Proposal

The target audience that I wanted this music video to appeal to is teenagers/ young adults because this is similar to my situation now therefore I can relate more and be more aware of what they are interested in. Genre of music will be pop/modern rock. I have been influenced by the artists that are popular today and are in the charts. For example Olly Murs – ‘Dance with me Tonight’ and also the films, ‘Say Anything...’ and ‘10 Things I Hate About You’ which have a similar concept to the story in Olly Murs video.

The ideas for the music video will be based on narrative music video. I would like to tell a story coming from the artist and have a circular narrative where the end is shown at the beginning and also flashbacks throughout.

Music Video Treatment

Song/Music: Dance With Me Tonight By Olly Murs

Director/Prod House: Megan Robinson / Robinson’s Production

General Concept:

Olly Murs gets his woman to dance with him. He goes out of his way to impress her and causes a lot of problems with the neighbours who report him to the police.

Jamie’s dad was trying to pull Jamie away but wouldn’t let Olly go and Olly was holding on to her.

Olly’s girlfriend Jamie is not allowed to see Olly because of Jamie’s parents said she is not allowed to go to prom with him. So Olly and Jamie and their friends are going to prom anyway but in secret. Olly and his boy mates drove a car to go to the prom but on the way there, they went to a lot of different types of shops like shoes department, suits department, barbers, and florist. Jamie and her girlfriends are at her home getting ready for the prom. Then Olly and his mates pulled up outside quietly then Olly rang Jamie to say that they are here and waiting for them. The girls were ready and came downstairs very quietly and snuck out of the back door. The girls got in the car with them. Olly drove all them to the prom. They all arrived at the prom then Jamie and her friends were sitting down then Olly get his mates to ask Jamie’s friends to dance with them and Olly walked up to Jamie and took her hand and danced. Back at Jamie’s house, her mum walked up downstairs to check on Jamie but she

wasn’t in her room so her mum ran down and told her dad. Then they went to the prom and Olly and Jamie got in trouble. Jamie’s dad got her and tried to take away from Olly. Olly said, ‘I love you’ and she said it back to him then her dad realised Olly is a good guy, just didn’t want to lose her daughter but he never will. So he let her go and can see Jamie was happy and ran up to Olly. At the end they were dancing and happy.

Guidelines:

We might not be able to get the settings we wanted to get. For an example, the settings of the prom might not be available at the time of the filming. We might not have enough extras. The equipment I have might not be of high standard.

Pegs:

http://youtu.be/F3EG4olrFjY - Olly Murs’ music video of ‘Dance with me tonight’.

http://youtu.be/w6XGUhzfutc - 10 things i hate about you (can’t take my eyes off you)

http://youtu.be/-j379JbL-xM – Say Anything (Boombox scene)

The rules that I want to apply in making the music video:

1. It is a narrative music video.2. Outdoor and indoor settings will be used.3. Two main characters, one will be the singer and one will be who he is

singing to and also have few extras depending on the story.4. Main singer should be in his suit5. A car will be required6. Lighting for outdoor evening use7. Specific Costumes need in this music video8. Make-up need to be used

Crew:

Director / Production Designer: Megan Robinson Directors of Photography: Megan Robinson Assistant Director: Michael Greentree Production Manager: Paige Ward Art Director: Paige Ward Set Decorator: Megan Robinson Head Stylist: Paige Ward Make-up: Megan Robinson Editor: Michael Greentree GFX: Equipment:

Concerns:

1) Budget: 200k2) Coverage: Look magazine3) Invitations and Guest List (Finalize by December 2012)4) Call Time: 10am for crew, 11am for Artist and extras5) Talents: 15-206) Design Requirements by December 20127) Service Vehicles and Catering8) Standby Areas