Mustachio Productions Brand Manual

MUSTACHIO PRODUCTIONSBRAND IDENTITY MANUAL


MUSTACHIO PRODUCTIONSBRAND IDENTITY MANUALCopyright 2011 by Sara Erasmo

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of Sara Erasmo and Mustachio Productions.


TABLE OF CONTENTS

ABOUT US 3

OUR VISUAL IDENTITY 9

OUR BRAND APPLICATIONS 29

OUR TOUCH POINTS 57

OUR MESSAGE 75

ABOUT US

3

Ola Mustachios!

Mustachio Productions is a group of undergrads studying in the Ateneo de Manila University. We love to make videos, cover events, and spew creative juices on a regular basis. We have big dreams and like making them a reality.

4

5

We are the free outlets of every mind--we turn little ideas into visual electricity.

We aim to be a group of individuals who work together for a greater cause. We aim to make a difference in--if not be a part of--the production industry in creating a high quality of output without sacrificing the heart and soul of its creators.

Mission

Vision

6

PositioningThis brand is run by students. Thus, it is also easily accessible to fellow students who wish to create a video of quality for an affordable price.

7

Big IdeaOur work is play.

OUR VISUAL IDENTITY

9

10

LogoOur logo is both a mustache and a monogram of the letter M. On one hand, It represents how fun and silly we are. On the other hand, its clean and geometric shapes shows our seriousness and straightforwardness in what we do.

11

01 Vertical Lock-upThis logo is for material in portrait orientation such as posters.

02 Horizontal Lock-upThis logo is for material in landscape orientation such as websites.

MUSTACHIO PRODUCTIONS

Lock-upsChoose the more appropriate lock-up to effectively use our logo in any form of media.

12

SizeOur logo’s width should at least be equal to 10% of the longest side of the material it is placed on.

x

.05x

01 Vertical

13

x


.05x

02 Horizontal

14

Minimum Free SpaceOur logo should have minimum free space equal to 25% of the logo’s width.

x.25x

.25x

01 Vertical

15

02 Horizontal


x

.25x

.25x

16

Color SpecificationsOur logo comes in different color variations to suit different needs.

01 One ColorThe black logo is for light backgrounds while the off-white logo is for dark backgrounds.

CMYK 0/0/0/100RGB 0/0/0

17

CMYK 2/4/4/0RGB 246/241/238

18

Color SpecificationsOur logo comes in different color variations to suit different needs.

02 Full ColorOur logo is flexible enough to accomodate different colors. It is up to you to choose them. Take a look at these examples.

CMYK 13/100/85/4RGB 204/0/51

CMYK 12/9/9/0RGB 222/222/222

19

CMYK 79/68/64/74RGB 35/31/32

CMYK 25/0/99/0RGB 203/219/42

20

Placements

01 Top and Bottom

Our logo may be placed anywhere for as long as it follows the minimum size and space requirements. Here are some examples.

21

02 Center

22

Incorrect Usage

01 Do not rotate our logo

These are the don’ts of using our logo.

02 Do not make it so small that it can no longer be read.

03 Do not strech it.

23

04 Do not cut or crop it.

04 Do not use clashing colors or colors that lack contrast with each other.

24

Print TypefaceGotham Rounded is our typeface for the logo and all print material.

Aa

Aa

Aa

Aa

01 Light

02 Book

03 Medium

04 Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()




25

Web Typeface

Incorrect Usage

Helvetica is our typeface for our website and other online material.

These are the don’ts of using our typefaces.

Aa

Aa



01 Regular

02 Bold

01 Do not stretch our fonts

02 Do not use Helvetica for print material.

03 Do not use vertical or diagonal text orientations.

04 Do not use any other fonts.

05 Do not use our typefaces without legally purchasing them.

26

Primary ColorsThese are the dominant colors for our logo and other materials.

01 BlackCMYK 0/0/0/100RGB 0/0/0

02 Off-whiteCMYK 2/4/4/0RGB 246/241/238

27

Secondary Colors

Incorrect Usage

These are the auxiliary colors that may be used in our materials.

These are the don’ts of using our color palette.

01 BlueCMYK 88/49/7/0RGB 1/117/178

02 TealCMYK 62/0/25/0RGB 78/196/200

01 Do not use black on dark backgrounds.

02 Do not use off-white on light backgrounds.

03 Do not use black text on blue or teal backgrounds.

04 Do not use clashing colors with blue or teal.

OUR BRAND APPLICATIONS

29

30

Letterheads

01 Print8.5 x 11 inches

31

32

02 Email115 x 1024 pixels

33

34

Business Cards3.5 x 5 inches, CS2 250 GSM, matte lamination

35

36

Envelopes

01 Letter4.25 x 9.5 inches

37

38

02 Document10 x 13 inches

“Ola Mustachio!”

39



40

Folders10 x 13 inches

41

Notepads4.5 x 6.5 inches

42

4.7 x 4.7 inchesCD Labels

43

Forms8.5 x 11 inches

01 Purchase Order Form

44

02 Invoice

03 Job Application Form

45

4 x 16 inches, four-fold accordion12 pt document and baseline grids

01 Construction and Grid

Brochure

FR

ON

TB

AC

K

0.5

in

0.333 in

0.5 in

46

02 SampleC

ON

TAC

T U

SO

UR

WO

RK

mustachio

pro

d@

gm

ail.com

youtub

e.com

/mustachio

pro

dtw

itter.com

/mustachio

pro

d

Ab

by A

lcanzareE

loy B

elloB

ee Carab

eoJo

sh De O

camp

oC

arlo F

ernan

dez

Fran

cis Garcia

Ech N

oco

mB

ea Sig

ua

Josh S

orian

oP

atis So

riano

EJ Tab

uen

aG

eorg

ia Uy

Ola M

ustachio

s!

Mustachio P

roductio

ns is a gro

up

of

un

derg

rads stu

dyin

g in th

e Aten

eo d

e Manila

University. W

e love to

make vid

eos, co

ver events, an

d sp

ew creative juices o

n a regular

basis. W

e have b

ig d

reams an

d like m

aking

th

em a reality.

We also

make sh

orts an

d m

usic vid

eos ju

st fo

r kicks. Wo

rk for u

s is defi

nitely play! W

e like g

oin

g o

n road

trips, talkin

g ab

out b

oys

over m

ugs o

f ho

t coco

a, and

braid

ing

each o

ther’s h

air.

Ab

by A

lcanzareE

loy B

elloB

ee Carab

eoJo

sh De O

camp

oC

arlo F

ernan

dez

Fran

cis Garcia

Ech N

oco

mB

ea Sig

ua

Josh S

orian

oP

atis So

riano

EJ Tab

uen

aG

eorg

ia Uy

We aim

to b

e a gro

up

of

ind

ividu

als wh

o w

ork to

geth

er fo

r a greater cau

se. We aim

to

make a d

ifferen

ce in--if n

ot

be a p

art of--th

e pro

du

ction

ind

ustry in creatin

g a hig

h q

uality o

f outp

ut with

out

sacrificin

g th

e heart an

d so

ul of

its creators.

WH

O W

E A

RE

WH

AT

WE

DO

47

5.5 x 8.5 inchesFlyer

48

11 x 17 inchesPosters

49

50

51

52

53

54

01 Grid12 px document and baseline grids

Presentation Templates

60

px

72 px

72 px 68 px

55

02 Cover and Samples

Presentation Title

Presentation Subtitle

Title

• Bullet 1• Bullet 2• Bullet 3• Bullet 4• Bullet 5• Bullet 6• Bullet 7• Bullet 8

Title

• Bullet 1• Bullet 2• Bullet 3• Bullet 4• Bullet 5• Bullet 6• Bullet 7• Bullet 8

Photo

Title

Photo

OUR TOUCH POINTS

57

58

01 Website

Big Scale

Loading...

59

Home Who We Are What We Do Our Work Contact Us

The latest from our Blog• Thunderbirdie• Trip to Tagaytay• IUF Awards

Follow us on Twitter!

Our Demo Reel

Ola Mustachios!

Mustachio Productions is a group of undergrads studying in the Ateneo de Manila University. We love to make videos, cover events, and spew creative juices on a regular basis. We have big dreams and like making them a reality.

60

03 CD Packaging

61

62

02 Studio Sign

63

01 Production Shirt

Small Scale

64

02 Director’s Chair

65

03 Camera Strap

66

04 Camera Bag Insert

67

05 Picture Frame

68

01 Pen

Merchandise

69

02 Pencil

70

03 Pin

71

04 Post-it

72

05 Sticker

73

OUR MESSAGE

75

Remember, Mustachio Productions is all about fun and creativity. With these guidelines in mind, we hope you have your own fun with our brand.

76

Adios Mustachios!

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80

Documents

Mustachio Productions Brand Manual