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Entrepreneurship
My Journey-Dhanraj Tirumala
Novopan - developed a Marketing Mix
Crompton Greaves - Mumbai - Campus Placement NavaBharat Group – Hyderabad - Marketing Manager - Sales and Marketing of Electronic Components – All India - Diversification plans for the Group OMC Computers Ltd - Marketing Coordination Manager - Regional Manager - National Sales Manager
As an Employee
Incorporated in1994 - Niche Technology player
Capitalizing on 12 years of prior work experience
- Technology - Marketing - Developing Technology based Training Systems
1st Generation Entrepreneur - Pros and Cons
Started with a Capital of Rs. 3 Lakhs
As an Employer
Bootstrap to avoid Debt Trap Talent alone will not count Think out of the box - Creativity, Innovation,
Positioning Do not let day-to-day firefighting affect your
long range planning. Be centered like a Pendulum Develop a trust-worthy core employee team Don’t let the phone ring more than 3 times
Simple Mantras for Successful Entrepreneurship
Delegate as much as possible Adopt IT from day 1 Manage your statutories on Priority basis The Learning Curve is not a Parabolic but a
Sine Wave All in All- A Roller Coaster Ride- Taught me the distinction between “The
Good”, “The Bad” and “The Ugly”- Different Perspectives – Employee vs.
Employer- Buck Stops with You
“Experience is what you get when you don’t get what you want. Hence, having a Mentor is important.”
4 C’s of Entrepreneurship- Courage- Conviction- Commitment- Consistency
Follow Ethical Business Practices
A Guru’s Speak
Integrity and Commitment of Top Management
Keep business always on a Growth curve
Family support is a key ingredient
Invest in a good Secretary and Accountant
Demonstrate Reliability – On Time, Everytime
Go Digital! IT Based Projects are no longer Rocket
Science Language Conversion – Local Text e.g. తెలు�గు� Hardcopy -> Electronic form conversion
made easy Advancements in Animation e.g. Mayabazar E-tutoring,Cloud Computing. Capital Investment is low Scope for creating employment Human Capital is easily available in India –
Techno Coolies
Opportunities in Technology
Future is in Clean & Green Projects Indian Space & Military Applications Engineering Design Services Software & Customised Hardware for Utilities Disaster Management
Identify gaps/problems in Market Place - e.g. Need for Quality Towels/Socks - TATA Water Filters, Nano Car, Nano Housing
Rural Areas
Mobile Telephony Services
eMusic – Downloads/Writing Music
ePaintings/eMuseums
Creating ePhotoalbums
Other Opportunities
Create a USP for your Product/Service 4 P’s of Marketing- Product/Price/Placement/Promotion Use Media extensively for Promotion (Free if
possible) Even if you are “Me Too”, it’s OK e.g. Tata Cars Promotion without Substance is dangerous Make everybody a sales person in your
organization Think Global, Act Local
Successful Marketing Mantras
MILESTONES FOR SUCCESS
MILESTONES FOR SUCCESS
# 11…..The 3 Legged stool- - Contribute - Continuous Learning - Have Serious Fun
MILESTONES FOR SUCCESS
# 10 ….. Live off your parents as long as you can
. Delay entry into Workplace . Travel Overseas . Do an Internship . Investigate your Passions
MILESTONES FOR SUCCESS
# 9 …. Don’t get Married too soon
- Age 26 – 30 is the right Age - Earlier to this age you may not
know who you are, - You can be self supporting
MILESTONES FOR SUCCESS
# 8….. Pursue a Career , not a job.
- build Knowledge & Skills - do not chase money - keep away from herds
MILESTONES FOR SUCCESS
# 7 …. Avoid Procrastination
-getting immobilised by mobiles -getting caught in the Net -surfing channels on TV
MILESTONES FOR SUCCESS
# 6 …..Challenge the Known & Embrace the Unknown.
-think out of the box -indulge in creativity & innovation. -Kaizen (continuous improvement)
MILESTONES FOR SUCCESS
# 5 …..Skills Acquisition
-Learn to speak Chinese -Improve your English -Identify your core competence -Never forget your domain Knowledge -I.T Skills
MILESTONES FOR SUCCESS
# 4….. Play to Win
-Make winning a habit -You are limited by your imagination -Your life is your creation
MILESTONES FOR SUCCESS
# 3 …..Never forget your values.
- don’t play dirty - on a high with knowledge, not gizmos. - instant gratification & long term pain
MILESTONES FOR SUCCESS
# 2 ….. Leadership
- Take responsibility - Team building - Avoid crab mentality - Think win-win.
MILESTONES FOR SUCCESS
# 1….Enjoy family & friends
-remember your parents as a major support system -nurture relationships -be known as a person of high integrity
THANK YOU
