Genre: Rock music The article title is the biggest text on the page in bright red to make it stand out, it is also a pull quote which adds effect because it comes directly from the artist ‘Frank Iero’. This creates a link between the band and the audience resulting in it being engaging and making the article reliable. The title being in red creates a link between the title and one of the artists hair which means you see the artist and then are lead to the title. This is a really effective technique used because it means that the double page spread flows.

The double page spread has carefully but effectively kept the background white. Even though this creates negative space it draws you into the text which is in bold black, this contrast in colours works for the magazine as it suits the genre as it is bold but edgy. This is something the magazine aims to do throughout to create their own brand, in the contents page the colours of the magazine were black and yellow, two different contrasting colours, then on the double page spread its red black and white resulting in the magazine creating their own edgy brand.

The picture of the band has been purposely taken in this pose to engage the audience, two of the artists have a direct mode of address as they are looking directly to the camera. The two artists in the middle are looking in the different directions which creates effect. Even though this could disengage the reader they are instantly kept engaged due to the strong direct mode of address.

I think that this double page spread is really effective as all the individual attributes contribute towards the branding of the magazine. The magazine has took into account the colours used, the layout and the language to ensure it suits the genre.

There is a caption on the picture is ‘Danger days are coming MCR (from left, Frank, Ray, Gerrard and Mikey.)’ which creates a link between the picture and the article. The caption is used to make the reader want to read the article, this works because the reader is engaged because of the caption, it also advertises the bands new album.

There is an anchor which relates back to the article, the anchor says ‘Out on Wednesday October 13’ relating to the part two of the interview, this reminds the viewer that the interview continues and attracts them to buying the next issue. The anchor is an effective method because it stands out and relates to the content of the article.

The language on the double page spread includes the lexis ‘renting a bungalow in the wilderness’ which is describing the artist Gerrard who needed space, this lexis adds suspense to the article and makes the article a lot more exhilarating to read. This contributes towards the branding of the magazine.

Genre: R&B and hip-hop music

The article title is placed on the left hand side which is the biggest text on the page. It stands out the most from the rest as it is in bold, the artists name is in blue to make it stand out and draw attention to the who the girl in the picture actually is. The magazine has chosen to put the title in a place that defies conventions to create their own unique brand and ensure that the page stands out for all the right reasons. They may have placed the title here because R&B music is quite popular as it has a wide range of target audience, so the magazine is trying to be different to make it universal and diverse.

The magazine includes a pull quote which draws the reader in as it makes the article a lot more enticing as it is coming straight from the artist. This means that the magazine is more likely to believe what's being said therefore resulting in it being appealing. This would attract anyone reading the article but would also make the younger generation a lot more engaged as it adds sophistication to the article.

The caption of the picture enlarged describes where the artists outfit comes from, this is something a lot of magazine do because then people want to get the same outfit and can find it easily. This appeals to the target audience as they are bound to like the artist, therefore will want to have the same fashion as she does.

I like the colour scheme (Blue, grey and black) that has been used for this article because it is very simplistic and modern, this is effective because it shows how the magazine is adapting with the rest of the music industry, the magazine does this to ensure that they keep constantly appealing to their target audience.The main image has purposely been placed in the

rule of thirds which is something that is incorporated in a range of magazines. This makes the picture stand out and adds complexity to the layout. There is also a range of smaller images going across the top of the page which is effective as the artist is in all different poses which makes the page eye-catching. It also creates leading lines as you are lead through the double page spread on to the main image. Furthermore the magazine has used the black bold lines under the smaller pictures to create a divide between the pictures and the text, therefore adding structure to the page. I like the fact the magazine has done this because it adds diversity to the page.The language used in the article is presented in the print screen above. The lexis ‘swirling’ grasps attention because it lures you in. Where-as the lexis ‘gossip’ is a word spoken more frequently by the younger generation, linking to the target audience.

Genre: Classical music

The article title stands out dramatically because of the contrast of colours of brown and white. This instantly informs you what the article is on. The text of the title is simple yet elegant, tying in to the genre of the music, this adds sophistication to the magazine because you come to terms with the genre as soon as you see the title.

The colour scheme of the image is brown black and white, these colours compliment each other because they contrast therefore allowing the picture to stand out without distracting readers from the text. I like this combination as it is well-suited to the genre due to the fact it is basic but is effect. This is something this magazine does on the front cover and contents page in order to create a brand for their magazine.

The magazine includes a drop cap that draws the reader in to the text because it is one of the biggest fonts on the page. This is an effective technique used by the magazine as once you have read the article title you are drawn to the drop cap as it is the same font with similar sizing. The other two double-page spreads I analysed do not include this feature which I think they should have because it makes this magazine flow really well.

In addition to this the main image takes up the top half of both the pages which leads you through the text. The picture is of children in a choir singing relating to the title ‘last choirs standing’. This link immediately introduces the reader to what the magazine is about which is a great way to start a double page spread. The caption of the picture also describes the choir, the frequent links in this double page spread really grasp the attention of the audience.

The magazine have enlarged a piece of text to draw attention to it: “The routes into Anglican choral music for young people have changed dramatically.” This really draws people to the point of the article and means they become more engaged as they want to find out more.The article also includes a smaller image of composer to show the background of the choir and highlight the main root of the choir. Again the magazine is using the links between pictures titles and content to engage the reader and ensure that they are interested in the double page spread. Through doing this in a simple manner the magazine are able to create a relaxed and elegant brand for their magazine.

I really like this double page spread as they layout has been specifically designed to create a brand through suiting the genre, classical music. This is something the magazine do really well in all of the format research I have done.