Multimedia and Society

Chapter 3

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Multimedia in BusinessBusinesses use multimedia to sell products and services to consumers all over the globe.

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What is e-commerce? E-commerce is business transactions

conducted over the Internet. These transactions are:

Business-to-Business transactions (B2B)Business-to-Consumer (B2C)Customer serviceAdvertising

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Multimedia in the Workplace

Corporations use multimedia and the Internet for:

Employee training

Working away from the office

Teleconferences

Company networks

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Multimedia in Our LivesMultimedia has added a new dimension to publishing, news, and entertainment. It is used for:

Online newsWebzinesOnline booksMusic distributionInteractive gamesSocial interaction

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Multimedia in Education

Multimedia and the Internet have provided new ways of teaching and learning, such as:

Distance learning for virtual classrooms or online schools

Computer-based training (CBT) that allows people to learn at their own pace

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Multimedia in Health CareMultimedia computer technology has created exciting developments in health care. It is used for:

Telemedicine: Physicians can diagnose and monitor patients at remote locationsMedical training: Physicians, nurses, medical researchers, and technicians can get information or use simulations as part of their trainingInformation: Medical information is available to the public through the Internet and CD-ROMs