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VI CEI South East Europe Health, Wellness and Spa Conference
MSc. Nataša Ranitović,
Cluster Wellness Serbia
www.wellnessvodic.rs, Google Play “Health & Wellness Guide” [email protected]
VI CEI South East Europe Health, Wellness and Spa Conference
Wellness Cluster is a network of 36 leading SMEs and supporting institutions from Serbia focused on health, wellness and tourism.
Focus on innovation Implementation of ICT Wellness Guide:
Web shop www.wellnessvodic.rs
Android Application: Health & Wellness Guide
www.wellnessvodic.rs, Google Play “Health & Wellness Guide” [email protected]
Medical, wellness and SPA tourism is a fast growing market globally.
Estimated overall global market value : wellness tourism: US $ 106 billion anually, medical tourism:US$ 50 billion annually, SPA tourism: US $ 60.3 annually.
www.wellnessvodic.rs, Google Play “Health & Wellness Guide” [email protected]
Global market value for Medical, Wellness and Spa tourism
Serbian Health Tourism
over 1,000 cold and warm mineral water springswealth of natural mineral gases and medicinal
mud53 thermal resorts offering spa therapies
www.wellnessvodic.rs, Google Play “Health & Wellness Guide” [email protected]
Let’s take a look to some statistics!
According to data from “Serbia Travel and Tourism Development Potential 2011 – 2023.”, in 2012., Serbia counted t 347,000 spa tourists.
These generated 2 million nights, resulting in 5.9 night average lenght of stay, which is down from its peak in 2007/2008. .
And only an estimated 10% of spa tourists are from abroad.
Source: World Travel & Tourism Council
2008.
2009.
2010.
2011.
2012.
Totals (000s)
Arrivals
366 358 345 375 347
Nights 2,368 2,287 2,211 2,308 2,306
Annual increase (%)
Arrivals
-4.6 -2.1 -3.8 8.8 -7.5
Nights 1.4 -3.4 -3.3 4.4 -11.8
Average length of stay
Nights 8.5 6.4 6.4 6.1 5.9www.wellnessvodic.rs, Google Play “Health & Wellness Guide” [email protected]
What are challenges?
Lack of Clear vision for Serbian Tourism 2023. Lack of updated Tourism Strategy More effective and more extensive industry engagement Ownership issues Active environmental protection
www.wellnessvodic.rs, Google Play “Health & Wellness Guide” [email protected]
Need for action –What should be done?
Tourism Strategy update is urgently requiredEstablishing clear objectives and growth targets
for the sector Investment in spa tourism facilitiesPromotion of Spa tourismUnique Product Differentiation and Development
www.wellnessvodic.rs, Google Play “Health & Wellness Guide” [email protected]
Focus on innovation
Get ready to innovate and expand your
business network!
www.wellnessvodic.rs, Google Play “Health & Wellness Guide” [email protected]
Thanks for the attention!
Nataša Ranitović,Cluster Wellnes Serbia
0113121886, 0600202959www.wellnessvodic.rs, www.wellnessklaster.rs Android Aplication “Health & Wellness Guide”
www.wellnessvodic.rs, Google Play “Health & Wellness Guide” [email protected]
