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1.INTRODUCTION TO COMMUNICATION
The need to communicate is part of mans inherent being. Since the beginning of time the human
race has communicated using different techniques and methods. Circumstances and available
technology have dictated the method and means of communications. Many early forms of
communication were writing, depicted on cave walls. Then communication advanced by the
development of language and the use of symbols. Papyrus and paper were used to record
communication for later use. Smoke signals of the early American Indians; the drums of African
tribes; and the towers of the Chinese wall are indications of the desire to communicate beyond
the immediate physical boundaries of space. Story tellers around the camp-fire are a good
example of communication, using animation, gestures and sound to communicate their message
to other members of the tribe.
Communication is the process of passing information and understanding from one person to
another. It is the process of imparting ideas and making oneself understood by others.
Communication (from Latin "communis", meaning to share) is the activity of
conveying information through the exchange of thoughts, messages, or information, as by
speech, visuals, signals, writing, or behavior.
Although the receiver need not be present or aware of the sender's intent to communicate at the
time of communication; thus communication can occur across vast distances in time and space.
Communication requires that the communicating parties share an area of communicative
commonality. The communication process is complete once the receiver has understood the
message of the sender.
Hence the requisites of Communication: A sender, a message, a channel and a recipient.
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2.NATURE OF COMMUNICATION
The Nature of communication can be explained using following characteristics of
communication:
Two-way process: Communication can occur only when there are at least two individuals. One
person has to convey some message and another has to receive it. However, the receiver need not
necessarily be an individual. Information may be conveyed to a group of persons collectively.
For example, in a classroom, the teacher conveys information to a group of students. If the
receiver needs any clarification, he can ask the sender of message immediately, for example, face
to face or telephonic conversation. Communication may carried by means of letters, circulars etc.
If communication is conducted via post or email, the receiver may respond by a letter or as per
the mode desired by him or the respective sender.
Knowledge of language: For successful communication, it is essential that the receiver have
thorough understanding of the message. To heighten the possibility of effectual communication,
senders must speak in a language the receiver is familiar with. For example, if the receiver
cannot understand English and the subsequent sender conveys his ideas in English, the
communication will inevitably be a failure.
Meeting of minds necessary: The receiver must comprehend the intended meaning of the
message the sender wants him to understand. A consensus is essential, which is nothing but
recognizing the meaning of identity of minds. If weekly target declared by a supervisor is
misconstrued by a worker as monthly target, there is dearth of agreement. Inattention, poor
vocabulary, faulty pronunciation etc., may result in lack of consensus.
The message must have substance: The gist of the message holds importance only until the
receiver shows interest in the subject matter. In other words, the sender of message must have
something worthwhile for the receiver. E.g., any discussion about cricket will be well received
by a cricket fanatic.
Communication can also be conducted through gestures: Communication should not
necessarily be verbal or written. Certain gestures or actions can also depict an individual's
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willingness or understanding of a given problem. Nodding of heads, rolling of eyes, movement
of lips etc., are some of the gestures used for convey certain basic ideas.
Communication is all-pervasive: Communication is omnipresent; it exists in all levels of
management. The top management conveys information to the middle management and vice
versa. Similarly, the middle management conveys information to the supervisory staff and vice
versa. There is flow of communication in all directions in a workplace.
Communication is a continuous process: In every workplace, someone will always be
conveying or receiving information in some form. Sharing or exchanging information is a
continual process. As long as there is workpersonal, official or unofficial, communication will
exist.
Communication may be formal or informal: Formal communication follows the hierarchy-
the official channel established. For example, when a worker wishes to convey certain
information to the production manager, it can be channelized only through the foreman. He
cannot bypass the foreman and convey information directly to the production manager. Informal
communication does not follow the official channel. It provides individuals with the liberty to
freely convey information to anybody else without considering the hierarchy. For example,
discussion among friends.
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3.TYPES OF COMMUNICATION
The types of communication can be explained by the following figure:
A. Verbal Communication: Anything spoken by mouth is called oral communication.
Whatever is uttered from the mouth comprises words and the manners of pronouncing
words. The manner of pronouncing words is called articulation. Verbal Communication
includes:
1. Oral communication: Oral communication, while primarily referring to spoken verbal
communication, can also employ visual aids and non-verbal elements to support the
conveyance of meaning. Oral communication includes speeches, presentations,
discussions, and aspects of interpersonal communication. As a type of face-to-face
VERBAL
COMMUNICATION
Oral
Written
NON VERBAL
COMMUNICATION
Facial
Expressions
Gestures
Postures and
Body
Orientation
Proximity
Vocal
TYPES OF COMMUNICATION
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communication, body language and choice tonality play a significant role, and may have
a greater impact upon the listener than informational content. This type of
communication also garners immediate feedback.
2. Written communication: Over time the forms of and ideas about communication have
evolved through progression of technology. Advances include communications
psychology and media psychology; an emerging field of study. Researchers divide the
progression of written communication into three revolutionary stages called "Information
Communication Revolutions". During the first stage, written communication first
emerged through the use of pictographs. The pictograms were made in stone; hence
written communication was not yet mobile. During the second stage, writing began to
appear on paper, papyrus, clay, wax, etc. The third stage is characterized by the transfer
of information through controlled waves and electronic signals
B. Nonverbal Communication: Nonverbal communication describes the process of
conveying meaning in the form of non-word messages. Research shows that the majority
of our communication is non verbal, also known as body language. In fact, 63-93% of
communication is non-verbal.
1. Eye contact:This helps to regulate the flow of communication. It signals interest in
others and increases the speaker's credibility. People who make eye contact open the
flow of communication and convey interest, concern, warmth, and credibility.
2. Facial Expressions:Smiling is a powerful cue that transmits happiness, friendliness,
warmth, and liking. So, if you smile frequently you will be perceived as more likable,
friendly, warm and approachable. Smiling is often contagious and people will react
favorably. They will be more comfortable around you and will want to listen more.
3. Gestures:If you fail to gesture while speaking you may be perceived as boring and
stiff. A lively speaking style captures the listener's attention, makes the conversation
more interesting, and facilitates understanding.
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4. Posture and body orientation:You communicate numerous messages by the way
you talk and move. Standing erect and leaning forward communicates to listeners that
you are approachable, receptive and friendly. Interpersonal closeness results when
you and the listener face each other. Speaking with your back turned or looking at the
floor or ceiling should be avoided as it communicates disinterest.
5. Proximity:Cultural norms dictate a comfortable distance for interaction with others.
You should look for signals of discomfort caused by invading the other person's
space. Some of these are: rocking, leg swinging, tapping, and gaze aversion.
6. Vocal:Speaking can signal nonverbal communication when you include such vocal
elements as: tone, pitch, rhythm, timbre, loudness, and inflection. For maximum
teaching effectiveness, learn to vary these six elements of your voice. One of the
major criticisms of many speakers is that they speak in a monotone voice. Listeners
perceive this type of speaker as boring and dull.
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4. COMMUNICATION PROCESS
COMMUNICATION PROCESS
Sender
has idea 1
Senderencodesidea inmessage
2
Messagetravelsoverchannel
3
Receiver
decodes
message
4
Feedback
travels to
sender5
Possibleadditionalfeedback toreceiver
6
Noise
Noise
Noise
Noise
NoiseNoise
NoiseNoise
The process of communication as shown in above figure involves exchange of ideas and it can be
verbal or non-verbal in nature. The pre-requisite of communication is a message and this
message must be conveyed through some medium to the recipient in such a way that it is
understood by the recipient in the same manner as intended by the sender. The recipient must
respond within a period. The response from the recipient to the sender is called feedback.
Therefore, communication is said to be a two way process, which is incomplete without a
feedback from the recipient to the sender on how well the message is understood by him.
Following are the components of the process of communication.
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1. Context: Communication is affected by the context in which it may be physical, social,
chronological or cultural. Every communication proceeds with context. The sender
chooses the message to communicate within a context. E.g. The term Labor in relation to
manpower or work load.
2. Sender / Encoder: Sender / Encoder is a person who sends the message. A sender
utilizes symbols (words, graphic required response. For instance a training manager
conducting training programme for new joiners. Sender may be an individual group or an
organization.
3. Message: Message is a key idea that the sender plans to communicate. It elicits the
response of the recipient. Communication process begins with the planning of the
message that needs to be conveyed. One must understand that the content of the message
is comprehensible.
4. Medium: Medium is a means of transmitting the message. The sender must chose the
proper medium as there are high changes that it may not reached the receiver in a desired
manner. The choice of correct medium is important for making the communication
effective. However the choice of medium will depend on the feature of the given
communication.
5. Recipient / Decoder: Recipient / Decoder is a person for whom the message is
intended / aimed / targeted. The degree to which the decoder understands the
message is depends on various factors like knowledge of recipient, their
responsiveness to the message and the reliance of encoder on decoder.
6. Feedback: Feedback is the main component of communication process as it
permits the sender to analyze the efficacy of the message. It helps the sender inconfirming the correct interpretation of message by the decoder. Feedback may be
verbal or non-verbal (in form of smiles, sighs, etc.). It could also be in written form
(memos, reports, etc).
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5. BARRIERS TO EFFECTIVE COMMNICATION
Effective communication can face multiple barriers. In business communication, obstacles occur
because of organisational barriers. The obstacles could be:
Size of organisation
Physical distance between employees
Specialisation of jobs, activities
Power struggles, status of relationships
Defensiveness, distorted perceptions, guilt, distortions from past
Misleading body language, tone or other non-verbal communication
Interpersonal relationships (individual or groups)
Prejudices
The channels used to communicate
The barriers to effective communication are as follows:
1. Language Barriers: Clearly, language and linguistic ability may act as a barrier tocommunication. However, even when communicating in the same language, the
terminology used in a message may act as a barrier if it is not fully understood by the
receiver(s). For example, a message that includes a lot of specialist jargon and
abbreviations will not be understood by a receiver who is not familiar with the
terminology used. Regional colloquialisms and expressions may be misinterpreted or
even considered offensive.
2. Psychological Barriers: The psychological state of the receiver will influence how the
message is received. For example, if someone has personal worries and is stressed, they
may be preoccupied by personal concerns and not as receptive to the message as if they
were not stressed. Stress is an important factor in Interpersonal relationships.
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3. Physiological Barriers: Physiological barriers may result from the receivers physical
state: for example, a receiver with reduced hearing may not grasp to entirety of a spoken
conversation especially if there is significant background noise.
4. Physical Barriers: An example of a physical barrier to communication is geographic
distance between the sender and receiver(s). Communication is generally easier over
shorter distances as more communication channels are available and less technology is
required. Although modern technology often serves to reduce the impact of physical
barriers, the advantages and disadvantages of each communication channel should be
understood so that an appropriate channel can be used to overcome the physical barriers.
5. Systematic Barriers: Systematic barriers to communication may exist in structures andorganizations where there are inefficient or inappropriate information systems and
communication channels, or where there is a lack of understanding of the roles and
responsibilities for communication. In such organizations, individuals may be unclear of
their role in the communication process and therefore not know what is expected of them.
6. Attitudinal Barriers: Attitudinal barriers are behaviors or perceptions that prevent
people from communicating effectively. Attitudinal barriers to communication may
result from personality conflicts, poor management, and resistance to change or a lack of
motivation. Effective receivers of messages should attempt to overcome their own
attitudinal barriers to facilitate effective communication.
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6. OFFICE COMMUNICATIONAN INTRODUCTION
Communication plays a very important role in an organisation. In fact, it is said to be the lifeline
of the organisation. Everything in the universe, human or otherwise, communicates; though the
means of communication may be very different. Communication is very crucial and unavoidable,
as we have certain views and opinions, which we want to convey to another person, group or
even to the outside world.
Communication in an organisation is inevitable. Departments communicate on a periodic basis in
respect to daily activities and the organizations relationship with the external world. This is
done via written and unwritten means, either planned or impromptu. It could be hierarchical, that
is, from top to bottom or vice versa. It could be formal, informal, vertical, horizontal or diagonal.Irrespective of the means, modes or types of communication, occurrence of communication is
essential and of prime importance.
Communication within an organisation could be grapevine or rumor. In totality, communication
in an organisation is very complex and needs to be correctly managed handled and monitored to
avert chaos, crisis or conflict. The basic functions and roles of the management cannot be
conducted without communication. Planning organizing, coordinating, budgeting, monitoring,
controlling, staffing, delegation; including marketing, production, financing, staffing (human
resource managing), research and development, purchasing, selling, etc cannot be coordinated,
harnessed and their goals achieved devoid of communication.
Communication plays a key role in meetings, annual general meeting ordinary meeting, urgent
meeting, etc. The effectiveness of an organisation also depends on the success of its meetings
where goals to be achieved, targets to be met and activities to be carried out are ironed out and
discussed. If the ideas are not comprehended at meetings, the workers are bound to then one need
to be sure that the workers will mess up everything. Thus, the chairman of the meeting must be
an effective speaker or communication capable of ensuring that everyone got what has been
discussed correctly. This will help eradicate rumors and grapevine and eventually achieve set
standards, goals and/or objectives. In conclusion, everyone in an organisation needs to have good
communication skill, not the boss only, but also the subordinates.
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7. IMPORTANCE OF OFFICE COMMUNICATION
1. Effective Functioning of the Organization: The efficient functioning of the organisation
totally depends on the effective communication system. A business organisation consists of
people and network of decision affecting them. Managing an organisation is getting things done
through others Communication serves the management and makes everyone aware of what the
organisation wants to achieve.
2. Smooth Running of the Organisation: A smooth running of an organisation greatly depends
on the effective system of communication. It is only through a good and effective office
communication system that effective leadership, good human relations, high morale and
motivation in the organisation can be maintained to ensure success of management objectives.
3. Proper Planning and Co-ordination: Plans and decisions must be effectively conveyed to
those who translate them into action. Effective communication is essential for quick and
successful implementation of the management decisions. Good communications are essential to
co-ordination. Effective communication is a pre-requisite for solving managerial problems.
4. Exchange of Information: Communication helps executives to acquire more knowledge. It
also facilitates executives to share the acquired knowledge with their subordinates which resultsto increase in the overall managerial skill of people in the organization. It also helps in
understanding the problems and offering solutions to them.
5. Human Relations: Most of the conflicts arise due to misunderstood motives and ignorance of
facts. Proper communication helps to minimize friction and maximize mutual understanding, co-
operation and goodwill. A good relation can be created with the help of an effective method of
communication.
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8. TYPES OF OFFICE COMMUNICATION
1. Horizontal Communication: Horizontal communication involves relaying information
between people who occupy the same position in a business. The information is relayed
in an informal manner. It encourages cooperation and understanding between the
employees. Horizontal communication is crucial to the success of a business. If a
business has employees working in the same position that does not get along, information
will not be relayed properly, leading to lack of efficiency. Good horizontal
communication builds stronger relationships between workers. When the workers
understand each other well, they are more likely to work more efficiently.
2. Downward Communication: It means the flow of communication from the top
management downward to the operating level. It may also be called a communication
from a superior to a subordinate. It follows the line of authority from the top to the
bottom of the organization hierarchy. Downward communication consists of plans,
instructions, orders, rules etc.
3. Upward Communication:Upward communication means the flow of information from
the lower levels of the organization to the higher levels of authority. It passes from
subordinate to superior, for example, from worker to foreman from foreman to manager,
from manager to general manager, etc. Communication of this type includes ideas,
suggestions, complaints, appeal, ports etc. Upward communication is very important as it
serves as the feedback on the effectiveness of downward communication.
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9. OFFICE COMMUNICATIONORAL
Negotiation: It is a win win situation where both the parties should come together and proposals
should be fulfilled without harming each other.
Meeting: It is the transformation time among the member of the office where the ideas for
improvements are taken.
Conferences.: Event Large gathering ofindividuals ormembers of one or severalorganizations,
for discussingmatters ofcommoninterest.
http://www.businessdictionary.com/definition/individual.htmlhttp://www.businessdictionary.com/definition/member.htmlhttp://www.businessdictionary.com/definition/organization.htmlhttp://www.businessdictionary.com/definition/matter.htmlhttp://www.businessdictionary.com/definition/common.htmlhttp://www.businessdictionary.com/definition/interest.htmlhttp://www.businessdictionary.com/definition/interest.htmlhttp://www.businessdictionary.com/definition/interest.htmlhttp://www.businessdictionary.com/definition/common.htmlhttp://www.businessdictionary.com/definition/matter.htmlhttp://www.businessdictionary.com/definition/organization.htmlhttp://www.businessdictionary.com/definition/member.htmlhttp://www.businessdictionary.com/definition/individual.html8/12/2019 MSD Final Report - Copy
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10. OFFICE COMMUNICATION - WRITTEN
Business writing is an art. Even though letters have transformed into e-mails and SMS, it is still
venerated as an art; only the medium has changed. Letters can be broadly classified in two
categories- formal letters and informal letters.
Formal letters comprise official letters, business letters, letters of complaints, applications, letters
to editors etc. while informal letters take account of personal letters, letters that are written to our
friends and family. While writing formal letters a certain format has to be adhered to but while
writing informal letters, one can be flexible. However, letter writing is a skill that needs to be
honed over time with practice.
Certain ground rules need to be followed while writing business writings:
Write your full name, address and date before you begin the letter
The name and the designation of the person you are writing to should be correct.
Start the letter with 'Sir/Madam' or 'Dear sir/Madam' and then mention the name and the
address.
State the purpose of the letter in one line titled 'Subject' before beginning to write the letter.
Your letter should be very crisp and precise, giving only the information, which isrequired.
Your letter should clearly state action/information required/supplied or requestingaction to betaken.
While closing, end your letter politely by using phrases like 'thanking you' andundersigning
your letter using 'Yours faithfully/sincerely' (Name).
Although this is the basic structure of a letter, it can be appropriated to suit the purpose for which
it is written and the person to whom it is addressed. For example, a job application should have a
resume enclosed or attached, and this should be mentioned in the application.
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11. EMPLOYEES' POOR WRITING SKILLS CAN LEAD TO LOSS OF PROFIT
A SURVEY BY PITNEY-BOWES.
Employees' writing skills - or the lack of them - substantially affect the bottom line in ways you
may never have considered. Here are just a few:
* Badly written instructions can lead to incorrect procedures, lost time, damaged equipment, lost
customers - and lost profit.
* Ineffective letters, which often took too long to write in the first place, can create a poor
company image, wasted time, bad customer or supplier relations, lost customers - and lost profit.
* Interdepartmental miscommunication - often through incomprehensible e-mail exchanges an
result in fragmentation of the workforce, loss of corporate loyalty, missed collaboration andinnovation opportunities, possibly lost employees resulting in more recruitment and training
costs - and lost profit.
* Cold, impersonal boilerplate letters in response to customers' problems or complaints can
lead to loss of those customers, bad news spread to their friends and colleagues, loss of present
and future income - and lost profit.
Mangled syntax can cause expensive confusion, inconvenience or even danger. Here are
just a few examples:
1. A consultant's proposal on a new benefits package for his corporate client read, "By paying a
5% premium on wages, all employees will be enrolled in the company insurance program". Who
was supposed to pay the 5%? According to this sentence, the employees would be liable to pay -
but in reality the company is suppose to pay. It should have read, 'By paying a premium of 5% of
wages, the company can enroll all employees in its insurance program'. There is a gaping
difference between both.
2. A passenger broke into the flight deck on a commercial airplane. Subsequent investigation
revealed that written regulations said, "The doors to the flight deck must be locked only on
takeoff and landing". What exactly does that mean? Must they be unlocked at other times or are
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they simply permitted to be unlocked at other times? Misinterpretation of this ambiguous
message almost resulted in disaster.
3. An airport terminal sign read, "No smoking areas available". Does that mean there are no areas
for people to smoke or does it mean there are areas set aside for non-smokers?
4. A company tried to cancel a contract, believing the contract allowed it to do so under current
conditions. However, because of the incorrect placement of a comma in the agreement, the other
party contested the cancellation and successfully sued the company for $1.2 million. The comma
proved to be very expensive.
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12. BUSINESS LETTERS
A business letter is a formal letter of correspondence and is often used to convey official
messages. It is usually written by one company to another, to clients, to customers and to any
other third party. A well-written business letter helps in enhancing the chances of achieving good
friends and good business ventures. Business letters should be written in the correct format. Even
before the reader actually reads the letter, the format catches his eyes. Focus on the key points,
which grasp the readers attention like the reason for the letter, qualification, experience, date,
time, venues etc.
It should be written in a warm and polite tone but not too personal. Always address a person rather than a department or in general, the sup ervisor as it gives a
personal touch to the letter and grabs the readers attention.
The body of the letter is very important. Clearly mention what and why you are writing about
and what action you expect on the letter. Give the details for the request, e.g. attach a resume,
invoice receipt etc.
Always keep the letter short and precise. Do not write lengthy letters, be specific and to the
point as the reader might not like to spend too much time reading the letter.
Business letter should have a reference that gives the reader knowledge about contents of the
letter .
End the letter by restating the reasons for writing the letter and thanking the reader for their
time and effort.
A Business letter should follow the rule of AIDA (Attention / Attract, Interest, Desire,
Action)
Attention/Attract: To grab the attention of the reader, potent words, or pictures can be used.
The e-mails should have subject lines that encourage recipients to open them and read the
contents. E.g. People can be encouraged to attend a company training session on giving feedback
by incorporating the email headline, How effective is yourfeedback?, which is more likely to
grab attention than the purely factual one of, Thisweek's seminar on feedback.
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Interest: The reader should be able to pick out the messages that are pertinent to them quickly.
Bullets, subheadings and breaking up the text make the central points of the text stand out.
Desire: As you build the reader's interest, you also need to help them understand that what you
are offering can help them in a real way. The main way of doing this is by appealing to their
personal needs and wants.
Action: Finally, be very clear about what action you want your readers to take rather than just
leaving people to work out what to do for themselves. E.g. order a product, send a report etc.
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13. FORMAT OF THE BUSINESS LETTER
When creating business letters, employ 8 " by 11" unlined paper. Although 24- pound paper
with 100+ brightness is a little more expensive, it will make a superior impression than mundane
copy paper. Use 1" margins on all four sides. Use a serif font such as Times Roman (12 point),
Arial (12 point) or Georgia (11 point). A business letter should be single-spaced and if possible,
typed on a computer. Print the letter on only one side of the paper. Fold the letter horizontally
into thirds. Mail the letter in a No. 10 security envelope (4 1/8" by 9 ").
There are several business letter formats, but all of them can be subdivided into two basic
groups: the block format and various indented formats. Although the block format is somewhatmore common, (perhaps because it is easier), either one is acceptable. All conventional formats
contain the same features.
The common formats that are been observed are as follows:
1. Return address of the letter writer.
2. The date of the letter
3. Complete name, title and address of the recipient
4. Salutation with a colon
5. Body of the letter
6. Closing
7. Enclosures
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14. TYPES OF BUSINESS LETTERS
There are various kinds of business letters for different purposes. They are divided into twotypes: the business to business type and the business to client type.
A. Business-to-business types are intended for company to company communication.
Examples are:
Appreciation letter is a letter of gratitude and appreciation for help extended or a goodbusiness
deal
Thank you is a letter of gratitude
Congratulations is a letter that praises the recipient for a job well- done
Letter of recognition is a written statement of recognized efforts similar to an appreciation letter
Letter of reference is a character reference letter. It is a letter building up the character of a
person to be accepted in a job.
Recommendation is an endorsement letterto hire a certain person
Sympathy letter is a letter of condolences to a person or family
Invitation letter is a letter persuading a person or a company to join an event or anoccasion
Letter of credit is a way of endorsing a certain business to be considered for a credit loan
Letter of interest is a reply to an invitation that confirms presence on the event/occasion
Business memorandum is notices that are distributed to the staff. They are reminders of
company activities or imminent changes in the company.
Business introduction is done to introduce a new business to the readers
Business letter is a letter that talks about the plans for the business
Donation letter is a letter asking for donations
Termination letter is more popularly knownas a resignation letter. It signifies someone's desire
to leave a job permanently.
B. Business-to-Client letters are:
Welcome letter welcomes the client and thanks him for choosing the company.
Letter of appreciation thanks the client for having business with the company.
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Apology letter asks the client for reconsideration and apologizes for failing to deliver.
Collection letter gives a notice of outstanding payments due.
Invoice letter template asks the clients to state the invoice number of their transaction.
Letter of invitation invites a client to join a certain gathering.
Marketing letter states the newest products that the company will provide soon or ispresently
providing.
Rejection letter states the rejection of the client's request.
Business letters are more formal in writing. Follow the formats strictly. Be concise, clear and
direct to the point.
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15. SAMPLE PROFORMA OF BUSINESS LETTERS AT ALEMBIC
PHARMACEUTICALS LIMITED
1. Confirmation Letter:
12thJanuary 2012
KIND ATTENTION: Mr. ODonovan Eugene
Northstar Healthcare Limited,
3300 Cork,
Airport Business Park,
DublinIreland.
Dear Eugene,
As per our last teleconference on 5thJanuay 2012, Monday, I am pleased to confirm the business
meeting between Alembic Phrmaceuticals Limited and Northstar Healthcare Ltd at 10 am
on 12th
March 2012 on Monday at Alembics CPHi stall ( Stall Number A 18). The
attandes from Alembic Ltd. for this meeting would be Dr. Ashwin Rao ( Associate Vice President : Business Development)and Mr. Nirav Chudgar ( General Manager Business
Development).
As I mentioned you in the telephonic talk, Alembic Phrmaceuticals Limited is interested in the
new range of products that it can market in Europe territory.
The detail agenda of the meeting would be mailed to you latest by 19th January 2012 before
13.00 hours GMT( Irish timings).
Warm Regards,
Mr. Bankesh Patel .
ManagerInternational Business Unit.
Alembic Pharmaceuticals Limited I Alembic Road I Vadodara I Phone: 0265 3007718 I
Website: www.alembicindia .com
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2. Acknowledgement Letter:
Date: 20thJanuary 2012
KIND ATTENTION: Mr. Bankesh Patel
Alembic Pharmaceuticals Limited,
Alembic Road,
Vadodara - 390008
GujaratIndia.
Dear Mr. Bankesh Patel,
With reference to your letter dated 12thJanuary 2012, I acknowledge the receipt of the agenda of
the meeting on behalf of Northstar Healthcare. As per our last teleconference on 19thJanaury
2012, the NHL representatives would be Mr. Jimmy Morrisey and Mr. Colm Moyniham.
NHL would be sending you the signed business agenda latest by 24th January 2012 at your
designated office address. The tracking number of the same would be available to you by maillatest by 21stJanuary 2012.
Thanking you in anticipation,
Best Regards.
EugenePlannerNHL
Northstar Healthcare I Alembic Road I 3300 Cork I Airport Business Park I Dublin I Ireland
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3. Enquiry Letter:
18thMarch 2012
KIND ATTENTION: Dr. Ashwin Rao Associate Vice
PresidentBusiness Development,
Alembic Pharmaceuticals Limited,
Alembic road,
Vadodara390007
Dear Dr. Rao,
Greetings for the day!
It gives me an immense pleasure to inform you that the latest strategic alliance between Pfizer
Inc and Alembic Pharmaceuticals Limted for developing and marketing Azithromycin 250
mg tablets in Asia Pacific territory has crossed a sales of USD 5 million in the financial year
20112012.
However Pfizer Inc. Market Research team has identified a new business opportunity for
Azithromycin 500 mg tablets in Asia Pacific region whose IMS sales for the current financial
year is estimated at of USD 5 million and market growth is estimated at 10% per annum.
As Alembic Pharmaceuticals Limted has the licensed to develop and market Azithromycin500 mg tablets in Asia Pacific territory; Pfizer Inc would be interested in accsessing the
Alembic Pharmaceuticals Limted product dozzier.
This is new a business opportunity for Alembic Pharmaceuticals Limted and the company
would be interested for this product. I am expecting the product dossier latest by 31st March
2012, so that necessary arrangements can be done from our side.
Sincerely,
Mr. Milin Sonawane.
Pfizer Pte Ltd, 1 Science Park Road, Science Park II, #04-01, The Capricorn, Singapore 117528 ;
Phone: +65 6403 8888
Website:http://www.pfizer.com.sg
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4. Reply Letter:
27th March 2012
KIND ATTENTION: Mr. Milin Sonawane.
Pfizer Pte Ltd,
1 Science Park Road, Science Park II,
#04-01, The Capricorn,
Singapore 117528
Dear Mr. Milin,
Thank you for your letter dated 18
th
March 2012, enquiring about our Azithromycin 500mgtablets. I am also pleased to hear the favouable comments about Azithromycin in Asia Pacific
region.
I am enclosing the product dozier giving full information about the product technicalities,
protocols and the specifications.
Please do not hestitate to contact me and I shall ensure that the your inquiries would be
addressed on time.
Best Regards,
Dr. Ashwin Rao.
Associate Vice PresidentAlembic Pharmaceuticals Limited.
Alembic Pharmaceuticals Limited I Alembic Road I Vadodara I Phone: 0265 3007718 I
Website: www.alembicindia .com
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5. Collection Letter:
5th June 2012
KIND ATTENTION: Mrs. Monica Garmonnn
Heritage Pharmaceuticals Inc,
105 Fieldcrest
Avenue Edison,
NJ 08837,
United States.
Dear Mrs. Monica,
On 28thMay 2012, we wrote you to remind you that your April 2012 statement showed a balance
of USD 4500/ - against Invoice number 221085 dated 4 thApril 2012. This amount is outstanding
and is due for payment.
Settlement of this accounts is necessary as there is two months delay. We kindly request you to
send the payment earliest so that future dispatches are not impacted.
Also attached is the copy of invoice number 221085 dated 4 th April 2012 and a statement of
accounts for your kind reference.
A prompt reply will be appreciated.
Warm Regards,
Mr. Bankesh Patel .
ManagerInternational Business Unit.
Alembic Pharmaceuticals Limited I Alembic Road I Vadodara I Phone: 02653007718 I Website: www.alembicindia .com
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16. RECRUITMENT CORRESPONDENCE
1. Interview Letter: It is always a good idea to add an interview letter with your Resume
since it provides additional information not given in the resume. The interview letter
should grab the attention of the interviewer so that you get a chance for an interview. Inan interview letter, every word counts, so carefully select the words that you want to use
when writing an interview letter. Before you are called for the interview, a good
interview letter or the cover letter is the first communication you have with the
prospective employer, so you should spend a good time on preparing it. Be very polite in
your approach and show enthusiasm to work with the company. Begin the letter by
stating the position you are applying for and why you are interested in that position.
Explain why you think you are the best for the position. Try to avoid the contents written
in the resume. Focus on your accomplishments, skills and personality, which must match
with the job. Let the employer know that you are ready for the interview. Provide your
contact details.. After completing the letter, read it once again for any kind of spelling
mistakes or grammatical mistakes. Even one small mistake creates a bad impression on
the interviewer.
The desired format of an interview letter is as follows:
Your Name
Street Address (including Apartment No)
City, State and Zip code
Country (if other than the USA)
Telephone, Fax Number and Email (recommended)
Company's Name
Employer's Name Employer's Title
Employer's Division
Company's Street Address (and Suite No.)
Company's City, State and Zip code
Company's Country (if other than the USA)
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Date
(Title) Employer's Name:
First Paragraph:
State the reason for writing the letter.
Name the position or type of work you seek.
Mention how you heard about the opening.
Second Paragraph:
Explain why you are interested in the position and/or working for that company oremployer.
Request an employment application (if still needed).
Explicate how you are ready for the challenge, perfect for the position or in what way you can
be beneficial to the employer.
Third Paragraph:
Convey that you have enclosed a copy of your resume (and a completed employment
application, if appropriate).
Ensure that you will follow-up for an agreeable meeting time to discuss your qualifications and
their company's needs.
Include your address and number should they need any additional information.
Explain that you expect to hear from them soon.
Thank them for their time and consideration.
Sign your name by hand (over a typed signature) and use Sincerely.
Suggested Enclosure(s): Resume, Completed Employment Application (if applicable) and
writing or other work samples (again if appropriate).
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2. Appointment Letter: An appointment letter gives an assurance to a prospective
employee of a position in the new company. A letter of appointment is a significant
aspect of every person's career. So before issuing an appointment letter, carefully check
every detail and information, so as not to miss on any important point in the letter.
An appointment order must carry the following details and have the following format:
Date of appointment
Designation
Job profile
Job timings
Compensation package
Transfer or travel details
Notice period and company rules and regulations
Dear Mr./Ms. ,
.
I am pleased to offer you employment in the position of with I
am eager to have you as part of our team. I foresee your potential skills as a Valuable
contribution to our company and clients. Your appointment as will Commence on
As , you will be entitled to a monthly starting remuneration of Rs 00,000/-
(Rupees. only) which indicates cost to company. You will be on a probation period of
six months. Regular performance review will be conducted to assess your performance and
suitability. Your continued employment at is dependent on your successful
completion of the probationary period. Your salary will be reviewed after a period of 6 months
and thereafter every 12 months. You will be entitled to all allowances ad benefits whatsoever
decided by the management. You shall receive your payment before 5th of every month. Leave
and other company policies are available at . These policies are reviewed and
posted at our website from time to time by the management of for your
benefit. Your signing this appointment letter confirms your acceptance of the terms and
conditions and that you would be joining on the given date.
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I am looking forward to working with you.
Sincerely,
,
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3. Resignation Letter: It is a business letter written by an employee to the employer when
he is on the verge of leaving the organization. This letter is generally the last form of
written communication between the employee and the employer before the exit interview
and hence necessary care needs to be taken by the employee to end his journey on a
positive note. The following is one of such format of the resignation letter.
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17. BUSINESS E-MAILS
Business emails are generally less formal than business letters. Business emails written to
colleagues are generally direct and ask for specific actions to be taken. It's important to keepyour business emails short, as the easier it is to reply to an email the more likely it is that a
business contact will reply quickly. It is amazing to find that in this day and age, some
companies have still not realized how important their email communications are. Many
companies send email replies late or not at all, or send replies that do not actually answer the
questions you asked. If your company is able to deal professionally with email, this will provide
your company with that all important competitive edge. Moreover by educating employees as to
what can and cannot be said in an email, you can protect your company from awkward liability
issues.
There are many etiquette guides and many different etiquette rules. Some rules will differ
according to the nature of your business and the corporate culture. Below we list what we
consider as the 32 most important email etiquette rules that apply to nearly all companies.
32 most important email etiquette tips:
1.Be concise and to the point2.Answer all questions, and pre-empt further questions
3.Use proper spelling, grammar & punctuation
4.Make it personal
5.Use templates for frequently used responses
6.Answer swiftly
7.Do not attach unnecessary files
8.Use proper structure & layout
9.Do not overuse the high priority option
10.Do not write in CAPITALS
11.Don't leave out the message thread
12.Add disclaimers to your emails
13.Read the email before you send it
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14.Do not overuse Reply to All
15.Mailings > use the bcc: field or do a mail merge
16.Take care with abbreviations and emoticons
17.Be careful with formatting
18.Take care with rich text and HTML messages
19.Do not forward chain letters
20.Do not request delivery and read receipts
21.Do not ask to recall a message.
22.Do not copy a message or attachment without permission
23.Do not use email to discuss confidential information
24.Use a meaningful subject
25.Use active instead of passive
26.Avoid using URGENT and IMPORTANT
27.Avoid long sentences
28.Don't send or forward emails containing libelous, defamatory, offensive, racist or obscene
remarks
29.Don't forward virus hoaxes and chain letters
30.Keep your language gender neutral
31.Don't reply to spam
32.Use cc: field sparingly
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18. FORMAT OF BUSINESS E-MAIL
The following is a format of writing business mails with reference to writing the subject,
content, text and closing and sending the same to the required recipients.
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19 .BUSINESS MEMOS
Business memos are written to an entire office. When writing business memos make sure to
clearly mark for whom the memo is intended, the reason for writing the memo and who is
writing the memo. Memos tend to inform colleagues of office and procedural changes that applyto a large group of people. They often provide instructions using the imperative voice.
Standard Memo Heading
Though the format for a memo may vary from one organization to another, the standard heading
consists of a series of clearly labeled lines that convey key information about the memos
contents and its distribution. The following are standard elements of a memo header:
Date: The date on which the memo is distributed
To: The person(s) to whom it is primarily addressed (sometimes with job title)
cc:Name(s) of anyone else who receives a copy (sometimes with job title)
From:Name of the writer, usually followed by his/her handwritten initials (sometimes with job
title)
Subject: or Re: Concise statement of the memos topic
The following points one should Remember When Writing Memos
Identify your audience before you begin to write.
Ask yourself, should this be persuasive, directive, or technical?
Be concise and come straight to the point.
Maintain a business-like tone.
Use headings, bullets, and/or numbered lists so key points stand out and the document is
easy to read.
As when writing anything, each paragraph should contain one main idea. Also, try tokeep each paragraph short.
Always proofread very carefully. Check all of your facts.
Dont forget to identify any attachments. If not, a recipient would not realize anything
was missing.
Never include a closing. The From line eliminates the need.
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20. MEMORANDUM FORMAT
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21. BUSINESS AGREEMENTS
Business agreements are those legal documents that the organization does with its employees,
clients, suppliers, government agencies, etc. They tend to have a specific purpose and hence the
format and the content do vary with its purpose. The following are the points that should benoted while preparing business agreements as they have legal and binding effect.
1. Get it in writing:Although oral agreements are legal and binding in many situations, they're
often difficult to enforce in court (and in some situations, they aren't enforceable at all). In the
business world, most agreements should be in writing even if the law doesn't require it. A written
agreement is less risky than an oral agreement, because you have a document that clearly spells
out each party's rights and obligations in case of confusion or disagreement.
2. Keep it simple:Contrary to what most lawyers think, you don't need a lot of "heretoforces"
and "party of the first part" legalese to make a contract enforceable. Instead, create short, clear
sentences with simple, numbered paragraph headings that alert the reader to what's in the
paragraph.
3. Deal with the right person: Don't waste time negotiating a business agreement with a junior
person who has to okay everything with the boss. If you sense that this is happening, politely but
firmly request to be put in touch with the person in charge. Make sure the person you negotiate
with has the authority to bind the business and has a vested interest in making sure the business
performs its obligations under the agreement. If you're not sure who that is, ask. In a smaller
business, it might be one of the owners; in a larger organization it might be a chief executive
officer or chief operating officer.
4. Identify each party correctly: You'd be surprised how often businesspeople get this wrongand how important it is. You need to include the correct legal names of the parties to the contract
so it's clear who is responsible for performing the obligations under the agreement (and who you
have legal rights against if things go wrong). For instance, if a business is organized as an LLC
or a corporation, identify it by its correct legal name --including the Inc. or LLC suffix -- not by
the names of the people who are signing the agreement for the business.
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10. Keep it confidential: Often, when one business hires another to perform a service, the other
business will become privy to sensitive business information. Your agreement should contain
mutual promises that each party will keep strictly confidential any business information it learns
of while performing the contract.
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22. TYPES OF BUSINESS AGREEMENTS AT ALEMBIC
PHARMACEUTICALS LIMITED
Alembic Pharmaceuticals Limiteds International Business Unit (IBU) is responsible for
following types of business agreements with their global clients.
1. Secrecy Agreement:This agreement to keep confidential the business secrets of both the
parties with reference to sales, profits, product technicalities and Research and
Development (R&D).
2. Production Agreement: After the business agreement is signed between both the parties,
this agreement is prepared whereby Alembic Pharmaceuticals Limited commits thenumber of batches it will deliver to their global clients and the number of days it will take
to deliver the same.
3. Marketing and Distribution Agreement: After the batches are been delivered to the
strategic partners, the next question would be the manner in which the profits would be
shared between the company and the alliance partner. This agreement takes care of this
issue. Again the territorial rights are also been allocated on the basis of the above
agreement.
4. Quality Agreement: Being Alembic in the pharmaceuticals portfolio, it is vital to
maintain the quality of the product. The quality agreement would guide the quality of the
product which Alembic is supposed to maintain for the products. Any failure of the above
aspect would lead to rejection of the entire batch.
5. Product Liability Insurance Agreement: Any business is always affected by the
external threats. This agreement takes care of the external threat in case of any mishap
during the dispatch and distribution of the product. Again this agreement would also
guide the extent to which the losses that would be shared in case of any mishap.
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23. CIRCULARS
Circular letters are sent to a large number of people. They are unsolicited letters. They usually
convey information about new product, a new service, a new set of terms and conditions, the
opening of a new branch, change of address, telephone numbers, seasonal greetings, discounts,price revision etc. Today, circular letters are printed in computers and sent. They can even be e-
mailed to customers.
Generally printed or cyclostyled circular letters have a few advantages such as, less expenses,
any number of letters can be posted in a day, to a certain extent the personal meet of the sales
agents can be substituted, and the recipient, if interested, may call upon the firm or the sales
agent, and so the agent need not wait to have an appointment. The objectives of circular letters
are: To obtain publicity for a merchandise, to impress the readers with the facts about the firm
and the products, to make the readers more interest in their contents, to attain the confidence of
the readers and to stimulate sales. The following is one of the samples of the circular:
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24. NOTICES
Notices can vary in how many people they are aimed at. This is because they primarily function
as a way of informing or making people aware of upcoming news, events or actions. For
example, you may use a notice to make all of your employees aware of what the company will
be doing in the upcoming year. However, you could also issue a notice to a particular department
instead to inform them of news that is only relevant to them. These can also be in the form of
posters of handouts, but could also appear in a mass email that is sent out to the particular
audience
Circulars and notices are written forms of communication within the organization. Thedifference between a circular and a notice is circulars are announcements those are
distributed to small or selective groups of people within an organization, whereas notices are
meant for a larger group of people. The following is one of the samples of the notice.
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25. PRESS NOTES AND PRESS RELEASES
A press release, news release, media release, press statement or video release is a written or
recorded communication directed at members of the news media for the purpose of announcingsomething ostensibly newsworthy. Typically, they are mailed,faxed, or e-mailed to
assignmenteditors at newspapers, magazines, radio stations, television stations, or television
networks.
The use of press releases is common in the field ofpublic relations (PR). Typically, the aim is to
attract favorable media attention to the PR professional's client and/or provide publicity
forproducts orevents marketed by those clients. A press release provides reporters with
aninformation subsidy containing the basics needed to develop a news story. Press releases can
announce a range of news items, such as scheduled events, personal promotions, awards, new
products and services, sales and other financial data, accomplishments, etc. They are often used
in generating afeature story or are sent for the purpose of announcingnews conferences,
upcoming events or a change in corporation. Uncritical use or overuse of press releases by
journalists has been dubbedchurnalism.
A press release is information supplied to reporters. This is an official announcement or account
of a news story that is specially prepared and issued to newspapers and other news media for
them to make known to the public. This form has also gained huge acceptability in the corporate
thanks to the telecom revolution and the reach the media is having. It is widely been used to
address the stakeholders which includes share holders, consumers, suppliers, government
agencies and the society at large.
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26. SAMPLE FORMAT OF THE PRESS RELEASERELIANCE INDUSTRIES
LIMITED
After the allegations were made by India Against Corruption (IAC) and by Mr. Arvind Kejriwal
against the Chairman of the Reliance Industries Mr. Mukesh Ambani for holding the illegal
money popularly known as black money. After the allegations, Reliance Industries instantly
issued a press note depicting that all the allegations were baseless. The press release is as
follows:
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27. BUSINESS REPORTS
A report can be delineated as a testimonial or account of some happening. It is purely based on
observation and analysis. A report explains any circumstance. In todayscorporate world, reports
play an essential role. They are a strong base for planning and control in an organisation i.e.reports give information, which can be utilized by the management team in an organisation for
charting plans and for solving complex issues in the organisation.
A report discusses a particular problem in detail. It brings significant and reliable information to
the attention of top management in an organisation. Hence, based on such information, the
management can make strong decisions. Reports are required for judging the performances of
various departments in an organisation.
An effective report can be written going through the following steps:
Determine the objective of the report i.e. identify the problem.
Collect the required material (facts) for the report.
Study and examine the facts gathered.
Plan the facts for the report.
Prepare an outline for the report, i.e. draft the report.
Edit the drafted report.
Distribute the draft report to the advisory team and ask for feedback and recommendations.
The essentials of good/effective report writing are as follows:
Know your objective, i.e. be focused.
Analyze the niche audience i.e. make an analysis of the target audience, the purpose for whichaudience requires the report, kind of data audience is looking for in the report, the implications of
report reading, etc.
Decide the length of report.
Disclose correct and true information in a report.
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Discuss all sides of the problem reasonably and impartially. Include all relevant facts in a
report.
Concentrate on the report structure and matter. Pre-decide the report writing style. Use vivid
structure of sentences.
The report should be neatly presented and should be carefully documented.
Highlight and recap the main message ina report.
Encourage feedback on the report from the critics. The feedback, if negative, might be useful if
properly supported with reasons by the critics. The report can be modified based on such
feedback.
Use graphs, pie charts, etc to show the numerical data records over years.
Decide on the margins on a report. Ideally, the top and the side margins should be the same
(minimum 1-inch broad) but the lower/bottom margins can be one and a half times as broad as
others can.
Attempt to generate readers interest by making appropriate paragraphs, giving bold headings
for each paragraph, using bullets wherever required, etc.
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28. KINDS OF REPORTS IN INTER-DEPARTMENTAL COMMUNICATION
There are various kind of reports used in day-to-day business and routine functions of
departments. Some of them are as follows:1. Progress Reports: When a long-term project or work is undertaken, the administration keeps
itself informed through progress reports. The project may be the construction of a bridge or a
building, the layout of a residential colony, the installation of equipment in a factory or the
investigation of some problem. These reports also assist the officers and workers
immediately responsible for the job to take stock of what has already been done and to relate
it to the total amount of time and money available. The frequency of progress reports
depends upon the practice followed in an organisation. These may be written and circulated
at the end of each phase or a specified period or completion of the stage of work. If they are
prepared at regular intervals, they are sometimes called periodical reports. The Performa for
preparation of such reports is specified by each organisation but they contain the following
information:
Name of the work or project
Total work to be completed
Date
Work completed to date
Work to be completed
Possible date for completion
Remarks, if any
Signature and designation of the reporting officer
2. Laboratory Reports: A laboratory report is an account of various steps, findings andconclusions put together in a logic order. In fact, no scientific experiment can be considered
valid unless it is presented in terms intelligible to other scientists. Thus, writing laboratory
reports is considered an essential part of scientific investigation and experimentation. These
reports contain the following elements:
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Heading
Experiment No.
Date
Statement of objects
Apparatus used
Method or produce followed
Observations
Conclusions
3. Inspection Reports: Inspection reports are of two types: It is a report, which incorporates the
result of the inspection of a piece of equipment to ascertain whether it is functioning properly or
requires any repairs or replacement. This may be done as a matter of routine or on receipt of a
complaint. It is a report, which indicates the result of inspection of a product as a part of quality
control. Most manufacturing organizations have a quality control section or department whose
duty is to inspect every product with a view to ensure that it fulfills the required specifications.
4. Inventory Reports: It is customary for every organisation to take stock of equipment,
furniture, stationery, etc. at regular intervals. The person who checks the stock fills in his
findings in a prescribed form.
5. Annual Confidential Reports on Employees: Most organizations formulate a periodic
evaluation of the performance and general conduct of their employees. The assessment thus
made is used at appropriate times for rewards such as increments, promotion, and transfer to
more responsible job.
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29. CONCLUSION
It is an established fact that the present era is often called the Age of Communication and
Information. The importance of communication has been greatly emphasized by all
management experts. Communication, like birth, death, growth and decay, is a part of individuallife as well as organizational existence. Its importance is self-explanatory and is a common
experience of all as well. In recent times, communication has turned into business; rarely would
you find managers, subordinates, salesmen, technicians, foremen, lawyers, auditors, consultants,
teachers, doctors or anyone else who is not concerned with the difficulties associated with
communication.
It has been rightly observed that the number one management problem today is
miscommunication. Group activities in context with common goals cannot be accomplished
without communication. The entire organisation control, coordination and motivation cannot be
accomplished in case of lapses in communication. A common practice among many
organizations is moving messages vertically, horizontally and diagonally between various
officially designated positions. The modern industrial scenario relies heavily on communication
for its augmentation and survival. George R. Terry states: "Communication serves as the
lubricant, posturing for the smooth operations of the management process". Hence it is vital for
an organization to shape and re-shape them considering the changing needs of an office
communication.
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30. BIBLIOGRAPHY
A.BOOKS:
Business Communication for Managers published by Symbiosis Centre for Distance
Learning.
Business Communication Volume11 Authors Raymond V.Lesikar, ,Marie E. Flatley,
Kathryn Renty, Ne raj Pande published by Tata McGraw Hill Education Private
Limited
B. SURVEYS:
A Survey on Office Communication by Massachusetts Institute of Technology conducted in
spring 2007.
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=1&cad=rja&ved=0CCcQFjAA&url=http%3A%2F%2Fuva.ulb.ac.be%2Fcit_courseware%2Fdatac
http://www.google.co.in/url?sa=t&rct=j&q=barriers%20to%20effective%20communication&source=web&cd=1&cad=rja&ved=0CB8QFjAA&url=http%3A%2F%2Fwww.skillsyouneed.co.uk%2FIPS%2FBarriers_Communication.html&ei=6OOXUP6YBc6GrAeT14HQAQ&usg=AFQjCNFi2g6objLqBjdi2sWv9NkgSKBheghttp://www.google.co.in/url?sa=t&rct=j&q=barriers%20to%20effective%20communication&source=web&cd=1&cad=rja&ved=0CB8QFjAA&url=http%3A%2F%2Fwww.skillsyouneed.co.uk%2FIPS%2FBarriers_Communication.html&ei=6OOXUP6YBc6GrAeT14HQAQ&usg=AFQjCNFi2g6objLqBjdi2sWv9NkgSKBheghttp://www.google.co.in/url?sa=t&rct=j&q=barriers%20to%20effective%20communication&source=web&cd=1&cad=rja&ved=0CB8QFjAA&url=http%3A%2F%2Fwww.skillsyouneed.co.uk%2FIPS%2FBarriers_Communication.html&ei=6OOXUP6YBc6GrAeT14HQAQ&usg=AFQjCNFi2g6objLqBjdi2sWv9NkgSKBheghttp://www.google.co.in/url?sa=t&rct=j&q=barriers%20to%20effective%20communication&source=web&cd=1&cad=rja&ved=0CB8QFjAA&url=http%3A%2F%2Fwww.skillsyouneed.co.uk%2FIPS%2FBarriers_Communication.html&ei=6OOXUP6YBc6GrAeT14HQAQ&usg=AFQjCNFi2g6objLqBjdi2sWv9NkgSKBheghttp://www.google.co.in/url?sa=t&rct=j&q=barriers%20to%20effective%20communication&source=web&cd=1&cad=rja&ved=0CB8QFjAA&url=http%3A%2F%2Fwww.skillsyouneed.co.uk%2FIPS%2FBarriers_Communication.html&ei=6OOXUP6YBc6GrAeT14HQAQ&usg=AFQjCNFi2g6objLqBjdi2sWv9NkgSKBheghttp://www.google.co.in/url?sa=t&rct=j&q=barriers%20to%20effective%20communication&source=web&cd=1&cad=rja&ved=0CB8QFjAA&url=http%3A%2F%2Fwww.skillsyouneed.co.uk%2FIPS%2FBarriers_Communication.html&ei=6OOXUP6YBc6GrAeT14HQAQ&usg=AFQjCNFi2g6objLqBjdi2sWv9NkgSKBheghttp://www.google.co.in/url?sa=f&rct=j&url=http://www.skillsyouneed.co.uk/IPS/Barriers_Communication.html&q=barriers+to+effective+communication&ei=6OOXUP6YBc6GrAeT14HQAQ&usg=AFQjCNFnltMWQLIF0obJ4UCUjY-3UUtnlQhttp://www.google.co.in/url?sa=f&rct=j&url=http://www.skillsyouneed.co.uk/IPS/Barriers_Communication.html&q=barriers+to+effective+communication&ei=6OOXUP6YBc6GrAeT14HQAQ&usg=AFQjCNFnltMWQLIF0obJ4UCUjY-3UUtnlQhttp://www.google.co.in/url?sa=f&rct=j&url=http://www.skillsyouneed.co.uk/IPS/Barriers_Communication.html&q=barriers+to+effective+communication&ei=6OOXUP6YBc6GrAeT14HQAQ&usg=AFQjCNFnltMWQLIF0obJ4UCUjY-3UUtnlQhttp://www.google.co.in/url?sa=f&rct=j&url=http://www.skillsyouneed.co.uk/IPS/Barriers_Communication.html&q=barriers+to+effective+communication&ei=6OOXUP6YBc6GrAeT14HQAQ&usg=AFQjCNFnltMWQLIF0obJ4UCUjY-3UUtnlQhttp://www.google.co.in/url?sa=f&rct=j&url=http://www.skillsyouneed.co.uk/IPS/Barriers_Communication.html&q=barriers+to+effective+communication&ei=6OOXUP6YBc6GrAeT14HQAQ&usg=AFQjCNFnltMWQLIF0obJ4UCUjY-3UUtnlQhttp://www.google.co.in/url?sa=t&rct=j&q=communication%20process&source=web&cd=11&cad=rja&sqi=2&ved=0CFEQFjAK&url=http%3A%2F%2Fwww.sgbau.ac.in%2Fmanagerial-skill-development.pdf&ei=w-CXUPuAFcTJrAfm34Bw&usg=AFQjCNHZbOgqeeO2Y4FVrKvrqc5PkjUXhAhttp://www.google.co.in/url?sa=t&rct=j&q=communication%20process&source=web&cd=11&cad=rja&sqi=2&ved=0CFEQFjAK&url=http%3A%2F%2Fwww.sgbau.ac.in%2Fmanagerial-skill-development.pdf&ei=w-CXUPuAFcTJrAfm34Bw&usg=AFQjCNHZbOgqeeO2Y4FVrKvrqc5PkjUXhAhttp://www.google.co.in/url?sa=t&rct=j&q=communication%20process&source=web&cd=11&cad=rja&sqi=2&ved=0CFEQFjAK&url=http%3A%2F%2Fwww.sgbau.ac.in%2Fmanagerial-skill-development.pdf&ei=w-CXUPuAFcTJrAfm34Bw&usg=AFQjCNHZbOgqeeO2Y4FVrKvrqc5PkjUXhAhttp://www.google.co.in/url?sa=t&rct=j&q=communication%20process&source=web&cd=11&cad=rja&sqi=2&ved=0CFEQFjAK&url=http%3A%2F%2Fwww.sgbau.ac.in%2Fmanagerial-skill-development.pdf&ei=w-CXUPuAFcTJrAfm34Bw&usg=AFQjCNHZbOgqeeO2Y4FVrKvrqc5PkjUXhAhttp://www.google.co.in/url?sa=t&rct=j&q=communication%20process&source=web&cd=11&cad=rja&sqi=2&ved=0CFEQFjAK&url=http%3A%2F%2Fwww.sgbau.ac.in%2Fmanagerial-skill-development.pdf&ei=w-CXUPuAFcTJrAfm34Bw&usg=AFQjCNHZbOgqeeO2Y4FVrKvrqc5PkjUXhAhttp://www.google.co.in/url?sa=t&rct=j&q=communication%20process&source=web&cd=11&cad=rja&sqi=2&ved=0CFEQFjAK&url=http%3A%2F%2Fwww.sgbau.ac.in%2Fmanagerial-skill-development.pdf&ei=w-CXUPuAFcTJrAfm34Bw&usg=AFQjCNHZbOgqeeO2Y4FVrKvrqc5PkjUXhAhttp://www.google.co.in/url?sa=t&rct=j&q=types%20of%20communication&source=web&cd=7&cad=rja&sqi=2&ved=0CDoQFjAG&url=http%3A%2F%2Fwww.gcet.ac.in%2Factivities%2Fglc%2FPPTs%2FPPTs%2520by%2520Students%2FAAEE004%2520Mahesh%2Ftypes%2520of%2520commu..ppt&ei=AN-XUMG1J4HVrQe7v4C4AQ&usg=AFQjCNFAt2ctMeOFZOxXrH5_dJzn_WVEsQhttp://www.google.co.in/url?sa=t&rct=j&q=types%20of%20communication&source=web&cd=7&cad=rja&sqi=2&ved=0CDoQFjAG&url=http%3A%2F%2Fwww.gcet.ac.in%2Factivities%2Fglc%2FPPTs%2FPPTs%2520by%2520Students%2FAAEE004%2520Mahesh%2Ftypes%2520of%2520commu..ppt&ei=AN-XUMG1J4HVrQe7v4C4AQ&usg=AFQjCNFAt2ctMeOFZOxXrH5_dJzn_WVEsQhttp://www.google.co.in/url?sa=t&rct=j&q=types%20of%20communication&source=web&cd=7&cad=rja&sqi=2&ved=0CDoQFjAG&url=http%3A%2F%2Fwww.gcet.ac.in%2Factivities%2Fglc%2FPPTs%2FPPTs%2520by%2520Students%2FAAEE004%2520Mahesh%2Ftypes%2520of%2520commu..ppt&ei=AN-XUMG1J4HVrQe7v4C4AQ&usg=AFQjCNFAt2ctMeOFZOxXrH5_dJzn_WVEsQhttp://www.g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