Music Video Analysis

Comment on the following aspects in relation to your music video choice. (Alex Clare - Too Close) How will these techniques appeal to the target audience needs?

Target Audience & needs

People who are teens and above. It’s a Performance/Narrative Based music video with the Artist himself Lip-syncing the song. The music is somewhat unrelated to what the video is about. Two people fighting with wooden training swords (Fencing) but the lyrics and theme of the song make up for it. Teens love a good song that they will remember.

Lyrics

The Lyrics are unrelated to what’s going on in the video but they’re strong lyrics which make up for it. The lyrics are really catchy and easy to remember. The Chorus is the main part which is catchier. It’s very memorisable and it fits well the Instrumental song.

Tempo

The tempo starts out slow and Teens in this age like quick and fast music. The song does pick up thought near instantly towards the chorus the fighting scenes in the video also intensifies making them more faster, there is also more cuts between the speedup to show more motion. Every teen like Violence to a certain extent

Genre

Genre is kind of Soft Dubstep. I can’t really tell. There are two versions of the song where it’s Acoustic

Camera Technique

Close ups and fast panning along the shots.

Editing

Many cuts throughout the Music Video. Considering most of its two Sword Combatants fighting, The cuts seem as if the combat is intense with the song. It speeds up the video to a certain point as combat should be

Use of digital effects

There are some video effects such as Colour Correction but other than that, not many digital effects. There is also some Slow motion in some parts.

Music Video Analysis