MY SUMMER TRAINING PPT ne

8/7/2019 MY SUMMER TRAINING PPT ne

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A PRODUCT MARKETING SURVEY ON

GLENMARK PHARMACEUTICAL

PVT. LTD.

SHOAIB AHMAD

09MBAPMG014

SHIATS


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Mr. Gracias SaldanhaFounder of Glenmark Mr. Glenn Saldanha

MD & CEO of Glenmark

GREAT PERSONNEL


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VISION OF COMPANY

To emerge as a leading integrated

research based global

pharmaceutical company


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VALUES OF COMPANY

We value achievement of objectives and

consistently strive towards

ourVision, with perseverance

ACHIVEMENT:

RESPECT:

We respect all our customers

KNOWLEDGE:

We value knowledge such that it empowers our

people to find innovative solutions to manage

Change


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AREAS OF SURVEY FOR PRODUCT

MARKET ANALYSIS

Naini

Rambagh

Leader Road

Balson Chauraha

Kareli

Belly Chauraha


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PRODUCT FOR MARKET SURVEY

Glevo Tab.

The main content of product is

LEVOFLOXOCIN.

Its a prescription drug.

Its generally use as

Antibacterial.

Strength of product is 500mg.


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DATA COLLECTION FROM THE FIELD

Primary data- Primary data was collected from chemists and

Physicians using questionnaires.

Secondary data- Secondary data as collected from

internet which is give me the information about the company

& its products.


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COLLECTED DATA REGARDING THE

PRODUCT COMPETITORS

Brand Name of company Form Strength Price/10tab

Fynal Mankind Tab 500mg 59.90

Levoflox Cipla Tab 500mg 87

L-cin Lupin Tab 500mg 75

Levomac Macleod Tab 500mg 74

Levoside Cadila Tab 500mg 90

Glevo- (Levofloxacin-500mg)


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PRODUCT SALE IN DIFFERENT AREAS OF

ALLAHABAD WITH COMPETITORS

Rambagh

35%

25%

15%

25%

Sales

Mankind

Glenmark

Lupin

Cipla


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Contd.

Leader Road

Sales

20%30%

20% 30% MankindCipla

Glenmark

lupin


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Contd

Balson Chauraha


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Tell me about the name of

competitors?

Which BRAND is most sold through

your counter?

Which BRAND you prefer to sell and

why?

QUESTIONARE FOR SURVEY TO

PHYSICIANS AND PHARMAC

ISTS


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What are the features which attracts

the customers/consumers

mostly?

What are the Limitations of our

BRANDS?

In your opinion, what the company

should do to enhance its sale?

Advertisement

Reduction in price

Contd.


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RESULTS & FINDINGS

According to pharmacists and physicians during my training

Product GLEVO is presentIn the third and at some places on

fourth position compare to other products .The most important

thing which is the positive point of this product is low price

And less side effects compare than other products.


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CONCLUSION

After complition this training I find market analysis is very

important thing For product promotion and company image

also because during this program we find strengths and weaknesses

of the product . And I feel real problems which is come in the

Medical representatives job.


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Documents

MY SUMMER TRAINING PPT ne