of body metabolism (General utilization of body

energy) 

As per IS standard, the iodizing chemical normally

recommended under tropical condition is potassium iodated Daily

requirement of iodine The moisture content shall not be more than

6% by mass. The iodised salt shall be packed in jute bags having

inside polyethylene linear, close woven jute bags & HDEP bags.

3. Marketing Department:

29

Marketing means it is the process by which companies

create value for their customers and build strong customer

relationship in order to capture value from clients in return.

Marketing companies go out of their way to keep important

customers satisfied. Most studies show that higher levels of client

satisfaction lead to greater client loyalty, which in turn results in

better company performance.

The Operations of marketing department is divided into 2 types:

Local sales.

Export.

Local sales:

30

They will look after the local sales within the country.

Export :

They will look after the export to the other country. They include various procedures such as pre-shipment documents, post-shipment documents execution of sales contract and look after the various export benefits and logistics.

4. Finance Department:

31

Product Profile:

Product / service name Share in net sales (%)

Manufacturing of salts 50.00

Trading of salts 50.00

V) Findings:

32

Generally, the salt company is playing a major role in providing

employment opportunities.

It is analysed that the income of the employers does not depend on

their experience. If they are more efficient enough to run the

business, then experience need not be considered.

In salt company, they are giving health & food/ clothing services to

the people who are working in the company.

In salt company, other than labours, the major cost factors are

Lorries, trucks and containers.

There is no government influence to this type of companies.

They are expecting the government to provide certain benefits to

them.

VI) Suggestions:

33

Lowering the cost of manufacturing and improving the quality

are essential for competitiveness.

They should have proper planning since salt production mainly

depend on weather conditions.

Latest machines should be implemented in future to fight with

the competitors and retain their clients.

Delivery of salt can be made regular by having good

transportation facility. If the transport facility increases it is

suitable for supplying salt to various states. Better transport

arrangements must be made to have proper supply of salt at

right time at right place.

The delivery of clients output (salt) should be on time.

Workers are satisfied with the provisions and provisions of

health, safety and welfare measures provided in the study unit.

They are finding the market is very competitive. Institutional finance

for acquisition of machines can be provided by the commercial banks

through medium-term loans on rigid conditions.

Government must come forward and provide free electricity to the

salt manufacturers, traders and also to the exporters.

VII) Conclusion:

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Thus it may be concluded from the organisational study

about the M.S.A Salt Manufacturer and Exporter Private Limited

company. Seasonal changes also cause price fluctuation in the market.

Seasons are also an important factor which increases and reduces the

price for the salt.

Salt has played a prominent part in the development of men’s

activities and trade politics. Salt is used for various purposes, edible,

industrial exports, textile industry, fish curing hides and skins.

Malnutrition is one of the greatest problems in the world. This

problem be can easily cleared by having high nutritious food. Today,

the demand for food is increasing and we have to depend on other

resources. One among them is water resources. Salt are the cheapest

sources of protein, easily available throughout the year. No costly

investment is needed.

The salt trading has earned a reputation for Tuticorin inside as

well as outside India for its quality products. The government of India

also must take more efforts to produce quality product and give more

concessions to promote salt industry.

Most of their clients prefer to buy this iodized salt which

exhibits good quality, design, reasonable price and easy availability.

The survival and the growth of the company’s products depend not

only on the quality, but also on many attributes that make the

company’s products more acceptable to the intended customers.

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The salt industry in Tuticorin is vibrant and poised to

participate in the anticipated emergence of the region as an even more

important economic player in the world marketplace. As part of the

basic infrastructure, the salt industry serves as a foundation for this

bright future.

The salt industry provides employment opportunities to the

people. As the salt production mainly depends on the climatic

conditions, manufacturers should be fully aware of forecasting the

weather conditions. In the rainy season scarcity of salt arises which

affects the export of salt. Therefore the manufacturers have to

maintain the average stock of salt throughout the year for regular flow

of supply.

The retailers should have intensive knowledge about the salt

production so that they will be able to purchase the salt which is

maintained at 24-29 degree. The industries buying salt as raw material

for their products, should check the content of salt as per their product

requirement, to avoid loss.

From the analysis, the researcher concludes that all these

above factors such as seasonal changes, competitors influence, export

etc affect the market trend. However, the role of manufacturer and

trader in salt market does not affect the market trend in a significant

way.

Bibliography36

WEBSITES:

msasalt.in

Google.com

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