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Mobile Systems International
This report is confidential and intended solely for the use andinformation of the audience to whom it is addressed.
Company Services & Solutions
www.msiuk.com
Our core competence is the delivery of independent & professional telecoms consultancy
Our client list includes mobile operators, equipment vendors and government regulatory agencies
We integrate our turn key solution with the professionals and tools who best meet our clients' needs, anywhere in the world, having local and global experience
At Glance:• HQ in London, UK • +25 years in the industry • 250 plus professionals • Zero debt, 100% management
owned.
Who We Are
www.msiuk.com
More Users More Services AnywhereCustomers
demand MORE
“Ultimately mobile network operators need to offer MORE to users, while remaining competitive and profitable”
Today’s landscape
www.msiuk.com
Our Approach
MSI have developed extensive expertise in mobile networks across radio, core and transmission. We have assisted our customers across the entire network lifecycle from license bid, through planning, roll-out, expansion to mature networks and managed services monitoring.
Our customer centric win-win model includes consultancy services as follow:
Planning, optimization, network audit, spectrum refarming and management services
Clear to measure ROI of network CAPEX and OPEX Resources solving customer issues not network problems
We have ability to reach into a complex business situation and to think quickly, objectively, creatively and quantitatively.
www.msiuk.com
Summary of Our Services
Network Quality
Network Growth
Network Rollout
Strategic Planning
Governance Model
Our Services
RF Network Design CORE Network Design VAS Design Program Management IP and Transmission
Our Solutions to meet Challenges in Wireless Network
Actively engage in operations
Balance central control with autonomy
Standardize decision making across the firm
Cluster operations Establishing KPIs Review Strategy QoS Monitoring Reduction of Congestion
Technology Selection Feature Deployment Capacity & Coverage Marketing Requirement Policy Alignment
Network Implementation and Configuration Benchmarking and Performance Improvement Network Optimization
www.msiuk.com
Our Value Propositions
Small Cells - IBS Management Frame Work
Spectrum Management & Re-farming
Asset Management - SRAN/MORAN
Data Offload – Wi-Fi Model
Uplift Program and Special Events
Technology Refresh (SWAP)
Vendor Governance
LTE and Beyond
MSI have developed extensive expertise in mobile networks across radio, core and transmission.
We have assisted our customers across the entire network lifecycle from license bid, through planning, roll-out, expansion to mature networks and managed services monitoring.
www.msiuk.com
Our Site Eco-System Model
Traffic MOU Usage
Active Passive
Infra
Site Financial
Revenue Profile Market
Population Penetration Total sub base Gross adds Sub base & Gross adds Market share ARPU Churn analysis Retailers per ‘000 population
Site config Vendor Management Site disconnect flag Site on air &uptime Site BH NBH utilisation
Average daily traffic BH & NBH traffic Voice & Data traffic OG & IC MOU
Data revenue Voice rev Non service revenue CVL & SHV Retailers & Distributors LTE Monetarnization Model
EBITDA Interconnect cost Site electricity, diesel
& rentals Direct margin Depreciation Book Value
Asset Management - SRAN/MORAN
www.msiuk.com
Small Cells - IBS Management
Collect Business
Requirement
Analyse Technology Evolution
Baseline IBS Architecture
Investigate Architectural Areas, Develop
Technology Plans & Estimate Required Budget
Traffic Map Traffic Aggregation Network Resilience
Investigation Areas
1
2
3
4
Work on CAPEX and OPEX optimization for all indoor solutions existing and future solutions including ROI proposition to MNOs
Site Survey/Site Acquisition RF Design – Complete design of passive and active elements of
the indoor solution Civil Design – Complete design of cable trays, equipment room,
shelter, power calculation, fire-fighting and cooling system of the indoor solution
Installation – passive, active and civil elements of the indoor solution including commissioning of active equipment or passive repeaters
Acceptance – ensure the solution is functional, covers the coverage & capacity objectives of the solution and is integrated to the Macro network
Optimisation and Performance Assurance Documentation & reporting - Maintaining As-built RF designs
and drawings covering DAS and Civil elements implemented for indoor solution
Field Maintenance and trouble shooting Improve and maintain QoE by having a direct line of
communication with VIP customers, Corporate Accounts.
IBS and Small Cell Model
www.msiuk.com
Our Data Offload Solution
Increase in mobile data traffic requires an efficient offloading mechanism to relieve congestion and improve service quality.
Operators globally offloading traffic in public hotspots where is high subscriber density and high traffic consumption.
Our models for Wi-Fi data offload and boost capacity & coverage indoor though IBS system have ability to control operator’s installed equipment, ability to market new services & expand existing services and ability to target congested areas.
Install small base stations and connect them to mobile core
Inter-connect Wi-Fi with the mobile core network
Hybrid NetworkWi-Fi IBS
Allow for simultaneous Wi-Fi & 3G <E connectivity
Mobile Core
Internet
Mobile Core
Wi-Fi Core
FixedAccess
Mobile Core
FixedAccess
Internet
Wi-Fi Core
Data Offload – Wi-Fi Model
Our services for Wi-Fi business model offload includes streams: Business Effectiveness, Inter-Carrier Wholesale, End User Services, Value Added Services.
How to carry larger volumes of traffic ,support a higher number of users and improve mobile broadband experience with faster download speed and better indoor coverage but without requiring costly network expansion?
www.msiuk.com
Spectrum Management Solution
Spectrum Management & Re-farming
Spectrum refarming refers to the redesignation of 2G spectrum in the 900 MHz band (and depending on policy decisions, in the 850 MHz and 1800 MHz ranges) for use by 3G system.
MSI SolutionUsing measurement base we offered the customer the possibility to maintain or improve performance and accommodating additional summer traffic.
We deployed in a short period of time a local/remote team that in only 6 weeks delivered the new plan and the results using our expertise, efficient process and AFP tools.
MSI’s experience has shown that a measurement based approach to spectrum refarming achieves the best result in the following steps:
Neighbour plan
Initial GRAN Parameters
audit
Frequency plan Optimisation
www.msiuk.com
“Right” Device
“Right “ CompetitionAdvantage
“Right” Network
Coverage & Capacity
“Right “ ROI “Right”Marketing
Unprecedented marketing pull Unprecedented marketing push Brand impact
Differentiated offerings ( data mining segmentation& service offering
Capture high end technophiles and create data leadership reputation
Use LTE to offer more innovative services
Data revenue share Non service revenue Flexibility (personalized &
tailored tariff plans) “Right pricing”- LTE
Monetarnization Model Churn analysis Analysis of unlimited data
traffic Apps eco-system User experience Technology compatibility
with all types of devices
Manage Capacity crunch Signaling overhead Dynamic model for data traffic cost Architecture cost model for
simplicity and reduce protocol complexity
LTE Business Model MSI services helps our customer to balancing the need to drive usage on new LTE network with market perception and cost/availability of devices.
Our Value Propositions for LTE
www.msiuk.com
Our Delivery Model
On Site Delivery Organisation
Project 1
Tools & Processes ( 3rd Party & MSI)
Off- Shore Back Office Support (Pool-Model)
Tools & Processes (Pool-Model)Technology Partners
ASCOM – SWISSQUAL – ANITE – QUALCOMM – INFOVISTA –FORSK – AMDOCS–– ACCUVER - IBWAVE
Delivery General Organisation
On Site Delivery Organisation
Project 2
On Site Delivery Organisation
Project N
Tools & Processes ( 3rd Party & MSI) Tools & Processes ( 3rd Party & MSI)