My Survey Results

I asked my audience their gender, and the main response was female, suggesting that my audience would also be this.

I also asked their age, with the mode result at

60% being 16-19, implying that this is my

main age range to appeal too.

From this, I can also see that 80% prefer the indie and the rock genre, showing me that this is the preferred genre. Therefore, these are the genre’s I will be more likely to choose for my music video.

This question shows me that 100% of people listen to music

on a daily basis, therefore conveying the importance of

music to people.

This shows me that the main way people listen to music is via their iPod, confirming the idea that downloading is the most popular way of listening to music.

However, 60% of people also listen to music through radio, showing that it is still important to my audience still prefer to listen to streamed music, as well as listening to other music either in the charts or familiar songs to the genre being listened to. This is also established from the 40% who also listen to music via Music Channels on TV.

Also the same percentage listen to music through CD’s, showing that some people prefer listening to the artists whole album and like to have the CD and packaging.

I asked if they watched music videos and 100% do, showing me the importance of them and that they are viewed on a regular basis by everyone.

I also asked where music videos were viewed and 100% showed YouTube (www.youtube.com) as being the favourite of all video exports. This could mainly be due to the free accessibility of any music video. Also, music channels, MTV being the favourite.

From the results, I will be likely to out my music video on YouTube for people to watch as it is free for both parties and people have unlimited access to it.

This also shows me the importance of the video to the purchase of the

artists music, as it can influence 70% of the audience.

This response tells me that the main thing people would like to see in my video is the artist them selves featured a lot and singing, as well as a story line, costume changes, and other characters.

I also have taken note from two people that want to see codes and conventions particular to my genre (‘genre appropriate themes’), and there to be an artistic theme as well (‘arty.’)

Finally, I asked if they preferred if a music video followed the

narrative to the song which 100% did, so I will also take this

into account.