Munier BBN Digital

22

Summary1. The agency

2. Our process

3. Our work

33Munier-BBN, who are we?

B2B2C branding and communication specialists

Coherence, differentiation and deploymentThrough communication systems that can be deployed on all media and touch points.

Find the right balance between ON and OFFBuilding performing brands thanks to a multichannel approach.

Contribute to growthMarket development and extension strategies.

Collaborative approachWork closely with strategic marketing departments - at corporate level - to develop brand platforms and communication systems to create consistency and uniqueness.

44Where do we come from?

A webagency meets a consultancy specialized in B2B.

In 2008 Munier-BBN acquires a web pure player, Global Beings, with whom it collaborated for several years.

Munier BBN Digital supports its key account customers through the entire lifecycle of their digital projects.

55Our network

Munier BBN Digital

6 employee

Munier BBN

30 employeebetweenParis and Stockholm

BBN

The Business Branding Network- 26 agencies worldwide- 1500 branding and communication specialists) )

66Our values

StrategyOur core business enables us to provide strategic advice to our clients and define the scope of their projects with them, in order to match their objectives.

CreativityAs a multiplier of efficiency at all project levels.

Technological know-howTo integrate and understand all web issues and specificities, evaluate the feasibility and deploy the necessary resources to succeed.

77Agency structure

{Creation & Webdesign

Development

SEO & Webanalytics

Project management

Strategy&

Consulting

88Our services

Market research, positioning, strategy

Webdesign, animation, RIA, ergonomics

Editorial SEO, technical SEO, relational SEO

Information architecture, functional storyboard, technical specifications

Relational marketing: CRM, games, newsletters, emailing

Community: dialog platforms, animation, moderation

Content production: advergaming, on line magazines, Web TV

99Our areas of online work specifically B2B

Targeting and segmentationSpecifically for niche markets (dayparting, age group, geography, etc.).

Market researchAlternative versions, competitive intelligence, alerts, dialog platforms.

Knowledge sharingWikis, blogs, CMS, a centralized knowledge but open to all, accessible and always up to date.

The service dimension of your value propositionOnline tools as an added value for products or services

1010Our network of specialised partners

1111

Summary1. The agency

2. Our process

3. Our work

12121212Digital ecosystem life cycle

ExistVisibility, accessibility, SEO

ShareContent, tools, services

ListenStatistics, monitoring, benchmarking

RenewAnalysis, audit, strategy

UnifyCommunity, CRM, partnerships

1

2

34

5

Facilitate cross functional dialog among all departments involved in the project

1313Our functionnal role within web projets

Munier BBN

Digital

Management

Information

Technology Marketing

14Our method

Audit / Benchmark Strategic scenario Déploiement

PositioningValue propositionCompetition

Best practicesOpportunitiesThreats

Market

Website

Ecosystem

Web analyticsBenchmark

E-reputationVisibilityCoherenceVitality

User experiencePersonasWeb 2.0 tools

SEOMedia planningSocial networkingPPCEmailing

ContentServicesErgonomicsDesign

User testSite mapFunctional storyboard

Content productionDevelopmentLaunch

15Mapping of webmarketing tools

16Awards…

TOP COMd’Or

SectionStratégie de

Communication Corporate B2B

CampagneBovilis IBR Marker

ClientIntervet

Trophées Fragonnard

Publicité Vétérinaire

Prix du Jury

CampagneEquilis Prequenza

ClientIntervet

2007 2008

TOP COMd’Or

SectionPublicité B2B

CampagneFrog power

ClientCaceis

2007

TOP COMd’Or

SectionPublicité B2B

CampagneYin et Yang

ClientPuratos

2005 2006

TOP COMd’Or

SectionStratégie de

Communication Corporate B2B

CampagneSeduction recipe

ClientPatisFrance-Puratos

1717

Summary1. The agency

2. Our process

3. Our work

1818Our work

B2CTV channel launchWebdesign, Flash, Video

1919Our work

B2CGPS navigation launchRIAVideo optimisation

2020Our work

B2BCar leasingE-commerceInformation architectureWebdesign

2121Our work

B2BAnimal healthAdvergamingConceptionStoryboardWebdesign

2222Our work

B2BHigh resistance steelWeb TVStoryboardEmailingBannersSocial media

2323Our work

B2CLoft designInformationarchitectureWebdesignFlashRIA

2424Our work

B2CTV, vidéo, hi-fi promotionRIAInteractive video

2525Our work

B2BProduct launch websiteInformation architectureWebdesignRIA

2626Our work

2727Our work

B2BEuropean corporate websiteInformation architectureWebdesignDevelopment

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