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Multimodality: Today to 3G and
Beyond
Manijeh MoghisCOO, OnMobile Systems
October 30, 2001
Technology has come a long way…
First came analog…
COClass4
RSURSU
Digital Network
STP
STP
…then digital…
COClass4
RSURSU
STP
Intelligent Network
SCP
STP
STP
SSP
SSP
…AIN brought more services…
STP
STP
COClass4
RSURSU
Mobile Network
STP
STP
STP
COClass4
RSURSU
SCP
STP
STP
SSP
SSP
…wireless got us on the go…
Internet
STP
STP
STP
COClass4
RSURSU
SCP
STP
STP
SSP
SSP
…the Internet created a network of networks…
…but, access dependency and complexity still hinders access to
content
Content
?????
STP
STP
STP
COClass4
RSURSU
SCP
STP
STP
SSP
SSP
The ProblemCo-existing networks have created silos of
capability
SMSApps
SMSC
WAPApps
WAP Gateway
VoiceActivated
Apps
Voice Gateway
Content/ Application
Servers
Each mode has advantages and limitations
Mode Advantages Limitations
Voice/Speec
h
Natural & familiar UIBest mode for User inputHandset independent (100% reach)Hands free usage enhances safety while driving
Serial interfaceVery hard to browseHard to present large lists
SMS Ideal means for non-intrusive messagingExplosive growth in usage; Proven market acceptanceMessage retention for future reference
Limited text capabilitiesInput via keypad is very poor
WAP Improved UI with support for imagesGood for presenting a list of choicesLimited interactivity, getting better
High handset dependenceUI needs formatting for handsetsBandwidth, access speed limitationLow penetration & usage
Multimodality•Allows users to access information in the most convenient & intuitive mode
•Transition seamlessly across modes (Voice/SMS/WAP) without losing context
Voice Gateway
Location Server SMSC
WAP
Gateway
Multi-Modal Platform
Content Servers
Multi-Modal Applications
Operator’s Value Proposition
Deploying multi-modal solution allows carriers to realize full economic value from voice/data
servicesProtect and leverage existing investmentsReduce churn and realize significant customer
retentionCapture significant new revenue quickly, increase
ARPU Increase market share and competitive position
through a suite of sticky applicationsEnable multiple billing modelsDeployable on today’s networks with seamless
transition to 3G and beyond …
MonitoringStation
SMSC
WAP 1.xGateway
Radius/DHCP
Mobile PositioningCenter
SubscriberData
ServiceData
T1/E1/J1C7/PRI/R2
MSC
BaseStation
CIMD/SMPP
LAN
HTTP/Location APIs
HTTP
Billing System
Firewall
Internet
VoiceApplication
WMLApplication
X-HTMLApplication
LocationApplication
MultiModalApplication
3rd Party Apps
Network DeploymentArchitecture
OSSGGSNSGSN
Network Architecture
Business Finder– Access to taxis, airlines, pizza and more
Welcome to Directory!
Back Menu
Welcome to Directory! Just
say what you are looking for, or for
more information, say
“menu”
Thank you for calling MetroCab. How can I help
you?
Taxis
There are 8 taxi companies near your
current location.
Say “call” when you hear the name of the company you would like to dial. Or if you know the name of
the taxi company, just say it at any time.
United Taxi CompanyNorth Point Taxi Co.
Yellow CabMetroCab
Pizza
Mama Rosa’s
There are 15 pizza restaurants that deliver to your current location.
Say “call” when you hear the name of the
restaurant you would like to dial. Or if you know
the name of the restaurant, just say it at
any time.
Amici’sDomino’sLuciani’s
Are you sure you want to call Mama Rosa’s Pizzaria?
Yes!Dialing
Mam Rosa’s Pizzaria.
Please wait…
Mama Rosa’s Pizzaria…Take out or delivery?
Dialing MetroCab.
Please wait…
Call!
Yes
City Guide – Multi-modal guide to entertainment
Comedies
Menu Review
Best in ShowDown to EarthGet Over ItRecess: School’s Out
Review
Show times
Down to EarthRated: PGStarring: Chris RockLength: 93 minutes
Purchase
Maps
Please check your order
Show: Down to Earth Time: 8:50pm tonightPrice: $16 for 2 tickets
Back
Festival Cinemas
Back Purchase
Down to Earth4:30 p.m.6:10 p.m.8:05 p.m
Voice
Listen
WAP
Map Times
Theaters
AMC Kabuki 8Century PlazaFestival CinemasSony Metreon WAP
WAP
Alcazar theater
Back Route
Map
WAP
Down to earth is an update to the 70’s classic, “Heaven Can Wait”. The film stars
Chris Rock and is fun for the whole family. Do you want to see a list of theaters?
Voice
WAP PUSH
WAP PUSH
List me the comedies that are playing.
SMS Alert
Press listen to hear reminder.
Reminders
Reminders – Set voice reminders on the go
I want to set a reminder
15th May at 4:00 PM
“What do you want to be reminded
about? “Don’t forget to get flowers for
Susan’s Birthday”
This is a Reminder.
““Don’t forget to get flowers for
Susan’s Birthday”
15th May at 4:00 pm
“For what time and
date?
“You will be reminded on 15th May at 4:00
PM to “Submit weekly report to Dr Thomas”
Listen
Sosa swings…
3G scenario with streaming video…
Menu Details
ALERT!
Sammy hit another homer!
Alert!
Current Score:Cubs 5, Padres 3
Cubs' slugger, Sammy Sosa homers on first pitch to bring home 3 runs.
Listen
Play Details
Statistics
Bottom of the 4th inning, two runners on base. Sammy Sosa coming to the plate.
Sosa is 1 for 2 so far today. Here comes the first pitch to
Sosa. Fastball, swung on and hit hard to deep, left center
field this ball is way back, way back, tell it goodbye!
Get me the Video
Interactive Sports Alerts & Replay– listen to the action!
Welcome to Voice Portal… Other games played today were…..
Get me other
scores
Next Generation Roadmap – Concurrent Multi-Modal
Operator Application/Content
Multimodal Browser App
Handset C-MMPlatform
Concurrent Multi-Modal
Application
User
Packet Network
GPRS, UMTS, 3G
IP Network
Multimodal Server
Text Input to App
X-HTML response
Digitized Audio Input
Text Input to browser
X-HTML response
•More seamless and interactive use of voice and data modes
•Using more than one mode to provide input and output
•Input modes: Voice, Text, Mouse, Stylus, Keypad, Handwriting•Output modes: Text, Audio, Video, Voice
•Allows a voice call while accessing data simultaneously over a packet network
Multi-modalIntegrated Solutions
