MYANMAR : Tourism Status Update

Union of MyanmarUnion of Myanmar

• Myanmar - the Golden Land• Land area - 676,577 sq km• The largest main land in South East Asia• Tropical Climate with three seasons• Population - 55.4 million• Myanmar – an exotic tourist destination

Introduction

Current Situation of Tourism

• Yangon Gateway - 227300• Mandalay & Bagan - 4918• Border - 427988

Total - 660206

• By air - 46%, by land - 31%, by sea - 23%• FE earning US$ 153 million (+ 13%)

Tourist arrivals in 2005

2004 2005 Remarks

Yangon Entry Point 236,370 227,300 (-)3.83%

Mandalay & Bagan Gateway 5,568 4918 (-)11.67%

Border Tourism 414,972 427,988 (+)3.14%

Total 656,910 660,206 (+)0.5%

Tourist Arrivals

Comparative Statement ShowingTourism Trends between 2004 - 2005

Yangon Entry Point

(Including Tourist arrivals through border points to Yangon)

2004 2005 Remarks

(1) Package 48,191 47,394 (-) 1.65%

(2) FIT 109,934 103,670 (-) 5.7%

(3) Business Travellers 40,521 36,170 (-) 10.74%

(4) Entry Visa (Friends & Relatives) 16,505 20,528 (+) 24.37%

(5) Others 21,219 19,538 (-) 7.92%

Total 236,370 227,300 (-) 3.83%

Border Tourism

(including day return visitors)

2004 2005 Remarks

(1) Northern Eastern Region 52,487 50,010 (-) 4.72%

(2) Eastern Region 151,276 146,452 (-) 3.19%

(3) South Eastern Region 211,209 231,526 (+) 9.62%

Total 414,972 427,988 (+) 3.14%

Type of Tourist

2004 2005

Package Tour Groups 20% 21%

Foreign Independent Travellers 47% 46%

Business Travellers 17% 16%

Others 16% 17%

2004 2005(US$) (US$)

Total Earnings 136M 153M

Average Expenditure Per Person Per Day 94 94

Average Length of Stay 7 7

Tourism Income

Sr. No. Country 2004 % Country 2005 %

1 Thiland 32,735 13.53 Thiland 27,199 11.71

2 Taiwan 20,424 8.44 China 19,596 8.44

3 Japan 20,296 8.39 Japan 19,584 8.43

4 China 17,890 7.4 Taiwan 17,600 7.58

5 America 16,432 6.79 America 16,598 7.15

6 Germany 14,112 5.83 France 15,295 6.59

7 France 13,372 5.53 Germany 13,689 5.89

8 Korea 10,405 4.3 Korea 10,934 4.71

9 India 8,357 3.45 Malaysia 9,858 4.24

10 U.K 7,720 3.19 Singapore 9,674 4.17

10 Major Nationalities

Updated Tourist Arrivals

• Yangon Gateway - 86804• Mandalay & Bagan - 2235• Border - 127085

Total - 216124

• Charter Flight - (4) with 259 pax• Cruise Ships - (6) with 2362 pax

2006 January to April

Purpose of the visit

• Bulk of tourist arrival – short haul market

• Culture oriented

• Soft adventure

• Shopping

• Eco-tourism

Arrival by air

• Yangon, Mandalay, Bagan International Airports

• 14 Air Lines (TG, MAI, Silk Air)

• Transit hubs BKK – 63%, S'pore – 12%

• Charter flights 8 with 942 pax (2005)

(Destinations – Italy, French, Spain, USA, Korea)

• Non-regular charter flight, Lauda Air

Arrival by sea

• Two River Ports

(Nanthida, Myanmar International Terminals Thilawa)

• Cruise Ships – 6 with 1536 pax (2005)

• Yachting Tours –Phuket-Andaman-Kawthaung

Arrival by Land

• Border check points

- Myanmar - China (6)

- Myanmar - Thailand (4)

• Day return

• Cross border tourism by caravan tour / bike tour

Major Tourist Attractions

Yangon, the Capital City

Shwedagon Pagoda

The Lion Throne at National Museum

Panoramic View of Bagan

Mount Popa

Mandaly Palace & Moat

Mandalay Hill

Mahamyat MuniBuddha Image

Wooden U Bein Bridge

Mingun Bell

Unique Leg-rowing in Inle Lake

PhaungDawOoPagoda Festival

Floating Market

Ngapali Beach

Kyaikhtiyo Pagoda

Myauk U

Distribution of the major tourist

destinations

• Yangon - 53 %• Mandalay - 18 %• Bagan - 17 %• Inle - 8 %• Ngapali - 2 %• Others - 2 %

Development of New Tourist Sites

Eco-tour sitesMoeywingyi Wetland SanctuaryLocated : between 17' 34'N and 96' 35' E in Bago

and Waw Townships of Bago DivisionArea : 40 square milesYear of Establishment – 1986

Natma Taung National ParkLocated : between 21' 24'N and 93' 55' E in

Kanpetlet, Mindut, Matupi Townships of Chin State, 3500 meter high

Area : 279 square milesYear of Establishment – 1994

Kayaking and rafting along Maykha River

Myeik ArchipelagoLocation : situated on southern most part in

Myanmar.Description : A new tour site for scuba diving, yachting,

shark feeding, fishing , camping and bird watching.

Facilitation of Travel

• Entry Visas (Validity 28 days)

• Visa on arrival (packaged tourists)

• Pre-arrangement for package tour clients

• Entry check points along Thailand and China Border (Tourists from 3rd country able to enter with valid passports )

Private Sector Development

• Public-private partnership• UMTA, MHA, MMC• Licenses issued

Hotel / Motel / Inn - 603 / 19040 roomsTour agencies - 657Guides - 4079Transport - 508

• Investment - 23 projects US$ 570.525 million

Tourism Promotion and Marketing Activities

• Overseas promotion(International Fairs and Road Shows)

• Host the meetings/ seminars with regional association

• FAM Trip and TV production Team• Published - promotional collaterals• Website - www.tourismmyanmar.org

www.myanmartourism.org

Human Resource Development• To uplift the educational standards and the

skills of the personal.

• Guide Training, Hotel Training Course, Tourism Management Course

• Initiative for ASEAN Integration (IAI)

• Diploma in Tourism Studies and Management

Regional Cooperation

• Myanmar has signed Tourism CooperationAgreement (China, Cambodia, Laos, Malaysia, Singapore, Thailand, Vietnam)

• Visit ASEAN Campaign (ASEAN as a single destination)

• Regional forums and activities of BIMSTEC, PATA, GMS, EWEC, ACMECS.

• Participation in GMS Countries.- Two national Workshops were held in Myanmar during 2004 and 2005.

• Out of 29 strategic projects, only 21 projects are to be cooperated with other GMS countries.

Tourism Plans and Strategies for the Next Five Years

• Prepared 30 year plan(2001 – 2002 to 2030 – 2031 )

• 2006 – 2007 initial year of 2nd five year plan

Strategies

• To make endeavors to achieve the target of one million visitors

• To upgrade development of tourist products and promote marketing activities

• To enhance and promote development of human resources in tourism industry

• To support and promote active participation and investment of private sector

•To facilitate traveling more convenient and comfortable•To prepare and draw up short-term and long-term plans in cooperation with international tourism experts

Tourism Plans for the next 5 years

•To promote more charter flights and attract scheduled flights from long haul markets(Europe, America, Japan, Korea)

•To make joint promotions with ASEAN, GMS, ACMECS, BIMSTEC•To step up promotional activities for more tourists arrivals through border gateways•To upgrade the standard of hotels and level of service through training of personnel.

•To promote foreign direct investment by inviting investors from abroad•To raise awareness of Myanmar as a unique and one of the safest tourist destinations in Asia

Conclusion

• Tourism Industry- developing gradually

• GMS as a Single Destination• Active participation and cooperation of its

members countries• Mekong region

- The number one tourist destination in Asia

Thank You