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Mystery Shopping for Financial Services What Do Providers Tell, and Not Tell, Customers about Financial Products? A Technical Guide October 2015 Rafe Mazer, Xavier Gine, and Cristina Martinez

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Page 1: Mystery Shopping for Financial Services - CGAP

Mystery Shopping for Financial Services

What Do Providers Tell, and Not Tell,

Customers about Financial Products?

A Technical Guide

October 2015

Rafe Mazer, Xavier Gine, and Cristina Martinez

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© 2015, Consultative Group to Assist the Poor (CGAP)

1818 H Street NW, MSN P3-300

Washington, DC 20433 USA

Internet: www.cgap.org

Email: [email protected]

Telephone: +1 202 473 9594

Rights and Permissions This work is available under the Creative Commons Attribution 3.0 Un-ported license (CC BY 3.0) http:// creativecommons .org/licenses/by/3.0. Under the Creative Com-mons Attribution license, you are free to copy, distribute, transmit, and adapt this work, including for commercial purposes, under the following conditions: Attribution—Cite the work as follows: CGAP. 2015. “Mystery Shopping for Financial Services: What Do Providers Tell, and Not Tell, Customers about Financial Products?” Technical Guide. Washington, D.C.: CGAP. License: Cre-ative Commons Attribution CC BY 3.0 Translations—If you create a translation of this work, add the following disclaimer along with the attribution: This translation was not created by CGAP and should not be considered an official translation. CGAP shall not be liable for any content or error in this translation. All queries on rights and licenses should be addressed to CGAP Publications, 1818 H Street, NW, MSN P3-300, Washington, DC 20433 USA; e-mail: cgap@world bank.org.

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Table of Contents

Introduction 1

I. Determining Policy Objectives of the Mystery Shopping Exercise 7

II. Selecting the Products and Delivery Channels to Include 10

III. Designing Consumer Profiles 14

IV. Training Shoppers and Conducting Mystery Shopping Visits 18

V. Analyzing Mystery Shopping Data 21

Conclusion: Mystery Shopping and Consumer Protection Policy 24

References 26

Annexes

Annex 1. Loan shopping visit questionnaire 27

Annex 2. Savings shopping visit questionnaire 39

Annex 3. Insurance mystery shopping questionnaire 51

Annex 4. Sample loan scripts for shopper profiles 63

Annex 5. Savings and fixed accounts shopper scripts 69

Annex 6. Life insurance shopper scripts 81

Annex 7. Provider survey on loan products 87

Annex 8. Provider survey on deposit products 91

Annex 9. Informed consent form 95

Annex 10. Outcome variables used in analysis of savings and credit shopping visits 103

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1

Introduction

When Alejandra (not her actual name) went to open a savings account at a bank branch

in her hometown of Ecatepec, Mexico, she told the salesperson that she wanted an ac-

count for her daily financial needs that was easy to move money into and out of. The

salesperson considered Alejandra’s expressed preferences and made a recommendation

for a current account. However, the salesperson failed to disclose the government-

mandated “total annual earnings” calculation on the account, nor mention that this

account carried with it monthly maintenance fees. The salesperson also failed to men-

tion that there was another, cheaper option that would have fit Alejandra’s needs. This

was a “cuenta básica,” a no-frills savings account that is required to be on offer at all

banks in Mexico. Since Alejandra was a mystery shopper participating in research on

sales practices, her experience helped to inform Mexico’s financial consumer protection

agency about the possible challenges in getting providers to disclose this low-cost sav-

ings option to the type of consumers that could most benefit from a simple, zero-cost

way to store and manage their savings.

To expand responsible financial access and use, financial sector regulators and supervi-

sors in many emerging market and developing economies (EMDEs) have expanded their

consumer protection mandates, policies, and oversight in recent years. An essential element

of this expanding role for consumer protection policy is to be able to effectively monitor

and understand what occurs during the sales process for financial products. Yet there are

often significant gaps between what is expected in consumer protection and market conduct

regulations, and what is done in practice by providers, which can render important policy

measures ineffective. This can lead to a worst-case scenario where the state of market con-

duct appears robust on paper—prompting a sense of complacency—yet in practice these

policies are not complied with, and abusive practices remain in the market, undetected by

the policy makers charged with financial consumer protection and often under-reported by

consumers. This lack of compliance with market conduct rules such as disclosure, financial

advice, and suitability requirements can be due to a number of factors:

• The sales staff is not properly trained

• The incentive to fully disclose terms or offer proper consumer advice is not aligned

with the business interests of the providers

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2 Mystery Shopping for Financial Services

• Consumers or sales staff are in a rush to finalize the agreement

• The required disclosure rules and documents are too complex, lengthy, or difficult to

use during a typical consumer-sales staff interaction

Policy makers are increasingly integrating consumer research methodologies to

monitor the market, gather insights, and inform policymaking.1 One effective consumer

research method is mystery shopping, which measures the actual behavior of individual

sales staff in a true sales environment. Mystery shopping is a tool that involves sending

consumers to places of business, government agencies, or other service providers to simu-

late a typical customer inquiry.

Mystery shopping is usually focused on a subset of products, provider types, and

locations, versus nationally representative surveys that measure consumer experience

across an entire population sample. As such it is an indicative method that can be used

to signal issues in the market requiring further policy intervention or improved conduct

by providers. Used in this manner, mystery shopping is a useful tool to inform consumer

protection policy and measure market conduct issues such as how well sales staff com-

ply with disclosure regulations, quality of customer attention and suitability of financial

advice, access to and use of recourse systems when things go wrong, and disparate treat-

ment of vulnerable consumers.

Recent mystery shopping assessments in several markets2 have provided policy mak-

ers with important insights on sales practices that can help inform consumer protection

policy:

Limited presentation of mandated financial product information. Sales staff may not

always use the required forms and documentation during sales processes. Reasons for do-

ing so may include to hide certain product information from the consumer, because they

find the form overly complicated to explain and complete, or not relevant to their sales

process. Irrespective of motivations, this is still a form on noncompliance with rules on

sales practices, and it is important to document and understand this noncompliance to

better align rules and common sales practices. Through this evidence policy makers can

begin to consider whether provider noncompliance should be more strictly monitored

and enforced, or whether policy approaches need to be changed to increase ease of imple-

mentation or to incentivize the desired conduct by providers.

1 A relevant example of this increased use of consumer research for market monitoring is the Reserve Bank of Malawi’s 2014 Mystery Shopping on General Insurance Companies and Brokers, which used this tool to “as-sess general insurance service providers’ rate of transparency and disclosure of information when dealing with prospective policyholders of motor vehicle insurance…The focus was determined by an increased number of customer complaints the Register received from policyholders of motor vehicle insurance in the year 2013.”2 Research was conducted in Colombia, Ghana, Kenya, Malaysia, Mexico, Peru, and the Philippines.

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Introduction 3

Steering of consumers toward less suitable products. Suitability is a policy approach

that requires providers to be responsible for the quality of their advice and product of-

ferings relative to a consumer’s characteristics and financial needs. In India and Mexico,

sales staff were highly unlikely and unwilling to offer low-cost basic savings accounts

mandated by the government, even when the consumers presented needs or product pref-

erences that would recommend use of these basic savings accounts. In India, sales staff

required unnecessary documents and made false statements about eligibility requirements

to prevent low-income consumers from acquiring a basic savings account (Mowl, Jensen,

and Boudot 2014).

Fraud and overcharging of consumers. In Kenya, banking agents skimmed extra rev-

enue and took sensitive account information from aid program beneficiaries cashing out

via their debit cards, while food merchants added extra charges onto food items the ben-

eficiaries purchased with their cards.3

Different information for more experienced consumers. In Mexico, consumers pre-

senting an “experienced” profile were given twice as much information about the costs of

the financial products than those with “inexperienced” profiles (60 percent of total costs

versus 30 percent of total costs) (Gine, Martinez, and Mazer 2014).

As these cases demonstrate, abusive or uninformed sales practices can hinder ac-

cess to financial products for base of the pyramid (BoP) consumers, create negative

experiences with these products that decrease their likelihood to use financial products

and services in the future, and even cause detriment and economic loss to consumers.

Therefore it is essential to both understand why sales practices do not always comply

with regulatory requirements and develop policies that mitigate this misconduct by

sales staff.

This Technical Guide is designed to enable policy makers with jurisdiction over

market conduct issues, consumer protection organizations, and development agencies to

conduct mystery shopping exercises. The guide provides information on how to design,

execute—either directly or by outsourcing to a research firm—and analyze mystery shop-

ping exercises for financial services. This includes descriptions of the several stages of

implementing a mystery shopping program:

• How to set the goals for mystery shopping based on what the policy maker seeks to

measure (e.g., compliance with disclosure requirements, disparate treatment, quality

of advice), as well as the range of products providers seek to cover.

3 Results from a mystery shopping exercise conducted by CGAP and World Food Program Kenya, August-November 2014. http://www.cgap.org/blog/merchant-incentives-shift-cashless-food-aid

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4 Mystery Shopping for Financial Services

• How to recruit actual consumers and build shopping scripts that represent the popu-

lations and transaction types the policy maker is most interested in measuring.4

• How to implement mystery shopping. This includes training shoppers, completing

questionnaires, and requesting complementary product information from providers.

• How to analyze the data to measure the quality and quantity of the financial informa-

tion, sales staff advice, and disparate treatment of different consumer segments.

• Sample field guides such as shopper scripts, shopper questionnaires, product informa-

tion request forms for financial institutions, and sales staff surveys.

The guide and research tools presented are based on mystery shopping research con-

ducted by CGAP, the World Bank, development agencies, and financial supervisors in

seven markets with low-income consumers that included products such as savings, loan,

insurance, and credit card products (Colombia, Ghana, Kenya [both for banking services

and for digitization of food aid payment], Malaysia, Mexico, Peru, and the Philippines).

The mystery shopping methodology used in these studies is characterized by several as-

pects, summarized here and described in more detail throughout this publication.

Combined real and assumed consumer traits. The researchers in nearly all cases used

actual consumers recruited and then trained to conduct the mystery shopping. Actual con-

sumers were selected to understand specific experiences of BoP consumers seeking financial

products, and to measure how actual personal and financial details (such as credit bureau

information and income levels) changed the types of products and guidance given to these

consumers. (For loan products it is common for lenders to require home visits to confirm

assets or collateral, making the use of local shoppers even more important.) These actual

traits were combined with several assumed needs, preferences, and experience levels that

consumers were taught to portray. Examples of profiles consumers were trained to present

include level of financial knowledge and experience, amount of loan requested, and reason

for seeking a life insurance policy, to name just a few. The use of these real and assumed

profiles allows the researchers to measure how sales staff treat different types of consumers

and how well they match advice to consumers’ stated needs and preferences.

Classification of the quality of information provided. Researchers identified the most

important product information and terms used in each market, as well as reviewed the

relevant rules on product disclosure and sales practices. This is done to develop a com-

prehensive list of key terms that should be mentioned, and measure how many of these

4 Some mystery shopping use trained professional shoppers to conduct the shopping visits, instead of newly recruited consumers from the target population sample. The methods described herein use actual consumers to best understand the experiences of lower-income financial consumers and to measure provider responses to actual traits of these consumers, such as their previous borrowing experience, income level, and education.

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Introduction 5

Box 1. Identifying expertise to execute mystery shopping exercises

For newly formed consumer protection units within financial-sector regulators, de-

signing and executing field research can create significant capacity burdens. As such,

an important first step in conducting the mystery shopping techniques described in

this publication is to identify internal and external resources needed to carry out the

field work and subsequent analysis.

The template questionnaires and field materials provided in the annex are intended to be

adaptable to the particular product and research interests of a given consumer protection

unit. However, there is still need for experts in field research to recruit and train consum-

ers, design and monitor the shopping visits, verify data, and analyze results. This will in

almost all cases require hiring a market research firm to handle at least some tasks.

For analyzing the data, policy makers may have staff members with the requisite skills.

As an example, in the Philippines the Financial Inclusion Unit of the Central Bank in-

cludes a team that tracks financial inclusion data and indicators. This staff was able to

both participate in the mystery shopping field work that was led by a market research

firm—a key learning opportunity—as well as conduct all subsequent data analysis. This

was beneficial as both the analysis of findings and the interpretation of policy implica-

tions were handled by policy experts within the Central Bank. While capacity at this

stage may be limited in many consumer protection units, as financial inclusion and con-

sumer protection units expand and mature, the amount of research design and analysis

that can be handled internally versus by a market research firm may increase over time.

points of information were provided for each shopping visit. In addition, the researchers

developed categories for how the information was provided—written, verbally, explained

or merely mentioned, spontaneously or at the shopper’s request—to assess the depth and

quality of the presentation of key terms.5

5 There are, of course, challenges and limitations to the quantitative data measured via mystery shopping. For example, while shoppers can be instructed to obey general scripts and profiles, there is naturally going to be some personal variance in how individual shoppers portray the same profile. However, it is still possible to identify indicative trends and patterns in sales practices and shopper experiences, which can indicate general market conduct that can influence further research and policymaking. Personal variance around shopper profiles can also be limited through proper preshopping training that includes the following: Role-playing of their assigned shopper profiles; scripts that provide sample phrases to mention upon introduction to the sales staff; piloting of shopping visits; and audio recording of each visit that is listened to by the enumerators and compared with the shopper profile and the questionnaire to ensure shoppers both generally obeyed their profile and reported information in the questionnaire accurately.

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6 Mystery Shopping for Financial Services

Cross-linking mystery shopping data with product databases. In several markets re-

searchers complemented the mystery shopping visits with an audit of all possible prod-

ucts that could have been offered to the shoppers. This was done to accurately measure

the total number of terms and costs each product contains, and then compare this with

the number of terms provided by sales staff to shoppers and the total cost or return of

each product.

Sales staff surveys. Surveys of sales staff at financial institutions were added to sev-

eral of the mystery shopping studies to understand their knowledge of financial products

as well as their salaries, commissions, and other incentive structures.

This publication presents an overview of how to measure sales visits, quantify their

results, and then analyze these findings to measure quality and quantity of informa-

tion provided, product suitability, and sales staff behavior. The methods described herein

are designed to be effective both as a pre- and post-policy intervention tool, to pro-

vide information to inform different policy types—such as disclosure, suitability, and

fair treatment—and offer information to monitor consumer protection policies’ impact

on the market. Similarly, the consumer profiles, product features, and metrics have been

designed to be adaptable to different product types, consumer segments, and delivery

channels, so that policy makers in each market can adapt them to their local context and

policy needs. These methods have also proved to be easily replicable and cost-effective

means for gathering evidence for policymaking, meaning that it can be used by countries

across the income spectrum and so can inform financial inclusion policy in a broad range

of emerging markets.

Figure 1. Stages of Mystery Shopping Implementation

I. Determining

policy objec ves of the mystery

shopping

II. Selec ng the products and delivery

channels

III. Designing consumer profiles for

the shopping

visits

IV. Training shoppers

and conduc ng

mystery shopping

visits

V. Analyzing mystery shopping

data

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7

I. Determining Policy Objectives of the Mystery Shopping Exercise

Mystery shopping can provide insights that serve a range of consumer protection and

financial inclusion interests across the financial product lifecycle. While certain aspects

of setting up a mystery shopping exercise are fairly standard—such as measuring how

information was provided and whether it was done spontaneously or on request—it is

important to adapt the research to the primary policy goals. Some of the more common

consumer protection policy goals for mystery shopping include the following.

Understanding compliance with regulatory regimes. This includes rules on sales

practices, fair treatment, suitability, and disclosure of product information. For example,

credit shoppers in several markets were instructed to ask for explanation of the annual

percentage rate or total cost of credit, to measure its disclosure in sales visits and ability

of sales staff to explain its meaning and significance to consumers. Mystery shopping

can also measure disparate treatment of certain consumer types (e.g., lower-income, less

knowledgeable) and provide evidence as to how well providers are complying with rules

on fair treatment.

Measuring observed effect of recent regulatory reforms. This can be done through

a two-phase mystery shopping conducted before and then shortly after a policy reform

has been implemented. In the Philippines, CGAP and the Central Bank of the Philippines

conducted credit shopping visits immediately before the implementation of the Truth in

Lending Act reforms in July 2012 and then a year later to measure changes in product

disclosure after the new Act was implemented in the market (see Box 2).

Sales staff knowledge and selective disclosure of information. By including informa-

tion gathered from shopper questions to sales staff, it is possible to measure how well

sales staff can explain key product terms. In addition, by assigning only certain shoppers

to ask these questions, it is possible to measure how much sales staff share or withhold

key product information both when it is asked for by the consumer and when it is not.

Product suitability. By using actual consumers with true-to-life variance in charac-

teristics such as income and credit history, it is possible to measure provider responsive-

ness to certain personal or financial traits when making product offers. Similarly, by

having consumers signal certain preferences—such as size of loan, level of risk tolerance,

or planned use of a savings account—it is possible to measure how providers respond

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8 Mystery Shopping for Financial Services

Box 2. Measuring provider response to the Truth in Lending Reforms

in the Philippines

In 2011 Bangko Sentral ng Pilipinas (BSP) revised the Truth in Lending Act

(TILA) for credit products, including implementing a new suggested Loan Sum-

mary Sheet that had been consumer-tested. The reforms were an important step

in improving the information provided to potential borrowers and covered a

wide range of financial institutions. However, BSP wanted to assess the extent

to which these reforms had impacted market conduct. CGAP and BSP designed

a two-phase mystery shopping study to measure this impact in Metro Manila,

Metro Cebu, and Metro Davao. They conducted two rounds of mystery shop-

ping visits for loan products of 150 visits each. The first round of visits was

in June 2012—a month before the reforms took effect—and the follow-up in

August 2013—more than a year after the reforms took effect. By comparing the

pre- and post-data, BSP was able to understand where the reforms had more or

less impact in product disclosure, including the following:

• A reduction in quoting of nominal interest rate—which is a less accurate re-

flection of the true cost of a credit product—from 81 percent to 69 percent,

combined with an increase in quoting of effective interest rate (EIR) from 19

percent to 31 percent. One of the key elements of TILA was a requirement to

cite effective interest rates. This improvement in use of EIR was particularly the

case for lending-only institutions such as microfinance institutions and coop-

eratives.

• Another significant reform was a mandatory TILA poster on display at all

branches. Shoppers were asked to observe whether the poster was present during

their visits. Results varied greatly by provider type, with 82 percent of bank visits

noting the poster on display, but only 20 percent or less for visits to other institu-

tion types. This may indicate the challenges of getting smaller provider types to

carry out such reforms and the need for follow-up engagement.

• There was also a decrease in information presented verbally and an increase in

information provided spontaneously by sales staff in the 2013 visits. Written ma-

terials were also provided in 56 percent of post-TILA visits, up from 43 percent

during pre-TILA visits. However, for many key product features, such as total

cost and payment amount, disclosure of information pre- and post-TILA results

varied only slightly. So while TILA appears to have impacted disclosure of new

continued

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I. Determining Policy Objectives of the Mystery Shopping Exercise 9

to these cues and compare treatment across different expressed personal preferences of

consumers. In the Mexico mystery shopping, sales staff appeared to offer more suit-

able credit products for different consumer profiles than they did for savings products.

Shoppers who requested a higher loan amount relative to their stated income level were

offered a reduced loan amount more often than those who requested a loan amount that

was smaller relative to their income level, as providers appear to have adjusted loan size

offered relative to each shopper’s capacity to pay. By contrast, savings shoppers interested

in low-balance transactional accounts were not provided information on the basic sav-

ings account that would offer the lowest-cost savings option suitable to their stated needs

(Gine, Martinez, and Mazer 2014).

terms it introduced such as EIR, changing disclosure practices for pre-existing

required product terms may need additional efforts.

Figure B2-1. Display of TILA Poster by Institution Type(by %, post implementation of TILA reforms)

10090

807060

504030

2010

0Bank NGO MFI Lending Cooperative Pawnshop Institution

n Displayed n Not Displayed

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10

II. Selecting the Products and Delivery Channels to Include

The mystery shopping methods described in this Technical Guide have been applied across

a range of products that include consumer credit, savings accounts, insurance products,

credit cards, and mortgage products. They have also been tested through a variety of sales

channels, including bank branches, third-party agents and intermediaries, and financial

advisers. In determining which products to measure sales practices, policy makers should

select products where they have a strong need for additional knowledge on sales practices.

This can be due to a range of factors, such as a new product or sales method entering

the market, evidence from complaints data that a particular product is causing consumers

problems, interest in developing or modifying existing regulations around that product, or

initial insights from focus groups, consumer interviews, surveys, or other such demand-side

evidence on problems consumers have with that product.

Depending on the product type(s) to be covered in the mystery shopping visit, several

aspects of the research design should be customized according to the local context of

financial service delivery and regulations.

Relevant Regulations. A full review of all relevant regulations and other require-

ments should be conducted before developing the mystery shopping questionnaire to

determine the most important outcomes to measure to assess regulatory compliance.

This includes rules regarding standard calculation of terms, physical and nonphysical

disclosure of product information, and assessment of consumer needs and financial ad-

vice—often referred to as “product suitability” rules.

Key Product Terms. This includes the different ways in which product cost or ben-

efits are conveyed, as well as the most relevant features consumers should be informed of

for this product. For a detailed list of product terms, refer to the annexes, which include

illustrative examples of questionnaires for credit, savings, and insurance products.

Delivery Channels and Physical Location. New innovative delivery channels such

as mobile banking agents have expanded access and reduced costs of financial services.

These delivery channels have also introduced new actors to the sales process. To measure

the impact a channel may have on the shopping experience, where possible, mystery

shopping should consider all the primary channels through which products are sold. For

example, the CGAP and Bank Negara Malaysia mystery shopping inquiry into insurance

sales considered three sales channels: bank branch, insurance agents, and financial advis-

ers—which are not tied to a particular bank or insurance company. (See Box 3.)

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II. Selecting the Products and Delivery Channels to Include 11

Box 3. Helping Food Aid Go Digital—Mystery Shopping with the World Food Programme in Kenya

The shift to digital payments can be an important cost-saving measure for organi-

zations such as the World Food Programme Kenya (WFP), as well as a gateway to

financial inclusion for beneficiaries who may not have had access to formal financial

services previously. However, this transition to digital also raises challenges for inexpe-

rienced consumers trying to navigate new products such as debit cards, mobile wallets,

and sensitive account information such as PINs. To help monitor user experience and

protect them against risks, WFP and CGAP partnered to develop and pilot mystery

shopping methods to monitor two digital payment programs, with the goal of building

an efficient approach that can be used by field teams for continuous monitoring across

all of WFP’s digital payment programs. The first program, Cash Lite, replaced food

distribution with cash transfers via debit cards that can be used at local merchants sell-

ing foodstuffs, who acquired point-of-sale (POS) devices from the participating bank.

The second program, Cash for Assets, replaced cash payments for low-season work

with payments made via bank accounts linked to debit cards that could be used for

cashing out, depositing, or transferring money at banks, ATMs, or banking agents.

Both mystery shopping activities used actual WFP beneficiaries to conduct the trans-

actions and were designed to reflect the particularities of each program. The key

findings from the research include the following:

• In both cases, one of the primary points measured was whether private account

information was compromised during the merchant or agent transactions. In the

Cash Lite case, of the 46 shopping visits conducted, the merchant entered the

beneficiary’s PIN for them in 36 percent of the cases. In the Cash for Assets pro-

gram, of the 73 shopping visits conducted, agents entered the PIN in 73 percent

of visits, despite the fact that the researchers documented that 72 percent of the

beneficiaries who conducted these visits had memorized their PIN, and so should

have been allowed to enter it themselves.

• Both pilots also revealed issues of agent overcharging. In the Cash Lite program,

many participants noted prices were higher than in previous visits to this mer-

chant, with some merchants justifying this upcharge by noting the POS transac-

tion fee they pay the bank for debit card transactions. In 8 of 29 (28 percent) vis-

its where itemized receipts were provided (out of a total of 46 visits for the Cash

Continued on next page

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12 Mystery Shopping for Financial Services

Determining Provider Types and Geographic Coverage. Many emerging markets are

characterized by a wide range of financial institution types. These can vary from large,

multinational banks to small cooperatives or even independent individuals such as third-

party agents. While it can be logistically challenging to locate and cover these smaller

institutions as compared to larger institutions in a mystery shopping exercise, it is desir-

able to try to include as many types of providers as possible to truly capture the diversity

of sales practices in the market. This extends to unregulated providers, which often serve

a high percentage of BoP financial consumers, and so offer important insights into their

experiences, including the quality of products offered to them, as well as the particular

consumer protection and financial inclusion measures that may need to be adopted or

existing rules whose coverage needs to be extended. Furthermore, this offers a chance

for regulators to gain insights on consumer protection risks in a segment of the market

Lite program), the itemized receipt did not match the value on the POS receipt

(which reflects the actual amount deducted from the account). In the Cash for As-

sets program, in only 10 percent of visits did agents communicate fees before the

transaction was made. Agents also deducted extra sums on some users’ transac-

tions beyond the amount the beneficiary had asked to withdraw. This may be pos-

sible because 62 percent of shoppers were not aware of what the transaction fees

were, so may be less likely to notice these extra charges taken by the agents. Such

practices may also explain why 23 percent of Cash for Assets shoppers reported

discriminatory treatment due to their being WFP beneficiaries rather than being

regular banking agent customers.

• For the Cash Lite program, prices charged for foodstuffs and whether merchants

permitted purchase of alcohol and other nonencouraged items were added to the

measurement (7 of 23 attempts were successful). For the Cash for Assets program,

distance traveled and costs related to travel to cash-out points were important

to understand beneficiaries’ transactional behaviors; i.e., why the majority only

makes use of cash-outs and typically only do so once per month when the benefits

have been transferred. This is likely due to branch and agent presence varying

significantly across locations, and beneficiaries noted they would prefer accessing

their benefits through M-PESA accounts in the future, which has more extensive

agent network coverage.

Box 3 Continued

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II. Selecting the Products and Delivery Channels to Include 13

that may only have limited official oversight, but can pose significant risks to consumer

welfare and plays an important role in financial inclusion.

To help ensure that a diverse range of providers in a market is included in a mystery

shopping study, it is recommended to select one or more restricted geographic location(s)

for the visits, and then to map out all providers that have operations within that loca-

tion. The geographies can be selected for reasons that include nationally representative

samples, major population concentrations, provider and product diversity, or even “hot

spotting” of locations where higher numbers of complaints or market conduct problems

have been identified. However, in all cases the selection of institutions should seek to

cover as wide a range of institution types as is relevant for the particular product.

In Ghana, for instance, there is a wide range of provider types, including banks,

cooperatives, savings and loan companies, credit unions, and microfinance companies—

with an estimated 500+ microfinance companies alone in the market. This created a chal-

lenge of covering the full range of provider types in the market. The researchers therefore

selected three locations with diverse provider types: the capital city of Accra, the sec-

ondary city of Kumasi, and the fast-growing port town of Takoradi. In all locations the

researchers surveyed the town to locate the major business centers where many financial

institutions were located. Once these locations were chosen, the researchers established

a 2 kilometer radius from this center point, which became the outer boundary of the

geographic area from which the sample of financial institutions would be built. The

researchers then physically walked the 2 kilometer radius to confirm all financial institu-

tions within the radius, which was used to develop a master list of financial institutions,

from which a random assignment of shopper visits were created. This method allowed

for a comprehensive list of branches of a diverse range of providers.

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14

III. Designing Consumer Profiles

Perhaps the most important element to the mystery shopping approaches described in

this Technical Guide is the development of a range of consumer profiles that can be

used to measure how different consumer features, or even perceived features, can impact

the treatment, product information, and product offerings they receive during shopping

visits. Profiles should be customized according to the local context of types of consum-

ers, products on offer, and general economic and demographic information. Examples

of common profiles used in the mystery shopping projects discussed in this publication

include the following both actual and assumed traits.

A. Actual Traits

Whenever possible, these traits should be based on the shoppers’ actual personal infor-

mation or characteristics. It is therefore important to recruit shoppers whose real-life

situations match these traits to serve as the mystery shoppers.

Socioeconomic profile. In the cases piloted to date the focus has been on low- to

middle-income segments of the population. However, some adjustment of the actual min-

imum and maximum income levels may be needed depending on the product type (e.g.,

traditional insurance products usually have a higher income level of clients than current

accounts), or the general sales practices of financial institutions in the market.

Financial history. A consumer’s financial history may include the types of products

they have used, frequency of use, and important events such as making late payments or

defaulting on a loan. As this last variable demonstrates, there may be certain features of

a shopper’s personal financial history that will make them not suitable to mystery shop-

ping. For example, if the shopper has defaulted in the past, this may suggest disqualify-

ing/excluding them from a credit shopping exercise, as this could impact the results in a

way that is not typical of most financial consumers. Conversely, if shoppers are recruited

without any formal financial experience, they may have a hard time learning their pro-

files and understanding and recording the information provided during their visits in the

questionnaires completed after every visit.

Page 19: Mystery Shopping for Financial Services - CGAP

III. Designing Consumer Profiles 15

B. Assumed Traits

As a complement to actual personal information of shoppers, it can be useful to include

a series of assumed profiles, behaviors, or needs that are portrayed during the mystery

shopping visits, and are assigned randomly to each shopper independent of their actual

traits.

Box 4. Life Insurance Sales in Malaysia through Multiple Channels

Bank Negara Malaysia conducted a study to assess whether product disclosure prac-

tices are meeting Bank Negara’s objectives of helping consumers make informed

decisions based on a clear understanding of product features, as well as compare

products and services. As part of this study, CGAP and Bank Negara used a mystery

shopping exercise to measure both regulatory compliance and variations in con-

sumer sales experience in life insurance products.

Similar to other mystery shopping assessments described in this paper, shoppers

in Malaysia were trained to present a range of different need profiles that would in-

dicate a general preference for term, whole life, or endowment insurance policies, as

well as for higher-risk investment-linked insurance categories. The process included

having shoppers convey to insurance agents that they were seeking to protect their

family in the case of accident or death; cover an anticipated future expense such as

their child’s education; or get a high return on their funds. In Malaysia, life insurance

sales are carried out through three primary channels: bank branches, tied agents

(providing products of a single insurer), and financial advisers (who can offer prod-

ucts from multiple firms). The mystery shopping visits were divided among these

three sales channels to measure differences in conduct by type of sales channels. This

is particularly important since financial advisers are a relatively new type of chan-

nel authorized by Bank Negara to diversify the types of agents selling insurance and

the range of providers’ products they offer to consumers. While further research is

ongoing, the insights into sales practices from this research are helping inform pos-

sible policy actions by Bank Negara in product disclosure and sales practices for life

insurance in Malaysia.

Page 20: Mystery Shopping for Financial Services - CGAP

16 Mystery Shopping for Financial Services

Financial knowledge. The mystery shopping conducted to date has often divided

consumers into two experience levels: experienced and inexperienced. Similar to Anagol,

Cole, and Sarkar (2012), the primary distinction of experience level used is reference to

having visited other providers offering similar products before this shopping visit (expe-

rienced) or this being the first such visit to an institution (inexperienced). These different

experience levels can be articulated in the initial engagement with the sales staff through

distinct scripts for the two types of shoppers. For example, in Ghana, experienced bor-

rowers were instructed to say, “I am looking for a new loan of GHC_____. I have been

visiting other lenders to see what products they have, and I wanted to know what prod-

ucts you offer.” On the other hand, inexperienced borrowers were instructed to “demon-

strate [their] inexperience with financial products with phrases such as ‘I need money and

I wanted to know if you can help me.’”

Experienced profile consumers were instructed to ask several follow-up questions.

These questions are intended to measure how well sales staff explain certain product

terms and features that a less experienced consumer may not ask, but could be appropri-

ate for an experienced consumer to ask. Finally, experienced consumers were instructed

to generally demonstrate basic financial understanding through verbal and nonverbal

cues, while inexperienced consumers were instructed to demonstrate minimal knowledge

and be more passive with the sales staff. However, it is important to note that in neither

case were shoppers intended to portray a very high level of financial knowledge, as they

still should represent the typical range of knowledge of most financial consumers. Along

these lines, shoppers were explicitly instructed that they should let the sales staff lead the

conversation and not ask any questions until the sale staff has had time to provide this

information voluntarily.

Competition. An additional variation in the experienced profile that was tested

was reference to a more or less expensive product offer by a competitor. For example,

experienced savings shoppers, when informed of the interest rate offered at a provider,

may note that they received an offer for a savings account with a higher or lower inter-

est rate, to measure any impact competitors’ terms may have on terms offered by the

sales staff.

Financial needs and preferences. As noted in the discussion on measuring product

suitability, mystery shopping can help reveal how well sales staff consider consumer

needs and preferences and can use these to offer the best available product offering for

their profile. To assess this aspect of the sales experience, shoppers should be instructed to

present different financial needs and purposes for the product. These needs are generally

based on the product type and will depend on the specific shopping instance. However,

an example of the profiles used in CGAP research is included in Table 1.

Page 21: Mystery Shopping for Financial Services - CGAP

III. Designing Consumer Profiles 17

Membership in a particular program or other social signaling. In some cases consum-

ers may be treated differently because of their recognizable affiliations or physical traits.

For example, List (2013) described how consumers shopping for automobile repairs in

the United States were charged more if they had a noticeable physical handicap. It is

therefore important to understand the different treatment certain populations may expe-

rience and to measure this where possible. Life insurance mystery shopping in Malaysia

used representatives of the three main ethnicities in Malaysian society, comparing their

experiences when visiting insurance agents of the same or different ethnicity. In a mystery

shopping exercise with WFP beneficiaries purchasing food items from local stores, shop-

pers were instructed to either signal upfront their participation in the program or to not

mention this until they used the WFP-provided debit card at checkout.

Style of dress. Consumers were also instructed to vary their style of dress between

formal and informal dress, as a proxy for signaling of socioeconomic status to the sales

staff. By having the same consumer vary his or her style of dress from one day of shop-

ping visits to another, it is possible to understand any impact style of dress may have on

the sales experience and outcomes.

Table 1. Profile Examples

Product Type Purpose for Product Financial Characteristics/Preferences

Savings Day-to-day financial management vs. saving up funds for one year

Total amount saved to date (e.g., $500 vs. $1,000)

Personal Loan Personal loan versus microenterprise loan High or low loan amount relative to income

Life Insurance Protect against death or major illness; save for anticipated future expense; high return on investment

High or low premium tolerance; high or low tolerance for risk

Page 22: Mystery Shopping for Financial Services - CGAP

18

IV. Training Shoppers and Conducting Mystery Shopping Visits

Once the consumer profiles are decided, the locations for the study surveyed, and field

materials developed, the next steps are to train the shoppers and implement the mystery

shopping visits.

A. Training Shoppers

Given the profiles consumers may portray, as well as the use of first-time mystery shop-

pers, it is important to conduct an in-depth training on mystery shopping methodologies

and acting out profiles before embarking on field visits. Consumers should be asked to

conduct observed role playing of the profiles to make sure each understands their profile

and what they should—and should not—convey during their visits.

Consumers should also be trained in how to complete the post-visit questionnaire.

However, given the exhaustive coverage of possible product terms, categorization of

types of information, and how this information was provided, shoppers should not be

expected to complete these questionnaires on their own. They should be monitored by a

field supervisor who has experience conducting surveys and verifying data collected from

field experiments—likely staff of a market research firm—who will sit with the consum-

ers after the shopping visit to complete the questionnaire together.

B. Classifying Levels of Disclosure in the Questionnaire

The questionnaires developed in this research not only measure information provided,

but also the manner in which the information was communicated by the provider. This

requires categorizing information not only as provided, but also asking shoppers to as-

sess the way in which the information was provided. Therefore the questionnaire asks

shoppers to categorize the information provided in the following ways:

• Whether information was provided voluntarily or upon request of the shopper

• Whether information was provided verbally, in writing, or both

• Whether information was explained to the shopper or merely presented to the shop-

per without explanation

Page 23: Mystery Shopping for Financial Services - CGAP

IV. Training Shoppers and Conducting Mystery Shopping Visits 19

Since there is a somewhat subjective element to two of these three measurements of

information provided, shoppers should be asked to explain their categorizations during

the training and piloting of the mystery shopping to ensure they are correctly interpreting

how information is provided per the instructions of the research team. By asking each

shopper to explain their rationale for distinguishing among “voluntary/upon request,”

“verbal/in writing,” and “explained/presented,” field staff can better standardize the way

in which each shopper categorizes information provided and correct shoppers who may

initially interpret these differences incorrectly. A sample of mystery shopping question-

naires for credit, savings, and insurance products is included in the annex so readers can

adapt the instruments to their local context and the products they select for their particu-

lar mystery shopping exercise(s).

C. Gathering Product Information from Financial Institutions

The use of different shopper need profiles is intended to measure the degree to which

sales staff seek to offer products that match the shopper’s preferences. To properly mea-

sure how suitable a product offered is compared to the other products a consumer could

obtain/purchase, it is necessary to catalog the entire range of products on offer at a pro-

vider that match the consumer’s stated preferences. This means that in addition to con-

ducting the shopping visits themselves, it is important that policy makers request from

all providers visited a list of the products they offer that would likely be suitable to the

shopper profiles and products measured during the shopping visits. This information is

critical to fully measure product suitability, quality of advice when choosing among mul-

tiple products, and the relative cost to shoppers of any sales staff biases toward certain

products over others.

For example, for loan shopping visits in Mexico, a catalog was made of all loan

products of MX 10,000 ($667) or less offered at providers visited by mystery shoppers,

and for savings products that could be opened with MX 5,000 ($333) or less. These

data must typically be collected by the relevant regulatory authority, which has a man-

date to oblige providers to share product information, as data gathered from branches

or other sources such as websites can be incomplete and out of date. Such a comparison

of products on offer and actual products offered to shoppers can illustrate how sales

staff’s incentives can be aligned or misaligned with consumers’ “best interests” on a

product-by-product basis.

Page 24: Mystery Shopping for Financial Services - CGAP

20 Mystery Shopping for Financial Services

Box 5. Sales Staff Surveys: Evidence from Peru

Mystery shopping effectively draws out evidence on the behavior of sales staff. How-

ever, determining the motivations of sales staff is not always possible from mystery

shopping data alone. For this reason, it may be necessary to gather information from

sales staff themselves on topics such as compensation, incentive schemes, and knowl-

edge of financial products and terms. In several of the mystery shopping projects de-

scribed herein a sales staff survey was conducted after the mystery shopping to better

understand the motivations of sales staff. These survey data were then analyzed along-

side the data from the mystery shopping. For example, a survey of 62 sales staff at

financial institutions visited by mystery shoppers in Peru revealed the following:

• All sales staff surveyed self-reported that they give product advice; 85 percent

reported that they make specific product recommendations. Sales staff also re-

ported differing levels of authority to make final product decisions for savings

accounts and term deposits (96 percent in both cases), credit cards (49 percent),

and loans (45 percent.)

• When asked to classify how much product information they disclose to consum-

ers, 74 percent reported they “voluntarily provide all information related to the

product,” 24 percent reported they “only provide information they think the

consumer will understand,” and 2 percent reported they “only answer questions

that are asked by the consumer.” However, in the mystery shopping visits sales

staff did not appear to voluntarily provide all information in most cases. On av-

erage, shoppers were provided 6.4 of 18 points (35 percent) of information for

savings accounts, 10.3 of 18 points (56 percent) of information for term deposit

accounts, and 10.7 of 22 points (49 percent) of information for personal loans,

with only 23 percent and 20 percent of this information being provided volun-

tarily to shoppers in savings and credit visits, respectively.

• Sales staff demonstrated relatively strong knowledge of the Total Annual Cost

of Credit (TCEA) and Total Annual Return on Savings (TREA), averaging a 2.7

and 2.4 out of three on knowledge level, with 2 being equal to “understands the

concept but with some doubts,” and 3 being equal to “perfectly understands the

concept.” During the shopping visits, TCEA and TREA were mentioned to shop-

pers in 55 percent and 42 percent of the visits, respectively.

Page 25: Mystery Shopping for Financial Services - CGAP

21

V. Analyzing Mystery Shopping Data

A. Categorizing the Mystery Shopping Data

The mystery shopping methods and detailed questionnaires used in the authors’ research

provide a wide array of useful data on product characteristics, sales practices, and regula-

tory compliance. To analyze the data, it is useful as a first step to classify the data across

several different categories of types of information captured during the visits:

• Product information. This includes key product terms, such as all costs, interest, pe-

riod/tenor of the product, and variable and nonvariable features. For the credit and

savings product mystery shopping exercises, this information was divided into Legal

Requirements, Terms of Account, and Fees and Commissions. For a full listing of the

terms for credit, savings, and insurance products, refer to the questionnaires in the

annex.

• Physical materials. In addition to distinguishing what information is provided in ver-

bal and/or written form, all physical materials should be classified by type (e.g., bro-

chure, poster, contract, key facts statement), and all relevant product information

counted within each piece of written material provided to the shopper.

• Access barriers and requirements. Restrictions on product access as well as required

documentation, collateral, or other elements that may prevent a consumer from ac-

cessing the product.

• Sales experience. Information that relates to the individual visit and that may impact

customer satisfaction with the visit, such as waiting time and total time of visit.

• Consumer perceptions. Subjective questions asked of the consumers after the visit

concerning their satisfaction with the shopping experience, opinion of the sales staff,

and other personal reflections on the visit.

• Final product offers. The final product offer can be measured both in how it relates

to the consumer’s stated preferences and the actual financial information provided by

the consumer on their circumstances.

Page 26: Mystery Shopping for Financial Services - CGAP

22 Mystery Shopping for Financial Services

B. Analyzing the Mystery Shopping Data Against Shopper Profiles

Once these data have been categorized, they can be analyzed against the shopper profiles

included within the sample of shoppers (financial experience, financial history, stated

product needs, style of dress, etc.).6 The analysis conducted by the researchers in this

work included running regressions with data from the shopping visits. Dependent vari-

ables included the wait time, face-to-face time with staff, whether the products were of-

fered, and percentage of the cost of the product, to name just a few examples of dependent

variables. These dependent variables were analyzed against a set of dummy variables that

accounted for the different shopper profiles—such as experience level, product needs,

etc. By comparing the amount of information provided against these shopper profiles, it

is possible to assess differentiated treatment by sales staff of certain consumer profiles.

C. Products on Offer in the Market Versus Products Actually Offered to Shoppers

As noted, data on the range of products that are on offer at a financial institution of-

fer important complementary data that can help measure relative suitability of product

advice from sales staff. First, by obtaining a detailed listing of all key terms and features

for each product on offer at a provider, it is possible to use this as the benchmark for

“complete disclosure of terms,” and compare this with the total number of terms that

were provided during a shopping visit for each product. This allows the research team to

measure the percentage of total product information that was actually provided in each

visit, and develop an aggregate measure of how likely sales staff are to properly disclose

all features of a product. Second, the data can be used to determine how well sales staff

match their recommendations to a consumer’s needs. This is done by calculating the total

financial cost or return for a consumer of each product that could have been offered,

then comparing this with the actual product recommended to a shopper, to determine if

the product recommended was in fact the lowest cost option available that matched the

consumer’s stated product preferences The mystery shopping exercise in Mexico dem-

onstrates how this analysis can offer useful insights into the relationship among product

features, sales staff incentives, and overall suitability of product advice in a market.

6 With the exception of the WFP Kenya pilot, the mystery shopping in this research used a sample size of 100–150 shopping visits per product type. This sample size was still able to detect statistically significant dif-ferences in key factors of sales visits such as quantity of information provided and different shopper profiles, both actual and assumed.

Page 27: Mystery Shopping for Financial Services - CGAP

V. Analyzing Mystery Shopping Data 23

Box 6. Product Advice and Provider Incentives: Evidence from Mexico

In 2012 the World Bank, CONDUSEF (Mexico’s financial consumer protection

agency), and CGAP conducted a mystery shopping investigation into the sale of small-

value consumer credit and current and savings accounts in four communities near

Mexico City (Gine, Martinez, and Mazer 2014). The research included not only mea-

surement of the total quantity and quality of product information, but also whether

the products recommended were the optimal product available at the provider per the

consumer’s stated preferences and finances.

To determine this, CONDUSEF submitted information requests to all provid-

ers visited during the study to provide full product details on all products that

could be accessed based on the loan amounts requested by the credit shoppers, or

the amount available to save as stated by the savings shoppers during their visits.

These data were then used to generate an estimate of annual cost or return to

the consumer for all products that met these qualifications within each financial

institution visited during the mystery shopping. This included simulating two use

profiles for savings based on different frequency of transactions, and two use pro-

files for credit based on making all payments on time or being late on one payment

during the term of the loan.

Once these returns were compiled, they were compared against the actual

products offered to shoppers, to determine whether shoppers were offered the

most suitable product available to them. The results demonstrate that providers

often do not offer consumers the best-value option. For savings products, the dif-

ference in total yields between the cheapest savings product that meets the needs of

the customer that the institution could have offered and the product that was actu-

ally offered was either 2.8 percentage points or 3.2 percentage points, for the two

use profiles simulated by the research team. Similarly, while Mexico has a no-frills,

low-fee basic savings account that all deposit-taking institutions must offer, which

is intended for low-balance savers such as the mystery shoppers, staff offered the

basic account in only 2 of the 54 visits where a checking account was requested. In

credit visits, there was an average difference of 32.6 percent in total cost of credit

between the cheapest product available for the loan amount a shopper requested

and the credit product they were offered, indicating sales staff steered consumers

to higher cost credit options.

Page 28: Mystery Shopping for Financial Services - CGAP

24

Conclusion: Mystery Shopping and Consumer Protection Policy

For policy makers, the data collected via mystery shopping can directly impact several

priority consumer protection issues. Since both the experimental design and the results

themselves will vary from market to market, it is not appropriate to present a standard

set of consumer protection policy insights or reforms from the mystery shopping exer-

cises conducted to date. Instead, we highlight here several key policy areas where we

expect readers are likely to find useful insights from mystery shopping that can inform

either financial consumer protection measures such as new regulations, improved super-

vision methods, sanctions, consumer education, or even just “moral suasion” of provid-

ers based on the mystery shopping evidence.

Disclosure at point of sale. Issuing disclosure regulations is often one of the first steps

taken by regulators to implement a new financial consumer protection regime. However,

disclosure regulations also are at risk of existing only on paper or in “check the box”

acceptance of terms and conditions well after a consumer has been led to choose a fi-

nancial product. Making disclosure regulations more effective requires understanding

and monitoring the in-person disclosure of key product terms and features. Through

mystery shopping, several aspects of disclosure compliance that are often unclear can

be effectively explored: In-person disclosure of legally required product terms; timing of

information delivery; incorrect disclosure of terms and conditions; and poor sales staff

knowledge of products.

Sales practices and incentive structures. Research on diverse sales staff ranging

from financial advisers in the United States (Mullainathan, Noeth, and Schoar 2012)

to insurance agents in India (Anagol, Cole, and Sarkar 2012) has shown that when

consumers’ interests and sales staff’s interests are not properly aligned, consumers can

suffer from inferior products and suboptimal financial outcomes. There is also a grow-

ing understanding of the role that biases of sales staff toward certain populations may

play in the quality of their advice and the ease of those consumers’ access to low-cost,

high-value products.7 Mystery shopping makes it possible to better understand both

the suitability of products offered/advised and sales staff biases as suggested by their

disparate treatment of different consumer profiles. This can be achieved by building

7 See, for example, Mowl and Boudot (2014).

Page 29: Mystery Shopping for Financial Services - CGAP

Conclusion: Mystery Shopping and Consumer Protection Policy 25

relevant shopper profiles, as described above, and collecting a full range of products on

offer at all providers visited.

These insights are particularly important in the context of suitability requirements.

Suitability is a policy approach that requires providers to be responsible for the quality of

the advice and product offerings they provide relative to a consumer’s characteristics and

financial needs. While suitability is a powerful principle, it can be hard to measure, moni-

tor, and enforce beyond a case-by-case basis, as the issue is usually raised in a judicial

or nonjudicial dispute resolution process only after a consumer has already availed of a

product. By using mystery shopping to assess suitability, policy makers can more easily

identify general trends in a market that are hindering application of suitability principles,

and adjust their policies or what they require of providers during the sales process to ad-

dress suitability issues.

Consumer understanding. By adding qualitative information such as consumers’

understanding of the information that was conveyed to them during the sales process,

policy makers can better understand what information may be most useful or confusing

to consumers during the sales process. This information can then be used to develop im-

proved messaging and informational materials, either to be presented by providers or as

part of a broader consumer awareness and education campaign. Similarly, by asking con-

sumers to assess subjective features, such as the quality of advice given by the sales staff,

it is possible to understand consumers’ own biases and see if their personal reflections

align with the quality of product information provided and the suitability of the products

offered by the sales staff, or if other personal biases are impacting their assessment of the

sales experience and product offering.

The annexes that follow provide examples of field guides used for the mystery shop-

ping described within this publication. They include questionnaires used to measure in-

formation provided during shopping visits; the scripts that are given to shoppers to help

them learn and execute the assumed traits within their profiles; the product information

tables sent to providers to measure the range of products they have on offer; sales staff

surveys to understand financial knowledge and incentive structures; and a list of outcome

variables for data analysis. By providing these sample field guides it is the intention of

the authors that policy makers and researchers will use and adapt them to conduct their

own research and market monitoring via the mystery shopping methodology. This will in

turn help to improve consumer protection policy as well as afford better understanding

of the behaviors and incentives of consumers and providers alike, so that policy makers

can support inclusive and protective financial markets for the underbanked and BoP con-

sumer segments in particular.

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26

References

Anagol, Santosh, Shawn Allen Cole, and Shayak Sarkar. 2012. “Understanding the

Incentives of Commissions Motivated Agents: Theory and Evidence from the

Indian Life Insurance Market.” Harvard Business School Finance Working Paper

No. 12-055. Cambridge, Mass.: Harvard University.

Gine, Xavier, Cristina Martinez, and Rafe Mazer. 2014. “Financial (dis)Information:

Evidence from an Audit Study in Mexico.” World Bank Group Working Paper.

Washington, D.C.: World Bank Group, June.

List, John, and Uri Gneezy. 2013. The Why Axis: Hidden Motives and the Undiscovered

Economics of Everyday Life. New York: Random House.

Mullainathan, Sendhil, Markus Noeth, and Antoinette Schoar. 2012. “The Market for

Financial Advice: An Audit Study.” NBER Working Paper No. 17929. Boston:

National Bureau of Economic Research, March.

Mowl, Amy Jensen, and Camille Boudot. 2014. “Barriers to Basic Banking: Early Results

from an Audit Study in South India.” NSE Working Paper Series No. WP-2014-

1. India: IFMR, October.

Page 31: Mystery Shopping for Financial Services - CGAP

Annex 1 27

EVA

LUA

TIO

N O

F IN

FOR

MA

TIO

N P

RO

VID

ED B

Y F

INA

NC

IAL

INST

ITU

TIO

NS

Loan

Sho

ppin

g V

isit

- E

XPE

RIE

NC

ED P

RO

FILE

Form

cod

e Sh

oppe

r N

ame:

Shop

per

code

: Fi

nanc

ial I

nstit

utio

n N

ame:

Fina

ncia

l Ins

titut

ion

Cod

e:

Add

ress

:C

ity

Sale

sper

son

Phon

e N

umbe

r A

ccra

1

V

isit

date

Ku

mas

i 2

Ti

me

of a

rriv

al

Tako

radi

3

Ti

me

of e

xit

V

isit

num

ber

1

2

3Fo

rmal

dre

ss

1

Info

rmal

dre

ss

2

Lo

catio

n of

vis

it:

Fi

nanc

ial i

nstit

utio

n 1

Yo

ur h

ouse

or

apar

tmen

t 2

Your

bus

ines

s 3

Hig

her

Com

petit

or In

tere

st R

ate

1

Low

er C

ompe

titor

Inte

rest

Rat

e

2

Oth

er (n

ote)

99

GEN

ERA

L IN

DIC

ATI

ON

S

Mar

k w

ith a

n X

the

answ

ers

in e

ach

box

belo

w, o

r no

te y

our

resp

onse

in b

lock

lette

rs in

the

spac

e pr

ovid

ed fo

r ea

ch q

uest

ion.

List

en to

the

audi

o re

cord

ing

if yo

u ha

ve a

ny d

oubt

s or

diffi

culty

rec

allin

g in

form

atio

n

Not

e: I

f a q

uest

ion

is in

BO

LD U

ND

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NE,

then

it is

an

item

you

may

ask

abo

ut if

the

sale

sper

son

does

not

men

tion

it fir

st.

A-1

H

ow lo

ng d

id y

ou h

ave

to w

ait t

o be

atte

nded

to?

(H

H

: M

M)

:

A-2

H

ow lo

ng d

id th

e m

eetin

g w

ith th

e sa

lesp

erso

n la

st?

(H

H

: M

M)

:

A-3

W

hat

is t

he n

ame

of t

he s

ales

pers

on t

hat

atte

nded

to

you?

A-4

D

id th

e sa

lesp

erso

n in

dica

te th

at y

ou m

ay q

ualif

y fo

r so

me

type

of l

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with

the

finan

cial

inst

itutio

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Ye

s 1

Con

tinu

e to

B-1

N

o 2

A-5

W

hy d

id y

ou n

ot q

ualif

y fo

r a

loan

in th

is in

stitu

tion?

Th

ey o

nly

prov

ide

loan

s fo

r sa

lari

ed w

orke

rs

1

Th

ey o

nly

prov

ide

loan

s fo

r bu

sine

sses

2

In

abili

ty to

rep

ay th

e lo

an /

low

inco

me

3

Th

ey r

equi

re a

cre

dit h

isto

ry

4

Th

e am

ount

req

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ed is

bel

ow th

e m

inim

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an a

mou

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ffere

d 5

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to b

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mem

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btai

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6

Th

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loan

s 7

O

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(not

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99

END

IN

TERV

IEW

57819_Annex01.indd 27 9/18/15 5:53 AM

Page 32: Mystery Shopping for Financial Services - CGAP

28 Mystery Shopping for Financial Services B

-1

Wha

t per

sona

l inf

orm

atio

n di

d th

ey r

eque

st u

pon

aski

ng fo

r a

loan

? (m

ark

with

an

X th

e an

swer

s

that

cor

resp

ond

in th

e fo

llow

ing

list,

mul

tiple

ans

wer

s pe

rmitt

ed)

N

ame

1

Mar

ital s

tatu

s 7

A

ddre

ss

2

Purp

ose

for

the

loan

8

Te

leph

one

3

Out

stan

ding

loan

s an

d ot

her

debt

s 9

O

ccup

atio

n 4

O

ntim

e pa

ymen

t of o

ther

loan

s 10

A

ge

5

Oth

er in

form

atio

n (n

ote)

99

Le

vel o

f edu

catio

n 6

B-2

W

hat d

ocum

ents

or

requ

irem

ents

did

they

ask

for

to b

egin

pro

cess

ing

the

loan

?

(mar

k w

ith a

n X

the

answ

ers

that

cor

resp

ond

in th

e fo

llow

ing

list,

mul

tiple

ans

wer

s pe

rmitt

ed)

O

ffici

al id

entifi

catio

n 1

Pr

oof o

f add

ress

2

Pr

oof o

f inc

ome

3

Pe

rson

al r

efer

ence

s 4

B

irth

cer

tifica

te

5

A

utho

riza

tion

to c

onsu

lt yo

ur c

redi

t his

tory

6

Sa

ving

s ac

coun

t with

the

inst

itutio

n 7

B

-3

Wha

t doc

umen

ts s

houl

d th

e gu

aran

tor

brin

g in

ord

er fo

r yo

u to

obt

ain

G

uara

ntee

or

guar

anto

r 8

the

loan

(mul

tiple

ans

wer

s pe

rmitt

ed)

Pa

yrol

l dep

osit

slip

9

O

ffici

al id

entifi

catio

n 1

Li

st o

f hou

seho

ld a

pplia

nces

/goo

ds

10

Col

late

ral (

plea

se s

peci

fy)

2

R

ecei

pt o

f a b

ill o

r se

rvic

e 11

O

ther

(not

e)

99

O

ther

req

uire

men

ts (n

ote)

99

B

-4

Upo

n re

ques

ting

the

loan

for

(not

e th

e am

ount

) GH

C

did

the

sale

sper

son

offe

r ot

her

loan

am

ount

s?

Ye

s 1

N

o 2

Con

tinu

e to

B-7

B-6

W

hat o

ther

am

ount

s w

ere

you

offe

red?

Ple

ase

note

all

of th

em. M

ark

with

an

X th

e pr

oduc

t for

whi

ch y

ou w

ere

prov

ided

the

mos

t com

plet

e in

form

atio

n.

A

mou

nt o

ffere

d $

1

A

mou

nt o

ffere

d $

2

A

mou

nt o

ffere

d $

3

B-7

W

hat

is t

he c

omm

erci

al n

ame

of t

he p

rodu

ct y

ou w

ere

offe

red?

Th

e pr

oduc

t has

a c

omm

erci

al n

ame

1

Nam

e

The

sale

sper

son

did

not m

entio

n an

y 2

com

mer

cial

nam

e of

the

prod

uct

B-8

Th

e cr

edit

offe

red

is:

Pe

rson

al L

oan

1

B

usin

ess

Loan

2

O

ther

(not

e)

99

If a

gua

rant

or is

ne

cess

ary,

con

tinu

e

to B

-3, a

nd t

hen

co

mpl

ete

the

re

mai

ning

por

tion

of

B-2

57819_Annex01.indd 28 9/18/15 5:53 AM

Page 33: Mystery Shopping for Financial Services - CGAP

Annex 1 29

PRO

DU

CT

TER

MS

AN

D F

EATU

RES

In th

e fo

llow

ing

list o

f pro

duct

term

s an

d fe

atur

es, p

leas

e in

dica

te th

e in

form

atio

n th

at w

as p

rovi

ded,

and

the

cond

ition

s un

der

whi

ch th

ey w

ere

prov

ided

to y

ou.

Mar

k th

e bo

x th

at b

est d

escr

ibes

the

way

in w

hich

info

rmat

ion

was

pro

vide

d, a

nd n

ote

the

actu

al m

onet

ary

amou

nt ($

) or

perc

enta

ge (%

) tha

t cor

resp

onds

to th

e pa

rtic

ular

term

.

Spon

tane

ous

The

info

rmat

ion

was

pro

vide

d vo

lunt

arily

by

the

sale

sper

son

with

out b

eing

ask

ed.

Ask

ed fo

r Th

e in

form

atio

n w

as p

rovi

ded

afte

r be

ing

requ

este

d by

the

shop

per.

Verb

al

The

info

rmat

ion

was

pro

vide

d ve

rbal

ly.

Wri

tten

Th

e in

form

atio

n w

as p

rovi

ded

in w

ritin

g.

Not

e: In

form

atio

n m

ay b

e pr

ovid

ed B

OTH

ver

bally

and

in w

ritin

g in

som

e ca

ses.

In th

ose

Men

tion

ed

The

info

rmat

ion

was

sim

ply

men

tione

d.

case

s pl

ease

mar

k bo

th b

oxes

.

Expl

aine

d Th

e in

form

atio

n w

as e

xpla

ined

.

%.

The

amou

nt, c

harg

e or

fee

is p

rese

nted

as

a pe

rcen

tage

.

$ Th

e am

ount

, cha

rge

or fe

e is

pre

sent

ed a

s a

mon

etar

y va

lue

Not

e: It

is im

port

ant t

o id

entif

y th

at if

you

che

ck th

e bo

x “Y

es, t

he in

form

atio

n w

as g

iven

” yo

u sh

ould

fill

in a

ll th

e ot

her

boxe

s in

that

row

, exc

ept t

hose

that

are

bla

cked

out

.

C-1

In

the

follo

win

g lis

t, no

te th

e in

form

atio

n pr

ovid

e by

the

sale

sper

son

and

the

man

ner

in w

hich

the

info

rmat

ion

was

pro

vide

d.

R

emem

ber

to d

iffer

entia

te w

heth

er th

e in

form

atio

n w

as M

ENTI

ON

ED o

r EX

PLA

INED

, SPO

NTA

NEO

US

or A

SKED

FO

R,

as

wel

l as

wha

t inf

orm

atio

n w

as p

rovi

ded

in V

ERBA

L an

d W

RIT

TEN

form

s (m

ultip

le a

nsw

ers

perm

itted

for V

ERBA

L an

d W

RIT

TEN

).

A

. Lo

an A

mou

nt

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

B

. A

ctua

l Am

ount

Rec

eive

d Ye

s, t

he in

fo

was

pro

vide

d

M

enti

oned

Expl

aine

d

Sp

onta

neou

sA

sked

for

Ve

rbal

Wri

tten

N

o, in

fo w

as

not

prov

ided

C

. To

tal A

mou

nt to

Pay

Ye

s, t

he in

fo

was

pro

vide

d

M

enti

oned

Expl

aine

d

Sp

onta

neou

s

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

D

. A

mou

nt o

f Eac

h Pa

ymen

t Ye

s, t

he in

fo

was

pro

vide

d

M

enti

oned

Expl

aine

d

Sp

onta

neou

sA

sked

for

Ve

rbal

Wri

tten

No,

info

was

no

t pr

ovid

ed

$ $ $ $

57819_Annex01.indd 29 9/18/15 5:53 AM

Page 34: Mystery Shopping for Financial Services - CGAP

30 Mystery Shopping for Financial Services

C-2

A

. C

an y

ou s

elec

t th

e du

rati

on o

f the

loan

(6

mon

ths?

)

Ye

s, y

ou c

an s

elec

t the

dur

atio

n of

the

loan

1

N

o, th

ey e

stab

lish

the

dura

tion

term

2

Con

tinu

e to

C

B

. W

hat

are

the

dura

tion

of l

oans

the

inst

itut

ion

offe

rs?

(Mul

tipl

e an

swer

s pe

rmit

ted)

Le

ss th

an 6

mon

ths

1

6

mon

ths

2

12

mon

ths

3

18

mon

ths

4

N

o de

fined

term

5

O

ther

(not

e)

99

C

. W

hat

is t

he d

urat

ion

of lo

an t

hat

they

off

ered

/you

sel

ecte

d?

6

mon

ths

1

12

mon

ths

2

18

mon

ths

3

O

ther

(not

e)

99

D

. C

an y

ou s

elec

t th

e fr

eque

ncy

of p

aym

ents

?

Ye

s, y

ou c

an s

elec

t the

freq

uenc

y of

pay

men

ts

1

N

o, y

ou c

an’t

sele

ct th

e fr

eque

ncy

of p

aym

ents

2

Con

tinu

e to

F

E.

Wha

t is

the

freq

uenc

y of

pay

men

ts th

e in

stitu

tion

offe

rs?

(Mul

tiple

ans

wer

s pe

rmitt

ed)

W

eekl

y pa

ymen

ts

1

B

i-w

eekl

y pa

ymen

ts

2

M

onth

ly p

aym

ents

3

N

o fr

eque

ncy

of p

aym

ents

defi

ned

4

O

ther

pay

men

t opt

ions

99

Ex

plai

n

F.

Wha

t is

the

fina

l fre

quen

cy o

f pay

men

ts o

ffer

ed/c

hose

n fo

r yo

ur lo

an?

W

eekl

y pa

ymen

ts

1

B

i-w

eekl

y pa

ymen

ts

2

M

onth

ly p

aym

ents

3

O

ther

pay

men

t opt

ions

99

Ex

plai

n

G

. D

o th

ey g

ive

you

the

opti

on t

o se

lect

the

num

ber

of p

aym

ents

you

sho

uld

mak

e fo

r

the

requ

este

d lo

an

Ye

s, I

deci

de th

e nu

mbe

r of

pay

men

ts

1

N

o, th

e in

stitu

tion

deci

des

2

Num

ber

of p

aym

ents

Yes,

the

info

w

as p

rovi

ded

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

57819_Annex01.indd 30 9/18/15 5:53 AM

Page 35: Mystery Shopping for Financial Services - CGAP

Annex 1 31

C-3

A

bout

the

loan

tha

t yo

u re

ques

ted,

wha

t is

the

inte

rest

rat

e th

ey m

enti

oned

you

wou

ld p

ay?

In

dica

te if

the

figu

re w

as a

n am

ount

($)

or

a pe

rcen

tage

(%

)

A

. In

tere

st r

ate

$

%

B.

APR

$%

C

. D

id t

he s

ales

pers

on e

xpla

in h

ow t

he A

PR is

cal

cula

ted

and/

or w

hat

it m

eans

? (I

f yes

, ple

ase

desc

ribe

bel

ow)

D

. Th

e in

tere

st r

ate

is…

D

aily

1

W

eekl

y 2

M

onth

ly

3

A

nnua

l 4

E.

Can

the

inte

rest

rat

e yo

u ar

e ch

arge

d ch

ange

ove

r th

e

dura

tion

of th

e lo

an?

E1

In

tere

st ra

te w

ill n

ot c

hang

e ov

er d

urat

ion

of lo

an

1

Inte

rest

rat

e m

ay c

hang

e ov

er d

urat

ion

of lo

an

2

E2

C

ompo

undi

ng in

tere

st ra

te (o

r dec

linin

g ba

lanc

e)

1

Fixe

d in

tere

st r

ate

2

Oth

er (n

ote)

99

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ve

rbal

Wri

tten

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ve

rbal

Wri

tten

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ve

rbal

Wri

tten

No,

info

was

no

t pr

ovid

ed

57819_Annex01.indd 31 9/18/15 5:53 AM

Page 36: Mystery Shopping for Financial Services - CGAP

32 Mystery Shopping for Financial Services

C-4

A

. Is

it n

eces

sary

to b

e a

mem

ber

with

the

inst

itutio

n to

obt

ain

the

loan

?

Ye

s it

is n

eces

sary

to b

e a

mem

ber

1

N

o it

is n

ot n

eces

sary

to b

e a

mem

ber

2 C

ontin

ue to

C

B.

How

long

is it

req

uire

d to

be

a m

embe

r w

ith th

e in

stitu

tion

be

fore

obt

aini

ng a

loan

?

M

onth

s:

C

. Is

it n

eces

sary

to s

ave

in th

e in

stitu

tion

befo

re a

cces

sing

a lo

an?

Ye

s, it

is n

eces

sary

to s

ave

in th

e

inst

itutio

n be

fore

acc

essi

ng a

loan

. 1

N

o, it

is n

ot n

eces

sary

to s

ave

in th

e

inst

itutio

n be

fore

acc

essi

ng a

loan

. 2

Con

tinu

e to

C-5

D

. W

hat i

s th

e m

inim

um a

mou

nt r

equi

red

to s

ave

befo

re a

cces

sing

a lo

an?

A

mou

nt

E.

For

how

long

are

you

req

uire

d to

sav

e be

fore

acc

essi

ng a

loan

?

M

onth

s:

F.

How

long

mus

t you

kee

p th

e m

inim

um a

mou

nt in

you

r ac

coun

t be

fore

obt

aini

ng th

e lo

an?

M

onth

s:

G

. Is

this

min

imum

sav

ings

am

ount

froz

en d

urin

g th

e pe

riod

whe

n th

e

loan

is a

ctiv

e?

Ye

s 1

N

o 2

C-5

D

id th

ey in

form

you

that

they

wou

ld b

e co

nsul

ting

your

cre

dit h

isto

ry

or a

cre

dit b

urea

u?

Ye

s 1

N

o 2

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ve

rbal

Wri

tten

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ve

rbal

Wri

tten

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ve

rbal

Wri

tten

No,

info

was

no

t pr

ovid

ed

GH

C

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ve

rbal

Wri

tten

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ve

rbal

Wri

tten

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ve

rbal

Wri

tten

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ve

rbal

Wri

tten

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ve

rbal

Wri

tten

No,

info

was

no

t pr

ovid

ed

57819_Annex01.indd 32 9/18/15 5:53 AM

Page 37: Mystery Shopping for Financial Services - CGAP

Annex 1 33IN

SUR

AN

CE,

CH

AR

GES

AN

D F

EES

C-6

Is

it n

eces

sary

to p

urch

ase

or h

ave

any

of th

e fo

llow

ing

serv

ices

or

prod

ucts

of t

he fi

nanc

ial i

nstit

utio

n in

ord

er to

obt

ain

the

loan

?

A

. C

redi

t Life

Insu

ranc

e

Ye

s 1

To

tal C

ost

$

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Opt

iona

lR

equi

red

N

o 2

B.

Ins

uran

ce a

gain

st d

efau

lt on

loan

Ye

s 1

To

tal C

ost

$

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Opt

iona

lR

equi

red

N

o 2

C

. O

ther

Insu

ranc

e (n

ote)

Ye

s 1

To

tal C

ost

$

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Opt

iona

lR

equi

red

N

o 2

C

. O

ther

(not

e)

Tota

l Cos

t

G

HC

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Opt

iona

lR

equi

red

C-7

A

. D

o yo

u pa

y an

y m

embe

rshi

p fe

es?

Ye

s, y

ou p

ay a

mem

bers

hip

fee

for

the

loan

1

Wha

t is

its c

ost?

$

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

N

o, y

ou d

o no

t pay

a m

embe

rshi

p

fe

e fo

r th

e lo

an

2

B.

Do

they

cha

rge

any

fee

for

acqu

irin

g th

e lo

an?

Ye

s th

ey c

harg

e a

fee

for

acqu

irin

g

th

e lo

an

1

Wha

t is

its c

ost?

$

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

N

o th

ey d

o no

t cha

rge

a fe

e fo

r

ac

quir

ing

the

loan

2

C

. D

o th

ey c

harg

e yo

u fo

r co

nsul

ting

your

cre

dit h

isto

ry?

Ye

s th

ey c

harg

e yo

u fo

r co

nsul

ting

your

cre

dit h

isto

ry

1

Wha

t is

its c

ost?

$

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

N

o th

ey d

o no

t cha

rge

you

for

cons

ultin

g yo

ur c

redi

t his

tory

2

D

. D

id th

ey o

ffer

you

any

trai

ning

or

educ

atio

nal c

ours

e?

Ye

s th

ey o

ffer

a tr

aini

ng c

ours

e

1

W

hat i

s its

cos

t? $

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ve

rbal

Wri

tten

No,

info

was

no

t pr

ovid

ed

N

o th

ey d

o no

t offe

r a tr

aini

ng c

ours

e 2

57819_Annex01.indd 33 9/18/15 5:53 AM

Page 38: Mystery Shopping for Financial Services - CGAP

34 Mystery Shopping for Financial Services C

-8

A.

Did

the

sal

espe

rson

men

tion

tha

t it

is n

eces

sary

to

pay

any

othe

r

char

ge o

r fe

e fo

r th

e lo

an?

Ye

s yo

u pa

y ot

her

char

ge o

r fe

e

fo

r th

e lo

an

1

N

o yo

u do

not

pay

any

oth

er

ch

arge

or

fee

for

the

loan

2 C

onti

nue

to C

-9

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

B.

Wha

t are

the

othe

r ch

arge

s or

fees

?

C

harg

e or

fee

A

mou

nt o

f Cha

rge

of F

ee

i.

ii.

iii.

C-9

A

. D

id th

e sa

lesp

erso

n m

entio

n th

at it

is n

eces

sary

to c

ontr

act a

ny

othe

r pr

oduc

t or

serv

ice

for

the

loan

?

Ye

s yo

u m

ust c

ontr

act o

ther

pro

duct

s an

d se

rvic

es

1

N

o yo

u do

not

hav

e to

con

trac

t oth

er p

rodu

cts

and

serv

ices

2

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ve

rbal

Wri

tten

No,

info

was

no

t pr

ovid

ed

B.

Wha

t oth

er p

rodu

cts

or s

ervi

ces

did

the

sale

sper

son

men

tion

that

you

nee

d, a

nd th

eir

fees

and

cha

rges

, in

orde

r to

obt

ain

a lo

an?

Pr

oduc

t or

Ser

vice

To

tal F

ees

and

Cha

rges

i.

ii.

iii.

USE

OF

THE

LOA

N

C-1

0 A

. C

an y

ou m

ake

larg

er p

aym

ent a

mou

nts

than

the

amou

nt d

ue?

Ye

s yo

u ca

n m

ake

paym

ents

larg

er th

an th

e qu

ota

1

No

you

can

not m

ake

paym

ents

larg

er th

an th

e qu

ota

2

Con

tinu

e to

C

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ve

rbal

Wri

tten

No,

info

was

no

t pr

ovid

ed

B.

Do

you

pay

any

pena

lty fo

r ea

rly

paym

ent,

in o

ther

wor

ds p

ayin

g th

e

loan

am

ount

in fu

ll be

fore

it is

due

?

Ye

s th

ere

are

pena

lties

for e

arly

pay

men

t

1

Wha

t is

its c

ost?

$

N

o th

ere

are

no p

enal

ties

for

earl

y pa

ymen

t

2

C

. Is

the

re a

pen

alty

for

late

pay

men

t?

Ye

s, th

ere

is a

pen

alty

for l

ate

paym

ent

1

Wha

t is

the

char

ge?

$

No,

ther

e is

no

pena

lty fo

r lat

e pa

ymen

t 2

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

C-1

1 W

hat

is t

he t

ime

to w

ait

to k

now

if y

our

loan

was

app

rove

d?

Im

med

iate

ly

1

H

ours

2

D

ays

3

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

W

eeks

4

O

ther

(not

e)

99

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ve

rbal

Wri

tten

No,

info

was

no

t pr

ovid

ed

57819_Annex01.indd 34 9/18/15 5:53 AM

Page 39: Mystery Shopping for Financial Services - CGAP

Annex 1 35

C-1

2 O

nce

the

loan

is a

ppro

ved,

how

long

mus

t you

wai

t for

the

mon

ey to

be

pr

ovid

ed to

you

? Ye

s, t

he in

fo

was

pro

vide

d

M

enti

oned

Expl

aine

d

Sp

onta

neou

s

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Imm

edia

tely

1

H

ours

2

D

ays

3

W

eeks

4

O

ther

(not

e)

99

C-1

3 In

wha

t man

ner

can

they

pro

vide

the

mon

ey?

(Mul

tiple

ans

wer

s)

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ve

rbal

Wri

tten

No,

info

was

no

t pr

ovid

ed

D

epos

it in

an

acco

unt

1

C

ash

2

C

heck

3

AT

Mt C

ard

4

O

ther

(not

e)

99

C-1

4 W

here

can

you

mak

e lo

an p

aym

ents

? (M

ultip

le a

nsw

ers)

Ye

s, t

he in

fo

was

pro

vide

d

M

enti

oned

Expl

aine

d

Sp

onta

neou

s

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

In

the

bran

ch w

here

you

vis

ited

1 C

onti

nue

to C

-15

In

oth

er b

ranc

hes

2

D

urin

g Lo

an O

ffice

r Vis

its to

Com

mun

ity

3

In

oth

er b

anks

4

Whi

ch?

In

com

mer

cial

sto

res

5

W

hich

?

Oth

er p

lace

s (n

ote)

99

Whi

ch?

C-1

5 D

o th

ey c

harg

e an

y fe

e fo

r pa

ymen

ts m

ade

in o

ther

loca

tions

?

Ye

s 1

H

ow m

uch

is th

e fe

e fo

r pa

ying

in o

ther

loca

tions

? $

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ve

rbal

Wri

tten

No,

info

was

no

t pr

ovid

ed

No

2

BEN

EFIT

S A

ND

PR

INTE

D M

ATE

RIA

LS

C-1

6 W

ere

ther

e an

y be

nefit

s fo

r ob

tain

ing

the

loan

offe

red

to y

ou b

y th

e sa

lesp

erso

n?

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ve

rbal

Wri

tten

No,

info

was

no

t pr

ovid

ed

Ye

s 1

N

o

2

If

yes,

wha

t ben

efits

wer

e of

fere

d:

Priz

es/d

isco

unts

for

on-t

ime

paym

ents

1

D

isco

unts

for

earl

y pa

ymen

ts

2

R

affle

s 3

O

ther

(not

e)

99

57819_Annex01.indd 35 9/18/15 5:53 AM

Page 40: Mystery Shopping for Financial Services - CGAP

36 Mystery Shopping for Financial Services

C-1

7 W

as a

ny w

ritte

n in

form

atio

n or

pri

nted

mat

eria

ls p

rese

nted

to y

ou d

urin

g yo

ur v

isit?

Ye

s 1

If y

es, c

ompl

ete

tabl

e be

low

, not

ing

each

typ

e of

wri

tten

info

rmat

ion

give

n

No

2

Con

tinu

e to

C-1

8

A

. C

ontr

act

B.

Bro

chur

e

C

. Pa

ymen

t pl

an/

am

orti

zati

on t

able

D

. Pr

oduc

t sum

mar

y fo

rm

E.

Oth

er (n

ote)

C-1

8 To

tal n

umbe

r o

f pri

nted

mat

eria

ls p

rovi

ded

to y

ou d

urin

g yo

ur v

isit

C-1

9 W

ith r

egar

ds to

the

cont

ract

:

A

. D

id th

ey s

how

you

a c

opy

of th

e co

ntra

ct b

efor

e de

cidi

ng to

take

the

loan

? Ye

s, t

he in

fo

was

pro

vide

d

M

enti

oned

Expl

aine

d

Sp

onta

neou

sA

sked

for

Ve

rbal

Wri

tten

No,

info

was

no

t pr

ovid

ed

Yes

1 C

onti

nue

to C

N

o

2

B.

Why

did

they

not

sho

w y

ou th

e co

ntra

ct?

(Exp

lain

)

C

. W

hen

you

sign

the

con

trac

t, d

o th

ey p

rovi

de y

ou w

ith

a co

py o

f the

co

ntra

ct?

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes

1 C

onti

nue

to C

-20

N

o

2

D

. W

hy d

o th

ey n

ot p

rovi

de y

ou w

ith a

cop

y of

the

cont

ract

?

C-2

0 D

id th

e of

ficia

l men

tion

that

it is

nec

essa

ry to

Sc

hedu

le a

sec

ond

visi

t 1

V

isit

your

hom

e 2

V

isit

your

pla

ce o

f wor

k/bu

sine

ss

3

N

o ot

her

visi

t is

nece

ssar

y 4

O

ther

(not

e)

99

Was

thi

s sh

own

to y

ou?

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Was

thi

s ex

plai

ned

to y

ou?

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Wha

t in

form

atio

n do

es e

ach

docu

men

t co

ntai

n?

Term

Am

ount

of

each

Pay

men

tPa

ymen

t pe

riod

sIn

tere

stC

harg

esTo

tal C

ost

APR

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

57819_Annex01.indd 36 9/18/15 5:53 AM

Page 41: Mystery Shopping for Financial Services - CGAP

Annex 1 37C

-21

Did

the

offic

ial r

ecom

men

d an

y of

the

follo

win

g op

tions

to b

ette

r un

ders

tand

the

loan

?

R

ead

the

cont

ract

toge

ther

1

A

ttend

an

info

rmat

iona

l ses

sion

2

C

onsu

lt th

e in

stitu

tion’

s w

ebsi

te

3

No

reco

mm

enda

tions

mad

e 4

O

ther

rec

omm

enda

tions

(not

e)

99 C

-22

Was

ther

e pr

oduc

t inf

orm

atio

n th

at y

ou s

aw w

ithin

the

bran

ch?

(Doe

s no

t inc

lude

info

rmat

ion

give

n to

you

by

sale

sper

son)

Ye

s 1

N

o

2 C

onti

nue

to C

-24

C-2

3 W

hat t

ypes

of i

nfor

mat

ion

was

ava

ilabl

e?

Bro

chur

es

1

Post

ers

2

Elec

tron

ic in

form

atio

n (v

ideo

, com

pute

rs)

3

Oth

er (n

ote

and

expl

ain)

99

C-2

4 U

pon

com

plet

ing

the

visi

t, di

d th

e sa

lesp

erso

n m

entio

n th

at y

our

loan

was

app

rove

d?

Ye

s it

was

app

rove

d 1

N

o it

was

not

app

rove

d 2

D

id n

ot p

rovi

de th

e in

form

atio

n 3

W

hy d

id th

ey n

ot p

rovi

de th

e in

form

atio

n? (e

xpla

in)

EVA

LUA

TIO

N O

F TH

E SA

LESP

ERSO

N A

T TH

E FI

NA

NC

IAL

INST

ITU

TIO

N

D-1

D

id th

e sa

lesp

erso

n in

dica

te to

cha

nge

any

of y

our

info

rmat

ion

to h

elp

mak

e yo

u el

igib

le fo

r th

e lo

an?

Ye

s 1

D

escr

ibe

N

o

2

D-2

In

gen

eral

, how

wou

ld y

ou e

valu

ate

the

frie

ndlin

ess

of th

e of

ficia

l tha

t atte

nded

to y

ou?

Ver

y fr

iend

lyFr

iend

lyN

eutr

alN

ot v

ery

frie

ndly

Not

frie

ndly

at a

ll5

43

21

D-3

R

ate

the

KN

OW

LED

GE

of th

e sa

lesp

erso

n th

at a

ttten

ded

to y

ou.

They

kne

w th

e in

form

atio

n ve

ry w

ell

They

kne

w th

e in

form

atio

nN

eutr

alTh

ey k

new

littl

e of

the

info

rmat

ion

They

kne

w n

othi

ng o

f the

info

rmat

ion

54

32

1

D-4

H

ow w

ould

you

rat

e th

e E

XPL

AN

ATIO

N o

f the

info

rmat

ion

give

n to

you

by

the

sale

sper

son?

The

info

rmat

ion

was

ex

plai

ned

very

wel

l to

me

The

info

rmat

ion

was

ex

plai

ned

wel

l to

me

The

info

rmat

ion

was

mor

e or

le

ss e

xpla

ined

to m

eTh

e in

form

atio

n w

as

expl

aine

d to

me

very

littl

eI w

as o

nly

give

n th

e ba

sic

info

rmat

ion

54

32

1

57819_Annex01.indd 37 9/18/15 5:53 AM

Page 42: Mystery Shopping for Financial Services - CGAP

38 Mystery Shopping for Financial Services D

-5

How

wou

ld y

ou e

valu

ate

the

CLA

RIT

Y o

f the

info

rmat

ion

give

n to

you

by

the

sale

sper

son?

Ever

ythi

ng w

as c

lear

to m

e an

d I d

id n

ot h

ave

abou

t do

ubts

Alm

ost e

very

thin

g w

as

clea

r to

me,

with

onl

y a

few

dou

bts

I had

som

e do

ubts

and

so

me

info

rmat

ion

was

not

cl

ear

to m

e

Littl

e in

form

atio

n w

as

clea

r to

me

and

I hav

e m

any

doub

ts

I did

not

und

erst

and

any

of th

e in

form

atio

n th

ey

prov

ided

and

they

did

not

cl

arify

any

of m

y do

ubts

54

32

1

D-6

H

ow T

RU

STW

ORT

HY

did

the

sale

sper

son

seem

to y

ou?

Ver

y tr

ustw

orth

yTr

ustw

orth

ySo

mew

hat t

rust

wor

thy

Not

ver

y tr

ustw

orth

yN

ot a

t all

trus

twor

thy

54

32

1

D-7

D

id th

e sa

lesp

erso

n se

em in

tere

sted

in s

how

ing

you

the

prod

uct i

nfor

mat

ion?

Ver

y in

tere

sted

Inte

rest

edSo

mew

hat i

nter

este

dN

ot v

ery

inte

rest

edN

ot a

t all

inte

rest

ed

54

32

1

D-8

Su

ppos

ing

that

you

wer

e in

tere

sted

in o

btai

ning

a c

redi

t bas

ed o

n th

e vi

sit y

ou m

ade

to th

is in

stitu

tion,

wou

ld y

ou ta

ke a

cre

dit w

ith th

is in

stitu

tion?

I

am t

otal

ly s

ure

I wou

ld o

pen

take

a lo

an w

ith th

is in

stitu

tion

4

I

am s

ure

that

I w

ould

take

a lo

an w

ith th

is in

stitu

tion

3

I

am n

ot s

ure

that

I w

ould

take

a lo

an w

ith th

is in

stitu

tion

2

I

wou

ld d

efini

tely

not

tak

e a

loan

with

this

inst

itutio

n 1

D-9

W

hat r

easo

ns le

d yo

u to

ans

wer

que

stio

n D

-8 a

s yo

u di

d? (M

ultip

le a

nsw

ers

perm

itted

)

C

lari

ty o

f inf

orm

atio

n 1

C

osts

2

C

ompl

exity

of t

he p

roce

ss

3

K

now

ledg

e of

the

offic

ial

4

O

ther

(not

e an

d ex

plai

n)

99

D-1

0 A

dditi

onal

com

men

tari

es r

egar

ding

the

shop

ping

vis

it?

N

ame

of t

he s

hopp

er

Sign

atur

e of

the

sho

pper

57819_Annex01.indd 38 9/18/15 5:53 AM

Page 43: Mystery Shopping for Financial Services - CGAP

Annex 2 39

Form

cod

e:

Shop

per

Nam

e:

Sh

oppe

r co

de:

Fina

ncia

l Ins

titut

ion

Nam

e:

Fi

nanc

ial I

nstit

utio

n C

ode:

A

ddre

ss:

City

Sa

lesp

erso

n Ph

one

Num

ber

Acc

ra

1

Vis

it da

te

Kum

asi

2

Tim

e of

arr

ival

Ta

kora

di

3

Tim

e of

exi

t

Form

al d

ress

1

In

form

al d

ress

2

Fr

eque

nt U

sage

1

In

freq

uent

Usa

ge

2

Hig

her

Com

petit

or In

tere

st R

ate

1

Low

er C

ompe

titor

Inte

rest

Rat

e

2

INST

RU

CTI

ON

SM

ark

with

an

X th

e an

swer

s in

eac

h bo

x be

low

, or

note

you

r re

spon

se in

blo

ck le

tters

in th

e sp

ace

prov

ided

for

each

que

stio

n.Li

sten

to th

e au

dio

reco

rdin

g if

you

have

any

dou

bts

or d

ifficu

lty r

ecal

ling

info

rmat

ion

Not

e: I

f a q

uest

ion

is in

BO

LD U

ND

ERLI

NE,

then

it is

an

item

you

may

ask

abo

ut if

the

sale

sper

son

does

not

men

tion

it fir

st.

A-1

H

ow lo

ng d

id y

ou h

ave

to w

ait t

o be

atte

nded

to?

(HH

:

MM

)

:

A-2

H

ow lo

ng d

id th

e m

eetin

g w

ith th

e sa

lesp

erso

n la

st?

(HH

:

MM

)

:

A-3

W

hich

is th

e na

me

of th

e sa

lesp

erso

n th

at a

ttend

ed to

you

?

A-4

D

oes

the

inst

itutio

n of

fer

som

e ty

pe o

f sav

ings

or

inve

stm

ent p

rodu

ct?

Yes

1

No

2

END

IN

TERV

IEW

EVA

LUA

TIO

N O

F IN

FOR

MA

TIO

N P

RO

VID

ED B

Y F

INA

NC

IAL

INST

ITU

TIO

NS

Savi

ngs

Shop

ping

Vis

it -

EX

PER

IEN

CED

57819_Annex02.indd 39 9/18/15 5:52 AM

Page 44: Mystery Shopping for Financial Services - CGAP

40 Mystery Shopping for Financial Services

B-1

W

hat p

erso

nal i

nfor

mat

ion

did

they

req

uest

to o

pen

a sa

ving

s/in

vest

men

t acc

ount

? (m

ark

with

an

X th

e an

swer

s th

at c

orre

sond

in th

e fo

llow

ing

list,

mul

tiple

ans

wer

s pe

rmitt

ed)

Nam

e 1

O

ffici

al Id

entifi

catio

n 7

Add

ress

2

Le

vel o

f edu

catio

n 8

Tele

phon

e 3

M

arita

l sta

tus

9

Occ

upat

ion

4

Savi

ngs

acco

unts

in o

ther

inst

itutio

ns

10

Age

5

O

ther

info

rmat

ion

(not

e)

99

B-2

D

id th

e sa

lesp

erso

n of

fer

diffe

rent

sav

ings

pro

duct

s?

Yes,

they

offe

red

me

vari

ous

prod

ucts

1

No,

they

onl

y of

fere

d m

e on

e pr

oduc

t 2

B-3

Pl

ease

not

e th

e co

mm

erci

al n

ame

of t

he p

rodu

ct(s

) yo

u w

ere

offe

red,

and

whe

ther

eac

h of

the

se p

rodu

cts

wer

e a

Savi

ngs/

Cur

rent

Acc

ount

, a S

usu

Acc

ount

or

an I

nves

tmen

t Acc

ount

. Fin

ally

, ple

ase

note

for

whi

ch p

rodu

ct y

ou w

ere

prov

ided

the

mos

t de

taile

d in

form

atio

n?

1 2 3

B-4

D

id t

hey

mak

e an

y re

com

men

dati

on a

s to

the

bes

t pr

oduc

t fo

r yo

ur n

eeds

?

Yes

they

mad

e a

reco

mm

enda

tion

1

Whi

ch p

rodu

ct?

No

reco

mm

enda

tion

was

mad

e 2

Con

tinu

e to

C-1

B-5

W

hy d

id th

ey r

ecom

men

d th

is p

rodu

ct?

Savi

ngs

or c

urre

nt

acco

unt?

Inve

stm

ent

acco

unt?

Susu

ac

coun

t?Fo

r w

hich

pro

duct

did

they

pro

vide

de

taile

d pr

oduc

t inf

orm

atio

n?

Yes

Yes

Yes

1

Yes

Yes

Yes

2

Yes

Yes

Yes

3

57819_Annex02.indd 40 9/18/15 5:52 AM

Page 45: Mystery Shopping for Financial Services - CGAP

Annex 2 41

PRO

DU

CT

TER

MS

AN

D F

EATU

RES

In th

e se

ctio

n pl

ease

take

the

answ

ers

that

bes

t mat

ch th

e w

ay th

e in

form

atio

n w

as p

rovi

ded

to y

ou.

Mar

k th

e bo

x th

at b

est d

escr

ibes

the

way

in w

hich

info

rmat

ion

was

pro

vide

d, a

nd n

ote

the

actu

al m

onet

ary

amou

nt ($

) or

perc

enta

ge (%

) tha

t cor

resp

onds

to th

e pa

rtic

ular

term

.

Spon

tane

ous

The

info

rmat

ion

was

pro

vide

d vo

lunt

arily

by

the

sale

sper

son

with

out b

eing

ask

ed.

Ask

ed fo

r Th

e in

form

atio

n w

as p

rovi

ded

only

afte

r be

ing

requ

este

d by

the

shop

per.

Verb

al

The

info

rmat

ion

was

pro

vide

d ve

rbal

ly.

Wri

tten

Th

e in

form

atio

n w

as p

rovi

ded

in w

ritin

g.

Not

e: In

form

atio

n m

ay b

e pr

ovid

ed B

OTH

ver

bally

and

in w

ritin

g in

som

e ca

ses.

In th

ose

Men

tion

ed

The

info

rmat

ion

was

sim

ply

men

tione

d.

case

s pl

ease

mar

k bo

th b

oxes

.

Expl

aine

d Th

e in

form

atio

n w

as e

xpla

ined

.

%.

The

char

ging

of t

he c

omm

issi

on o

r ex

pens

e is

pre

sent

ed a

s a

perc

enta

ge.

$ Th

e ch

argi

ng o

f the

com

mis

sion

or

expe

nse

is p

rese

nted

as

a m

onet

ary

valu

e.

Not

e: It

is im

port

ant t

o id

entif

y th

at if

you

che

ck th

e bo

x “Y

es, t

he in

form

atio

n w

as g

iven

” yo

u sh

ould

fill

in a

ll th

e ot

her

boxe

s in

that

row

, exc

ept t

hose

that

are

bla

cked

out

.

C-1

A

. Is

it n

eces

sary

to b

e a

mem

ber/

clie

nt o

f the

inst

itutio

n to

obt

ain

th

e sa

ving

s/in

vest

men

t pro

duct

?

Yes

it is

nec

essa

ry to

be

a m

embe

r/cl

ient

1

No

it is

not

nec

essa

ry to

be

a m

embe

r/cl

ient

2

Con

tinu

e to

C

B. D

o th

ey c

harg

e a

mem

bers

hip

fee?

Yes

they

cha

rge

a m

embe

rshi

p fe

e 1

-If y

es, s

peci

fy:

$ p

er D

ay /

Wee

k / M

onth

No,

they

do

not c

harg

e a

mem

bers

hip

fee

2

C.

Can

you

sel

ect t

he d

urat

ion

for

whi

ch y

ou w

ill d

epos

it th

e m

oney

?

Yes,

you

can

sel

ect t

he p

erio

d 1

No,

you

can

not

sel

ect t

he p

erio

d 2

Con

tinu

e to

D

D.

Wha

t are

the

avai

labl

e du

ratio

ns

Less

than

6 m

onth

s 1

6 m

onth

s 2

12 m

onth

s 3

24 m

onth

s 4

Mor

e th

an 2

4 m

onth

s 5

No

defin

ed te

rm

6

Oth

er (n

ote)

99

Yes,

the

info

w

as p

rovi

ded

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

57819_Annex02.indd 41 9/18/15 5:52 AM

Page 46: Mystery Shopping for Financial Services - CGAP

42 Mystery Shopping for Financial Services

E. W

hat

is t

he d

urat

ion

agre

ed u

pon?

Less

than

6 m

onth

s 1

6 m

onth

s 2

12 m

onth

s 3

24 m

onth

s 4

Mor

e th

an 2

4 m

onth

s 5

No

defin

ed te

rm

6

Oth

er (n

ote)

99

C-2

W

hat

is t

he in

tere

st r

ate

for

the

prod

uct

you

requ

este

d fo

r?

Indi

cate

if th

e fig

ure

was

an

amou

nt ($

) or

a pe

rcen

tage

(%)

A.

Inte

rest

rat

e

$ /

%

B. D

id th

e sa

lesp

erso

n ex

plai

n ho

w th

e in

tere

st is

cal

cula

ted

and/

or w

hat i

t mea

ns?

Yes

1 I

f yes

, ple

ase

desc

ribe

bel

owN

o 2

C.

The

inte

rest

rat

e is

M

onth

ly

1

Q

uart

erly

2

A

nnua

l 3

O

ther

(not

e)

99

D.

Wha

t typ

e of

inte

rest

rat

e is

offe

red

on th

e ac

coun

t?

Fi

xed

inte

rest

rat

e 1

V

aria

ble

inte

rest

rat

e 2

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

57819_Annex02.indd 42 9/18/15 5:52 AM

Page 47: Mystery Shopping for Financial Services - CGAP

Annex 2 43

C-3

A

. D

o th

ey r

equi

re a

min

imum

am

ount

to

open

the

acc

ount

?

Yes

they

req

uire

a m

inim

um a

mou

nt

1

No

they

do

not r

equi

re a

min

imum

am

ount

2

Con

tinu

e to

C

B.

Wha

t is

the

min

imum

am

ount

the

y re

quir

e to

ope

n th

e ac

coun

t?

Am

ount

$

C.

Is it

nec

essa

ry t

o m

aint

ain

a m

inim

um b

alan

ce in

the

acc

ount

?

Yes

it is

nec

essa

ry to

mai

ntai

n a

min

imum

bal

ance

1

No

it is

not

nec

essa

ry to

mai

ntai

n a

min

imum

bal

ance

2

Con

tinu

e to

F

D.

Wha

t is

the

min

imum

bal

ance

to

mai

ntai

n in

the

acc

ount

?

A

mou

nt

$

E. I

s th

ere

a pe

nalt

y fo

r no

t m

aint

aini

ng t

he m

inim

um b

alan

ce?

Yes

ther

e is

a p

enal

ty

1 $

No

ther

e is

no

pena

lty

2 C

onti

nue

to G

F. W

ith w

hat f

requ

ency

do

they

cha

rge

the

min

imum

bal

ance

pen

alty

?

Dai

ly

1

Wee

kly

2

bi-W

eekl

y 3

Mon

thly

4

Qua

rter

ly

5

Oth

er (n

ote)

99

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

57819_Annex02.indd 43 9/18/15 5:52 AM

Page 48: Mystery Shopping for Financial Services - CGAP

44 Mystery Shopping for Financial Services

G.

If th

ey o

ffere

d yo

u an

inve

stm

ent a

ccou

nt o

r fix

ed d

epos

it,

is it

nec

essa

ry to

hav

e a

savi

ngs

acco

unt a

s w

ell?

Ye

s it

is n

eces

sary

1

N

o it

is n

ot n

eces

sary

2

J. Is

the

acco

unt p

rote

cted

by

depo

sit i

nsur

ance

?

Yes

it is

pro

tect

ed

1

No

it is

not

pro

tect

ed

2

K.

Did

the

sal

espe

rson

eit

her

men

tion

or

expl

ain

the

type

of r

etur

n yo

u co

uld

expe

ct fr

om t

his

acco

unt?

(If

yes

, ple

ase

desc

ribe

bel

ow)

CH

AR

GES

AN

D F

EES

C-4

A

. D

o th

ey c

harg

e a

fee

for

open

ing

the

acco

unt?

Yes

they

cha

rge

an a

ccou

nt o

peni

ng fe

e 1

- If

yes,

wha

t is

the

cost

? $

No

they

do

not c

harg

e an

acc

ount

ope

ning

fee

2

B. D

o th

ey c

harg

e a

fee

for

acco

unt m

aint

enan

ce?

Yes

they

cha

rge

a fe

e fo

r m

aint

enan

ce

1

- If

yes,

wha

t is

the

cost

? $

No

they

do

not c

harg

e a

fee

for

mai

nten

ance

2

C.

Is it

pos

sibl

e to

do

over

draf

ts o

n th

is a

ccou

nt?

Yes

it is

pos

sibl

e 1

No

it is

not

pos

sibl

e 2

Con

t to

E

D.

Is th

ere

a pe

nalty

for

over

draf

ts?

Yes

ther

e is

a p

enal

ty

1 W

hat i

s th

e co

st?

$ N

o th

ere

is n

ot a

pen

alty

2

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ve

rbal

Wri

tten

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ve

rbal

Wri

tten

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

57819_Annex02.indd 44 9/18/15 5:52 AM

Page 49: Mystery Shopping for Financial Services - CGAP

Annex 2 45

E. I

s th

ere

a pe

nalty

for

acco

unt i

nact

ivity

?

Ye

s th

ey c

harg

e a

pena

lty fo

r in

activ

ity

1

N

o th

ey d

o no

t cha

rge

a pe

nalty

for

inac

tivity

2

Con

tinu

e to

I

F. A

fter

how

muc

h tim

e do

they

cha

rge

the

pena

lty fo

r in

activ

ity?

3

mon

ths

1

6

mon

ths

2

12

mon

ths

3

24

mon

ths

4

M

ore

than

24

mon

ths

5

O

ther

(not

e)

99

G.

Wha

t is

the

cost

of t

he p

enal

ty fo

r in

activ

ity?

C

ost

$ /

%

H.

With

wha

t fre

quen

cy d

o th

ey c

harg

e th

e pe

nalty

for

inac

tivity

?

D

aily

1

W

eekl

y 2

bi

-Wee

kly

3

M

onth

ly

4

Q

uart

erly

5

O

ther

(not

e)

99

I. If

they

offe

r yo

u an

inve

stm

ent o

r te

rm d

epos

it ac

coun

t and

you

w

ithdr

aw y

our

mon

ey b

efor

e th

e en

d of

the

agre

ed u

pon

peri

od,

do th

ey c

harg

e a

pena

lty?

Ye

s th

ey c

harg

e a

pena

lty

1

N

o th

ey d

o no

t cha

rge

a pe

nalty

2

Con

tinu

e to

K

J. W

hat i

s th

e co

st o

f the

pen

alty

?

C

ost

$ /

%

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

57819_Annex02.indd 45 9/18/15 5:52 AM

Page 50: Mystery Shopping for Financial Services - CGAP

46 Mystery Shopping for Financial Services

K

. D

id t

he s

ales

pers

on m

enti

on it

is n

eces

sary

to

pay

any

othe

r

char

ges

or fe

es?

Ye

s th

ere

are

othe

r ch

arge

s or

fees

1

N

o th

ere

are

not a

ny o

ther

cha

rges

or fe

es

2

Con

tinu

e to

C-5

L.

Whi

ch a

re t

he o

ther

cha

rges

or

fees

?

C

harg

es o

r fe

es

Tota

l Cha

rges

or

Fees

a)

$ /

%

b)

$ /

%

c)

$ /

%

USE

OF

THE

AC

CO

UN

T

C-5

A

. In

wha

t way

s ca

n yo

u ch

eck

your

acc

ount

bal

ance

? (m

ultip

le a

nsw

ers)

A

t the

bra

nch

of th

e in

stitu

tion

1

O

nlin

e 2

AT

Ms

of th

e in

stitu

tion

3

AT

Ms

of o

ther

ban

ks

4

O

ther

form

s (n

ote)

99

B

. A

re y

ou c

harg

ed fo

r ch

ecki

ng y

our

acco

unt

bala

nce?

Yes

it h

as a

ch

arge

H

ow m

uch

is t

he c

harg

e?

It h

as n

o ch

arge

A

t the

bra

nch

of th

e in

stitu

tion

1$

2

O

nlin

e 1

$

2

AT

Ms

of th

e in

stitu

tion

1$

2

AT

Ms

of o

ther

ban

ks

1$

2

O

ther

form

s (n

ote)

1

$

2

C

. W

here

can

you

wit

hdra

w y

our

mon

ey fr

om t

he a

ccou

nt?

(m

ulti

ple

answ

ers)

A

t the

bra

nch

of th

e in

stitu

tion

1

O

nlin

e 2

AT

Ms

of th

e in

stitu

tion

3

AT

Ms

of o

ther

ban

ks

4

O

ther

form

s (n

ote)

99

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ve

rbal

Wri

tten

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

57819_Annex02.indd 46 9/18/15 5:52 AM

Page 51: Mystery Shopping for Financial Services - CGAP

Annex 2 47

D.

Are

you

cha

rged

for

wit

hdra

win

g yo

ur m

oney

?

Yes

it h

as a

co

st

How

muc

h is

the

cos

t?

It h

as n

o co

st

At t

he b

ranc

h of

the

inst

itutio

n 1

$

2

Onl

ine

1$

2

ATM

s of

the

inst

itutio

n 1

$

2

ATM

s of

oth

er b

anks

1

$

2

Oth

er fo

rms

(not

e)

1$

2

E.

Is

ther

e a

max

imum

num

ber

of w

ithdr

awal

s al

low

ed?

Ye

s th

ere

is a

max

imum

num

ber

of w

ithdr

awal

s

1

-If y

es, s

peci

fy:

per

Day

/ W

eek

/ Mon

th

No,

ther

e is

no

max

imum

num

ber

of w

ithdr

awal

s

2

F.

Do

they

off

er a

n A

TM c

ard

for

this

typ

e of

acc

ount

?

Ye

s th

ey p

rovi

de a

n AT

M c

ard

1

N

o th

ey d

o no

t pro

vide

an A

TM c

ard

2

Con

tinu

e to

C-6

G

. Is

ther

e a

char

ge fo

r th

e AT

M c

ard?

Ye

s th

ere

is a

cha

rge

1

$

N

o th

ere

is n

o ch

arge

2

H

. If

you

lose

you

r ca

rd is

ther

e a

repl

acem

ent c

ost?

Ye

s th

ere

is a

rep

lace

men

t cos

t

1

$

No

ther

e is

no

repl

acem

ent c

ost

2

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

57819_Annex02.indd 47 9/18/15 5:52 AM

Page 52: Mystery Shopping for Financial Services - CGAP

48 Mystery Shopping for Financial Services A

CC

OU

NT

BEN

EFIT

S

C-6

W

hich

of t

he fo

llow

ing

bene

fits

are

offe

red

for

open

ing

the

acco

unt?

(m

ultip

le a

nsw

ers)

A

. Pr

izes

for

savi

ng o

r in

vest

ing

a sp

ecifi

c am

ount

B.

Acc

cess

to o

ther

pro

duct

s

C

. Li

fe in

sura

nce

D

. R

affle

s

E.

Oth

er (n

ote)

PRIN

TED

IN

FOR

MA

TIO

N A

ND

REC

OM

MEN

DA

TIO

NS

(Ple

ase

mar

k al

l pri

nted

mat

eria

ls y

ou w

ere

give

n du

ring

you

r vi

sit

wit

h th

e co

de o

f the

vis

it)

C-7

W

hat i

nfor

mat

ion

on th

e ac

coun

t was

giv

en to

you

in w

ritte

n fo

rm b

y th

e sa

lesp

erso

n?

A

. C

ontr

act

B.

Bro

chur

e

C

. O

ther

(not

e) C

-8

Tota

l num

ber

of p

rint

ed m

ater

ials

pro

vide

d to

you

dur

ing

your

vis

it:

C-9

D

id th

e sa

lesp

erso

n do

any

of t

he fo

llow

ing

to h

elp

you

unde

rsta

nd th

e ac

coun

t?

R

ead

the

cont

ract

toge

ther

with

you

1

In

vite

you

to a

ttend

an

info

rmat

iona

l ses

sion

2

R

ecom

men

d to

vis

it th

e in

stitu

tion’

s w

ebsi

te

3

N

o re

com

men

datio

ns m

ade

4

O

ther

rec

omm

enda

tions

(not

e)

99

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ve

rbal

Wri

tten

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ve

rbal

Wri

tten

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ve

rbal

Wri

tten

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ve

rbal

Wri

tten

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ve

rbal

Wri

tten

No,

info

was

no

t pr

ovid

ed

Was

thi

s sh

own

to

you?

Yes

No

12

12

12

Was

it e

xpla

ined

to

you?

Yes

No

1112

1112

1112

Wha

t in

form

atio

n do

es e

ach

docu

men

t co

ntai

n?

Peri

od o

f dep

osit

Inte

rest

per

iod

Inte

rest

rat

eC

harg

es a

nd F

ees

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

57819_Annex02.indd 48 9/18/15 5:52 AM

Page 53: Mystery Shopping for Financial Services - CGAP

Annex 2 49

C-1

0 W

ith r

egar

ds to

the

cont

ract

:

A

. D

id t

hey

show

you

a c

opy

of t

he c

ontr

act

befo

re d

ecid

ing

on

the

pro

duct

?

Ye

s 1

Con

tinu

e to

C

No

2

B

. W

hy d

id t

hey

not

show

you

the

con

trac

t?

C

. W

hen

you

sign

the

con

trac

t, d

o th

ey p

rovi

de y

ou w

ith

a co

py

of t

he c

ontr

act?

Ye

s 1

Con

tinu

e to

C-1

1

No

2

D

. W

hy d

o th

ey n

ot p

rovi

de y

ou w

ith

a co

py o

f the

con

trac

t?

C-1

1 W

hat t

ypes

of i

nfor

mat

ion

coul

d yo

u se

e w

ithin

the

bran

ch?

A

. N

o vi

sibl

e in

form

atio

n 1

B.

Bro

chur

es

2

C

. Po

ster

s 3

D

. El

ectr

onic

info

rmat

ion

(v

ideo

, com

pute

rs, e

tc.)

4

E.

Oth

er (n

ote

and

expl

ain)

99

C-1

2 U

pon

com

plet

ing

the

visi

t, di

d th

e sa

lesp

erso

n op

en a

sav

ings

or

inve

stm

ent/fi

xed

acco

unt f

or y

ou?

Ye

s 1

N

o

2

Why

not

? EV

ALU

ATI

ON

OF

THE

SALE

SPER

SON

AT

THE

FIN

AN

CIA

L IN

STIT

UTI

ON

D-1

In

gen

eral

, how

wou

ld y

ou e

valu

ate

the

frie

ndlin

ess

of th

e of

ficia

l tha

t atte

nded

to y

ou?

Ver

y fr

iend

lyFr

iend

lyN

eutr

alN

ot v

ery

frie

ndly

Not

at a

ll fr

iend

ly5

43

21

D-2

R

ate

the

KN

OW

LED

GE

of th

e sa

lesp

erso

n th

at a

ttten

ded

to y

ou.

They

kne

w th

e in

form

atio

n ve

ry w

ell

They

kne

w th

e in

form

atio

nN

eutr

alTh

ey k

new

littl

e of

the

info

rmat

ion

They

kne

w n

othi

ng o

f the

info

rmat

ion

54

32

1

D-3

H

ow w

ould

you

rat

e th

e EX

PLA

NAT

ION

of t

he in

form

atio

n gi

ven

to y

ou b

y th

e sa

lesp

erso

n?

The

info

rmat

ion

was

ex

plai

ned

very

wel

l to

me

The

info

rmat

ion

was

ex

plai

ned

wel

l to

me

The

info

rmat

ion

was

mor

e or

le

ss e

xpla

ined

to m

eTh

e in

form

atio

n w

as

expl

aine

d to

me

very

littl

eI w

as o

nly

give

n th

e ba

sic

info

rmat

ion

54

32

1

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

Yes,

the

info

w

as p

rovi

ded

Men

tion

edEx

plai

ned

Spon

tane

ous

Ask

ed fo

r

Verb

alW

ritt

en

No,

info

was

no

t pr

ovid

ed

57819_Annex02.indd 49 9/18/15 5:52 AM

Page 54: Mystery Shopping for Financial Services - CGAP

50 Mystery Shopping for Financial Services D

-4

How

wou

ld y

ou e

valu

ate

the

CLA

RIT

Y o

f the

info

rmat

ion

give

n to

you

by

the

sale

sper

son?

Ever

ythi

ng w

as c

lear

to

me

and

I did

not

hav

e ab

out d

oubt

s

Alm

ost e

very

thin

g w

as c

lear

to

me,

with

onl

y a

few

dou

bts

I had

som

e do

ubts

and

so

me

info

rmat

ion

was

not

cl

ear

to m

e

Littl

e in

form

atio

n w

as c

lear

to

me

and

I hav

e m

any

doub

ts

I did

not

und

erst

and

any

of

the

info

rmat

ion

they

pro

vide

d an

d th

ey d

id n

ot c

lari

fy a

ny o

f m

y do

ubts

54

32

1

D-5

H

ow T

RU

STW

ORT

HY

did

the

sale

sper

son

seem

to y

ou?

Ver

y tr

ustw

orth

yTr

ustw

orth

ySo

mew

hat t

rust

wor

thy

Not

ver

y tr

ustw

orth

yN

ot a

t all

trus

twor

thy

54

32

1

D-6

D

id th

e sa

lesp

erso

n se

em in

tere

sted

in s

how

ing

you

the

prod

uct i

nfor

mat

ion?

Ver

y in

tere

sted

Inte

rest

edSo

mew

hat i

nter

este

dN

ot v

ery

inte

rest

edN

ot a

t all

inte

rest

ed

54

32

1

D-7

Su

ppos

ing

that

you

wer

e in

tere

sted

in o

btai

ning

a s

avin

gs p

rodu

ct b

ased

on

the

visi

t you

mad

e to

this

inst

itutio

n, w

ould

you

ope

n an

acc

ount

w

ith th

is in

stitu

tion?

I

am t

otal

ly s

ure

I wou

ld o

pen

an a

ccou

nt w

ith th

is in

stitu

tion

4

I

am s

ure

that

I w

ould

ope

n an

acc

ount

with

this

inst

itutio

n 3

I

am n

ot s

ure

that

I w

ould

ope

n an

acc

ount

with

this

inst

itutio

n 2

I

wou

ld d

efini

tely

not

ope

n an

acc

ount

with

this

inst

itutio

n 1

D-8

W

hat i

nfor

med

you

r an

swer

s fo

r qu

estio

n D

-7?

(Mul

tiple

ans

wer

s pe

rmitt

ed)

C

lari

ty o

f inf

orm

atio

n 1

C

osts

2

C

ompl

exity

of t

he p

roce

ss

3

K

now

ledg

e of

the

offic

ial

4

O

ther

(not

e an

d ex

plai

n)

99 D

-9

Add

ition

al c

omm

enta

ries

reg

ardi

ng th

e sh

oppi

ng v

isit?

N

ame

of t

he s

hopp

er

Sign

atur

e of

the

sho

pper

57819_Annex02.indd 50 9/18/15 5:52 AM

Page 55: Mystery Shopping for Financial Services - CGAP

Annex 3 51

Insurance Mystery Shopping Questionnaire

Shopper Name: Shopper Code:

Date of Visit: / / Time Waiting:

Length of Meeting:

Shopper Profile Used:

Type of Request Information Disclosed Risk Profile Knowledge

 Protect family in case of death  None provided  Low risk taking  Shopping around

 Long term investment  Partial disclosure  High risk taking  Not shopping around

 Savings profile  Full disclosure

Salesperson Information:

A-1 Salesperson Name:

A-2 Salesperson’s gender A-3 Type of salesperson:

Male Tied Agent

Female Insurance company:

Bank

Bank:

Financial Advisor

Insurance companies (List all):

A-4 Salesperson’s ethnicity A-5 The salesperson’s credentials/identification details were...

ETHNICITY 1 Given to shopper

ETHNICITY 2 Viewable on display

ETHNICITY 3 Not made available

Other Not sure

Not sure

A-6 What types of products was the salesperson selling? (Check all that apply.)

Whole life insurance

Endowment insurance

Term insurance

Don’t know

Form code:

57819_Annex03.indd 51 9/18/15 5:47 AM

Page 56: Mystery Shopping for Financial Services - CGAP

52 Mystery Shopping for Financial Services

Location Information:

B-1 Where did the meeting occur?

Restaurant / Café

In bank branch

At the salesperson’s home

At the shopper’s home

Other (specify):

B-2 Who suggested the meeting place?

The salesperson

You, the shopper

B-4 On a scale of 1 to 5, indicate how noisy was the location where the meeting occurred? (Please circle)

1 2 3 4 5Very quiet Very noisy

B-5 How was the temperature of the location?

Unusually hot

Unusually cold

None of the above

B-6 Were there any other people waiting to meet with the salesperson?

Yes (Please estimate how many: .)

No

B-7 Please take a few moments to describe the location.

57819_Annex03.indd 52 9/18/15 5:47 AM

Page 57: Mystery Shopping for Financial Services - CGAP

Annex 3 53

Insurance Information:

C-1 Did the salesperson indicate that you may qualify for an insurance product?

Yes (Skip to C-2) No (Continue to C-1a)

C-1a Why did you not qualify?

Insufficient income or capacity to pay

Pre-existing medical conditions

Demographic issues (age, location, occupation, etc.)

Please specify:

Other

Please specify:

End of Questionnaire

C-2 Did the salesperson inquire about any of the following information before recommending any insurance products?

Personal details

Please circle all requested: Contact information / Age / Level of Education / Health Conditions / Occupation

Other (specify):

Salesperson did not inquire about personal details

Family circumstances

Please circle all requested: Marital Status / Number of Dependents

Other (specify):

Salesperson did not inquire about family circumstances

Income / Savings details

Please circle all requested: Income / Savings / Investments / Outstanding Loans / Insurance

Other (specify):

Salesperson did not inquire about financial details

Your purpose for seeking life insurance:

Please circle any areas discussed: Protect Family / Savings / Investment

Other (specify):

Salesperson did not inquire about my reasons for seeking life insurance

57819_Annex03.indd 53 9/18/15 5:47 AM

Page 58: Mystery Shopping for Financial Services - CGAP

54 Mystery Shopping for Financial Services

C-3

In

the

tabl

e be

low

, ple

ase

list u

p to

5 in

sura

nce

prod

ucts

you

rem

embe

r di

scus

sing

with

the

sale

sper

son.

For

eac

h pr

oduc

t, pl

ease

incl

ude:

1.

The

pro

duct

nam

e

2.

The

insu

ranc

e co

mpa

ny o

fferi

ng th

e pr

oduc

t

3.

Sel

ect w

heth

er th

e pr

oduc

t was

who

le li

fe, e

ndow

men

t or

term

insu

ranc

e.

a)

If t

erm

or

endo

wm

ent i

nsur

ance

, spe

cify

the

cove

rage

per

iod.

4.

Sel

ect w

heth

er o

r no

t the

pro

duct

was

des

crib

ed a

s “I

nves

tmen

t-Li

nked

.”

5.

Rec

ord

the

mon

thly

pre

miu

m c

ost (

if yo

u do

n’t k

now

the

valu

e, le

ave

it bl

ank)

.

6.

Rec

ord

the

cove

rage

am

ount

/ su

m in

sure

d (if

you

don

’t kn

ow th

e va

lue,

leav

e it

blan

k).

7.

Cir

cle

the

appr

opri

ate

lette

r to

sig

nify

whe

ther

the

prod

uct w

as m

entio

ned,

rec

omm

ende

d, o

r hi

ghly

rec

omm

ende

d to

you

by

the

sale

sper

son.

Prod

uct T

ype

(Che

ck o

ne)

Inve

stm

ent

linke

d?(C

heck

one

)

Mon

thly

Pr

emiu

mC

over

age

amou

nt

The

prod

uct

was

.

(Circ

le o

ne)

a. m

entio

ned

b.re

com

men

ded

c. h

ighl

y re

com

men

ded

Prod

uct

Nam

eIn

sura

nce

Com

pany

Who

le

Life

Endo

wm

ent

(Spe

cify

co

vera

ge,

in y

ears

)

Term

(Spe

cify

co

vera

ge,

in y

ears

)

Not

su

reYe

sN

oN

ot

sure

1.

yrs

.

yrs

.$

$a

b

c

2.

yrs

.

yrs

.$

$a

b

c

3.

yrs

.

yrs

.$

$a

b

c

4.

yrs

.

yrs

.$

$a

b

c

5.

yrs

.

yrs

.$

$a

b

c

57819_Annex03.indd 54 9/18/15 5:47 AM

Page 59: Mystery Shopping for Financial Services - CGAP

Annex 3 55

C-4 We are interested in understanding how the salesperson presented the features of the products that were most strongly recommended. Thus, for the two most highly recommended or discussed products, please:

1. Record the name of the product, as listed in the table on page 4.

2. Provide a brief summary of the insurance product, based on your understanding of it.

3. Describe, in detail, up to three features of the insurance product that the salesperson focused on during your conversation.

4. Describe anything that you found unclear about the product or that you wish the salesperson had explained better.

Product 1:

Summary:

Feature 1:

Feature 2:

Feature 3:

Unclear items:

Product 2:

Summary:

Feature 1:

Feature 2:

Feature 3:

Unclear items:

57819_Annex03.indd 55 9/18/15 5:47 AM

Page 60: Mystery Shopping for Financial Services - CGAP

56 Mystery Shopping for Financial Services

C-5

A

t any

poi

nt d

urin

g th

e sa

les

proc

ess,

did

the

sale

sper

son

advi

se a

gain

st o

r di

scou

rage

you

from

pur

chas

ing

any

part

icul

ar li

fe in

sura

nce

prod

ucts

?

  Y

es

No

(ski

p to

nex

t pag

e)

If

yes,

ple

ase

list t

he in

sura

nce

prod

ucts

. For

eac

h pr

oduc

t, pl

ease

incl

ude:

1.

The

pro

duct

nam

e

2.

The

insu

ranc

e co

mpa

ny o

fferi

ng th

e pr

oduc

t

3.

Sel

ect w

heth

er th

e pr

oduc

t was

who

le li

fe, e

ndow

men

t or

term

insu

ranc

e.

a)

If t

erm

or

endo

wm

ent i

nsur

ance

, spe

cify

the

cove

rage

per

iod.

4.

Sel

ect w

heth

er o

r no

t the

pro

duct

was

des

crib

ed a

s “I

nves

tmen

t-Li

nked

.”

5.

Rec

ord

the

mon

thly

pre

miu

m c

ost (

if yo

u do

n’t k

now

the

valu

e, le

ave

it bl

ank)

.

6.

Rec

ord

the

cove

rage

am

ount

/ su

m in

sure

d (if

you

don

’t kn

ow th

e va

lue,

leav

e it

blan

k).

Prod

uct T

ype

(Che

ck o

ne)

Inve

stm

ent

linke

d?(C

heck

one

)

Mon

thly

Pr

emiu

mC

over

age

amou

ntPr

oduc

t N

ame

Insu

ranc

e C

ompa

nyW

hole

Li

fe

Endo

wm

ent

(Spe

cify

co

vera

ge,

in y

ears

)

Term

(Spe

cify

co

vera

ge,

in y

ears

)

Not

su

reYe

sN

oN

ot

sure

1.

yrs

.

yrs

.$

$

2.

yrs

.

yrs

.$

$

C-6

W

hat r

easo

ns d

id th

e sa

lesp

erso

n gi

ve fo

r ad

visi

ng a

gain

st e

ach

of th

ese

prod

ucts

?

Prod

uct 1

:

Prod

uct 2

:

57819_Annex03.indd 56 9/18/15 5:47 AM

Page 61: Mystery Shopping for Financial Services - CGAP

Annex 3 57

C-7 At the end of the visit, which product did the salesperson most strongly recommend for you to purchase?

Product name: Insurance Company:

No particular product was mentioned over any others

C-8 What explanation, if any, did the salesperson give for selecting this product?

C-9 Did the salesperson bundle other products, services, or benefits with the life insurance policy (e.g. loans, prizes, other insurance products, etc.?)

No (skip to the next page)

Yes

If yes, please name and describe the products, services or benefits in the space below:

57819_Annex03.indd 57 9/18/15 5:47 AM

Page 62: Mystery Shopping for Financial Services - CGAP

58 Mystery Shopping for Financial Services

Prin

ted

Mat

eria

ls:

D-1

U

sing

the

char

t bel

ow, p

leas

e ite

miz

e al

l doc

umen

ts th

at th

e sa

lesp

erso

n ga

ve y

ou. P

leas

e be

sur

e to

:

1.

Wri

te in

the

title

of t

he d

ocum

ent.

2.

Sel

ect t

he ty

pe o

f doc

umen

t fro

m th

e lis

t pro

vide

d.

3.

Sel

ect w

heth

er o

r no

t the

sal

espe

rson

ver

bally

exp

lain

ed th

e in

form

atio

n on

the

page

.

4.

Fin

ally

, in

the

spac

e pr

ovid

ed o

n th

e ri

ght,

plea

se li

st th

e to

p th

ree

pict

ures

, pie

ces

of in

form

atio

n an

d/or

phr

ases

pri

nted

on

the

page

that

ca

ught

you

r at

tent

ion.

Exp

lain

why

they

cau

ght y

our

eye.

A

lso,

be

sure

to m

ark

each

doc

umen

t in

pen.

Eac

h do

cum

ent s

houl

d ha

ve:

1.

The

cor

resp

ondi

ng d

ocum

ent l

ette

r (A

, B, C

...) w

ritte

n in

the

top

left

corn

er (s

o it

can

be m

atch

ed w

ith th

e in

form

atio

n in

the

tabl

e).

2.

Thr

ee c

ircl

ed p

ictu

res/

piec

es o

f inf

orm

atio

n/ph

rase

s th

at c

augh

t you

r ey

e, e

ach

one

labe

led

with

the

corr

espo

ndin

g nu

mbe

r.

Doc

umen

t Tit

le(i

f app

licab

le)

Doc

umen

t Typ

e(C

heck

one

)

Did

the

sale

sper

son

expl

ain

it?

List

(up

to)

thr

ee d

etai

ls

*Rem

embe

r: c

ircle

and

labe

l th

e w

ords

on

the

docu

men

t.

Why

do

thes

e de

tails

cat

ch y

our

eye?

A.

Con

trac

t

Bro

chur

e/ M

arke

ting

Mat

eria

l

Pro

duct

Dis

clos

ure

Shee

t

Pro

duct

Com

pari

son

Shee

t

Oth

er:

Yes

No

1. 2. 3.

B. C

ontr

act

Bro

chur

e/ M

arke

ting

Mat

eria

l

Pro

duct

Dis

clos

ure

Shee

t

Pro

duct

Com

pari

son

Shee

t

Oth

er:

Yes

No

1. 2. 3.

57819_Annex03.indd 58 9/18/15 5:47 AM

Page 63: Mystery Shopping for Financial Services - CGAP

Annex 3 59

Doc

umen

t Tit

le(i

f app

licab

le)

Doc

umen

t Typ

e(C

heck

one

)

Did

the

sale

sper

son

wal

k yo

u th

roug

h it?

List

(up

to)

thr

ee d

etai

ls

*Rem

embe

r: c

ircle

and

labe

l th

e w

ords

on

the

docu

men

t.

Why

do

thes

e de

tails

cat

ch y

our

eye?

C.

Con

trac

t

Bro

chur

e/ M

arke

ting

Mat

eria

l

Pro

duct

Dis

clos

ure

Shee

t

Pro

duct

Com

pari

son

Shee

t

Oth

er:

Yes

No

1. 2. 3.

D.

Con

trac

t

Bro

chur

e/ M

arke

ting

Mat

eria

l

Pro

duct

Dis

clos

ure

Shee

t

Pro

duct

Com

pari

son

Shee

t

Oth

er:

Yes

No

1. 2. 3.

E. C

ontr

act

Bro

chur

e/ M

arke

ting

Mat

eria

l

Pro

duct

Dis

clos

ure

Shee

t

Pro

duct

Com

pari

son

Shee

t

Oth

er:

Yes

No

1. 2. 3.

57819_Annex03.indd 59 9/18/15 5:47 AM

Page 64: Mystery Shopping for Financial Services - CGAP

60 Mystery Shopping for Financial Services

Term

s of

Ins

uran

ce

E-1

Bel

ow is

a li

st o

f fina

ncia

l ter

ms

that

the

sale

sper

son

may

hav

e m

entio

ned.

For

eac

h te

rm:

1.

Mar

k w

heth

er th

e in

form

atio

n w

as p

rovi

ded.

a.

If t

he in

form

atio

n w

as p

rovi

ded,

mar

k w

heth

er it

was

pre

sent

ed in

ver

bal o

r w

ritte

n fo

rm.

b.

If t

he in

form

atio

n w

as p

rovi

ded,

mar

k w

heth

er th

e sa

lesp

erso

n m

entio

ned

or e

xpla

ined

the

term

.

2.

Mar

k w

heth

er o

r no

t you

foun

d th

e te

rm c

onfu

sing

.

3.

In

the

spac

e to

the

righ

t of t

he te

rm, p

leas

e w

rite

wha

t you

thin

k th

e te

rm m

eans

, to

the

best

of y

our

abili

ty.

Term

Was

thi

s in

form

atio

n pr

ovid

ed?

(Che

ck o

ne)

In w

ritt

en o

r ve

rbal

fo

rm?

(Che

ck a

ll th

at a

pply

)

Did

the

sal

espe

rson

m

erel

y m

enti

on, o

r ex

plai

n th

e te

rm?

(Che

ck o

ne)

Did

you

find

th

e te

rm

conf

usin

g?(C

heck

one

)W

hat

do y

ou t

hink

the

ter

m(s

) m

ean?

Yes

(1)

No

(2)

Wri

tten

(3)

Ver

bal (

4)M

entio

ned

(5)

Expl

aine

d (6

)Ye

s (7

)N

o (8

)

Polic

y A

mou

nt

Dur

atio

n of

Pol

icy

Prem

ium

am

ount

Freq

uenc

y of

pr

em. P

aym

ent

Up-

Fron

t Fe

es &

C

omm

issi

ons

Proj

ecte

d R

etur

ns

How

to

file

a

clai

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Annex 3 61

Final Stages

F-1 Did you feel pressured by the salesperson to complete the transaction during this visit?

No (skip to the next question)

Yes

If yes, please explain why you felt pressured.

F-2 Did the salesperson request that you to return for another visit?

No (skip to the next question)

Yes

If yes, what were the next steps that you needed to complete before the next visit?

F-3 Overall, how well do feel like you understand the differences between the products you discussed? (Please circle)

1 2 3 4 5

Do not understand Fully understand

Please elaborate:

F-4 Overall, how well do feel like you understand the terms, benefits and costs of the product the salesperson recommended to you? (Please circle)

1 2 3 4 5

Do not understand Fully understand

What did you find the most confusing or unclear?

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62 Mystery Shopping for Financial Services

F-5 Overall, how interested did the salesperson seem in helping you understand the products? (Please circle)

1 2 3 4 5

Not at all interested Very interested

Please elaborate:

F-7 How well did the salesperson respond when you told him/her that you wished to wait and think about the offer before purchasing a product? (Please circle)

1 2 3 4 5

Very resistant Very accepting

What was their response?

F-8 If you were interested in purchasing life insurance, how likely is it that you would purchase a product from this salesperson? (Please circle)

1 2 3 4 5

Very unlikely Very likely

Please elaborate on why you would / would not purchase a policy from this salesperson:

F-9 What were your overall impressions of the sales process? Include any comments regarding the salesperson, the products, the setting, or anything else that you found interesting.

Shopper Signature Date

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63

Annex 4. Sample Loan Scripts for Shopper Profiles

Experienced

Thank you for agreeing to participate as a mystery shopper in this study. To help you

better learn the profile you will be portraying during the mystery shopping visit, please

review the information below:

When you first approach the salesperson:

1. Tell the salesperson that you are a consumer with some financial knowledge that is

looking for a 6 month loan of $_____.

2. Be sure to mention that you have already visited several other lenders and want to see

what they can offer you at this lender.

3. You need the loan for a purchase or household expense you currently face. Please

focus on an actual item or expense you currently face, so that your story is as close to

the truth as possible, and is similar in cost to the loan you are requesting. Also make

sure to use the same purpose for each visit you make.

Recommendations for during the shopping visit:

1. At all points of the shopping visit you should demonstrate confidence and financial

experience. You can use phrases such as “I am looking for a new loan of $____. I have

been visiting other lenders to see what products they have, and I wanted to know what

products you offer.”

2. In general, utilize certain technical terms learned during the shopper training, and ask

follow-up questions about the products and terms they offer to maintain your profile

of experienced consumer. For example, use the term “credit” instead of “loan”, and

“commission” instead of “cost”. If the salesperson mentions the interest rate, but not

the time period, ask them if this is weekly, monthly, or annual. If the salesperson men-

tions the APR (or Annual Percentage Rate), ask them to explain this to you.

3. In the case that the financial institution does not offer the exact product you are

looking for (a loan of 6 months for the purpose you mentioned, with a preference for

monthly payments), have them describe to you the closest product they have to your

needs.

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64 Mystery Shopping for Financial Services

4. If they say you must save with them first to access a loan, demonstrate willingness to

open a savings account, and ask them what loan products they may offer once you

open the account.

5. If the salesperson does not answer a question you asked in the first interview, you

should ask them that question again in the second interview if it occurs.

6. If the salesperson discussed the interest rate they offer, you should make reference to

the interest rate offered at other lenders you visited:

a. In half of your visits you will mention the competitors’ rate was higher than the

rate he is offering.

b. In the other half of your visits you will mention the competitors’ rate was lower

than the rate he is offering.

Before the interview:

1. Remember to alternate your dress each day between “informal” (t-shirt, jeans, tennis

shoes) and “formal” (collared shirt, dress, or suit). If you make your first visit to an

institution in informal dress, all future visits to that same institution should be in the

same informal dress style.

2. For the interview you should bring:

a. Your identification

b. The hidden audio recorder

3. Before beginning the visit, read carefully the questionnaire for Loan Visits. This will be

the list of questions you will answer after the visit.

4. Just minutes before entering the financial institution, and with no one watching, you

should turn on the recording device and place it in a well-hidden place.

5. During the interview you should only take notes on the key information provided by

the institution. In no case should you write down extensive notes, as this will raise sus-

picion. To remember all the information provided, you should listen to the recording

after completing the visit.

During the interview:

In general you should let the salesperson lead the conversation and explain the product

to you. However, in the case that the salesperson does not mention the following product

characteristics at any point, you should ask about the following information:

1. When the salesperson makes reference to the features of the loan, if they do not pro-

vide information on certain features, you should ask the following questions:

a. What is the loan amount?

b. Is the loan amount how much money you will be given, or is that a different amount?

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c. Can you select the term of the loan? If you cannot select the term of the loan,

what terms do they offer?

d. Can you select the frequency of the payments? If you cannot select the fre-

quency of payments, ask what payment frequencies they offer.

e. How much you pay with each payment?

2. If the salesperson mentions the APR, ask them to explain what this is. If they do not

mention the APR try to introduce it into the conversation at the end, after they have

provided information on all the costs of the product. For example, to introduce

APR into the conversation you could look at a piece of paper where it is written

down, and ask the salesperson “what does this percentage here mean?” Or you

could mention that you saw APR on an advertisement of theirs, and don’t know

what it means.

3. Once the salesperson has explained all the costs associated with the loan, ask them if

there is any other additional cost.

4. If amongst the printed materials the salesperson provides you there is not a contract or

a payment plan included, ask them if they can show you the contract or the payment

plan, and if you can take it with you. If they do not allow you to take a copy of the

contract or the payment plan with you, ask them why you cannot take it with you.

5. If the salesperson does not mention it, at the end of the visit please ask for the com-

mercial name of the product.

After the interview:

1. If the salesperson did not give their name, ask for it. If possible ask for a business card

with their information: Full name and phone of the institution.

2. If the salesperson does not mention it during the interview, at the end of the interview

you should ask:

a. How long is the wait to know if the loan is approved?

b. Once the credit is approved, how long is the wait to receive the money?

3. You should ask the salesperson what the next steps are to obtain the loan. If they tell

you they just need to review your credit history, and request your identification, give it

to them. If they mention that an additional visit will be necessary to the institution or

to your home or business, schedule this visit for the next day if possible.

Upon completing each interview, you should find a quiet place to listen to the recording

and complete the questionnaire immediately after leaving the financial institution, and

before doing any other visits. Also remember that you must mark all printed materials

with the visit number and your name.

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66 Mystery Shopping for Financial Services

Inexperienced

Thank you for agreeing to participate as a mystery shopper in this study. To help you

better learn the profile you will be portraying during the mystery shopping visit, please

review the information below:

When you first approach the salesperson:

1. Tell the salesperson that you are a consumer that needs $_____, and are wondering

how they can help you.

2. Be sure to mention this is the first place you are visiting.

3. You need the loan for a purchase or household expense you currently face. Please

focus on an actual item or expense you currently face, so that your story is as close to

the truth as possible, and is similar in cost to the loan you are requesting. Also make

sure to use the same purpose for each visit you make.

Recommendations for inexperienced profile

1. You should demonstrate your inexperience with financial products with phrases such

as “I need money and I wanted to know if you can help me.” In general, DO NOT

utilize technical terms you learned during the shopper training. For example, use the

term “loan” instead of “credit”, “cost” instead of “commission”, etc. While the sales-

person is explaining the terms of the product, you should give physical signals that you

are a bit confused or unsure.

2. In the case that the financial institution does not offer the exact product you are look-

ing for (consumer loan of 6 months), have them describe to you the closest product

they have to your needs.

3. If they say you must save with them first to access a loan, demonstrate willingness to

open a savings account, and ask them what loan products they may offer once you

open the account.

4. If the salesperson does not answer any of your questions in the first interview, you

should ask them again in the second interview if it occurs.

Before the interview:

1. Remember to alternate your dress for shopping visits between “informal” (t-shirt,

jeans, tennis shoes) and “formal” (collared shirt, dress, or suit). If you make your first

visit to an institution in informal dress, all future visits to that same institution should

be in the same informal dress style.

2. For the interview you should bring:

a. Your identification

b. The hidden audio recorder

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3. Before beginning the visit, read carefully the questionnaire for Loan Visits. This will

be the list of questions you will answer after the visit.

4. Just minutes before entering the financial institution, and with no one watching, you

should turn on the recording device and place it in a well-hidden place.

5. During the interview you should only take notes on the key information provided by

the institution. In no case should you write down extensive notes, as this will raise

suspicion. To remember all the information provided, you should listen to the record-

ing after completing the visit.

During the interview:

In general you should let the salesperson lead the conversation and explain the product

to you. However, in the case that the salesperson does not mention the following product

characteristics at any point, you should ask about the following information:

1. What is the loan amount?

2. Is the loan amount how much money you will be given, or is that a different amount?

3. How long is the loan for?

4. How often do you have to make payments for the loan, and what are the payment

amounts?

5. If amongst the printed documents that the salesperson gives you, they do not include

a payment plan, ask if they can show you a payment plan, and if you can take it

with you.

6. If the salesperson does not mention it, at the end of the visit please ask for the com-

mercial name of the product.

After the interview:

1. If the salesperson did not give their name, ask for it. If possible ask for a business card

with their information: Full name and phone of the institution.

2. You should ask the salesperson what the next steps are to obtain the Loan. If they tell

you they just need to review your Credit history, and request your identification, give

it to them. If they mention that an additional visit will be necessary to the institution

or to your home or business, schedule this visit for the next day if possible.

Upon completing each interview, you should find a quiet place to listen to the recording

and complete the questionnaire immediately after leaving the financial institution, and

before doing any other visits. Also remember that you must mark all printed materials

with the visit number and your name.

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69

Annex 5. Savings and Fixed Accounts Shopper Scripts

Experienced – Frequent Usage of Account

Thank you for agreeing to participate as a mystery shopper in this study. To help you

better learn the profile you will be portraying during the mystery shopping visit, please

review the information below:

When you first approach the salesperson:

1. Tell the salesperson that you are a consumer with some financial knowledge that is

looking for a safe place to deposit $ .

2. You have been visiting other providers, and want to see what they can offer you here.

3. You expect you will need to be depositing and withdrawing this money frequently, so

you need a product that lets you do this.

Recommendations for during the shopping visit:

1. You should demonstrate your financial experience with phrases such as “I have some

money saved, and I want to deposit it in a safe place. I have been visiting other Banks,

but I’m interested to know what you can offer me here.” In general you should use

some financial terms you learned during the shopping training. For example, use the

word “deposit” instead of “save,” “commissions” instead of “costs”, etc. If they men-

tion the interest rate, but not the period it relates to, ask them if the interest rate is

monthly or annual. You should also give physical signals as the salesperson is explain-

ing the products that you understand what they are saying and are paying attention.

2. In case the financial institution does not offer the exact product that you are looking

for—such as no products that you can open with only $ —ask them what is the

minimum amount needed to open an account—and if they require a higher amount,

mention that you may be able to deposit that amount, and ask if they offer a product

of that kind. If they do not, terminate the interview.

3. If the salesperson discussed the interest rate they offer, you should make reference to

the interest rate offered at other lenders you visited:

a. In half of your visits you will mention the competitors’ rate was higher than the

rate he is offering.

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70 Mystery Shopping for Financial Services

b. In the other half of your visits you will mention the competitors’ rate was lower

than the rate he is offering.

Before the interview:

1. Remember to alternate your dress each day between “informal” (t-shirt, jeans, tennis

shoes) and “formal” (collared shirt, dress, or suit). If you make your first visit to an

institution in informal dress, all future visits to that same institution should be in the

same informal dress style.

2. For the interview you should bring:

a. Your identification

b. The hidden audio recorder

3. Before beginning the visit, read carefully the questionnaire for Savings Visits. This will

be the list of questions you will answer after the visit.

4. Just minutes before entering the financial institution, and with no one watching, you

should turn on the recording device and place it in a well-hidden place.

5. During the interview you should only take notes on the key information provided by

the institution. In no case should you write down extensive notes, as this will raise

suspicion. To remember all the information provided, you should listen to the record-

ing after completing the visit.

During the interview:

In general you should let the salesperson lead the conversation and explain the product

to you. However, in the case that the salesperson does not mention the following product

characteristics at any point, you should ask about the following information:

1. If the salesperson offers you more than one product, ask about the features and dif-

ferences between the products.

2. If the interest rate they are offering you is monthly or annual.

3. If there are any other expenses, costs, penalties and commissions that are part of the

account?

4. Where you can withdraw your money.

5. The minimum balance you need to maintain in the account.

6. If they offer a debit card.

7. At the end of the conversation, ask the salesperson “what kind of return can I expect

from this account?”

8. If, amongst the printed materials the salesperson provides you there is not a contract

included, ask them if they can show you the contract, and if you can take it with you.

If they do not allow you to take a copy of the contract with you, ask them why you

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Annex 5 71

cannot take it with you and if it is possible for them to provide you a copy once you

decide to take a product with the institution.

After the interview:

If the salesperson did not give their name, ask for it. If possible ask for a business card

with their information: Full name and phone of the institution.

Upon completing each interview, you should find a quiet place to listen to the recording

and complete the questionnaire immediately after leaving the financial institution, and

before doing any other visits. Also remember that you must mark all printed materials

with the visit number and your name.

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72 Mystery Shopping for Financial Services

Experienced – Infrequent Usage of Account

Thank you for agreeing to participate as a mystery shopper in this study. To help you

better learn the profile you will be portraying during the mystery shopping visit, please

review the information below:

When you first approach the salesperson:

1. Tell the salesperson that you are a consumer with some financial knowledge that is

looking for a safe place to deposit $ .

2. You have been visiting other providers, and want to see what they can offer you here.

3. You expect to put the money away for at least a year, and want a product that will

give you a good return on your money.

Recommendations for during the shopping visit:

1. You should demonstrate your financial experience with phrases such as “I have some

money saved, and I want to deposit it in a safe place. I have been visiting other Banks,

but I’m interested to know what you can offer me here.” In general you should use

some financial terms you learned during the shopping training. For example, use the

word “deposit” instead of “save,” “commissions” instead of “costs”, etc. If they

mention the interest rate, but not the period it relates to, ask them if the interest

rate is monthly or annual. You should also give physical signals as the salesperson

is explaining the products that you understand what they are saying and are paying

attention.

2. In case the financial institution does not offer the exact product that you are looking

for—such as no products that you can open with only $ —ask them what is the

minimum amount needed to open an account—and if they require a higher amount,

mention that you may be able to deposit that amount, and ask if they offer a product

of that kind. If they do not, terminate the interview.

3. If the salesperson discussed the interest rate they offer, you should make reference to

the interest rate offered at other lenders you visited:

a. In half of your visits you will mention the competitors’ rate was higher than the

rate he is offering.

b. In the other half of your visits you will mention the competitors’ rate was lower

than the rate he is offering.

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Annex 5 73

Before the interview:

1. Remember to alternate your dress each day between “informal” (t-shirt, jeans, tennis

shoes) and “formal” (collared shirt, dress, or suit). If you make your first visit to an

institution in informal dress, all future visits to that same institution should be in the

same informal dress style.

2. For the interview you should bring:

a. Your identification

a. The hidden audio recorder

2. Before beginning the visit, read carefully the questionnaire for Savings Visits. This will

be the list of questions you will answer after the visit.

3. Just minutes before entering the financial institution, and with no one watching, you

should turn on the recording device and place it in a well-hidden place.

4. During the interview you should only take notes on the key information provided by

the institution. In no case should you write down extensive notes, as this will raise

suspicion. To remember all the information provided, you should listen to the record-

ing after completing the visit.

During the interview:

In general you should let the salesperson lead the conversation and explain the product

to you. However, in the case that the salesperson does not mention the following product

characteristics at any point, you should ask about the following information:

1. If the salesperson offers you more than one product, ask about the features and dif-

ferences between the products.

2. If the interest rate they are offering you is monthly or annual.

3. If there are any other expenses, costs, penalties and commissions that are part of the

account?

4. Where you can withdraw your money.

5. The minimum balance you need to maintain in the account.

6. If they offer a debit card.

7. At the end of the conversation, ask the salesperson “what kind of return can I expect

from this account?”

8. If, amongst the printed materials the salesperson provides you there is not a contract

included, ask them if they can show you the contract, and if you can take it with you.

If they do not allow you to take a copy of the contract with you, ask them why you

cannot take it with you and if it is possible for them to provide you a copy once you

decide to take a product with the institution.

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74 Mystery Shopping for Financial Services

After the interview:

If the salesperson did not give their name, ask for it. If possible ask for a business card

with their information: Full name and phone of the institution.

Upon completing each interview, you should find a quiet place to listen to the recording

and complete the questionnaire immediately after leaving the financial institution, and

before doing any other visits. Also remember that you must mark all printed materials

with the visit number and your name.

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Annex 5 75

Inexperienced – Frequent Usage of Account

Thank you for agreeing to participate as a mystery shopper in this study. To help you

better learn the profile you will be portraying during the mystery shopping visit, please

review the information below:

When you first approach the salesperson:

1. Tell the salesperson that you are a looking for a safe place to put your money. You

have $ available for this purpose.

2. Remember that when the salesperson attends you should mention this is the first place

you have visited.

3. You expect you will need to be depositing and withdrawing this money frequently, so

you need a product that lets you do this.

Recommendations for inexperienced profile

1. You should demonstrate your inexperience with financial products with phrases such

as “I have some money I want to save in a safe place, and I wanted to know if you can

help me.” In general, DO NOT utilize technical terms you learned during the shop-

per training. For example, use the phrase “save my money” instead of “deposit my

money.” While the salesperson is explaining the terms of the product, you should give

physical signals that you are a bit confused or unsure.

2. In case the financial institution does not offer the exact product that you are look-

ing for—such as no products that you can open with $ —ask them what is the

minimum amount needed to open an account—and if they require a higher amount,

mention that you may be able to deposit that amount, and ask if they offer a product

of that kind. If they do not, terminate the interview.

Before the interview:

1. Remember to alternate your dress each day between “informal” (t-shirt, jeans, tennis

shoes) and “formal” (collared shirt, dress, or suit). If you make your first visit to an

institution in informal dress, all future visits to that same institution should be in the

same informal dress style.

2. Fort the interview you should bring:

a. Your identification

b. The hidden audio recorder

3. Before beginning the visit, read carefully the questionnaire for Savings Visits. This will

be the list of questions you will answer after the visit.

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76 Mystery Shopping for Financial Services

4. Just minutes before entering the financial institution, and with no one watching, you

should turn on the recording device and place it in a well-hidden place.

5. During the interview you should only take notes on the key information provided by

the institution. In no case should you write down extensive notes, as this will raise

suspicion. To remember all the information provided, you should listen to the record-

ing after completing the visit.

During the interview:

In general you should let the salesperson lead the conversation and explain the product

to you. However, in the case that the salesperson does not mention the following product

characteristics at any point, you should ask about the following information:

1. The interest rate they are offering you, and if it is monthly or annual.

2. The minimum balance you need to maintain in the account.

After the interview:

If the salesperson did not give their name, ask for it. If possible ask for a business card

with their information: Full name and phone of the institution.

Upon completing each interview, you should find a quiet place to listen to the recording

and complete the questionnaire immediately after leaving the financial institution, and

before doing any other visits. Also remember that you must mark all printed materials

with the visit number and your name.

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Annex 5 77

Inexperienced – Frequent Usage of Account

Thank you for agreeing to participate as a mystery shopper in this study. To help you

better learn the profile you will be portraying during the mystery shopping visit, please

review the information below:

When you first approach the salesperson:

1. Tell the salesperson that you are a looking for a safe place to put your money. You

have $ available for this purpose.

2. Remember that when the salesperson attends you should mention this is the first place

you have visited.

3. You expect you will need to be depositing and withdrawing this money frequently, so

you need a product that lets you do this.

Recommendations for inexperienced profile

1. You should demonstrate your inexperience with financial products with phrases such

as “I have some money I want to save in a safe place, and I wanted to know if you can

help me.” In general, DO NOT utilize technical terms you learned during the shop-

per training. For example, use the phrase “save my money” instead of “deposit my

money.” While the salesperson is explaining the terms of the product, you should give

physical signals that you are a bit confused or unsure.

2. In case the financial institution does not offer the exact product that you are look-

ing for—such as no products that you can open with $ —ask them what is the

minimum amount needed to open an account—and if they require a higher amount,

mention that you may be able to deposit that amount, and ask if they offer a product

of that kind. If they do not, terminate the interview.

Before the interview:

1. Remember to alternate your dress each day between “informal” (t-shirt, jeans, tennis

shoes) and “formal” (collared shirt, dress, or suit). If you make your first visit to an

institution in informal dress, all future visits to that same institution should be in the

same informal dress style.

2. Fort the interview you should bring:

a. Your identification

b. The hidden audio recorder

3. Before beginning the visit, read carefully the questionnaire for Savings Visits. This will

be the list of questions you will answer after the visit.

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78 Mystery Shopping for Financial Services

4. Just minutes before entering the financial institution, and with no one watching, you

should turn on the recording device and place it in a well-hidden place.

5. During the interview you should only take notes on the key information provided by

the institution. In no case should you write down extensive notes, as this will raise

suspicion. To remember all the information provided, you should listen to the record-

ing after completing the visit.

During the interview:

In general you should let the salesperson lead the conversation and explain the product

to you. However, in the case that the salesperson does not mention the following product

characteristics at any point, you should ask about the following information:

1. The interest rate they are offering you, and if it is monthly or annual.

2. The minimum balance you need to maintain in the account.

After the interview:

If the salesperson did not give their name, ask for it. If possible ask for a business card

with their information: Full name and phone of the institution.

Upon completing each interview, you should find a quiet place to listen to the recording

and complete the questionnaire immediately after leaving the financial institution, and

before doing any other visits. Also remember that you must mark all printed materials

with the visit number and your name.

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Annex 5 79

Inexperienced – Infrequent Usage of Account

Thank you for agreeing to participate as a mystery shopper in this study. To help you

better learn the profile you will be portraying during the mystery shopping visit, please

review the information below:

When you first approach the salesperson:

1. Tell the salesperson that you are a looking for a safe place to put your money. You

have $ available for this purpose.

2. Remember that when the salesperson attends you should mention this is the first place

you have visited.

3. You expect to put the money away for at least a year, and want a product that will

give you a good return on your money.

Recommendations for inexperienced profile

1. You should demonstrate your inexperience with financial products with phrases such

as “I have some money I want to save in a safe place, and I wanted to know if you can

help me.” In general, DO NOT utilize technical terms you learned during the shop-

per training. For example, use the phrase “save my money” instead of “deposit my

money.” While the salesperson is explaining the terms of the product, you should give

physical signals that you are a bit confused or unsure.

2. In case the financial institution does not offer the exact product that you are look-

ing for—such as no products that you can open with $ —ask them what is the

minimum amount needed to open an account—and if they require a higher amount,

mention that you may be able to deposit that amount, and ask if they offer a product

of that kind. If they do not, terminate the interview.

Before the interview:

1. Remember to alternate your dress each day between “informal” (t-shirt, jeans, tennis

shoes) and “formal” (collared shirt, dress, or suit). If you make your first visit to an

institution in informal dress, all future visits to that same institution should be in the

same informal dress style.

2. Fort the interview you should bring:

a. Your identification

b. The hidden audio recorder

3. Before beginning the visit, read carefully the questionnaire for Savings Visits. This will

be the list of questions you will answer after the visit.

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80 Mystery Shopping for Financial Services

4. Just minutes before entering the financial institution, and with no one watching, you

should turn on the recording device and place it in a well-hidden place.

5. During the interview you should only take notes on the key information provided by

the institution. In no case should you write down extensive notes, as this will raise

suspicion. To remember all the information provided, you should listen to the record-

ing after completing the visit.

During the interview:

In general you should let the salesperson lead the conversation and explain the product

to you. However, in the case that the salesperson does not mention the following product

characteristics at any point, you should ask about the following information:

1. The interest rate they are offering you, and if it is monthly or annual.

2. The minimum balance you need to maintain in the account.

After the interview:

If the salesperson did not give their name, ask for it. If possible ask for a business card

with their information: Full name and phone of the institution.

Upon completing each interview, you should find a quiet place to listen to the recording

and complete the questionnaire immediately after leaving the financial institution, and

before doing any other visits. Also remember that you must mark all printed materials

with the visit number and your name.

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81

Annex 6. Life Insurance Shopper Scripts

1. Protect Family – Experienced

You are a shopper seeking a life insurance product of $ to provide protec-

tion for your family in the case that you die or suffer a serious accident.

This visit is not your first visit to a life insurance salesperson. In fact, you have been

visiting several insurance agents and banks already, and are trying to understand what

different providers can offer. You should introduce yourself by saying something along

the lines of:

“I am looking for an insurance policy to protect my family if I pass away. I have been

visiting insurance agents to see what is the best product for me and my family, and

wonder if you can help me.”

During your conversation with the salesperson you should demonstrate a basic un-

derstanding of insurance, including key product features such as the following:

• Premium payments

• Amount of coverage

• Term of coverage: Entire life, fixed period, etc.

• Returns that the provider can guarantee

However, it is important to let the salesperson lead the conversation. We want to

see how much information they provide and how well they explain the products to you

without your prompting them for information.

As you are listening to the salesperson, try to remember the different product features

and terms they mention, noting whether they offered a detailed explanation or merely

mentioned the terms. We are also interested in any terms or information you are given

that you find confusing or do not understand.

In the case that the salesperson does not provide information on key product fea-

tures, you should then ask them directly about these features. Below is a list of the ques-

tions to ask:

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82 Mystery Shopping for Financial Services

2. Invest – Experienced

You are a shopper seeking a life insurance product to provide you with a good return on

your money in the future. You have $ available

This visit is not your first visit to a life insurance salesperson. In fact, you have been

visiting several insurance agents and banks already, and are trying to understand what

different providers can offer. You should introduce yourself by saying something along

the lines of:

“I am looking for an insurance policy that can offer me a good return on the money I

have to invest. I have been visiting insurance agents to see what is the best product for

my needs, and wonder if you can help me.”

During your conversation with the salesperson you should demonstrate a basic un-

derstanding of insurance, including key product features such as the following:

• Premium payments

• Amount of coverage

• Term of coverage: Entire life, fixed period, etc.

• Returns that the provider can guarantee

However, it is important to let the salesperson lead the conversation. We want to

see how much information they provide and how well they explain the products to you

without your prompting them for information.

As you are listening to the salesperson, try to remember the different product features

and terms they mention, noting whether they offered a detailed explanation or merely

mentioned the terms. We are also interested in any terms or information you are given

that you find confusing or do not understand.

In the case that the salesperson does not provide information on key product fea-

tures, you should then ask them directly about these features. Below is a list of the ques-

tions to ask:

3. Save – Experienced

You are a shopper seeking a life insurance product of to safely protect the savings you

have accumulated, which totals $ .

This visit is not your first visit to a life insurance salesperson. In fact, you have been

visiting several insurance agents and banks already, and are trying to understand what

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Annex 6 83

different providers can offer. You should introduce yourself by saying something along

the lines of:

“I am looking for product where I can safely put away money I have saved over the

years. I have been visiting insurance agents to see what is the best product for my needs,

and wonder if you can help me.”

During your conversation with the salesperson you should demonstrate a basic un-

derstanding of insurance, including key product features such as the following:

• Premium payments

• Amount of coverage

• Term of coverage: Entire life, fixed period, etc.

• Returns that the provider can guarantee

However, it is important to let the salesperson lead the conversation. We want to

see how much information they provide and how well they explain the products to you

without your prompting them for information.

As you are listening to the salesperson, try to remember the different product features

and terms they mention, noting whether they offered a detailed explanation or merely

mentioned the terms. We are also interested in any terms or information you are given

that you find confusing or do not understand.

In the case that the salesperson does not provide information on key product features,

you should then ask them directly about these features. Below is a list of the questions to ask:

4. Protect Family – Inexperienced

You are a shopper seeking a life insurance product of RM to provide protec-

tion for your family in the case that you die or suffer a serious accident.

This visit is your first visit to a life insurance salesperson, and you should convey

a limited level of knowledge of the products. You should introduce yourself by saying

something along the lines of:

“I am looking to protect my family if I pass away, and heard that insurance is impor-

tant, but I don’t really understand how it works. A friend of mine told me they just

signed up for term insurance. Can you help me figure out a good product for me?”

During your conversation with the salesperson you should demonstrate very limited

understanding of insurance products.

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84 Mystery Shopping for Financial Services

It is also important to let the salesperson lead the conversation. We want to see how

much information they provide and how well they explain the products to you without

your prompting them for information.

As you are listening to the salesperson, try to remember the different product features

and terms they mention, noting whether they offered a detailed explanation or merely

mentioned the terms. We are also interested in any terms or information you are given

that you find confusing or do not understand.

In the case that the salesperson does not provide information on key product fea-

tures, you should then ask them directly about these features. Below is a list of the ques-

tions to ask:

5. Invest – Inexperienced

You are a shopper seeking a life insurance product to provide you with a good return on

your money in the future. You have $ available

This visit is your first visit to a life insurance salesperson, and you should convey

a limited level of knowledge of the products. You should introduce yourself by saying

something along the lines of:

“I am looking to invest some money I have. I heard that insurance is important, but

I don’t really understand how it works. A friend of mine told me they just signed

up for an investment insurance plan. Can you help me figure out a good product

for me?”

During your conversation with the salesperson you should demonstrate very limited

understanding of insurance products.

It is also important to let the salesperson lead the conversation. We want to see how

much information they provide and how well they explain the products to you without

your prompting them for information.

As you are listening to the salesperson, try to remember the different product features

and terms they mention, noting whether they offered a detailed explanation or merely

mentioned the terms. We are also interested in any terms or information you are given

that you find confusing or do not understand.

In the case that the salesperson does not provide information on key product fea-

tures, you should then ask them directly about these features. Below is a list of the ques-

tions to ask:

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Annex 6 85

6. Save – Experienced

You are a shopper seeking a life insurance product to safely protect the savings you have

accumulated, which totals $ .

This visit is your first visit to a life insurance salesperson, and you should convey

a limited level of knowledge of the products. You should introduce yourself by saying

something along the lines of:

“I am looking to save some money I have for the future. I heard that insurance is im-

portant, but I don’t really understand how it works. A friend of mine told me they

just signed up for endowment insurance. Can you help me figure out a good product

for me?”

During your conversation with the salesperson you should demonstrate very limited

understanding of insurance products.

It is also important to let the salesperson lead the conversation. We want to see how

much information they provide and how well they explain the products to you without

your prompting them for information.

As you are listening to the salesperson, try to remember the different product features

and terms they mention, noting whether they offered a detailed explanation or merely

mentioned the terms. We are also interested in any terms or information you are given

that you find confusing or do not understand.

In the case that the salesperson does not provide information on key product fea-

tures, you should then ask them directly about these features. Below is a list of the ques-

tions to ask:

Product features to ask the salesperson if they do not mention them on their own?

1. Experienced Profile:

1. What are the premiums I pay, and how often do I pay them?

2. How do I file a claim?

3. Do I get the premiums back if I don’t make a claim?

4. What happens if I want to withdraw the money before the end of the policy?

5. Where is my money being put? What kind of returns will that provide?

6. Are the returns guaranteed?

7. What does it mean when they say an insurance product is “investment-linked?”

How is this different from normal insurance?

8. Are there any other benefits or costs that you haven’t mentioned already?

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86 Mystery Shopping for Financial Services

9. In another visit to an insurance agent I received a Customer Fact Find Form.

Could you provide me with one?

10. Is there a printed summary of all of this information you can give me to take with me?

2. Inexperienced Profile:

1. What are the premiums I pay, and how often do I pay them?

2. How do I file a claim?

3. Do I get the premiums back if I don’t make a claim?

4. What does it mean when they say an insurance product is “investment-linked?”

How is this different from normal insurance?

Personal information to provide to salesperson

1. Full disclosure of information

If asked for personal information, it is important that you disclose as much information

as possible. In particular, please be prepared to provide the following information:

• Your name

• NRIC/Passport No.

• Nationality/Citizenship

• Race/Religion

• Sex

• Smoker or non-smoker

• Date of Birth/Age

• Marital status

• Occupation

• Mailing address

• Contact number

• Children and dependents, including relationship, age, gender, and years you wish to

support them

• Investment preference: High Risk

• Existing insurance plans, retirement plans, education plans, savings and investment plans

• How much you would like to allocate of your income to premiums each month

• Children’s education plans

2. Limited disclosure of information

If asked for personal information, you should mention to the salesperson that you don’t

feel comfortable disclosing all your personal details at this point if possible, and only

mention the amount you want to insure, and the premium you think you can afford.

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Annex 7 87

PRO

DU

CT

1PR

OD

UC

T 2

PRO

DU

CT

3PR

OD

UC

T 4

Com

mer

cial

Nam

e of

the

Pro

duct

Ran

ge o

f loa

n am

ount

s av

aila

ble

for

this

pro

duct

Is it

nec

essa

ry to

acq

uire

cre

dit l

ife

insu

ranc

e w

ith th

e fin

anci

al in

stitu

tion

to b

e ab

le to

rec

eive

this

loan

pro

duct

?(Y

es 5

1, N

o 5

2)

Yes

(51)

, No

(52)

Cos

tIs

insu

ranc

e co

st d

educ

ted

from

loan

pri

ncip

al?

(Yes

5 1

, No

5 2

)Is

it n

eces

sary

to a

cqui

re in

sura

nce

agai

nst d

efau

lt on

loan

with

the

finan

cial

inst

itutio

n to

be

able

to

rece

ive

this

loan

pro

duct

?(Y

es 5

1, N

o 5

2)

Yes

(51)

, No

(52)

Cos

tIs

insu

ranc

e co

st d

educ

ted

from

loan

pri

ncip

al?

(Yes

5 1

, No5

2)

Is it

nec

essa

ry to

acq

uire

any

oth

er

type

of i

nsur

ance

with

the

finan

cial

in

stitu

tion

to b

e ab

le to

rec

eive

th

is lo

an p

rodu

ct?

(Yes

5 1

, No

5 2

)

Yes

(51)

, No

(52)

Cos

tTy

pe o

f Ins

uran

ceIs

insu

ranc

e co

st d

educ

ted

from

loan

pri

ncip

al?

(Yes

5 1

, No

5 2

)

Are

man

dato

ry s

avin

gs r

equi

red

to

acqu

ire

this

loan

pro

duct

?(Y

es 5

1, N

o 5

2)

Yes

(51)

, No

(52)

Am

ount

req

uire

d to

sav

e be

fore

acq

uiri

ng lo

anPe

riod

req

uire

d to

sav

e fo

r be

fore

obt

aini

ng lo

anPe

riod

req

uire

d to

sav

e fo

r af

ter

obta

inin

g lo

anA

mou

nt r

equi

red

to s

ave

afte

r ob

tain

ing

loan

Ann

ex 7

. Pro

vide

r Su

rvey

on

Loan

Pro

duct

sIN

STR

UC

TIO

NS:

Ple

ase

prov

ide

info

rmat

ion

on a

ll Lo

an P

rodu

cts

avai

labl

e at

you

r in

stitu

tion

that

per

mit

loan

am

ount

s of

$ o

r le

ss. P

leas

e re

turn

the

com

plet

ed

form

to R

ELEV

AN

T R

EGU

LATO

R

Nam

e of

the

Fina

ncia

l Ins

titut

ion

57819_Annex07.indd 87 9/18/15 5:49 AM

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88 Mystery Shopping for Financial Services

PRO

DU

CT

1PR

OD

UC

T 2

PRO

DU

CT

3PR

OD

UC

T 4

Ann

ual I

nter

est R

ate

Inte

rest

Rat

e (%

)Fi

xed

(51)

, Var

iabl

e (5

2)Fl

at (5

1), C

ompo

undi

ng o

r D

eclin

ing

Bal

ance

(52)

Ann

ual P

erce

ntag

e R

ate

(APR

)A

PR (%

)

Ava

ilabl

e Lo

an R

epay

men

t Per

iods

(Yes

5 1

, No

5 2

)

1 m

onth

(Yes

5 1

, No

5 2

)3

mon

ths

(Yes

5 1

, No

5 2

)6

mon

ths

(Yes

5 1

, No

5 2

)12

mon

ths

(Yes

5 1

, No

5 2

)18

mon

ths

(Yes

5 1

, No

52)

24 m

onth

s (Y

es 5

1, N

o 5

2)

No

defin

ed p

erio

d fo

r lo

an

(cus

tom

er c

hoos

es)

Oth

er (n

ote

all o

ther

per

iods

av

aila

ble)

Is th

ere

a ch

arge

for

rece

ivin

g or

ob

tain

ing

this

loan

pro

duct

?(Y

es 5

1, N

o 5

2)

Yes

(51)

, No

(52)

Cos

tIs

cos

t ded

ucte

d fr

om lo

an

prin

cipa

l? (Y

es 5

1, N

o 5

2)

Is th

ere

a ch

arge

for

cons

ultin

g cu

stom

er’s

cred

it hi

stor

y?(Y

es 5

1, N

o 5

2, N

ot A

pplic

able

5 3

)

Yes

(51)

, No

(52)

, N

ot A

pplic

able

(53)

Cos

tIs

cos

t ded

ucte

d fr

om lo

an

prin

cipa

l? (Y

es 5

1, N

o 5

2)

Is it

req

uire

d to

be

a m

embe

r of

the

finan

cial

inst

itutio

n to

obt

ain

this

loan

pr

oduc

t?(Y

es 5

1, N

o 5

2)

Yes

(51)

, No

(52)

Mem

bers

hip

Cos

tIs

cos

t ded

ucte

d fr

om lo

an

prin

cipa

l? (Y

es 5

1, N

o 5

2)

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Annex 7 89

PRO

DU

CT

1PR

OD

UC

T 2

PRO

DU

CT

3PR

OD

UC

T 4

Are

ther

e pe

nalty

cha

rges

for

late

or

mis

sed

paym

ent?

(Yes

51,

No

5 2

)

If ye

s, li

st a

ll th

at a

pply

Yes

(51)

, No

(52)

Pena

lty 1

Des

crip

tion

Whe

n do

es p

enal

ty 1

take

ef

fect

?Pe

nalty

1 C

ost

Pena

lty 2

Des

crip

tion

Whe

n do

es p

enal

ty 2

take

ef

fect

?Pe

nalty

2 C

ost

Pena

lty 3

Des

crip

tion

Whe

n do

es p

enal

ty 3

take

ef

fect

?Pe

nalty

3 C

ost

Are

ther

e pe

nalti

es fo

r ea

rly

paym

ent o

r pr

e-pa

ymen

t?(Y

es 5

1, N

o 5

2)

Yes

(51)

, No

(52)

Cos

t

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90 Mystery Shopping for Financial Services

PRO

DU

CT

1PR

OD

UC

T 2

PRO

DU

CT

3PR

OD

UC

T 4

Are

ther

e an

y ot

her

char

ges

or

cost

s as

soci

ated

with

this

loan

pro

duct

?(Y

es 5

1, N

o 5

2)

If ye

s, li

st a

ll th

at a

pply

Cha

rge

1 D

escr

iptio

nC

harg

e 1

Cos

tIs

cos

t ded

ucte

d fr

om lo

an

prin

cipa

l? (Y

es 5

1, N

o 5

2)

Cha

rge

2 D

escr

iptio

nC

harg

e 2

Cos

tIs

cos

t ded

ucte

d fr

om lo

an

prin

cipa

l? (Y

es 5

1, N

o 5

2)

Cha

rge

3 D

escr

iptio

nC

harg

e 3

Cos

tIs

cos

t ded

ucte

d fr

om lo

an

prin

cipa

l? (Y

es 5

1, N

o 5

2)

Cha

rge

4 D

escr

iptio

nC

harg

e 4

Cos

tIs

cos

t ded

ucte

d fr

om lo

an

prin

cipa

l? (Y

es 5

1, N

o 5

2)

Cha

rge

5 D

escr

iptio

nC

harg

e 5

Cos

tIs

cos

t ded

ucte

d fr

om lo

an

prin

cipa

l? (Y

es 5

1, N

o 5

2)

Is th

ere

a ch

arge

for

mak

ing

loan

pa

ymen

ts in

a lo

catio

n ot

her

than

the

bank

bra

nch

in w

hich

the

cust

omer

ob

tain

ed th

e lo

an?

(Yes

51,

No

52)

Yes

(51)

, No

(52)

Cos

t

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Annex 8 91

Prov

ider

Sur

vey

on D

epos

it P

rodu

cts

INST

RU

CTI

ON

S: P

leas

e pr

ovid

e in

form

atio

n on

all

Savi

ngs

and

Inve

stm

ent P

rodu

cts

avai

labl

e at

you

r in

stitu

tion

that

can

be

open

ed w

ith $

or

less

. Thi

s in

clud

es s

avin

gs

acco

unts

, cur

rent

acc

ount

s, te

rm d

epos

its, i

nves

tmen

t sch

emes

, and

any

oth

er p

rodu

ct w

hich

acc

epts

cus

tom

er d

epos

its.

Plea

se r

etur

n th

e co

mpl

eted

form

to C

ON

TAC

T W

ITH

IN R

EGU

LATO

R.

Nam

e of

the

Fin

anci

al I

nsti

tuti

on

PRO

DU

CT

1PR

OD

UC

T 2

PRO

DU

CT

3PR

OD

UC

T 4

Com

mer

cial

Nam

e of

the

Pro

duct

Ann

ual I

nter

est R

ate

Inte

rest

Rat

e (%

)

The

Inte

rest

Rat

e is

Fi

xed

(51)

or V

aria

ble

(52)

Can

the

cust

omer

sel

ect t

he p

erio

d of

this

dep

osit

prod

uct?

(Y

es 5

1, N

o 5

2, N

ot A

pplic

able

5 3

)

Is th

ere

mor

e th

an o

ne p

erio

d of

dep

osit

avai

labl

e?

(Yes

5 1

, No

5 2

, Not

App

licab

le 5

3)

If ye

s, w

hich

Per

iods

of D

epos

it ar

e av

aila

ble?

(L

ist i

n nu

mbe

r of

mon

ths)

1 2 3 4 5 6 7 8 9 10

Is th

ere

a m

inim

um a

mou

nt r

equi

red

to o

pen

this

dep

osit

acco

unt?

(Y

es 5

1, N

o 5

2)

Yes

(51)

, No

(52)

If ye

s, p

leas

e sp

ecify

Am

ount

Req

uire

d

57819_Annex08.indd 91 9/18/15 5:49 AM

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92 Mystery Shopping for Financial Services

PRO

DU

CT

1PR

OD

UC

T 2

PRO

DU

CT

3PR

OD

UC

T 4

Is th

ere

a re

quir

ed m

inim

um b

alan

ce to

be

mai

ntai

ned

in th

is a

ccou

nt?

(Yes

5 1

, No

5 2

)Ye

s (5

1), N

o (5

2)

If ye

s, p

leas

e sp

ecify

Min

imum

bal

ance

req

uire

d

Is th

ere

a ch

arge

for

not m

aint

aini

ng th

is m

ini-

mum

bal

ance

? (Y

es 5

1, N

o 5

2, N

ot A

pplic

able

5 3

)

Yes

(51)

, No

(52)

, N

ot A

pplic

able

(53)

If ye

s, p

leas

e sp

ecify

Cos

t (sp

ecify

per

day

, mon

th,

year

, or

othe

r pe

riod

)

Is th

ere

a ch

arge

for

the

adm

inis

trat

ion

or m

an-

agem

ent o

f thi

s ac

coun

t?

(Yes

5 1

, No

5 2

)Ye

s (5

1), N

o (5

2)

If ye

s, p

leas

e sp

ecify

Cos

t (sp

ecify

per

day

, mon

th,

year

, or

othe

r pe

riod

)

Is th

ere

a ch

arge

for

open

ing

this

acc

ount

? (Y

es 5

1, N

o 5

2)

Yes

(51)

, No

(52)

If ye

s, p

leas

e sp

ecify

Cos

t

Is th

ere

a ch

arge

for

acco

unt i

nact

ivity

? (Y

es 5

1, N

o 5

2)

Yes

(51)

, No

(52)

Peri

od a

t whi

ch in

activ

ity

char

ge c

omm

ence

s

Cos

t (sp

ecify

per

day

, mon

th,

year

, or

othe

r pe

riod

)

Is th

ere

a de

bit o

r ATM

car

d pr

ovid

ed w

ith th

is

acco

unt?

(Yes

5 1

, No

5 2

)Ye

s (5

1), N

o (5

2)

If ye

s, h

ow m

uch

does

it c

ost t

o ob

tain

the

card

?C

ost

Is th

ere

a ch

arge

for

repl

acem

ent o

f the

deb

it or

ATM

car

d?

(Yes

5 1

, No

5 2

, Not

App

licab

le 5

3)

Yes

(51)

, No

(52)

, N

ot A

pplic

able

(53)

If ye

s, p

leas

e sp

ecify

Cos

t

57819_Annex08.indd 92 9/18/15 5:49 AM

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Annex 8 93

PRO

DU

CT

1PR

OD

UC

T 2

PRO

DU

CT

3PR

OD

UC

T 4

Is th

ere

a ch

arge

for

cons

ultin

g th

e ac

coun

t ba

lanc

e at

you

r in

stitu

tion’

s AT

M?

(Yes

5 1

, No

5 2

, Not

App

licab

le5

3)

Yes

(51)

, No

(52)

, N

ot A

pplic

able

(53)

If ye

s, p

leas

e sp

ecify

Cos

t

Is th

ere

a ch

arge

for

cons

ultin

g th

e ac

coun

t ba

lanc

e at

the

coun

ter?

Ye

s 5

1, N

o 5

2, N

ot A

pplic

able

53)

Yes

(51)

, No

(52)

, N

ot A

pplic

able

(53)

If ye

s, p

leas

e sp

ecify

Cos

t

Is th

ere

a ch

arge

for

cons

ultin

g th

e ac

coun

t tr

ansa

ctio

n hi

stor

y at

you

r in

stitu

tion’

s AT

M?

(Yes

5 1

, No

52,

Not

App

licab

le 5

3)

Yes

(51)

, No

(52)

, N

ot A

pplic

able

(53)

If ye

s, p

leas

e sp

ecify

Cos

t

Is th

ere

a ch

arge

for

cons

ultin

g th

e ac

coun

t tr

ansa

ctio

n hi

stor

y at

the

coun

ter?

(Y

es 5

1, N

o 5

2, N

ot A

pplic

able

53)

Yes

(51)

, No

(52)

, N

ot A

pplic

able

(53)

If ye

s, p

leas

e sp

ecify

Cos

t

Is th

ere

a ch

arge

for

with

draw

ing

mon

ey a

t yo

ur in

stitu

tion’

s AT

M?

(Yes

5 1

, No

5 2

, Not

App

licab

le5

3)

Yes

(51)

, No

(52)

, N

ot A

pplic

able

(53)

If ye

s, p

leas

e sp

ecify

Cos

t

Is th

ere

a ch

arge

for

with

draw

ing

mon

ey a

t an

othe

r in

stitu

tion’

s AT

M?

(Yes

5 1

, No

5 2

, Not

App

licab

le5

3)

Yes

(51)

, No

(52)

, N

ot A

pplic

able

(53)

If ye

s, p

leas

e sp

ecify

Cos

t

Is it

pos

sibl

e to

dep

osit

mon

ey a

t you

r ATM

s?

(Yes

5 1

, No

5 2

, Not

App

licab

le5

3)Ye

s (5

1), N

o (5

2),

Not

App

licab

le (5

3)

If ye

s, is

ther

e a

char

ge fo

r it?

Cos

t

Is th

ere

a ch

arge

if a

cus

tom

er s

eeks

cla

rific

a-tio

n of

err

ors

in th

e ac

coun

t?Ye

s (5

1), N

o (5

2)

If ye

s, is

ther

e a

char

ge fo

r it?

Cos

t

57819_Annex08.indd 93 9/18/15 5:49 AM

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94 Mystery Shopping for Financial Services

PRO

DU

CT

1PR

OD

UC

T 2

PRO

DU

CT

3PR

OD

UC

T 4

In th

e ca

se o

f an

inve

stm

ent o

r te

rm d

epos

it ac

coun

t: Is

ther

e a

pena

lty fo

r w

ithdr

awin

g m

oney

bef

ore

the

end

of th

e te

rm o

f dep

osit

or

inve

stm

ent p

erio

d of

this

pro

duct

? (Y

es 5

1, N

o 5

2, N

ot A

pplic

able

53)

Yes

(51)

, No

(52)

, N

ot A

pplic

able

(53)

If ye

s, w

hat i

s th

e co

st?

Cos

t

By

whi

ch m

etho

ds c

an c

usto

mer

s co

nsul

t the

ir

bala

nce?

(not

e al

l tha

t app

ly)

1 2 3 4 5

By

whi

ch m

etho

ds c

an c

usto

mer

s w

ithdr

aw

mon

ey fr

om th

is a

ccou

nt?

(not

e al

l tha

t app

ly)

1 2 3 4 5

By

whi

ch m

etho

ds c

an c

usto

mer

s de

posi

t m

oney

on

this

acc

ount

? (n

ote

all t

hat a

pply

)

1 2 3 4 5

Doe

s th

is a

ccou

nt h

ave

a de

posi

t ins

uran

ce?

(Yes

5 1

, No

5 2

)Ye

s (5

1), N

o (5

2)

If ye

s, p

leas

e sp

ecify

Nam

e of

Dep

osit

Insu

ranc

e

Is it

nec

essa

ry to

be

a m

embe

r of t

his

inst

itutio

n be

fore

ope

ning

this

acc

ount

?(Y

es 5

1, N

o 5

2)

Yes

(51)

, No

(52)

If ye

s, is

ther

e a

mem

eber

ship

fee?

Fee

57819_Annex08.indd 94 9/18/15 5:49 AM

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Annex 9 95

Survey Code Informed Consent

I am an employee of XXXXX. I am visiting you today because we are undertaking a research project to better understand the characteristics and knowledge of financial advisers in financial institutions. You have been chosen to take part in this study. If you choose to participate, you will be asked to complete an interview which will take 30 minutes of your time. The interview will cover: Socio-economical information about yourself, roles and capacities within the financial institution, previous experience, and knowledge of the financial sector. This research will let us better understand the characteristics of financial advisers. Thus, it will allow us to propose, in the future, improvements in the policies of the financial sector.

There are no risks for you or your institution by taking part in this study. No single name or personal information that may identify you will be published in the study or shared with your institution. Only the research team will have access to any information that could potentially identify you.

If you decided not to participate in the study, you will not be affected in any way. If you decide to end your participation at any moment in the interview for any reason, or refuse to respond any single question, it will not have any negative consequences for yourself.

If you have additional questions, please contact XXX – contact information. Do you have any additional questions?

Answer:If I have answered all your questions, do you accept to take part in this study?

Yes No

SIGN

NAME

Date:

Time:

Name of interviewer:

Code of institution:

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96 Mystery Shopping for Financial Services

Interview for Staff

A1. Name:

Mark with an X the appropriate answer for questions A2 – A7

A2. Gender: Male 1 A6. Highest degree of Primary 1 Female 2 schooling completed: Secondary 2 Higher (non-university) 3A3. Age: University 4 Master/Posgraduate 5A4. Marital Married 1 status: Single/Divorced/Widowed 2 A7. Major in University/ Accounting/Business 1 Vocational school: Economics 2A5: How many members are in your household? Law 3 Agriculture 4 Engineering 5 Science 6 Other: (specify) 9

A8. Employment history (Write your present job first) Type of Organization Type of Occupation

Name of Organization

Type of Organization

Type of Occupation“If answer is “Other (9)”

please specify.”

For how long?

Code Code Years Months

1=Government (civil)2= Government (army)3=Private Sector4=NGO

1=Education2=Health3=Manufacturing4=Retail5=Banking6=Services7=Agriculture9=Other

Is there Internet in your… :

A9. Office/Workplace Yes 1 No 2 I don’t know 8 I prefer not to answer 9

A10. Home Yes 1 No 2 I don’t know 8 I prefer not to answer 9

A11. When you see something that you like and you have money to buy it, do you...

Buy it immediately 1

Think about it, and sometimes buy it immediately 2

Think thoroughly before buying it 3

A12. When you start something, do you generally finish it?

Usually yes 1

Sometimes I finish it, sometimes I don’t 2

No, I’m often unable to finish it 3

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Annex 9 97

B. Role within the provider of financial services

B1. In your present role, do you deal directly with customers? Yes 1 No 2

B2. Do you give customers financial advice? Yes 1 No 2 (If not, continue in B4)

B3. If you do, what kind of financial advice do you give them? Mark yes or no in each category

General financial advice Yes 1 No 2 Customized financial advice Yes 1 No 2 Product recommendations Yes 1 No 2

B4. On average, with how many customers do you interact in one day? ______

B5. How much information do you usually give to your customers?

Usually, I just reply to the questions they make 1 I only give them voluntarily the information I think they can understand 2 I give them voluntarily all the information about the product 3

C. Decision-making authority

C1. What type of products does your organization offer?

Personal loan Yes 1 No 2 Fixed-term deposit Yes 1 No 2 Loan to business Yes 1 No 2 ATM card Yes 1 No 2 Group loan Yes 1 No 2 Insurance Yes 1 No 2 Savings Account Yes 1 No 2 Others (specify) Yes 1 No 2 Current Account Yes 1 No 2

C2. Can you change some of the terms of the products you offer, such as the interest rate, certain fees, the term or the amount of a loan, etc., or not?

Yes 1 No 2 > Go directly to C4

C3. Which aspects of the 3 most important products that are you able to modify can you adjust to the customer’s needs? (Mark with an X all that apply)

Commercial name

Product type1 = Credit2 = Savings3 = Fixed-term

deposit4 = Credit card Length Amount

Minimum amount to

open accountInterest rate Fees

Product 1

Product 2

Product 3

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98 Mystery Shopping for Financial Services

C4. Who determines if a customer is eligible for the following products? (Mark with an X all that apply)

Product MeBranch Manager

President/Board of Directors

Loan Department

Credit Committee Other (specify)

Credit

Credit Card

Savings Account

Fixed-term Deposit

C5. What factors are considered to decide which particular product (commercial name) is offered to a customer interested in each of the following types of products? (Mark with an X all that apply)

ProductLeast cost of product Promotion

Market objectives

Credit

ATM Card

Savings Account

Fixed-term Deposit

D. FINANCIAL KNOWLEDGE

D1. How would you rate your knowledge of finance? Mark only ONE option

High knowledge 1 Medium knowledge 2 Basic knowledge 3 No knowledge 8 I don’t know 9

D2. How familiar are you with the following institutions? (NEED TO ADAPT) Mark the number that better represents your opinion

A lotSome-what Little

Don’t know

a. Universal Banks 3 2 1 8

b. Savings & Loans 3 2 1 8

c. Rural Banks 3 2 1 8

d. Microfinance 3 2 1 8

e. Money Lenders 3 2 1 8

A lotSome-what Little

Don’t know

f. Finance House 3 2 1 8

g. Leasing Companies 3 2 1 8

h. Mortgage Financing Companies

3 2 1 8

D3. Approximately, how many branches of financial institutions are nearby? Mark with an X the range to which your answer belongs.

None 1 to 5 6 to 10 Over 10

D4. Among nearby institutions, if you were to take a personal loan of $_______, in which type of institution would you pay the LEAST for the credit?

Name: | Banks 1 Savings & Loans 2 Rural Banks 3 Microfinance 4 Money Lenders 5

D5. Which one offers a credit card with a limit of _____ for which you pay the LEAST in total?

Name: | Banks 1 Savings & Loans 2 Rural Banks 3 Microfinance 4 Money Lenders 5

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Annex 9 99

D6. Which one offers the fixed-term deposit with which you earn the MOST on an amount of $______?

Name: | Banks 1 Savings & Loans 2 Rural Banks 3 Microfinance 4 Money Lenders 5

D7. Which one offers a savings account with which you earn the MOST with a balance of $______?

Name: | Banks 1 Savings & Loans 2 Rural Banks 3 Microfinance 4 Money Lenders 5

Mark the chosen answer

D8. Do you know or have you heard of NAME OF REGULATOR?

D9. Do you know or have you heard of NAME OF CONSUMER PROTECTION AUTHORITY? If not, go to D12.

D10. Have you ever got in touch with NAME OF CONUSMER PROTECTION AUTHORITY to solve any problem with a financial product?

Upon being hired, did you receive training in the following areas?

D11. Types of products offered Yes 1 No 2D12. Customer support / Customer protection Yes 1 No 2D13. Risk management Yes 1 No 2D14. Others (specify) ______________________ Yes 1 No 2

After starting to work in your organization, did you receive training in the following areas?

D15. Types of products offered Yes 1 No 2D16. Customer support / Customer protection Yes 1 No 2D17. Risk management Yes 1 No 2D18. Others (specify) ______________________ Yes 1 No 2

Please explain to me what the following mean, and whether law allows to charge for it:

NOTE DOWN THE LEVEL OF FAMILIARITY WITH THE CONCEPT BETWEEN 1 (Does not know the concept), 2 (Knows the concept, but not clearly, or has doubts), 3 (Knows the concept perfectly).

Level of Knowledge 1-3

D19. Annual Percentage Rate (APR)

D20. Annual Percentage Yield (APY)

D21. Guarantor

D22. If the client wishes to cancel the total amount of the loan before its due date, he/she will have to pay: (a/b/c) ______

a. The total sum of the pending instalments, according to the payment schedule agreed on. b. The balance of the principal, plus the interest and other fees that have accrued up to the date

of payment. c. The balance of the principal, plus the interest and other fees that have accrued up to the date of

payment, including a single fee for administrative expenses associated to early payment.

D23. Regarding the increase in cost of loans with a certain maturity and a fixed interest rate, in ordinary circumstances, it is true that (a/b/c): _____

a. The financial institution can modify unilaterally the conditions agreed, if it notifies the customer 30 days in advance in case of the interest rate.

b. The financial institution can modify unilaterally the conditions agreed, if it notifies the customer 45 days in advance in case of the interest rate.

c. The financial institution cannot modify unilaterally the fixed interest rate agreed upon, except for specific cases of renovation of the loan and effective negotiation.

Yes No

1 2

1 2

1 2

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100 Mystery Shopping for Financial Services

D24. Regarding the increase in credit line for a credit card, it is true that (a/b/c):

a . Increases in credit line can be made through unilateral modifications by the financial institutions, if it notifies the customer 30 days in advance.

b. Explicit consent of the customer will have to be sought every time that an increase in credit line is to take place, through the procedures agreed upon by both sides.

c. Explicit consent of the customer will have to be sought for future credit line increases at the time of signing the initial contract, but won´t be needed further every time the credit line is actually increased.

D25. Is it possible that the customer declines the option of withdrawal of cash with their credit card product? (a/b/c):

a. It is not possible. The client is told that, if he/she does not need cash withdrawal, the best is not to use the option.

b. It is possible to forego the option of cash withdrawal, but only at the time of signing the contract, not after.

c. The customer can decline the option of cash withdrawal at any point in time.

D26. Which of the following information items can be LEFT OUT of the pre-agreement contract? (a/b/c/d):

a. Interest rate. b. Basis of any cost incurred if the customer breaches the contract. c. Repayment schedule. d. None of the above.

D27. In which of these cases do you need to ask the borrower for consent to disclose information to the financial bureau? (a/b/c):

a. When reporting details of loans ninety days past the due dates for repayment. b. When the customer is involved in financial malpractices. c. When another financial institution or the credit bureau asks for information on the customer’s credit

status.

D28. If you deposit $100 in a bank account that charges you nothing and guarantees you a yield of 2% per year, how much would there be in the account by the end of the year, if no deposits or withdrawals are made?

Mark only ONE option

Over 102 1 I don’t know 8 Exactly 102 2 I prefer not to answer 9 Less than 102 3

D29. Bank A charges you an interest rate of 15%, and Bank B, one of 18%. Which one is the best option?

Mark only ONE option

Bank A 1 I don’t know 8 Bank B 2 I prefer not to answer 9 I need more information to decide 3

D30. A TV costs $1000. One store offers a discount of $150, while another offers a discount of 10%. Which one is the better offer?

Mark only ONE option

The 150 discount 1 I don’t know 8

They are exactly the same 2 I prefer not to answer 9

The 10% discount 3

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Annex 9 101

E. CUSTOMER PERCEPTION

In general, how do you consider customers’ knowledge about…

E1. Financial product in general

E2. Financial products offered in your institution

F. COMPENSATION

F1. In which range does your salary lie?Mark the corre-sponding answer

F2. What is, approximately, the income of your household? (income of all members, including yourself)Include all monetary income including scholarships, remittances, pensions, rent, cash, help from relatives or government, etc.

Under $ 1 Yourself S/.

From $ to $ 2 Member 2 S/.

From $ to $ 3 Member 3 S/.

From $ to $ 4 Member 4 S/.

From $ to $ 5

Over $ 6

I have no income 7 TOTAL S/.

F3. Besides your salary, does your company give bonuses? Yes 1 No 2

F4. What kind of bonuses can you receive in your company? (for example, volume of sales, sales of a certain kind of product, yield or performance of your portfolio, income generated (by yourself, or by the bank as a whole)

Type of bonusFactors that affect

(mark all that apply)

Is it monthly, yearly, or

with another frequency?

Have you ever received this

kind of bonus? (Yes / No)

If so, when did you last receive it?

Last time you received it, how much did you

receive?

1 2 3 4 5 9

1 2 3 4 5 9

1 2 3 4 5 9

1 2 3 4 5 9

1 2 3 4 5 9

1 2 3 4 5 9

Very knowledgeable

4 Knowledgeable 3Somewhat

knowledgeable 2No

knowledge 1

Very knowledgeable

4 Knowledgeable 3Somewhat

knowledgeable 2No

knowledge 1

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102 Mystery Shopping for Financial Services

Factors that affect the bonus:

1 = Total number of products sold 4 = Amount lent / deposited2 = Sales of particular kinds of products 5 = Global earnings of your company3 = Performance/earnings of your portfolio 9 = Others

Additional Comments:

Time at the end of the interview:

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103

Annex 10. Outcome Variables Used in Analysis of Savings and Credit Shopping Visits

Waiting time/ Product offered

Savings

1. Waiting time

2. Interview time

3. Offered more than one product

4. Product offered aligned with needs

Credit

5. Total waiting time

6. Total interview time

7. Total number of visits

8. Difference between requested and total amount

Quantity of information

Savings

9. Total information

10. Legal requirements

11. Terms of account

12. Fees and commissions

13. Account use

Credit

14. Total information

15. Legal requirements

16. Terms of account

17. Fees and commissions

18. Information on use

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104 Mystery Shopping for Financial Services

Explanation of information and printed material

Savings/Credit

19. Explanation of information

20. Total number of printed material

Perception of auditors

21. Officer was kind

22. Clarity of information

23. Auditor would acquire product

57819_Annex10.indd 104 9/18/15 7:37 AM