My Listing Presentation - unpub.wpb.tam.us.siteprotect.comunpub.wpb.tam.us.siteprotect.com/var/m_5/55/55a... · Entrepreneur Magazine – Ranked #1 real estate franchise on Franchise

Marketing ConsultationPrepared for

NameAddress

Bridgewater, New JerseyPrepared by

Courtney J. Orlando, Realtor

Experience. Teamwork. Integrity. Success.

Keller Williams Offers the Best of Both Worlds


As the largest real estate franchise in the country, our company brings the strength and resources of a nationally

recognized brand, a nationwide referral network and innovative

marketing and technology platforms.

Our independent ownership means that you can expect personalized and flexible

marketing opportunities and local decision making.


Keller Williams Realty Is The #1 Real Estate Company In North America

About Keller Williams Realty, Inc.:Keller Williams Realty Inc. is the largest real estate franchise operation in the United States, with 690+ offices and more than 90,000 associates in the United States and Canada. The company has grown exponentially since the opening of the first Keller Williams Realty office in 1983, and continues to cultivate its agent-centric culture that emphasizes access to leading-edge education and promotes an economic model that rewards associates as stakeholders. The company also provides specialized agents in luxury homes and commercial real estate properties.


1983 Keller Williams Realty is founded by Gary Keller and Joe Williams

in Austin, Texas

1984 Keller Williams becomes the #1 single office in Austin 1988

KW becomes #1 real estate company in Austin, a position still held today

1990 KW begins franchising in the United States

1998 KW begins franchising in Canada

2004 KW becomes 4th largest real estate company in the United

States

2009 KW becomes 3rd largest real estate company in the United

States

2010 KW becomes 2nd largest real estate company in the United

States

2012 KW opens in Vietnam, 1st global office launch

2013 KW becomes the #1 largest real estate company in the

United States

A Real Estate Powerhouse


J.D. Power & Associates – Keller Williams Realty Ranked "Highest in Customer Satisfaction Among Home Buyer and Seller Segments“, 2014

Workplace Dynamics – One of America’s Top 10 Workplaces, 2014

REAL Trends, Inc. – Represented 23 percent of the top 500 brokerages ranked by closed transactions and 24 percent of the top 500 brokerages ranked by closed volume in the annual REAL 2014Trends 500,

REAL Trends, Inc./Wall Street Journal – Represented 15 percent of the top1,000 agents and teams in the U.S. in annual ‘The Thousand’ report, including 35 percent of top teams ranked by transaction sides, 2014

Entrepreneur Magazine – Ranked #1 real estate franchise on Franchise 500 list, 2014

Inc. Magazine – One of the Top 5000 Fastest Growing Private Companies in America, 2014

Franchise Times - Top Quartile of Franchise Operations in the U.S., 2011

Inman News – Gary Keller named one of the 100 Most Influential Leaders in Real Estate, 2011

Inman News – eEdge named the Most Innovative Web Service in the real estate industry, 2011

Training Magazine – Highest ranked real estate franchise on Training Top 125, 2010

Swanepoel Trends Report – Most Recognizable Real Estate Franchise for 2014, #1 Industry

Trendsetter for 2014

American Business Awards – Sales Training/Coaching Program of the Year in 2014

Awards and Honors

http://www.inman.com/

http://www.inman.com/

http://www.trainingmag.com/

http://www.trainingmag.com/

http://www.entrepreneur.com/

http://www.entrepreneur.com/

50%

40%

30%

20%

10%

0%

-10%-20%-30%-40%-50%

While others are slowing …Keller Williams Realty is growing.

Keller Williams Realty

All Other Brokerages

Combined

kw+40%

-35%

MAJOR BROKERAGES, Closed Sides on REAL Trends 500 Report | 2007-2014


50%

40%

30%

20%

10%

0%

-10%-20%-30%-40%-50% Keller Williams

RealtyAll Other

Brokerages Combined

kw+29%

-46%

MAJOR BROKERAGES, Closed Volume on REAL Trends 500 Report | 2007-2014

While others are slowing …Keller Williams Realty is growing.



222 Mount Airy Road, Basking Ridge, NJ 07920

www.CourtneyOrlando.com

Our State-Of-The-Art Office

National resources and local knowledge combine to exceed your expectations

As a lifelong resident of New Jersey, Courtney Orlando has worked as a Realtor since 2002. Her quick rise to the upper echelon of the Real Estate industry was not unexpected.

Before joining Keller Williams Towne Square Realty Courtney previously associated with RE/MAX Real Estate and the former Prudential Real Estate company. She quickly became known as her team's ™Quarterback™! call her a therapist – which may partially be true!

She believes in a business philosophy that this industry is all about relationships and satisfying her clients.

Meet Courtney Orlando

Some say she is a "dream maker" but she insists she only sells and lists homes.....

30 Million in closed transactions in 2013 – 2014 RE/MAX Classic Group - #1 Agent - 2008-2013

RE/MAX Of New Jersey Platinum Club - 2009-2013 NAR, NJAR & HSAR Top Award Winner - 2008-2013 Lifetime RE/MAX Real Estate Hall Of Fame Member

And she left all that to join Keller Williams in February 2015……….


KELLER WILLIAMS® CultureWin-Win — or no deal

Integrity — do the right thing

Commitment — in all things

Communication — seek first to understand

Creativity — ideas before results

Customers — always come first

Teamwork — together everyone achieves

more Trust — starts with honesty

Success — results through people


Understanding The Process• My role as your consultant• 4 Key Components• 3 Key Objectives• Controlling Factors• Why Keller Williams• Sources of Buyers• Pricing Strategy


4 Key ComponentsPreparation Phase - getting ready to go on the marketMarketing – how we attract buyers and the real estate community to your property

Negotiating – ensuring that the buyers are qualified and terms are strong

Transaction Management – handling the numerous details from contract to closing

No single phase stands alone – the successful completion of

every phase is necessary for a successful transaction

No single phase stands alone – the successful completion of every phase is necessary for a

successful transaction


3 Key Objectives• PRICING… your home at the property’s fair

market value.

• TIMING… in the desired time period.

• CONVENIENCE… selling your home with the least amount of inconvenience to you.


Seller Controls:• Property Condition• Availability for Showing•

Seller Doesn’t Control:•Competition•Buyer’s or Seller’s Market•Interest Rates•What a buyer is willing to pay


Offering a Home Warranty

What You Do & Don't Control

In Partnership with YouAt Keller Williams, you’ll find a refreshing entrepreneurial spirit and I will have the autonomy to make business decisions regarding your home that are in your best interests.

For instance, do you realize that at other firms, telephone and internet inquiries may be answered by someone completely unfamiliar with your home? At Keller Williams we believe your agent knows your home best and is better qualified to handle these inquiries.

•

Marketing loses its value if the lead is not handled properly.


Where Buyers Come From• Targeted Marketing• The Real Estate Community - according to the 2014 National

Association of Realtors (NAR) 89% of buyers purchased theirhome through a real estate agent

• The Public – We utilize a full spectrum of marketing strategies

• KELLER WILLIAMS® Professional Real Estate Consultants• Pricing Committees• REALTOR® Open Houses• Yard Signs

•

Highly recognized

•

Calls come from our signs

•

Agent Marketing Action Plan

•

My customized marketing strategies


•••

The home marketing pieces we create attract buyers to your home and remind them of the reasons they want to come back for a second showing.

Our marketing pieces include:

•

Professional photography for the home brochure, direct marketing pieces and internet sites

•

Professional virtual tour . uploaded to multiple websites

•

Professionally drawn Floor plans


It All Starts With Professionally Created Marketing Materials

The Multiple Listing Service is a database for real estate sales associates of properties for sale. The way in which your property is presented in the MLS is extremely important for these reasons:

• The MLS is a direct marketingtool to all real estateassociates

•

The MLS is one way in whichsales associates decide whichproperties to showprospective buyers

•

The MLS is what feeds manydatabases that are available tothe public, includingRealtor.com.The pictures, wording, tours and information we place on thisdatabase are all designed to create the greatest interest in yourproperty.

Targeting Real Estate Professionals


Positioning your home to stand out in the minds of real estate professionals takes more than a great presentation in MLS. To stand out, we:

• Call top producing sales associates to personally introduceyour home of your home.

•

Send flyers to top producing sales associates to create “topof mind” awareness

•

Email property information to agents who have buyers withsearch criteria matching your home.

•Host an open house specifically for sales associates from all area companies.

This will give me the opportunity to personally present your home to the other sales associates.

Targeting Real Estate Professionals


• Multiple Internet Web Sites– GSMLS.com– Realtor.com, Trulia.com, Zillow.com– KW.com and KWLS – feed to hundreds of search

engines, channel partners and syndicated sites– Courtney Orlando’s Mobile App– KWTowneSquareRealty.com– CourtneyOrlando.com

Where Buyers Come From90% of Buyers Use the Internet to Search for

Homes We Catch Buyers in our Internet Web


What Consumers Want


Source: NAR “2014 Profile of Home Buyers and Sellers”








Strategic Tailored Approach To Marketing vs. One Size Fits All

•

The Internet … Maximum Exposure to Reach Today’s Buyers.

•

The internet is the most used tool in searching for homes today .

•

KW employs a myriad of web partners that will optimize your presence on the web.

•


Your Listing Will Be EVERYWHERE!!


All our listings are SHOWCASED on Realtor.com with multiple professionally taken photos and a virtual tour, because:

• A Realtor.com showcaselisting is clicked on 72%more often

•

Homes with multiple photos are viewed 299% more often.

Unmatched Internet PresenceThe #1 Consumer Real Estate Website!

FACT: When buyers request information on your property I am notified immediately.


•

Marketing Your Home

• Input your listing to MLS.

•Install nationally recognized sign.

•Provide information fliers.

•

Pricing Guidance.

•

Prepare Marketing.

•

Hold Broker Open House.

•

Give Feedback on showings.

•

Review contracts and representyou in negotiations.

•

Guidance in staging your property.

• Complete repairs and cleaning.• Stage” your home• Hide valuables• Keep marketing information

out for prospective buyers.• Call Courtney if information

is depleted.• Leave premises for showings.

•

Call Courtney with any questions.

• Refer friends and acquaintanceswho might be interested in yourproperty.

Agent ClientOur Respective Duties


•

Home Warranty PlansHome warranty plans go a long way toalleviate some risks and concerns. For a modest price, the seller can provide to the buyer a one year warranty covering specified heating, plumbing, electrical, water heater or appliance breakdowns. Coverage under most plans commences at closing. In all cases, there are important limitations and exclusions (example: appliances/systems must be operative at commencement of coverage).


Negotiating An Offer

• ACCEPTANCE. Signed by all parties, dated, delivered…congratulations, you’re on your way to having yourproperty sold!

• REJECTION. Unconditional… unfortunately, your home isstill on the market.

• COUNTER OFFER. Any change to the contract constitutesa counter offer. You are now in the renegotiation stage.

•

NO ACTION. Equals rejection. Your home is still on themarket.

A strong negotiator will assist in evaluating the strengths and weaknesses of the offer.

•


Transaction Management• There are numerous details to attend to in order to get to

the closing table

• Think of me as your “project manager”, making sureeverything gets handled

• Is it important to you to get to closing, on time, with aminimum of inconvenience?


Details from Contract to Closing! Here is just a summary• Attorney Review Process• Additional Escrow Deposit• Buyer’s Loan Application• Home Inspection and issues that may arise• Appraisal•

•

•

•

•

•

Mortgage Commitment DateTitle Search and SurveyArrange for Smoke and Carbon MonoxideDetectors, Fire ExtinguisherTransfer of utilitiesFinal Walk ThroughClosing Day


•

•••

•

•

InspectionsInspections and potential repairs are the number one reason sales don’t close. Typically, buyers have a certain number of days in which to inspect the property and accept or reject the property based upon these mechanical and structural inspections.

SELLER SEES THEIR HOUSE

INSPECTOR SEES THE HOUSE

BUYER SEES YOUR HOUSE

Save Yourself Time, Money and Disappointment — Do Deferred Maintenance Now!


I’m Ready To Go To Work for You

Important questions to consider:1. Do you have to sell your home?2. Are you willing to price your

home to sell?3. Are you ready to hire me to

represent you?



Pricing ConsultationPrepared for

NameAddress

Bridgewater, New JerseyPrepared by

Courtney J. Orlando, Realtor

Market Analysis

• Current Listings = Competition

• Properties Under Contract

• Recent Sales

• Expired Listings = What has notsold


The Tale of Two Markets

In the Market

Out of the

Market

Great Poor

Condition (vs. Comps)

Above

Below

Pric

e (vs

. Com

ps)


Seller’s Market

In the Market

Out of the

Market

Above

Below

Pric

e (vs

. Com

ps)

Great PoorCondition (vs. Comps)


Buyer’s Market

Out of the

MarketIn the

Market

Above

Below

Pric

e (vs

. Com

ps)

Great PoorCondition (vs. Comps)


A Final Look

Pric

e


Pricing MisconceptionsIt is very important to price your property at competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer.

Buyers & Sellers Determine ValueThe value of your property is determined by what a BUYER is willing to pay and a SELLER is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other properties SOLD in your area.

WHATYOU PAID

WHAT ANOTHER

AGENT SAYS

WHATYOU NEED

WHATYOU

WANT

COSTTO REBUILD

TODAY

WHAT YOUR

NEIGHBOR SAYS


Selling Price Vs. Timing

•

Timing is extremely important in the real estate market. A property attracts the most activity from the real estate community and potential buyers when it first comes on the market..It has the greatest opportunity to sell when it is new to the market.

•

•

AC

TIV

IT

Y

1 2 3 4 5 W

E

E

KS

ON M

AR

KE

T

6 7 8


9 10 11 12 13 14 15 16

Pricing Factors

As the triangle graph illustrates, more buyers purchase their properties at market value than above market value. If you price your

property at market value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your

opportunity for a sale.

+15

%+10%

Market Value

-10%

-15%

10%

30%

60%

75%

90%

PERCENTAGE OF BUYERS

ASKINGPRICE

IMPORTANCE OF INTELLIGENT PRICING


I’m Ready To Go To Work for You Let’s Get Started!


Documents

My Listing Presentation - unpub.wpb.tam.us.siteprotect.comunpub.wpb.tam.us.siteprotect.com/var/m_5/55/55a... · Entrepreneur Magazine – Ranked #1 real estate franchise on Franchise