Introduction:
Nature is the divine gift
of God;
Without nature we have no life.
Mankind cannot consume any food without salt. Salt adds
taste to food. We take many things in our daily life for granted. Salt
tops that type of things.
Salt is an important secondary food than a food additive.
Although, unlike others, it is not edible by itself, salt is present in all
natural foods such as cereals, fruits, vegetables etc., as a mineral, it’s
an essential ingredient vital for the bodily metabolic functions of
human beings and animals. It is present in all living organisms
including plants. Like the availability of primary food, salt too is
naturally abundant and hence its importance and utility have been
taken for granted by human beings. Yet, its preciousness that could
out way gold if it goes scarce. Such an important natural resource is
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abundantly available in India. Have we ever thought about the
birthplace of salt and about the process by which it is produced?
Salt is produced when the salty water is allowed to evaporate in
salt pans. For this, the sea water is collected in successive ponds. The
process of evaporation takes place till the salt crystallizes on the floor
of the pans. To make this process of evaporation easy, salt pans
should be situated in areas of low rainfall and high evaporation rates.
The sunny weather in the coastal districts of Gujarat and Tamil nadu
suits salt production well. Those two regions are the main salt
production areas in India.
Today, salt is universally accessible and cheap. But there
was once a time when it was one of the world’s most precious
commodities. Salt's profound impact on human civilization spans
recorded history and precedes it.
Salt is an inseparable ingredient, which sustains life on
earth. In ancient time when seawater evaporated in pits, white layer
was formed and found not only tasty but human being also
experienced some strength after eating this white layer. The white
layer was nothing but “Solar Salt”. Like this it was the beginning of
civilization as well it was the beginning of solar salt production.
This has a long and intriguing history. It has shaped
civilizations from the very beginning, and story is a glittering, often
surprising part of the history of mankind. A substance so valuable it
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served as currency, influences the establishment of trade routes and
cities, provoked and financed wars, secured empires and inspired
revolutions. It is not known as to when salt became article of
commerce, but it is certain that it one of the earliest form of
commercial enterprises.
As the time advanced uses of salt increased and the
method producing solar salt also become a very important process. In
modern times salt has about 14000 known uses from food to industry
to de-icing. Presently, about 120 nations are actively engaged in salt
production.
Salt has influenced human existence virtually from the
beginning. Neolithic settlements were at salt springs. Caravans
trekked deserts trading salt ounce-for-ounce for gold.
Most cultures have folklore and art forms based on salt.
And many cultures share traditions such as offering bread and salt to
welcome visitors. Salt’s economic and military significance produced
trading partnerships or armed combat. And economies and cultures
ranging from the Sahara in West Africa to the Himalayan peaks of
Nepal gives a glimpse of the salt trading culture of centuries gone by.
Salt is made up of sodium (40%) and chlorine (60%),
hence its scientific name, sodium chloride. Salt, like water, is
essential to the functioning of the human body; it is precious as a
condiment and as a food preservative.
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In chemical terms, salt is the combination of a sodium
ion with a chloride ion, making it one of the most basic molecules on
earth. It's also one of the most plentiful: it has been estimated that salt
deposits under the state of Kansas alone could supply the entire
world's salt needs for the next 250,000 years.
The technical aspects of salt production have tested
every civilization. The Phoenicians were the first to harvest sea salt,
flooding plains with sea water and then leaving it to dry. The
industrial revolution allowed England to mine its rock salt deep in the
earth, making England the primary exporter of salt during the 18th
and 19th centuries. Japan has a salt production conundrum — it has
no rock-salt deposits and the climate is too humid to allow for
evaporation, so Japan developed its own indigenous salt production
technology of boiling brine.
Salt production was the lifeblood of nations. The
Roman Republic raised the price to raise money for wars, or lowered
it to ensure that all citizens could afford this important part of the diet.
Poland had salt mines that allowed it to export salt and become a rich
and powerful kingdom at the end of the middle Ages, a competitive
advantage that was lost when the Germans improved the technology
of their sea salt harvesting. Venice fought and won a war with Genoa
over salt, but Genoa had the last laugh when Genoan Christopher
Columbus destroyed the Mediterranean salt trade by introducing New
World supplies to Europe.
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Salt remained critically important to nations up until the
20th century. American revolutionary Thomas Paine complained of
many things, one of which was the British salt tax. While that might
sound trivial, salt taxes supported British monarchs, salt smuggling
was a problem of the 18th century British state, and salt regulations
were often in controversy.
Salt wasn’t the straw the broke the camel’s back of
American independence, but it played its part. Of course, the
Americans weren’t alone in their rebellion against the British over
salt. Mahatma Ghandi defied British salt laws when he marched to the
sea to make salt.
Salt production was a strategic resource during the
America Civil War. Early in the conflict, Union forces captured key
Confederate salt works in Louisiana and the aptly-named city of
Grand Saline in Texas. In December 1864, Union forces made a
forced march to Saltville in Virginia, where the captured this strategic
town after several previous attacks failed. Why was this town so
important? Saltville was the site of the last major salt processing plant
in the Confederacy, and it cut off the South’s armies from and
undermined civilian morale.
Salt has long held an important place in religion and
culture. Greek worshippers consecrated salt in their rituals. Jewish
Temple offerings included salt; on the Sabbath, Jews still dip their
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bread in salt as a remembrance of those sacrifices. In the Old
Testament, Lot's wife was turned into a pillar of salt. Author Sallie
Tisdale notes that salt is as free as the water suspending it when it's
dissolved, and as immutable as stone when it's dry - a fitting duality
for Lot's wife, who overlooks Sodom to this day.
In 1933, the Dalai Lama was buried sitting up in a
bed of salt. Today, a gift of salt endures in India as a potent symbol of
good luck and a reference to Mahatma Gandhi's liberation of India,
which included a symbolic walk to the sea to gather tax-free salt for
the nation's poor.
The British monarchy supported itself with high salt
taxes, leading to a bustling black market for the white crystal. In
1785, the earl of Dundonald wrote that every year in England, 10,000
people were arrested for salt smuggling. Protesting British rule in
1930, Mahatma Gandhi led a 200-mile march to the Arabian Ocean to
collect untaxed salt for India's poor.
Salt has a long and influential role in world history. From
the dawn of civilization, salt has been a key factor in economic,
religious, social and political development. In every part of the world,
salt has been the subject of superstition, folklore, and warfare, it has
even been used as currency.
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But salt is also an essential element. Life itself would be
impossible without it, since the human body requires salt in order to
function properly. The concentration of sodium ions in the blood is
directly related to the regulation of safe body fluid levels.
And while we're all familiar with the many uses of salt in
cooking, we may not be aware that salt is used in some 14,000
commercial applications. From manufacturing pulp and paper to
setting dyes in textiles and fabric, from producing soaps and
detergents to making our roads safe in winter, salt plays an essential
role in our daily lives.
Today, salt is so plentiful that its cost is insignificant.
We are far more worried about more high profile — oil, copper, coal,
tungsten, nickel, zinc, and much more. But salt was until recently one
of the primary concerns for the resource policy of all nations.
Learning the history of salt could help us gain a more realistic
understanding of the different kind of resource problems that plague
us today.
Growth of Salt Industry in India:
India is the third largest salt producing country in the world
(after the US and China) with an average annual production of about
148 lakh tonnes. In a very short period of time sufficiency was
achieved (in 1953). Since then, the country has never resorted to
imports. The per–capita consumption of salt in the country is
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estimated at about 12 kg, which includes edible as well as industrial
salt. The current annual requirement of salt in the country is estimated
to be 60 lakhs tonnes for industrial use. Caustic soda, soda ash,
chlorine etc., are the major salt-based industries. Besides about 15
lakhs tonne of salt is exported every year.
Sea salt constitutes about 70% of the total salt
production in the country. Salt manufacturing activities are carried out
in the coastal states of Gujarat, Tamil Nadu, Andhra Pradesh, Orissa,
Maharashtra, Karnataka, West Bengal, Goa and hinter land State of
Rajasthan. Among these States only Gujarat, Tamil Nadu and
Rajasthan produces salt surplus to their requirement. These three
states produce about 70%, 15% and 12% respectively of the total salt
produced in the country and cater to the requirement of all the salt
deficit and non-salt producing states. Private sector plays a dominant
role contributing over 95% of the salt production, while the public
sector contributes about 2 – 3%. The co – operative sector contributes
about 8% whereas the small-scale sector (less than 10 acres) accounts
for nearly 40% of the total salt production in the country.
The Tuticorin salt industry, which contributes 25% of the
country's total production until five years ago, has been badly hit by
high production cost, climate change and shortage of labour.
According to Michael Motha, managing director, Sahayamatha
Slattern, the quality of salt produced in Tuticorin has also dipped.
While many salt producers in Gujarat are companies, owning more
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than 1000 acres, their counterparts in Tuticorin can boast of only a
handful of producers who can match this scale.
Motha said that 50 percent of the salt sector in Tuticorin is
unorganized. Large export orders ranging between 1 lakh and 2 lakh
tonnes are executed by single firms in Gujarat, while in Tuticorin,
such orders have to be executed by a pool of producers. C. Narean
Dharma raj, partner, Brilliant Salt Refinery, said that a high
production cost was due to high power tariffs and transportation costs.
He said the salt producers pay as much as Rs 100000 a month for
power for a 100-acre pan, while in Gujarat, the same amount is paid
for a salt pan of 2000 acres. Poor infrastructure was adding insult to
injury.
These are the amazing facts about salt and its production
that finds a significant in Thoothukudi. Just by this common salt, the
city has carved a niche for itself in the industrial, chemical and dietary
world. In Tamil nadu there are many salt production areas but
especially Tuticorin is the highest in the production of salt. Tamil
nadu in general and Tuticorin in particular could be rightly termed as
the “SALT BOWL OF SOUTH INDIA”
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Objectives:
To study about the socio economic conditions affect purchasing
in the marketplace.
To ensure the satisfactory level of the customers.
To identify and understand the reason for the market
fluctuations.
To know the working conditions of the employees working in
the company.
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Company Profile
Introduction:
Mr. Sudalaimuthu Nadar, founder of the organisation,
had started business in 1940 as a trader of salt. He is one of the
pioneers in the field of manufacturing Fine Powdered Salt using
Chakki. The product has being used for Tanning industries. His vision
was to manufacture high quality salt as per the emerging market
demands.
Mr. Sudalaimuthu Nadar moulded the thoughts of his
father Mr. M.S.Arunachala Nadar, and started M.S.A Salt Private Ltd
in the year 1994. After his death, Mr.Peter Jebaraj came to this
business. His in-depth process knowledge has helped them to garner
a strong position in domestic as well as international markets.
They have been in the business for nearly seventy two
years. They have witnessed the evolution of the salt manufacturing
companies in India. They have evolved from a humble beginning to a
company that is exporting and supplying to major domestic and
international markets. Their arduous efforts to take to their client’s
hygienically packaged iodized salt have been highly appreciated by
their clients around the globe. They follow Good Manufacturing
Practices (GMP) at their production unit that result in free flowing
salt.
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M.S.A Salt Private Limited has been engaged in
manufacturing and exporting a comprehensive assortment of salts and
gypsum that includes Common Salt, Gypsum, Marine Gypsum, Salt
Pan Gypsum, Fine Powder Salt, Iodized Edible, Crystal Salt, and
Industrial Grade Free Flow Salt & Refined Free Flow Iodized Salt.
These are manufactured using fine quality crystal salt that makes our
range pure and safe for consumption.
M.S.A Salt Manufacturer is a well established name in the
salt industry. They have carved out a niche for themselves as one of
the leading manufacturer, exporter and wholesale supplier of fine
granulated edible free flowing iodized salt. They have mastered the
technique of manufacturing free flowing iodized salt that remains in
the same state even during the rains when the moisture content is high
in the atmosphere.
Their company has years of experience in the industry
which has helped them to maintain their quality as per IDD control
standards. Their iodized salt is available in different quantities ranging
from 500 gm to 1.5 kg. Through their integrated production structure,
they can manufacture upto 500 tons of iodized salt per month. This
helps in meeting the immediate and bulk requirements of their clients
at any given point of time.
For 15 years, they have been offering a wide range of
Common Salt, Gypsum, Fine Powder Salt, Edible Crystal Salt,
Iodized Edible Salt, Crystal Salt, Industrial Grade Free Flow Salt and
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Refined Free Flow Iodized Salt. These are manufactured with graded
high quality raw material that makes our range pure and safe for
consumption.
They are providing certain welfare measures to the
workers who are working in the Salt Company. They provide cloths
during the festival time. At the time of the Government holidays they
also provide 9 days with wages. Nearly 100,000 family directly or
indirectly involved by working in the Salt Company
Harvesting:
The first salt crust of about 30cms thickness used as
permanent bed there after Subsequent salt crust of the thickness
10cms to 30cms are harvested and sent to washing plant.
Up grading :
Freshly harvested salt has impurities derived from seawater.
By washing with brine these impurities are removed partly by about
70% before supplying to Caustic Soda industries. By using washed
salt the caustic industries save on chemicals, minimize the generation
of sludge, and also reduce consumption of salt per tonne of caustic
soda reduces, the life of membrane cell increases, the power
consumption also goes down.
Their Products:
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1. Free flow salt:
Their product has been manufactured according to
IDD standards; fine free flowing, tasty and healthy for customer
cooking needs. Their free flow iodized salt is salt fortified with iodine
at levels above the natural state.
It is food grade salt, fit for human consumption, and
contains the prescribed level of iodine. Free Flow Iodized salt is just
like ordinary salt used to season and make food taste good. It does not
make food taste bad or bitter.
2. Iodized Refined Salt:
They are specialized in manufacturing high quality
iodized refined salt. These salts are widely used in various cooking
applications. It is available in various packing’s. They manufacture
refined free flow iodized salt that is fit for human consumption.
Their refined free flow salt is fortified with iodine
at levels above the natural state. These are used to season and make
food tasty. Their range of refined free flow iodized salt is used in
various food products such as:
Confectionery
Bakery
Pickles
Sauces
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Food supplement
Food additives
Dairy products
3. Rock Salt:
They offer wide range of rock salt, which contains
dissolved Na+ and Cl- ions. These are a solid form of salt. Their range
of rock salt is also applied to road beds in cold climates to help reduce
the freezing point of ice and melts them on the road.
4. Flavoured Salt :
They are the manufacturer of high quality
Flavoured Salt, which is used for making salads, Indian chats and
snacks. These can be availed in different packs and sizes. These can
be availed in various flavours like
Garlic Salt
Onion Salt
Ginger Salt
Herbal Salt
5. Granulated Salt:
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Made from pure form of salts, they manufacture
and export high quality granulated salt, which are widely used in
various applications. These can be availed in various sizes as well as
packs. This Granulated Salt is hand-crushed to make this holistic,
natural salt small enough to be used in a common salts shaker.
6. Bath Salt:
They offer wide range of bath salts, which are widely
used for various therapies. This helps the user from various skin
diseases as these are used for soothing, moisturizing effects on the
whole body. Their range of bath salts relaxes user’s muscles, enrich
your skin with healthy minerals and wash away all your stress as well
as worries.
7. Industrial Salt:
They are the manufacturer’s high quality industrial
salts, which are widely used in various industrial applications. Their
ranges of industrial salts are known for its purity and freshness in
domestic as well as international markets.
They offer a wide range of industrial free flow salt
that is manufactured from quality raw material. These salts can be
availed in different quantities that are as per the specific requirement
of the client. These salts find their application in following industries:
Dyeing Industries.
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Soap Factories.
8. Edible Salt:
Their range of edible salt is also known as PVD (Pure
vacuum dried iodized salt) in the market. These are widely used for
various cooking applications in domestic as well as international
markets. They provide us a high quality of renowned edible salt
which is made by using superior and fine quality of raw materials. It
is free from all kinds of impurities and pollutants.
It is fit for human consumption and iodine is available
in the required quantity. It is available at very cheap rates to their
clients all across the country. Its range includes iodised edible crystal
salt, refined flow iodised salt, industrial grade free flow salt, common
salt and fine powder salt.
9. Refined Salt:
They are specialized in manufacturing high quality iodized
refined salt. These salts are widely used in various cooking
applications. It is available in various packing’s.
Salt Curing:
They also provide salts for the Fishing companies also. In
this method, the flesh of fish loses some of its water and is
17
impregnated with Salt. Rapid penetration of salt into the flesh is
desirable for good protection of the product during curing process.
The fish may be salted by rubbing dry salt into the flesh
(or) by immersing its flesh in a brine solution. The fluid extracted
from salting can be allowed to drain away can be used to keep the fish
covered by a salty liquid.
About 25 % of fresh water of the fish is removed and
about 50% of the salt penetrates into the flesh. Salt denatures the
enzymes and destroys the Bacteria and Fungi present because of their
sensitivity to salt. Salt proportions vary depending on the size of the
fish. The rate of absorption of salt by the fish muscle is accelerated by
elevated temperature.
Distribution Channels:
The distribution channels in most countries are
characterized by a series of different levels such as importers,
distributors, wholesalers and retailers as well as food brokers and
agents, with each level performing a specific task.
More recently, increased competition and improved logistics
have shortened the chain in many markets with imported products
often being bought directly from source by the wholesaler or by the
retail chain operator. As with other goods, salt products must pass
through distribution channels in order to reach the end-user or
consumer.
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Recent Trends:
In most countries, the larger wholesalers with
national distribution had a retrench to their core geographic areas.
This trend, combined with the tendency of many large supermarket
chains to buy directly from producers especially this type of products
has led to an overall weakening of the wholesaler and also in many
developed countries.
In most of the markets, the traditional role of the agent
has also undergone a change. Improved logistics and means of
communications have facilitated more direct contact between the
supplier and the importer with a reduced role for the agent. On the
other hand, the pressure of time and increased specialization and
outsourcing of services has also created a new role for agents
specializing in search of new products and markets.
Awards Received: : National Quality Excellency Award 26.06.08
Economic Development Forum – New Delhi
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: Doctor (D.LITT) for Social Service 20.9.2008
: Best Lions Club President Award 2008-2009
: Valuable Contribution – Thuditssia 10.7.11
Post Held On:
: President in Gandhi Irwin Uppu
Urpthiyalargal Sangam – Thoothukudi.
: Joint Secretary in Tuticorin Small Scale Salt
Manufacturers Association – Thoothukudi
: Executive Member in Kamaraj College –
Thoothukudi
Further, backed by the experienced technicians they are
able to provide salts and gypsum at international standards. As a
result of stringent quality checks they have various certifications and
approvals like ISO, CE, FDA and OHSAS. Their stringent quality
control norms and excellent production techniques have helps in
satisfying their clients in various countries like Malaysia, Sri Lanka
and other African countries.
IV) Various departments and its functions.
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1. Human Resources Department:
Successful business venture depend on quality manpower.
It is the method of developing the potentials of the employees so that
they get maximum satisfaction out of their work and give their efforts
to the company. They find preference people from economically
weaker/socially backward sections. Personal Department comprises
the time office.
The various functions of time office are:
To check the attendance of each employees.
To provide the wages to the workers.
To look after the various facilities of the employees.
To look after the grievances of the employees.
Their Team:
Their team is managed by highly experienced professionals
that possess sound experience of the industry and undertake all
assignments to carry out on time manage their team. The entire M.S.A
Salt Private Limited Company includes 41 employees that work in
coordination with each other. Their team includes:
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5 management officials
2 quality checkers
1 R&D personnel
8 administrators
5 skilled personnel
4 semi skilled personnel
5 unskilled personnel
11 others
Their procuring agents are highly experienced in sourcing
quality raw material to provide superior grade salts and gypsum. Their
quality controllers also maintain in the end products quality standards
like ISO, CE, FDA and OHSAS. They also have packaging experts
who package their range of salts and gypsum using high grade
packaging material.
Client Satisfaction :
They have been in the industry for 25 years, due to
quality range of salts and gypsum. They manufacture and supply all
kind of salts and gypsum that are available in different packaging.
It depends on the product’s perceived performance
relative to a buyer’s expectations. Apart from this their range of salts
and gypsum are in great demand in industries such as dyeing, soap,
biscuits and pickles.
Research and Development: 22
Their work operations are facilitated with sophisticated
research and development wing that is backed by diligent team of
R&D professionals. All their endeavours are directed towards
development of quality products that are in conformation with defined
industry standards.
In addition to this, they strive to identify any
shortcoming in any of their range of salts and gypsum and overcome
them by means of altering their processes. In order to provide
customized solutions to their clients, they also undertake extensive
research activities so as to cater to the client’s requirements.
This not only helps them to keeping their range of salts
and gypsum in line with the latest market trends and demand, but also
enhances their market value.
Quality Assurance:
Due to their quality range, they have a wide distribution
network in countries like Sri Lanka, Malaysia and some parts of
Africa. Their expert team of professionals is focused on providing
complete satisfaction to their clients by offering quality range of salts
and gypsum.
They have been using high quality raw materials. They
manufacture and export salts and gypsum that adheres to world's most
stringent norms. Following are some of the parameters on which, their
range of salts are checked:
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Purity
Appropriation of iodine
Safe for consumption.
Following are some of the parameters on which, their range of
gypsum is checked:
Appropriation on nitrogen
Purity.
As a result of stringent quality checks being conducted, they have also
achieved necessary certifications and approvals like ISO, CE, FDA
and OHSAS.
2. Production Department:
In this department they are responsible for planning, co-
ordinating and controlling the resources needed to produce products
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and services for the company. A set of input is converted into the set
of output with the help of the manufacturing operations.
For manufacturing this type of large quantities of product,
they use special purpose machines. Semi skilled workers are used to
operate the machines.
Product Portfolio:
They hold specialization in the field of manufacturing and
exporting salts and gypsum. The products range being offered
includes Common Salt, Gypsum, Fine Powder Salt, Iodized Edible,
Crystal Salt, Industrial Grade Free Flow Salt, and Refined Free Flow
Iodized Salt.
The extraction of salt from sea water consists of
progressive evaporation of brine in large ponds using solar heat and
natural wind. As the brine evaporates, its concentration increases and
constituent of salts crystallize in a set order.
During the process, the sodium chloride fraction is separated
from the brine over affixed concentration range in a series of flat
rectangular ponds and deposits as uniform crust. The salt crust is
harvested by variety of process ranging from simple hand labour to
mechanical harvester.
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The other salts which crystallize from concentrated brine
along with sodium chloride are the chlorides and the sulphates of
magnesium, calcium and potassium, these are impurities of salt. The
harvested salt in the form of wet crystals, washed with brine to
remove insoluble matter as well as soluble impurities.
Their range is fabricated using quality crystal salt. Their range of salts
is appreciated across the globe due to following features:
Fit for human consumption
Makes food tasty
Appropriately iodized
Pure
Their range of gypsum is appreciated across the globe due to
following features:
Purity
Contains 14% organic nitrogen
In addition, they pack their range of salts and gypsum in
qualitative packaging material to ensure safe delivery. These are
packed in 200Gms to 1 kg packets; they also pack bulk bags of 50
kgs.
Warehousing and Packaging:
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At room temperature they keep salt away from drafts and
moisture. A few grains of raw rice in a salt shaker prevent the
formation of lumps.
They have set up a spacious warehouse to store their
range of salts and gypsum safely. Their efficient team of warehousing
professionals makes sure fast and safe retrieval of the products.
Further, they also make sure that these are packaged properly with
high grade packaging material to ensure secure and damage free
transit.
To cater to the specific demands of their clients, they pack
their range of salts in 200Gms to 1kg packets and 50 kgs and gypsum
in bulk bags. They use laminated bags to pack 200 Gms and 1kg and
LLDPE materials for bulk packaging.
Edible Common Salt under PFA Act:
As per the notifications No: GSR23 (E) dated 16.1.1981 and
GSR 764 (E) dated 15.11.1984 the following specification (on dry
basis)
S.No. Characteristics Requirement
common salt
1 Moisture, present by wt. Of the undried
sample max6.0
2 Sodium chloride, percent by wt. Min 96.0
3 Matter insoluble percent by wt. Max 1.0
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4 Matter soluble in water other than sodium
chloride percent by wt. Max3.0
Dairy salt is a refined common salt obtained by forced
evaporated of treated brine. The moisture content shall not be more
than 6 % in respect of common salt and 0.5 % in respect of table and
dairy salt. The other important characteristic for common salt is that
material shell be crystalline white solid. Common salt produced by
solar evaporation may not contain anti-caking Agent.
Characteristics of Iodised Salt under PFA
Act:
28
S.No. Characteristics Requirement edible
Iodised salt
1 Chloride content (as Na Cl) percent
by mass, min96.0
2 Iodine content , ppm Min 1.0
3 Matter soluble in water other than
sodium chloride , percent by wt.
Max
20.0
4 Acid Insoluble matter percent by
mass, max 3.0
Iodine is essential component of thyroid hormones, which are needed
for:
*Optimal mental & physical development
*Regulation of body metabolism (General utilization of body
energy)
As per IS standard, the iodizing chemical normally
recommended under tropical condition is potassium iodated Daily
requirement of iodine The moisture content shall not be more than
6% by mass. The iodised salt shall be packed in jute bags having
inside polyethylene linear, close woven jute bags & HDEP bags.
3. Marketing Department:
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Marketing means it is the process by which companies
create value for their customers and build strong customer
relationship in order to capture value from clients in return.
Marketing companies go out of their way to keep important
customers satisfied. Most studies show that higher levels of client
satisfaction lead to greater client loyalty, which in turn results in
better company performance.
The Operations of marketing department is divided into 2 types:
Local sales.
Export.
Local sales:
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They will look after the local sales within the country.
Export :
They will look after the export to the other country. They include various procedures such as pre-shipment documents, post-shipment documents execution of sales contract and look after the various export benefits and logistics.
4. Finance Department:
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Product Profile:
Product / service name Share in net sales (%)
Manufacturing of salts 50.00
Trading of salts 50.00
V) Findings:
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Generally, the salt company is playing a major role in providing
employment opportunities.
It is analysed that the income of the employers does not depend on
their experience. If they are more efficient enough to run the
business, then experience need not be considered.
In salt company, they are giving health & food/ clothing services to
the people who are working in the company.
In salt company, other than labours, the major cost factors are
Lorries, trucks and containers.
There is no government influence to this type of companies.
They are expecting the government to provide certain benefits to
them.
VI) Suggestions:
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Lowering the cost of manufacturing and improving the quality
are essential for competitiveness.
They should have proper planning since salt production mainly
depend on weather conditions.
Latest machines should be implemented in future to fight with
the competitors and retain their clients.
Delivery of salt can be made regular by having good
transportation facility. If the transport facility increases it is
suitable for supplying salt to various states. Better transport
arrangements must be made to have proper supply of salt at
right time at right place.
The delivery of clients output (salt) should be on time.
Workers are satisfied with the provisions and provisions of
health, safety and welfare measures provided in the study unit.
They are finding the market is very competitive. Institutional finance
for acquisition of machines can be provided by the commercial banks
through medium-term loans on rigid conditions.
Government must come forward and provide free electricity to the
salt manufacturers, traders and also to the exporters.
VII) Conclusion:
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Thus it may be concluded from the organisational study
about the M.S.A Salt Manufacturer and Exporter Private Limited
company. Seasonal changes also cause price fluctuation in the market.
Seasons are also an important factor which increases and reduces the
price for the salt.
Salt has played a prominent part in the development of men’s
activities and trade politics. Salt is used for various purposes, edible,
industrial exports, textile industry, fish curing hides and skins.
Malnutrition is one of the greatest problems in the world. This
problem be can easily cleared by having high nutritious food. Today,
the demand for food is increasing and we have to depend on other
resources. One among them is water resources. Salt are the cheapest
sources of protein, easily available throughout the year. No costly
investment is needed.
The salt trading has earned a reputation for Tuticorin inside as
well as outside India for its quality products. The government of India
also must take more efforts to produce quality product and give more
concessions to promote salt industry.
Most of their clients prefer to buy this iodized salt which
exhibits good quality, design, reasonable price and easy availability.
The survival and the growth of the company’s products depend not
only on the quality, but also on many attributes that make the
company’s products more acceptable to the intended customers.
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The salt industry in Tuticorin is vibrant and poised to
participate in the anticipated emergence of the region as an even more
important economic player in the world marketplace. As part of the
basic infrastructure, the salt industry serves as a foundation for this
bright future.
The salt industry provides employment opportunities to the
people. As the salt production mainly depends on the climatic
conditions, manufacturers should be fully aware of forecasting the
weather conditions. In the rainy season scarcity of salt arises which
affects the export of salt. Therefore the manufacturers have to
maintain the average stock of salt throughout the year for regular flow
of supply.
The retailers should have intensive knowledge about the salt
production so that they will be able to purchase the salt which is
maintained at 24-29 degree. The industries buying salt as raw material
for their products, should check the content of salt as per their product
requirement, to avoid loss.
From the analysis, the researcher concludes that all these
above factors such as seasonal changes, competitors influence, export
etc affect the market trend. However, the role of manufacturer and
trader in salt market does not affect the market trend in a significant
way.
Bibliography36
WEBSITES:
msasalt.in
Google.com
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