Summer Internship Project Report

To study the market (Educational, Banking, Tourism) for pre-recorded Media(CDs,DVDs,USBs) manufactured by Moserbaer.

Submitted by

Amneet Pal Singh BaliA0102211222

MBA-M&S Class of 2013

Under the supervision ofMr.R.BAGLA

In partial fulfillment of the requirements for the Degree of Masters of Business Administration – Marketing and Sales

At

Amity Business SchoolAmity University, U.P

Sector 125, Noida-201303, Uttar Pradesh, India2012

Declaration

Title Of the Project

“To study the market (Educational, Banking, Tourism) for pre-recorded Media(CDs, DVDs, USBs) manufactured by Moserbaer”.

I Declare

a) That the work presented for assessment in this Summer Internship Report is my own, that it has not previously been presented for another assessment and that my debts (for words, data, arguments and ideas) have been appropriately acknowledged

(b)That the work conforms to the guidelines for presentation and style set out in the relevant documentation.

Date- …………….. Amneet pal singh bali

A0102211222

MBA- M&S Class of 2013

CERTIFICATE

I Mr.R.BAGLAhereby certify that Ammeet Pal Singh Balistudent of Masters of Business Administration – M&S at Amity Business School, Amity University Uttar Pradesh has completed the Project Report on ―Project Title: To study the market (Educational, Banking, Tourism) for pre-recorded Media(CDs, DVDs,USBs) manufactured by Moserbaer.

RAMESH BAGLA

Senior Professor

Amity University

ACKNOWLEDGEMENT

I express my sincerest gratitude and thanks to Mr.IQBAL SINGH for whose kindness I had the precious opportunity of attaining training at “MOSERBAER INDIA LTD”. Under his brilliant guidance I could complete the project being undertaken on the “Consumer Behavior of real estate in Delhi/NCR along with assessing brand awareness of BOP” successfully on time. His great attention and suggestions have helped me in making project. Thanks and appreciation to Mr.Srijith S for his support and guidance. I would like to thank the support of all the people who gave me opportunity to learn and gain knowledge about the various aspects of industry.

I would like to thanks Mr R BAGLA (Faculty Guide) for her devoted encouragement and valuable suggestions without which this project would not been successfully completed.

Amneet Pal Singh Bali

A0102211141

Companies in this industry manufacture and distribute mass quantities of audio and video material on magnetic or optical media. Products include prerecorded audio compact discs (CDs), audio and video cassettes, digital video discs (DVDs), and compact disc read-only memory (CD-ROMs). These discs are produced for the music, film, and software, Educational Industries.Primary products include DVD-Video, DVD-Audio, DVD-ROM and Blu-ray Disc while CDs are secondary products.The newly developed DVD-Audio with super big disc capacity and unprecedented high audio quality and multi-channel music signals coupled with interactive menus rich in content, brings more realistic and live music concert atmosphere to music lovers.

Moser Baer India Ltd. 

Moser Baer, headquartered in New Delhi, is one of India's leading technology companies. Established in 1983, Moser Baer successfully developed cutting edge technologies to become the world's second largest manufacturer of Optical Storage media like CDs and DVDs. The company also emerged as the first to market the next-generation of storage formats like Blu-ray Discs and HD DVD. Recently, the company has transformed itself from a single business into a multi-technology organisation, diversifying into exciting areas of Solar Energy, Home Entertainment and IT Peripherals & Consumer Electronics.

Moser Baer has a presence in over 82 countries, serviced through six marketing offices in India, the US, Europe and Japan, and has strong tie-ups with all major global technology players.

Moser Baer has the distinction of being preferred supplier to all top global OEM brands.

Moser Baer stands committed to supplying highest quality fully licensed media to its customers.

Moser Baer's products are manufactured at its three state-of-the-art manufacturing facilities. It has over 6,000 full-time employees and multiple manufacturing facilities in the suburbs of New Delhi.

Vision"Touching every life across the globe through high technology products and services"

MissionWe will drive growth through our excellence in mass manufacturing.We will move up the value chain through rapid development of technology, products and services.We will leverage our relationships, distribution, cost leadership and "can do" attitude to become a global market leader in every business.

  

Among the top two media manufacturers in the world.

Entered the highly exciting and emerging global technology space of photovoltaic in mid-2005.

Foray into the fast growing Home Entertainment Business in 2006.

In-house developed and patented technology has been considered as one of the four

standard media to be included in the Blu-ray Disk Association

The first storage media company in the world to ship HD DVDs using a special disc

structure using common materials.

Lowest-cost manufacturer of optical media in the world

Highly R&D-focused company

OEM supplier to all the 12 leading storage media brands in the world.

DIVISIONS

Storage Media

Moser Baer India, the second largest manufacturers of optical media in the world, is a preferred OEM for all 12 of the world's optical media manufacturers and commands a 16% development, manufacture and supply of optical media across the globe. With a strong R&D thrust, the company has been able to lead the technology curve in the optical media business. In the process, it is among the very few Indian companies to have contributed to the establishment of new global technology standards. As a result of this single-minded drive and commitment, Moser Baer became the first storage media company in the world to ship HD DVDs.

In the Indian market, Moser Baer made its foray into the burgeoning domestic optical storage market with the launch of the `Moser Baer label in 2003. The company has blazed a new trail by introducing technologically innovative and truly world-class product in the Indian market. Moser Baer's new range of Gold and Platinum CD-Rs have been developed keeping native conditions in mind in terms of enhanced durability and resistance to both environmental and human-induced hazards. In a market estimated at US$ 350 million in 2005-06 - Moser Baer is already the leader with a share of over 40%.

SOLAR

Established in 1983 in New Delhi, Moser Baer is one of India’s leading technology companies. Moser Baer's flagship company, Moser Baer India Limited (MBIL) has successfully developed cutting edge technologies to become the world’s second largest manufacturer of optical storage media.

Moser Baer Solar Limited erstwhile PV Technologies India Limited is a subsidiary of MBIL and were launched between 2005 and 2007 with the primary objective of providing reliable solar power as a competitive non-subsidized source of energy. We have leveraged our core competencies in high volume manufacturing of optical media products to create a world class photovoltaic manufacturing facility. Our strategy is to straddle multiple technology platforms and to drive scale to be able to drive down the costs of the technology and make it more affordable to consumers globally.

Entertainment

The company is the first to offer home videos in every popular language of India and it is today India's largest Home Entertainment company. It currently offers home video titles in Hindi, English, Tamil, Telugu, Malayalam, Kannada, Marathi, Gujarati, Bengali and non-film categories. Moser Baer Entertainment has a large collection of titles in all the popular languages and has already released close to 6,000 of them in the market.

Headquarterd in Mumbai, the company is establishing a strong presence across the country in all major metros as well as in smaller towns through an active and well-organized multi-tiered channel. This move will take advantage of the established Moser Baer production capability and a well developed distribution network.

IT Peripherals & Consumer Electronics

Moser Baer has entered into IT Peripherals and Consumer Electronics. In IT Peripherals the product range comprises of USB drives, Memory Cards, DVD writers, PC Peripherals, TFT Monitors, UPS and External Hard Drives. In the Consumer Electronics arena, the company has come up with a product range with medium to hi-end positioning comprising of Ultra Advanced LCD TVs, DVD Players, Portable DVD Players, Digital Photo Frames, Media Players and Multimedia Speakers.

Purpose of the study

To study the size of institutional market comprising of Education, Banking, Tourism sector for pre-recorded media.

To study the market share of Moserbaer in Education, Banking, Tourism sector for pre-recorded media.

To study the factors responsible for low market penetration of Moserbaers pre-recorded media.

To make suitable recommendation for increasing the market share of Moserbaers pre-recorded media.

Theoretical Framework

Theoretical frame work of the research revolves around knowing the market

(Educational, Banking, Tourism) for pre-recorded media(CDs, DVDs, USBs) manufactured by

Moserbaer .Plus the company needs to know its potential customers who actually depend upon

prerecorded media for their various activities.

As the topic of the research talks about ‘to study the market (Educational, Banking,

Tourism) for pre-recorded media(CDs, DVDs, USBs) manufactured by Moserbaer and suggest

suitable changes to expand its market share. therefore consumer perception plays a major role to

penetrate the product PEN in the Indian market. This understanding was kept in mind while

designing the questionnaire and conducting the survey.

ASSESSING CONSUMER BUYING PREFERANCE OF REAL ESTATE IN DELHI/NCR ALONG WITH BRAND AWARENESS OF BOP

ABSTARCT

The research is about knowing the buying preferences of consumers of properties in Delhi/NCR by meeting property brokers as well as consumers and also assessing the brand awareness of company Better Option Prop mart Pvt Ltd. Apart from assessing these it also includes some work of business development. The report consists of brief summary of the company.

The data collection method used is structured non disguised questionnaire in which the types of questions used are multiple choices and semantic differential scaling is also used in questions.

The input was first hand from property dealers and consumers as well. The report consists of detailed view of tasks, which are undertaken to analysis the scenario of real estate market and buying behavior of consumers while purchasing a property. Besides this, the report consists of the findings that Delhi and NCR is the major attraction for the real estate investors and has more scope to grow in terms of property market.

The details of methodology used by me for the accomplishment of the project is stated as below:-

AREAS COVERED: - South Delhi, Noida and Gurgaon.

SOURCE OF INFORMATION: - Primary and secondary

DATA COLLECTION METHOD: - Structured and non disguised questionnaire

SAMPLING METHOD: - Convenience sampling

CHAPTER 1: INTRODUCTION

Introduction to the Industry

All immovable properties including land, space, plots and structures on it can be classified as real estate. Land plus anything permanently fixed to it including buildings, sheds and other items attached to the structure can be called real estate. It is also referred to as realty. All types of residential, commercial and industrial properties fall under real estate category. Real estate involves purchase, sale and development of land.

With its huge potential growth it has emerged as major growing sector in recent time. The real estate sector has gained great importance. The increase in business growth opportunities and migration of labor force has, in turn, increased the demand for commercial and housing space especially rental housing.

The real estate sector is also a major employment driver. All this is because of linkages that the sector has with other sectors of the economy, especially with housing and construction sector.

Many ancillary industries such as cement, steel, brick, timber, building materials etc are totally dependent on real estate industry. This sector is flourishing rapidly and widely.

Government Initiatives

The introduction of many progressive reform measures by the government to unlock the potential of the sector and also to meet increasing demand level has provided a better exposure and also helped this sector to emerge as a fully fledged grown up player among all other sectors in the market. Some of the major government initiatives include:-

Allowing 100 per cent FDI in townships, housing, built-up infrastructure and construction development projects through the automatic route, subject to guidelines as prescribed by DIPP

Allowing 100 per cent FDI under the automatic route in development of Special Economic Zones (SEZ), subject to the provisions of Special Economic Zones Act 2005 and the SEZ Policy of the Department of Commerce.

In the Union Budget 2011-12, Mr.Pranab Mukherjee, Union Finance Minister presented various initiatives for the real estate sector, especially focusing on affordable housing. Some of these includes:-

Raising the limit on housing loans eligible for a 1 per cent subsidy in interest rates.

Widening the scope for housing under "priority-sector lending" for banks, making interest rates cheaper on them.

Allocating US$ 20.03 million for the urban infrastructure development project. The Urban Development Ministry received US$ 1.5 billion, an increase of US$ 68.53 million from the last fiscal 2010-11. 

Industry Characteristics

The Indian real estate industry has the following characteristics:-

Most of the development typically takes place around existing urban agglomerations or projects. These projects may be promoted by different developers but are typically located in close proximity to each other with very difficult to differentiate. As a result in normal times the developers chase customers and only in good times we find the reverse happening except for some exceptionally good projects.

Entry barriers are low and anyone having access to land can develop a project.

Brokers have a very strong stay in market and can influence the market greatly; hence marketing the project typically requires close coordination with the broker’s community.

Construction activities are funded in major part by the client who is required to make cash advances at various point of time during the course of development and construction of a project.

Large number of approvals required to start construction process. This is an extremely cumbersome process.

Some of the risks like economy risk, price risk, customer preference and some degree of credit risk are also associated with this industry.

Developers carries huge contingent liabilities on account various performance guaranties and construction contract.

Real estate in Delhi/NCR

Growth Story

The real estate prices have peaked in Delhi and national capital looked cramped up for space. This is one of the main reasons that property buyers are increasingly turning towards the National capital region that includes places like Noida, Greater Noida, Gurgaon, Faridabad and others. The reasons people are flocking to buy properties in these places are:-

Lesser cost

Free space

Better panned colonies

Residential township

Proximity to Delhi

If we see in the retrospect, then the prices started increasing ten years ago and the robust economy growth along with creation of upper-middle class in Delhi/NCR further pumped up prices. This also created demand for premium or luxury property in region. And by the time recession hit the world and spread its tentacles to India, the prices had already become exorbitant.

Apart from price correction in the period October 2008- May 2010, the realtors also started targeting the middle-income group and the period saw the frequent launches of affordable housing projects. The prices were kept tantalizingly low and the focus was given to streamline the project management and make it cost- effective. Many buyers saw this as the opportunity and thus trend of affordable housing that almost become obsolete in the initial period of 2008, and was revived once again. The prices have again started skyrocketing and the future of Delhi NCR looks stable and is slated for a sustained growth in the coming years.

FDI in real estate shows growth in Delhi/NCR

The Indian Government under the Ministry of Real Estate headed by KumariSheilja as minister announced with the help of FICCI 100 per cent foreign direct investment in the real estate sector in India. Surprisingly, this piece of liberalization did not help bring any FDI into India.

The reason that real estate players in India and abroad cited through apex business chambers such as FICCI and CII was that Indian states have a complex taxation structure. It is not possible

for a real estate company in India to become a pan-India player at any time as the real estate activity here is largely local.

The value addition in real estate logistics and project management is usually in personal contacts with the local government agency office to expedite clearances for a certain project. As the price of real estate inventory in India is worked backwards and not from cost of material onwards, the value addition in project management is negligible and inefficiencies in the complete workflow are adjusted to a great deal.

The global slowdown did contribute a great deal to a slowdown in real estate in India and particularly the NCR region but the industry did develop and mature a great deal with this adversity that it faced during that time.

Today, the NCR real estate scenario is different and more customer-oriented compared to what we faced in 2008-09. For instance, most companies did not even have an official customer relationship department those days, which most future looking real estate companies do now.

Those days of anarchy even saw all sales being routed from one-room outfits owned by real estate agents popularly known as property dealers. Now companies have understood that dealing with customers and building an image of customer care is important if not essential for the long term.

Real estate players are of all kinds in India. Some start with nothing from being aggregators of real estate enquiries.

Others are corporate entities with unrelated businesses such as textiles or chemicals find themselves sitting on large tracts of land and eye a potential future in real estate.

Still others are agents with expertise in clearances in government offices and take up other people’s or company’s land to process for real estate objectives.All this gives rise to diversity in culture in this industry with no unified objectives or processes. This also does not create a common pool of professionals for the real estate industry to tap from. The lack of a specified or dedicated law does not help either. The Real Estate Regulation Bill has been languishing for quite some time and it has not taken up any space in legislation till now.

Despite all these odds, the real estate industry has been thriving in the NCR and posting steady growth. Demand has come back again and with a cut in the RBI repo rate cost of finance will go down again and demand for real estate will peak in times to come.

Public sector banks have already been advised by RBI to reduce interest rates on housing loans and other loans immediately. Commercial private banks will follow suit to stop customers from flocking to the other banks. In fact, they have already started cutting rates a notch or two.

Banks will have to vertically integrate by buying equity in large township projects being built by reputed companies with a proven track record. This is the only way to grow in the real estate sector. At the same time, we have to accept that this will only happen when the real estate sector offers itself with the required bit of legitimacy, transparency and professionalism.

Source: The Economic Times

Why Delhi/NCR favorite destination to invest in?

Delhi and national capital region (NCR) has become famous as India’s outsourcing capital. The impressive growth in terms of infrastructure development, which the region has shown is hardly comparable with any of what its counterparts have accomplished.

Delhi and Mumbai have always been cities which have attracted MNC’s as well as large Indian corporate to have their offices. With Mumbai real estate being expensive both in terms of residential and commercial, Delhi has now becomes the first choice for these companies to set up their offices. Moreover, Prices of commercial as well residential properties in NCR are quite reasonable and the availability of spaces has been one of the reasons for the emergence of the city as a commercial hub.

Being the hub of labor intensive, Delhi and National Capital Region (NCR) has witnessed phenomenal infrastructural development in the past couple of years as people have started migrating to neighboring cities of Delhi. With the influx of people from all over the country to the NCR region, it has become quite easier for the IT companies to get their human resource. This pattern not only suggests that the IT industry is rapidly growing in Ghaziabad and Noida but also indicates that these cities are also growing in terms of urbane populace.

A lot of multi-national companies (MNCs) have opened their corporate offices in Delhi and NCR. Among the top IT companies which have chosen the region as their favorite destination include HCL, Adobe, Tech Mahindra, Grape city etc.

The greater Noida Industrial Development authority (GINDA) prepared a detailed plan to make the city greener. The authority recently announced allocation of an additional 240 square km for expansion of which 96 square km will be developed completely as green cover.

Rising infrastructure development

The business model of developers is straightforward. With an average sale price of Rs 2800 per sqft, this leaves a decent gross profit margin about 16 percent.

A lot of multinational companies (MNCs) have opened their corporate office in Noida, Greater Noida, Gurgaon and Faridabad.

There is no dearth of modes of transport to facilitate smooth transfer of public from one place to another. An expressway runs between Delhi and Gurgaon and connects to NH8 (Delhi –Jaipur-Mumbai National Highway).

Apart from this, the new Dwarka expressway and southern periphery road has also helped to reduce the time between the satellite city and the national capital.

New avenues for investment

The prominent builders have successfully built their projects and many more are either in the pipeline or are under construction in this industrial region. Developers in NCR are busy developing new commercial projects.

Ghaziabad has an offering the most value for money commercial projects making it the most preferred choice to invest in.

The Noida-Greater Noida region is the second largest destination in the country in terms of rupee value of commercial real estate assets. After Noida and Greater Noida Yamuna express way will be the new destination for the commercial activities and soon this region will become the hub of new commercial projects. Similarly, Faridabad too has emerged as the most sought after cities in NCR.

This clearly shows that Delhi& NCR offer investment opportunity at low prices as well as smaller unit sizes making it much affordable and much convenient for middle- income group. Therefore, it will not be wrong to say that this region is bound to grow in real estate sector and will witness more reality firms setting their projects in this region. The upcoming real estate projects in Delhi & NCR will provide jobs to lakhs of workers, thousands of architects, every bank worth it credit line and dozens of ad agencies.

Source: Hindustan Times