My Background

• Started with Sunsail in 1989 as Water sports instructor in Mediterranean

• 6 Seasons in Greece and Turkey• 1995 Sales Manager ~ UK• 1999 Sales Manager ~ Annapolis USA • 2002 General Manager ~ Annapolis USA • 2006 Brand Manager ~ Sunsail Worldwide

Sunsail’s Position

• For people who love sailing and have a passion for fun and new experiences. Sunsail is the perfect sailing vacation at a great value

• Delivered with high quality yachts and friendly personalized services

Sunsail’s Character

• Sunsail makes my experience fun• Sunsail caters to my sailing needs• Sunsail has the right boat for me

Sunsail makes my experience fun:

• Sunsail makes my experience fun because they share my love of sailing

• Team Sunsail is fun because they are always friendly and approachable

• Sunsail maximizes my experience because they understand how precious my vacation time is

• Sunsail’s love of sailing means they better understand my needs

• Sunsail is a pleasure to sail with because I only pay for the things I want

Sunsail caters to my sailing needs:• Sunsail provides the right sailing vacation experience for

all abilities, by offering bareboat and skippered charter, sailing schools, beach clubs, flotillas, and corporate hospitality

• With Sunsail, I have the flexibility I need to personalize my vacation because they offer a wide range of a la carte services and options

• Sunsail makes planning my vacation easy because they advise on every aspect from cruising area, type of yacht and equipment options to meet my personal needs

• Sunsail allows me to explore new, unique cruising destinations

Sunsail has the right boat for me

• Sunsail’s range of yachts represents the best value in sailing because it offers me the most choice to fit my budget

• Sunsail’s yachts are built and equipped to custom specifications, ensuring easy handling, performance and comfort, both under way and at anchor

• Sunsail’s yachts are maintained to high standards ensuring that you make the most of your sailing time

• Sunsail’s commitment to quality yachts and maintenance is backed by our 4 hour service guarantee

Sunsail does NOT:• Cut corners in any way that diminishes the

sailing vacation experience• Address the customer in an impersonal

manner.• Make novice sailors feel uncomfortable• Use size or age of company as a primary

measure of performance• Let fleet or equipment issues go unresolved.

Sunsail Product offering• 0-3 and 4+ year old yachts• 30’ and up• Focus on small to midrange Catamarans and Monohulls• Restricted charter dates• Generator/AC charged per hour and not available on

newer yachts• A/C shore power not available• Repeat customer discounts

The Sunsail offering:

• Flotillas available globally• Portable DVD players available

for rent• Blenders available

for rent• Beach towels not included• Skippers available for hire

at daily rates• Pay for fuel (inc in charter pack)

Arrival

• Sunsail’s taxi driver greets you with a hand shake.

• Sunsail sends a taxi driver to meet you.

Arrival

• Sunsail’s taxi service requires payment onsite.

• Sunsail’s taxi service provides luggage assistance.

Arrival

• Sunsail customers follow signage to customer service with luggage in cart.

• Sunsail Customers are assisted with their luggage into a cart by the taxi driver and directed to the reception area.

Reception

• Sunsail customers are offered options until their yacht is ready. (Bar, pool, provisioning etc)

• Sunsail welcome customers in reception and offers to store luggage until boat is ready for boarding.

Reception

• Sunsail customer service, welcomes customer with a genuine smile and handshake.

• Sunsail customer service are friendly, welcoming and attentive to customers questions.

Trip Preparations

• Sunsail provides a full chart brief and personal tips / recommendations for the cruising area.

• Sunsail paper work is all completed ahead of time and given to them at check in, in a basic folder.

Presentation

• Sunsail yacht presentation is uniform and clean for all yachts.

• Sunsail provides a detailed yacht briefing, which is booked upon arrival on a slot basis.

Presentation

• Sunsail will provide quality cockpit cushions for all charters.

• Sunsail does not provide a personal welcome board.

Presentation

• Sunsail provides high quality masks, fins and snorkels in a full range of sizes.

• Sunsail provides a clean presentable yacht with cushions stowed.

Presentation

• Sunsail presentation is a standard welcome card and bottle of water.

Presentation

• Sunsail starter pack is additional option as part of “Charter pack.”

• Sunsail provisioning is either line item, packaged or self purchased.

Presentation

• Sunsail bath towels are provided and beach towels can be purchased in reception.

• Sunsail linens are provided and beds only made if “Charter pack” is purchased.

Presentation

• Sunsail customers can rent DVD players and blender where available.

• Sunsail only provides toiletries and soap if charter pack is purchased.

Departure

• Sunsail provides on dock assistance for all charter departures and arrivals.

• Sunsail customers can hire a skipper for the first day if they wish.

Service Calls

• Sunsail rectifies the issue in a friendly efficient manor.

• Sunsail provides prompt friendly and professional service calls.

Arrival Back at Base

• Sunsail will meet all returning customers for docking assistance.

• Sunsail customers can return to the base anytime for free and replenish ice, fuel and water at their own cost.

Arrival Back at Base

• Sunsail, thanks customers for sailing with us and says good by at the debrief.

• Sunsail provides digital pictures which are emailed to customers.

Staff

• Sunsail’s professional and friendly staff.

Summary

For people who love sailing and have a passion for fun and new experiences

Sunsail provides the perfect sailing vacation at a great value

Delivered on high quality yachts and friendly personalized services

Sunsail ~ The Brand of Choice