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MULTIMEDIA MULTIMEDIA TECHNOLOGY TECHNOLOGY

MULTIMEDIA TECHNOLOGY. Rationale: There continues to be a rapid growth in the development and exploitation of multimedia technology. Applications exist

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Page 1: MULTIMEDIA TECHNOLOGY. Rationale: There continues to be a rapid growth in the development and exploitation of multimedia technology. Applications exist

MULTIMEDIA MULTIMEDIA TECHNOLOGY TECHNOLOGY MULTIMEDIA MULTIMEDIA

TECHNOLOGY TECHNOLOGY

Page 2: MULTIMEDIA TECHNOLOGY. Rationale: There continues to be a rapid growth in the development and exploitation of multimedia technology. Applications exist

Rationale:• There continues to be a rapid growth in

the development and exploitation of multimedia technology. Applications exist in many diverse areas such as:– commerce– communications– education– entertainment– art– scientific research, etc.

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Course Description: • This course covers advanced concepts of the

interactive multimedia technology through working with state-of-the art authoring software.

• The authoring program used in the course may vary from one semester or another so as to adapt the most current multimedia tools used in the industry.

• The emphasis of the course is not only on the understanding of the authoring program, but more importantly, on how various media can be used and on being able to create an educational application using the program.

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Course Objectives: • Understand the different capabilities and limitations

of various audio/visual communication media and be able to select media appropriate for a specific application.

• Appreciate the basic physical, physiological and psychological issues associated with human perception of such media.

• Understand how the individual hardware and software elements used for the acquisition, synthesis, communication, storage and delivery of such media operate, including the underlying data models and processing that are involved.

• Understand how these various individual elements are combined and coordinated for multiple media.

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• Understand the design issues associated with user-interfaces for multimedia software and the use of multimedia in user-interfaces.

• Understand a major software library that supports multimedia.

• Be able to apply knowledge of all the above to the design and implementation of software involving multimedia.

• Be aware of state-of-the-art technology and research in this rapidly evolving field.

• Design and develop an educational application using current multimedia hardware and software platforms.

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Course Outline: • Module 1

– Introduction to Multimedia

• Module 2 – Multimedia Hardware and Software

• Module 3 – Multimedia Design and Development

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Module 1Module 1Module 1Module 1

Introduction to Multimedia Introduction to Multimedia TechnologyTechnology

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Learning Objectives:• State and explain what multimedia is• Identify key concepts and terms related to

multimedia• Explain the evolution of multimedia

technology• Identify the assets, constraints, and

advantages of multimedia• Explain the role and significance of

multimedia to business, government, industry, and education

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In this lecture you will learn the following:

• What multimedia is?• Multimedia Technology offers great assets,

constraints and benefits, but can be unreliable

• How to identify and protect against some of the risks involved in using Multimedia Technology

• Significant Role of Multimedia to business, government, industry and education.

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Introduction • The advances in computer technology paved

the way to the infrastructure for multimedia applications. With these developments the multimedia concepts have emerged.

• The word multimedia is made up of the two Latin words "multi" which means many and "media" which is the substance through which something is transmitted.

• In this case, multi is the multiple data types such as

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• Text• Graphics• Animation• Sound• Video

and media is the computer environment used to transmit the information made up of the above multiple data types. 

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What is Multimedia? • Multimedia involves the combination of

two or more media types to effectively create a sequence of events that will communicate an idea usually with both sound and visual support.

• Typically, multimedia productions are developed and controlled by computer.

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• Multimedia means that there are more than one media type involved in the communication, e.g. text and graphics, voice, animations, video and audio.

• Multimedia denotes the property of handling a variety of representation media in an integrated manner. This means that the various sources of media types are integrated into a single system framework.

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• Multimedia is defined as an interactive computer-mediated presentation that includes at least two of the following elements: text, sound, still graphic images, motion graphics, and animation. (Tannenbaum)

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• Hypermedia is another term used related to multimedia.

• Hypermedia requires that the user is able to interact with the presentation. The simplest form of hypermedia is hypertext where the user is able to follow textual links.

• The most common provider of hypermedia content is the World Wide Web.

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• A multimedia product is a presentation, a tool or an interactive program which is distributed in some kind of a storage medium to be viewed in a suitable computer environment. To prepare such a product special tools are also needed. These are referred to as authoring tools. 

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Evolution of Multimedia

• Multimedia is not new; the term pre-dates the PC. The term has been used for decades to describe slide presentation accompanied by audio tape. The combination of slide and narration has been both a popular and successful form of business presentation.

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• In the 1970s the slide show format was introduced to the computer, this technology allowed the computer to control numerous projectors, coordinating them in a manner that produced fast-paced dissolves and effects. Taped soundtracks would contain cues that triggered the slide projectors to do what it was programmed to do.

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• In the 1980s PCs were designed to "cut" a graphic element and "paste" it into another document. Since then software and hardware developers have been scrambling to integrate various forms of media into the personal computer.

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• Multi-sensory communication between humans is not a new concept, but is as old as mankind. What is new is the “electronic incarnation” of multi-sensory communication that we call multimedia.

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• The seeds of image projection were sewn as early as 1654 with the “magic lantern”, but further progress in imaging did not occur until 177 years later with the advent of a more ‘advanced” projector called the Phenakistoscope in 1831.

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• The next significant development was the cinematograph (movie camera) developed 64 years later in 1895.

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• In the 55 years between 1895 and 1950, radio, stereo sound and LP records were developed.

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• During the 29 years between 1950 and 1979 computer graphics, animations and digital sound were introduced as was ARPANET which was the predecessor of today’s internet.

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• During the 10 years between 1979 and 1989 with the advent of the personal computer and the world wide web, enhancements in multimedia hardware and software were dramatic and the stage was set for even more rapid changes in computer hardware, software and connectivity.

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• Between 1989 and 1998 the pace of change has accelerated to the point that hardware and software need to be upgraded every two years just to stay current.

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• Looking at the preceding observations there are 177 years between the first two evolutionary periods, 64 years between the second and third, 55 years between the third and fourth, 29 years between the fourth and fifth, 10 years between the fifth and sixth, and two years beyond the sixth. As you can see the pace of advancement in technologies that support multimedia is has accelerated to a “breakneck speed” that is likely to continue for the foreseeable future. This means that what we learn today will soon be history, and that the key to effective long-term multimedia authoring is continuous learning.

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Digital convergence

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• The most important trend in PCs before multimedia was multi-tasking, the ability to run more than one program at a time and you can see why PCs and multimedia are made for each other. The enabling force behind multimedia is digital technology.

• Multimedia today represents the convergence of digital control and digital media - the PC as the digital control system and the digital media being today's most advanced forms of audio and video storage and transmission.

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• We are in fact experiencing a mass migration from an analog world to a digital world.

• In an analog world communications are accomplished via continuous signals such as those used by telephones for sound and those recorded by VCRs for video.

• In a digital world text, images, sound, and video communications are accomplished by sending a stream of digital bits represented by various combinations of zeroes and ones, which (not coincidentally) is the very same technique used to store and manipulate data inside computers.

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• The illustration below shows a schematic representation of the difference between analog and digital signals and identifies an everyday device that uses these signals.

Analog Device

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• Multimedia involves the application of various communication channels to a communication exercise. When the various communication channels are used in association with a computer: we call the result computer multimedia.

• The essence of the process of creating multimedia is that a number of types of information (including text, graphics, animation, sound and video) are able to be combined through the use of a computer.

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• Desktop multimedia occupies a role between traditional alternatives of cheap but ineffective single-medium technologies, and the expensive but impressive technologies relying on mainframes, digital editing, and customized software.

• The written word is still the medium used for most of our information requirements, but it offers a limited information bandwidth.

• Decorated with graphics, a document's information content and flow can be markedly improved.

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• Animation is an even more powerful device.

• Video images and synchronized sound allow the depiction of reality and the expression of complex ideas.

• Considerable synergy is obtained by combining these technologies.

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• The advantage of multimedia communications is that – they have the capacity when properly

executed, – to convey more information more quickly,

and more effectively than traditional communications.

– the effectiveness of communication is an important issue that is at the heart of most human endeavors and is particularly important in the information age where there is frequently an overabundance of information and little time available to sort it all out.

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– If a picture is worth a thousand words, a moving picture is worth two thousand words, and moving pictures combined with text, sound, and direct user involvement via hypertext is worth ten thousand words.

– Multimedia can by definition carry more information, can deliver it more quickly and can deliver it in a form that builds on what the user already knows and therefore requires less user interpretation and less user time to understand more of the message being sent.

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• In its simplest terms every communication requires a sender, a message to be sent, and a receiver.

• The addition of a digital component such as sound, clipart, photographs, animated characters, video clips or interactive navigational mechanisms results in a multimedia communication. In this day and age senders and receivers use machines to communicate.

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• Machines used in electronic communications include telephones, modems, computers, data collection devices such as electronic cash registers, electronic time clocks, grocery store optical scanners, televisions, VCRs, camcorders, digital cameras, stereo receivers and video-teleconferencing equipment.

• Regardless of the nature of the communicators, the effectiveness of the communication remains a function of the quantity of information communicated, speed of the communication, and the degree of comprehension of the communication’s meaning.

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• Multimedia communications include television advertisements, computer based business and classroom presentations using programs such as – Microsoft PowerPoint, – World Wide Web (WWW) – home pages, and – a wide range of products including electronic

games, edutainment (programs that are both entertaining and educational such as learn to read and learn to count),

– corporate training programs, – flight simulators and – sales presentations that are distributed via

media such as • diskettes and • CD ROMs.

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Multimedia Assets• Effective multimedia applications

depend on the most effective use of various materials – referred to as assets or resources.

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Hypertext and Hypermedia

• HYPERTEXT is usually defined as NON-LINEAR ACCESS TO TEXT using links embedded in the text This way going through material which is not of interest is avoided.

• HYPERMEDIA is the extension of this non-linearity to other media types. 

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Text• Text constitutes the main part of a

multimedia package. It is used to provide most of the information intended to be conveyed and it is even stated that other multimedia data types are used to enhance text

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• There are 3 major advantages generally associated with screen-based text compared with paper-based text: – the ability to spontaneously update the screen, – the reactive capability, and – the ability to incorporate special effects.

• However, there are also disadvantages: – text is much harder to read from a screen than it is

from paper. – people tend to print copies of information they are

accessing from the computer. This may be due to habits or the effect the current displays have on the eyes. 

• Using media other than text may require extra resources compared to text but definitely makes it much easier to follow the material covered.

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Audio• Sound is another data type used in

multimedia applications. It can add a particular dimension of reality to multimedia systems. Sound requires more space than text but is better when compared to video clips. 

• People use it to express an idea in words over the computer or it can also be used to introduce effects into a presentation. Either way it ENHANCES THE QUALITY of presentation and INCREASES THE EFFICIENCY of information transfer.

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Images• Images improve the overall look of a

presentation, and they are useful to express information text alone cannot convey. Using IMAGES and GRAPHICS can be very useful but it has to be noted that they also introduce extra load to the system both as storage and also as network traffic.

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• There are six different image formats:– GIF files– JPEG files– Animated GIF files– MPEG files– Shockwave files– NxView files

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• Images come in different forms and resolutions i.e. the number of picture elements used to represent them (pixels) and they are usually compressed using different techniques such as JPEG. 

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• JPEG is a standardized image compression mechanism.

• It stands for Joint Photographic Experts Group, the original name of the committee that wrote the standard.

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• When you are sending digital photographs as email attachments or trying to pack as many images on a floppy disk as possible, the size of each image is important. What you want to do is reduce the file size to as few bytes as possible without hurting the image quality.

• Most web sites use the JPEG format for shrinking images. JPEG is a popular format for two reasons:– It can make image files smaller. (It lets you adjust the

amount of compression.)– It stores 24-bit-per-pixel color data instead of 8-bit-per-

pixel data. (It has good compression characteristics on photographic data.)

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• There are various image formats. However, the most widely used formats are gif, and jpg. Both of these formats has static (as opposed to animated) bitmap images.

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• In a bitmap image, the image file has to define the exact color of every pixel in the image. For example, imagine a typical bitmap on the web that is 400 by 400 pixels. To define this image, you would need 24 bits per pixel for 160,000 pixels, or 480,000 bytes. That would be a huge image file, so both the GIF and JPG formats compress the image in different ways.

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• In a GIF image, the number of colors is reduced to 256 and then "runs" of same-color pixels are encoded in a color+number of Pixels format.

• For example, if there are 100 pixels on a line with the color 41, the image file stores the color (41) and the length of the run (100). This makes a GIF file great for storing drawings that have lots of same-color pixels.

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Video images• A video clip or an animation

sequence can express an idea in a much better way than text or images. Video clips used in multimedia systems are more flexible in the sense that they are EASIER TO EDIT and also EASIER TO ACCESS.

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• DIGITAL VIDEO can be created from VCRs, using cameras or directly recorded from broadcasts. Either way they are captured, stored and edited before they are used in multimedia presentations. 

• Portable video recorders have made it relatively easy to capture real-time video images.

• Video can be incorporated into multimedia applications using two different processes. – The first involves using a video source connected to the

computer via a controller card. This technology has been referred to as interactive video.

– A more integrated process converts video from analogue into digital format that can be manipulated by the desktop computer. This approach (called digital video) allows all video operations — including editing and special effects — to be carried out on the computer.

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• Video is usually played at 25 or 30 frames per second and will have to be COMPRESSED in order to reduce it to acceptable sizes. Different compression techniques are used and MPEG is one of these methods. 

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• ANIMATION is similar to video, in that it uses the display of moving pictures to convey information. The pictures are constructed artificially, however, and they can be very useful to explain abstract concepts.

• They also require huge storage space and packages used to produce them are usually difficult to learn. 

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• Video files are perhaps the most exciting and attractive features of multimedia systems. The potential to include complex graphics and video images in multimedia programs is a great strength of multimedia technology.

• Words are almost useless for conveying information from those who understand to those who don't, although words are an excellent means of exchange between people who understand equally well.

• A word has a unique meaning; pictures, however, transcend language codes and people extract their own meanings from pictures.

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• Multimedia software allows developers to organize and direct the combination of text, graphics, animation, audio and video images to produce multimedia programs.

• The ability to apply the best communication tools for each component of a communications problem, and to do so in a cohesive way, is really the essential strength of any multimedia presentation.

• Here are some examples of various types of video files. In order to view these you may need some PLUG-IN's.  

•        avi file example        mpg file example

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Multimedia Applications

• Multimedia can be used – to inform, – to sell, – to teach, – to persuade and/or – to entertain.

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• Beyond these general purposes, digital multimedia enables the application of technology to a wide range of specific things for business and pleasure. These include – electronic brochures, – marketable games, – orientation and training programs, – distance learning,– information kiosks, – electronic resumes, – membership recruiting, – electronic business presentations, – web site creation, and – “small-screen” productions including

advertisements and movies.

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Electronic brochures• can be used for advertising and selling

products, ideas and events; for presenting policies, procedures and techniques; for teaching everything from automotive repair to computer software and music. These brochures can be distributed over the web and/or can be burned (copied) onto a compact disk and distributed personally as in an automobile showroom or in the mail.

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Marketable games• created with multimedia can provide everything from

entertainment to edutainment and can be created for the young, the not so young, and everyone in between. Games can be created to pit a single or multiple players against each other, a computer, or some combination of these.

• Games can be classified into six primary categories which include– 3D simulations, – card games, – board games, – survival games, – mind games, and – educational games.

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Distance learning• is another frontier that lends itself to the application of

digital multimedia. The idea of a classroom without walls where course content is broadcast over the Web along with home works and readings opens opportunities both for learners and for educational institutions and businesses.

• Distance learning can support continuity of learning even when the learner and teacher are physically removed from each other.

• Multimedia can be used to create, package and distribute course content. In this environment the design and execution of multimedia elements has direct impact on the quality of programs delivered.

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• The goal of the educator is to facilitate learning - to help the student gain a body of knowledge, acquire specific skills and function successfully in society.

• But one of the greatest challenges to educators is the diversity of students, especially in the different ways they learn. Some students learn better through association, others by experimentation, some are more visually oriented, others are more auditory.

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• Multimedia has the ability to accommodate different learning styles and can present material in a non linear manner. It is motivating, it can be highly interactive, it can provide feedback and evaluate skills. And it can make learning fun.

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Investigating Lake Iluka• is based around a simulated lake environment designed

to support secondary studies in ecology, biology and geography by developing the students’ investigation and problem solving skills.

• Students investigate the various ecosystems of the lake, make physical, chemical and biological measurements, collect information about individual animal and plant species and receive media reports.

• Investigating Lake Iluka and Exploring the Nardoo are excellent Australian examples of interactive multimedia learning products.

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Orientation & Training

• titles can be used for everything from introducing workers to their new employer’s facilities and people, to training highly experienced jet engine mechanics on how to fix a newly designed engine component.

• The combination of video, sound, animation, and hypertext can expedite the learning process and leverage the time of instructors.

• “Virtual” or cyberspace learning can also have significant cost and safety advantages. Jet pilots, for example, can “practice” flying in a multimedia training simulation without risking the loss of a multimillion dollar aircraft and many human lives.

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Information Kiosks• are becoming a mainstream vehicle for providing

directions and general information services that have traditionally been provided by signs or by people.

• Multimedia Kiosks can be found – in the entryways of shopping malls,– in interstate highway rest areas, – in museums, – in airports, – in hotels, – in amusement parks, – in casinos and – virtually everywhere that large numbers of people seek

directions or information.

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• Interactive multimedia kiosks can be used to give highway directions, to explain how something is done such as how wine is made, to show the location of particular geographical points of interest, or to provide status updates on dynamic things such as stock market activities, late breaking news, road conditions, and the weather.

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• For better or for worse, multimedia kiosks are becoming effective substitutes for human guides. They don’t take breaks and they can work 24 hours per day. In many cases where the information being provided is particularly well suited to communication via multimedia, the communication is faster and more effective, not to mention considerably less expensive.

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Electronic resumes• are a relatively new phenomena that enable both

employers and prospective workers using the Web to quickly search wider geographical areas for the perfect match.

• For the student or individual seeking a position, an electronic resume uses multimedia to showcase speaking, writing, technical and specialized skills and interests.

• It can provide extensive distribution to potential employers that far exceeds the number of resumes that would normally be photocopied and mailed by an individual or by a placement agency.

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Membership recruiting

• using digital multimedia and distributed via CD ROM or the Web is used by governmental, religious, political, environmental, business and private organizations to garner members, votes and ideas. Multimedia can be used to describe their specific programs and objectives and to provide membership documents. A classic example is that of public broadcasting stations’ solicitation of donations.

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Electronic business presentations

• are used for communicating, selling, analyzing, and educating. They have evolved from traditional speech delivery to speeches supported by overhead projectors and are now speeches supported by notebook computers and portable color projectors.

• The advent of powerful multimedia-capable notebook computers loaded with presentation graphics software enables presenters to become self-contained production studios.

• Their presentations are custom tailored to the particular needs of their audiences and are presented quickly, efficiently and effectively.

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• The following software programs progress from basic presentation to complete authoring capabilities: – Microsoft PowerPoint – Aldus Persuasion – Adobe Premiere – Macromedia Director – Macromedia Authorware – Asymmetrix ToolBook II Assistant

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Web site creation• has become a prime activity for the application of

multimedia. This is due in large part to the nature of Web broadcasting or Webcasting which relies on hypertext to enable users to navigate.

• Home pages can be customized to reflect the message and personality of an individual or organization.

• Software to create Web-pages has evolved from hard to use plain text editors based on HyperText Markup Language (HTML) codes to graphical based editors that can use objects and formatted text. HoTMetal Pro, Microsoft Front Page and Netscape Composer are examples of Web-Page Editors.

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“Desktop” productions

• are emerging applications for multimedia distributed via the Web and CD ROM. These are advertisements, movies and electronic short stories that directly combine computer, entertainment and communications resources to replicate entertainment and edutainment facilities that were historically the exclusive domain of movie and television studios.

• This application of multimedia is in its infancy, yet it has the potential to “democratize” an industry that is very capital intensive and therefore to open creative and financial opportunities to anyone with a creative bent who has access to a computer, multimedia software and the Web.

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• Drawing the line between education and entertainment in multimedia can be almost impossible, hence the term 'edutainment'. Multimedia can make learning entertaining.

• But multimedia also has a purely entertainment side. Anything that's possible in sound and images is possible on a multimedia CD.

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• AIATSIS is an encyclopedia of the Australian Aborigine containing over 2,000 entries - 1,000 photos, 230 sound clips and 50 videos. It covers subjects ranging from art to health, from technology to law.

• World Architecture is a collection of 5 CD disks containing thousands of images of architecture throughout the world.

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• Encyclopedias, census data, yellow pages, atlases and street directories are examples of CD reference titles. In many cases they are electronic versions of reference books.

• The challenge for the developer is to make it easy for the user to find the desired information and to effectively use other multimedia elements such as sound, video and animation.

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Virtual Reality simulations

• and the application of this technology to education, training and entertainment are an evolving specialty area within multimedia.

• Virtual Reality has been defined as consensual hallucination and can be viewed as three dimensional multimedia that can be delivered via special devices such as electronically equipped chairs, helmets, glasses, and gloves.

• Virtual reality stimulates human perceptions of touch, motion and depth.

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Ten Reasons to Use Ten Reasons to Use MultimediaMultimedia

Ten Reasons to Use Ten Reasons to Use MultimediaMultimedia

PC WorldPC World magazine (October 1993) outlined "Ten magazine (October 1993) outlined "Ten Reasons to Use Multimedia in Education." While in Reasons to Use Multimedia in Education." While in many cases unproven and overstated, they also many cases unproven and overstated, they also

underscore the potential of multimedia in underscore the potential of multimedia in education. education.

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• fast -- learning speed accelerates.• cheap -- the program never asks for a raise; the more

you use it, the less it costs per use.• consistent -- no mood swings, yawns, or lapses. • private -- ask what you want; no one will laugh, no

one will scold. • safe -- experience nuclear meltdowns without fallout;

experience drunk driving accidents or electrocution without blackouts or death.

• personal -- it never tires of praising and motivating through positive feedback, any time, day or night.

• a strong foundation -- on which to build mastery. • a tool to make remembering longer, easier --

many parts of the brain are stimulated. • more information faster -- on things a school

couldn't afford to teach: like space-shuttle repair, brain surgery, black hole sailing.

• fun -- like a game: yes, like Nintendo, which, with a joystick and a screen, has already captured the brains and fingers of an entire generation.

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Advantages of Advantages of multimedia:multimedia:

Advantages of Advantages of multimedia:multimedia:

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Multimedia Technology offers great benefits, but can be

unreliable

• You need to take on board a mindset of uncertainty and fear. You need to accept a degree of chaos in still-evolving technology. You need to make the most of what does work and get past what doesn’t.

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• A multimedia application, – can be used for many purposes: training,

marketing, games, information transmission  – is self paced. A user can go through it his/her

own pace.  – is available when required. Not like a TV

program or a lecture for example which is set at a specific time(on demand). 

– is portable. Can be transferred to another location. 

– is interruptible. Can be stopped or resumed at the user's will. 

– is flexible. You may learn what you want to learn. 

– requires less time to learn the same material. A research showed that learning the same material using multimedia required 40% less time than traditional methods. 

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Delivering Delivering MultimediaMultimediaDelivering Delivering MultimediaMultimedia

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CD ROM• The growth of multimedia, as mentioned, is

often expressed in terms of the growth of compact disk titles. CDs are a popular medium because they can hold substantial amounts of data, including sound and video. They are relatively inexpensive; easy to mass produce, distribute, and transport; and they take up little retail shelf space. In addition, it is now common for computers to be sold with CD ROM drives, sound cards and speakers.

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KIOSK• A kiosk is a stand-alone or networked

computer system that allows the user to access information, perform transactions, and even play games. Examples include – University information kiosks that students use to

learn about academic programs, print out schedules and transcripts and access campus maps;

– Retail store kiosks that allow customers to locate merchandise, print out coupons and purchase products;

– Gallery kiosks that allow the user to locate specific works of art, view parts of a collection not on display and obtain detailed information about artists.

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• Kiosks are useful in disseminating information especially in high traffic areas, providing value added services to customers (convenience), and reducing personal costs. Kiosks can be expensive because of the investment in hardware and the need to continually update their contents.

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ONLINE• Obviously the fastest growing area for multimedia

delivery is online - which includes telecommunications and the Internet.

• Telecommunications involving phone lines, satellite and cable transmission is used by educational institutions to deliver multimedia courseware and by companies for teleconferencing and training.

• The use of the Internet is expanding in all areas. Companies are now commonly using the WWW to allow customers to purchase products, access product information and subscribe to real time multimedia events such as rock concerts.

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Multimedia Multimedia ConstraintsConstraintsMultimedia Multimedia ConstraintsConstraints

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• Multimedia constraints are situations that bound what can physically be done with the creation and distribution of multimedia. These include the following:1. Effective multimedia is not as easy to create as

some would have us believe. Effective multimedia accomplishes its stated purpose and is delivered succinctly. Creating such multimedia takes considerable time and skills and is seldom the result of a “shot in the dark” approach;

2. Multimedia requires high powered software and hardware engines and at the same time have kept costs down to very reasonable levels.

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3. The very large physical size of digital multimedia elements and titles causes significant data capture, storage, and playback problems. The capture and storage in digital form of a single 10 second video clip may require up to 100 Megabytes of storage space on your computer. By extension one minute may require 600 Megabytes. Such requirements become massive when considering a multimedia title such as a full length movie.

4. Multimedia distribution channels and standards are in a state of instability. Traditionally movies were delivered in theaters. More recently they have been released in VHS tape format for home use on VCRs. Now, Digital Video Disks that can store a whole movie with superior visual and sound quality.

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How to identify and How to identify and protect against protect against

some of the risks some of the risks involved in using involved in using

MultimediaMultimedia

How to identify and How to identify and protect against protect against

some of the risks some of the risks involved in using involved in using

MultimediaMultimedia

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Technology • You need to practice basic safety techniques -

back up frequently to incrementally named files, isolate faulty components, don’t perform lengthy tasks until simple diagnostic checks are exhausted.

• You need to guard against wasting your time in many other ways.

• You need to keep all media components as small as they can be possible, and to identify tasks which would stretch a system to failure or partial malfunction.

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Technical Demands 1. A multimedia system can store audio and video information

and use it later as in the case of training or transmit it  2. Live in real time. Transmitting live multimedia information

imposes many constraints on the multimedia systems.  3. The NETWORKS SHOULD BE HIGH SPEED to cope with the

large amounts of data to be transmitted synchronously over them. 

4. The PROCESSORS must be powerful enough to execute the software fast enough. 

5. The BUS must have enough bandwidth. Communication techniques and requirements are also different to those commonly employed today. 

6. Operating system issues have to be handled.  7. Data types are diverse and different techniques for handling

these are required eg. video compression.  8. Special tools for producing multimedia applications are

required.  9. There must be sufficient and fast storage capacity.

Information retrieval techniques suitable for the new types of data need to be developed. 

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Inappropriate use of multimedia

• As mentioned earlier, despite its obvious advantages, it is not always appropriate to use multimedia.

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Text intensive content

• Reading large amounts of text on a computer screen is tedious and tiring, both physically and mentally. Placing a book on a CD and expecting the user to read it from cover to cover is not realistic.

• Developing interactive books, on the other hand, in which the user becomes an active participant and can make choices can be effective.

• Similarly, multimedia reference titles can contain a great deal of text, but by allowing the user to control the content delivery and by adding other elements such as sound, animation and video the drawbacks of being text intensive can be overcome.

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Linear content• Soon entire full length movies will

be distributed on CD. But watching a movie or any digitized video from beginning to end is not multimedia.

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Cost effective alternatives

• Although the allure of multimedia is substantial, the developer must weigh the development time and the costs of alternatives. Can the communication objectives be accomplished more effectively and/or inexpensively using another process?

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Considering the future

• Multimedia is still a new, rapidly advancing, field of technology and communications. It will generate many opportunities both for taking existing on-line services forward and creating new ones.

• At present some of the 'nice to have' features of the interface can be more hindrance than help. An obvious example is video: its quality, the size of the window and machine speed are all current issues.

• Given the current state of technology, web sites and multimedia applications will need regular updates.

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• You want to use multimedia technology?• You want to play with the latest and greatest toys, and

you want to change the world while you're at it. You can do it. It's all there for you.

• No-one else has more opportunity than you to do something that hasn't been done before.

• Within a few weeks you will be at the "bleeding edge". You will need to understand the basic technology, know about the standards that affect the hardware, and avoid getting sucked into being a computer technician.

• Today's lecture is both an introduction to the module itself and to the theory behind it.

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ASSIGNMENTS!ASSIGNMENTS!ASSIGNMENTS!ASSIGNMENTS!

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• Evaluation1. Why is it that multimedia is not really new, but it is in

some ways as old as mankind?2. Multimedia applications depend on the effective use of

multimedia assets. Define the term multimedia asset and briefly describe at least three different assets.

3. How does the digital world differ from the analog world?

4. Give at least three specific advantages that multimedia communications have over more than traditional methods.

• Assignment: 1. Is there any evidence that multimedia technology is

more effective for delivering instruction than traditional methods?

2. Is there an evidence to show that the educational results justify the cost and effort of incorporating multimedia technology into the classroom? Submit researches or articles devoted to assessing the effectiveness of multimedia in education.