MUNROLOCKMARKETING YOUR PROPERTY FOR SALES AND LETTINGS

Munrolock Sales and Lettings

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TABLE OF CONTENTSHOW DO WE MAKE YOUR PROPERTY STAND OUT 3

WHY COMPUTERS ARE ESSENTIAL 3

INSTRUCTING US AND PREPARING THE DETAILS 4

PREPARING YOUR PROPERTY 5

MUNROLOCK.CO.UK 6-7

PROPERTY PORTALS 8-9

SOCIAL NETWORKING 10

YOU TUBE 11

GUIDES FOR SELLING AND RENTING 11

PROPERTY BOARDS 12

TELEPHONE SYSTEM 12

DEZREZ ESTATE AGENCY SOFTWARE 13

WINDOW DISPLAY AND PROJECTION SCREEN 13

RIGHTMOVE PREMIUM DISPLAY 14

AGENT CHECKLIST 15

WHY COMPUTERS ARE ESSENTIAL

It may not be the first thing you think of when you walk into an Estate Agents office, but next time you do, take the time to look to see if every member of staff has a computer on their desk.

If they haven’t, then how can that agent fully market your property?

Emails, online brochures and software, mean that if someone registers with any member of staff, all members of staff can see the details of that person, can respond to emails and can deal quickly with all enquiries.

How can we make your property stand out?

There are many Estate Agents, both High street and online, offering their services to you.

With each agent having an average of around 20 to 30 properties for sale and for rent at any one time, there is a large amount of competition.

The cheapest fee you can find may sound like the best solution for you, but in reality, the cheapest fee will usually mean the cheapest service. In a market where a property ‘sells’ itself, that may work. However, right now, your property has to stand out to the potential purchasers and tenants out there.

In the next few pages, we explain why we feel we can offer substantial coverage and a unique amount of marketing for your property.

munrolock sales and lettings

INSTRUCT US....PREPARATION

PHOTOGRAPHS

Internal and External photographs are taken. Printed brochures can only use a few photos, but online

we can use between 10 to 15 photos.

FLOORPLANS

We have been using floorplans on our brochures since we opened in 2004. they are an essential part of marketing.

PREPARING YOUR PROPERTYDon’t worry, we will give you advice on the best way to prepare your property for either selling or for renting.

Make sure that the outside of your house is looking as good as it can be. If any work needs doing, attend to it before you put your house on the market

Agents will always tell you to ‘de-clutter’. You need your property to look as spacious as possible...toys, books, clothes etc piled up around the property give the impression of having no space.

Good photographs are important, as they will entice people to view, so make sure that on the day we come to take photographs, you have made sure each room is available and as clean and tidy as possible.

munrolock sales and lettings

FLOORPLANS, PHOTOS, MAPS, EPC

ENERGYPERFORMANCE

Energy performance certificates are a compulsory

part of marketing a property for sale or for rent.

PROPERTYBROCHURES

Our PDF details are

available online and can also be

printed.

Measurements and description

are also included.

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Located in the Copers Cope Road

Conservation area is this magnificent six

bedroom property built in 1865 and situated

close to New Beckenham Railway Station with

its access to London and the Docklands.

Arranged over different levels this house has

been home to the current owner since 1967

and has to be viewed internally to appreciate

its size and build quality. There will be no

forward chain and viewings are advised at

your earliest convenience.

! Six bedroom home built 1865

! Bathroom and shower room

! 36' reception with 12' ceiling

! Kitchen/breakfast room

! Cellar storage areas

! Ample off road parking

! Westerly facing rear garden

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These particulars, whilst believed to be accurate are set out as a general outline only and do not constitute any part of an offer or contract. Intending purchasers should not rely on them as statements

or representation of fact, but must satisfy themselves by inspection or otherwise as to their accuracy. No person in this firms employment has the authority to make or give any representation or

warranty in respect of the property. All room sizes are approximate and for general guidance only. They cannot be relied upon for fitting carpets, furniture etc.

MUNROLOCK.CO.UK PROPERTY PRESENCE

All the information, in one place. Your

property will appear in a popup window as

below, meaning visitors do not lose their place on the site.

Munrolock.co.uk receives thousands of visitors every month.

Whilst the Property Portal websites attract the majority of visitors, our own website also has many visitors every day.

Local people especially, will be aware of our boards and our advertising and will go direct to our site.

All our properties are available on our website as soon as we have the details prepared.

Plenty of photos, floorplans, description, measurements, location map, the epc and also the google streetview, give all the information potential buyers and tenants will need.

munrolock sales and lettings

PROPERTYSEARCH

PROPERTY PORTALS ESSENTIAL MARKETING

OFFERING THOUSANDS OF VISITORS EVERY DAY

INFORMATION ALL OF THE TIME

Automatic Feeds to Property Portals

The amount of Property Portal websites in the UK is staggering. Many of them do not last very long. The largest websites, such as Rightmove, actually cost Estate Agents a great deal to advertise on.

Many agents can pay over a £1000 per month just to be on one website. So they have to offer good value in return.

Rightmove is without question the largest website and an essential site for any property to be advertised on.

After that, each property portal has its advantages. Zoopla now claims to be the second largest website and is delivering many applicants to us each month.

Propertylive only allows Members of the National Association of Estate Agents to advertise on it, so applicants have that peace of mind when using it.

Every hour 52,549 visits are made to Rightmove and homemovers view 144.986 sets of details.

We’ll make sure your property is automatically emailed to Rightmove’s database of active buyers looking for property like yours.

There are many other websites that our properties appear on, other than the ones listed on the page before, but they change often.

You can be sure that your property is given as much exposure as possible on as many websites as possible.

munrolock sales and lettings

SOCIAL PROPERTY MARKETING

THE MORE PLACES YOUR PROPERTY APPEARS, the more chance of finding a buyer or tenant.

Social networking is now an essential tool for Estate Agents all across the UK.

With Twitter the fastest growing social network in history and 40% of the UK population on Facebook, social networking cannot simply be ignored.

With links to properties, videos, latest news etc, we make sure that buyers using the social networking sites are likely to come across your property.

SOCIAL NETWORKINGPOWERED BY PEOPLE

WE HELP YOU SELL OR RENT WITH GUIDES FOR SELLERS AND LANDLORDSWe offer guides for all aspects of both selling and renting.

These guides are available for you to download or view on our website.

Guides include information on

‣ E n e r g y p e r f o r m a n c e Certificates,

‣ Conveyancing,

‣ Overseas Landlords,

‣ Tenancy Deposit Schemes,

‣ Inventories,

‣ Landlord Obligations

and much more.

MUNROLOCK SALES AND LETTINGS

MTV STYLE PROPERTY VIDEOS

We can create Property videos, showcasing your property photographs.

Rather than a gimmick, these are proving to be very popular and give viewers about a minute of video for each property.

The videos are placed on our own Youtube page (youtube.com/munrolock), feature on our website and on the property details online.

You can share them with whoever you want to, via email, blog, facebook, twitter or via various other ways.

BOARDS SALES AND LETTINGS

BOARDS ATTRACT APPLICANTS, WITH MANY PROPERTIES WITH BOARDS HAVING THREE TIMES THE AMOUNT OF VIEWINGS They are a way for an Estate Agent to advertise their company, this is true, however the advantage of this is it attracts more potential buyers and tenants, meaning a greater chance of getting your property under offer.

If you are looking for as many ways as possible to find buyers and tenants, then having a board should be the first thing you ask for.

THE TELEPHONE, AS IMPORTANT AS IT HAS

EVER BEEN. We email constantly all day, but in between we spend our time on the telephone. It is

still the quickest and easiest way to deal with many enquiries.

Our telephone system is even set up, so that when someone who is already registered with us calls, all their details appear on all staff’s screens before they even pick up the

phone.

Telephone numbers do not need to be dialed, just a click of a button is needed. If we are all on the phones? Rather than an answerphone, you will go through to a real

person who will take your message.

munrolock sales and lettings

ADVERTISING IN HIGH STREET WINDOWS

DEZREZ ESTATE AGENCY SOFTWAREWhy tell you the software we use? We believe it is important for you to know that we utilize the best tools we can find.

Dezrez gives us all the tools we need to deal with applicants, properties, viewings, our diary, viewing reactions, mailing out properties...and much more.

WINDOW DISPLAY, PROJECTION SCREEN

With both our offices placed near to stations, we have a great deal of people walking past. thats where our window displays are important.

In Beckenham, with the traffic having to stop outside for the lights, the projection screen stands out and attracts alot of attention.

Our properties, both Hayes and Beckenham, appear in the windows for both offices.

PREMIUM DISPLAY RIGHTMOVE

Our Premium Display service on Rightmove helps attract quality buyers and reduce void periods because on average it generates:

‣ 34% more views than a standard listing ‣ 21% more enquiries than a standard

listing

We can upgrade your property to a Premium Listing on Rightmove which increases interest in your home by highlighting your property with:

‣ A larger listing box ‣ Bigger text ‣ Choice of multiple photos that rotate or

1 larger photo ‣ Attention-grabbing silver background ‣ Selection of eye catching red stickers to

choose from

Make your home stand out from the crowd!

Your property will be a premium listing for the duration of time you are on the market with us.

PREMIUM DISPLAY, PREMIUM INTEREST

company namemunrolock sales and lettings

Equipment Munrolock AgentX AgentY

Computers on all staff desks, with access to emails and customer emails

Telephone system connected to our database, with instant recognition

Projection screen / Display Monitors

Property Details

Floorplans and Location maps

Internal and External Photographs

More photographs available on the web

Marketing Tools

You Tube Property Videos

Use of Social networking to market properties

Advertise on more than 10 different Property Portals

Offer Rightmove Premium Displays

Memberships

National Association of Estate Agents

Association of Residential Lettings Agents

Property Ombudsman

CHECKLIST OF SERVICES OFFEREDAgent X is a High street agent in our area, with multiple branches.

Agent Y is a single office agent within our area.

SALES

LETTINGS

PROPERTY MANAGEMENT

CONVEYANCING

ENERGY PERFORMANCE INVENTORY SERVICES

OWN PROPERTY WEBSITE

ONLINE PROPERTY VIDEOS

ONLINE MAGAZINES

FEATURED PROPERTIES

munrolock sales and lettings

BECKENHAM OFFICE22 High Street, Beckenham, Kent, BR3 1AY

Tel: 020 8663 9000Fax: 020 8462 5055

HAYES OFFICE31 Station Approach, Hayes, Bromley, Kent, BR2 7EB

Tel: 020 8462 8080Fax: 020 8462 5055

Website: www.munrolock.co.uk

Email: admin@munrolock.co.uk