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Nordex SE
Capital Markets Day 2012
Frankfurt,
13/09/2012
1
Jürgen Zeschky
• Previously Executive Vice President of
Voith Turbo in Heidenheim, Germany
between 2003 - 2012
• A highly profitable „hidden
champion“ which produces drive
systems used in a broad range of
industries
• 1991-2003: Director Operations
Mannesmann Demag, incl. 6
years in US
• Clear management focus on strategy &
products
BOARD LED BY NEW CEO, JÜRGEN ZESCHKY
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
AGENDA
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
1. Strategy Overview
2. Markets and Strategy in Sales, Service & Project Development
3. Wind Farms – a Cash Flow supporting Asset for Investors
4. Products and Operational Excellence
5. Financial Impact of the Strategy
6. Strategy Implementation and Conclusion
Jürgen Zeschky
Lars Bondo Krogsgaard
Robert A. Clover (MAKE)
Jürgen Zeschky
Bernard Schäferbarthold
Jürgen Zeschky
2
SITUATION …
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
Markets are challenging:
Strong order intake from Europe & RoW, but PRC not accessible
Double digit decrease in ASP in recent years, mainly in the US and China
Growing competition in WTG development
Uncertain remuneration in the US and Southern Europe
Profitability disappointing:
Under-utilization, esp. in the US and China
Some suppliers unreliable
Project delays due to financing issues
Concerns over working capital issues
3
… AND ACTION ITEMS
2. Operational Excellence needed
In project execution
Huge impact on costs
3. Reduction in cost of materials essential
Improve materials cost ratio from 78% to 75%
Further slight decline in turbine prices expected
4. Nordex has some excellent products
Focus on N117, next MMW-turbines
Improvement in towers and blades required
1. Sales Strategy
Focus
Differentiation
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
Mid-term targets EUR 1.5 bn; EBIT ≥5%, will define
R&D spending of EUR 50 mn p.a.
Project size 100 - 150 MW
5. Organization & Structure
4
1. SALES STRATEGY
Focus on key markets and customers – balancing volume / value-added Doing more turn-key projects
Increasing service revenues More sales in “Nordex project development”
Gaining market share in Germany
Being selective in order to reduce risk profile in order backlog
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012 5
2. OPERATIONAL EXCELLENCE
EBIT margin improvement of 1% in 2013 and 2014 each Profitability measures focused on towers, blades and logistics
Implementation through a collaborative project by engineering and purchasing
2013 2014
Tower EBIT margin improvement
+1%
EBIT margin improvement
+1%
Blades
Logistics
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012 6
3. REDUCTION IN COST OF MATERIALS
“Design to cost” / “Design to value” efforts in engineering Supply from low cost countries
2nd phase of cost-out project “n-ergize”
in 2013 2012 - 2015
-EUR >0.1mn / WTG (= -4%)
-15% / WTG
(in total)
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012 7
4. PRODUCT DEVELOPMENT
Nordex has developed a best in class WTG for light wind sites The N117/2400 was first installed in December 2011 on time & on budget
Launch of 2 WTGs in 2013 to achieve leading-edge position in IEC1 / 2 as well
Decrease development time to 18 – 24 months
2012 2013 2014
Start of serial production
N117 (IEC3)
NXT 8.1 (IEC1)
NXT 8.1 (IEC2)
Towers
NXT 8.2 (IEC3)
Blades
√
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012 8
5. ORGANIZATION AND MANAGEMENT STRUCTURE
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
CEO
•Global Production and Supply Chain Management
•Purchasing
•Engineering
•Product Line Management
•Quality Management
•Health, Safety and Environment
CFO
•Controlling
•Finance
•Tax
•Accounting
•Treasury
•IT
•Legal
•HR
•Corporate Communications
•Corporate Development
CCO
•Sales
•Service
•Project Management
•Project Development
•Regional subsidiaries
9
5. REGIONAL STRUCTURE
2012e 2013e
Asia Turnover EBIT
EUR 50 mn EUR -9 mn
EUR 100 mn EUR 2-3 mn
USA Turnover EBIT
EUR 170 mn Break even
EUR 170 mn Break even
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
Stable situation in 2013 based on expected order intake
10
KEY PERFORMANCE DRIVERS WIND
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
Broad market access
Technology and R&D
Cost position
Financial resources
Nordex is focusing on its key performance drivers with a strategy reset and organizational adjustments
A partnership could be an additional game changer to leverage key performance drivers
11
NORDEX´ POSITION IN THE WIND INDUSTRY
There is a place for Nordex in the Market
Focus on small to mid-size customers and key markets
Expertise in technically demanding projects, customized solutions, high degree of flexibility and short reaction times
Nordex´ products and services focused on turn-key solutions, project development, broad service & maintenance offering
Excellent turbine platform (N117/2400) builds a strong basis for further product development
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012 12
AGENDA
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
1. Strategy Overview
2. Markets and Strategy in Sales, Service & Project Development
3. Wind Farms – a Cash Flow supporting Asset for Investors
4. Products and Operational Excellence
5. Financial Impact of the Strategy
6. Strategy Implementation and Conclusion
Lars Bondo Krogsgaard
13
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
~6%
RoW
Europe
Asia-Pac.
Americas
2016e
53
14
28
10
53
13
27
11
51
12
25
12 46
12
23
10
2012e
48
12
21
14
2011
41
10
21
9
2010
38
10
21
7
Forecast
Regional development Market highlights
Sources: 2010/ 2011 - GWEC; 2012-2016 - MAKE Consulting, July 2012; BWE; AWEA
Five year forecast downgraded but
global WTG installations to grow with
a CAGR of ~6%
Global growth in H1 2012 up by 20%;
Germany (+26% YoY) and USA (+37%
YoY) above average
Demand in Northern Europe and
Eastern Europe above average (CAGR
2011-16e +10%)
Southern Europe held back by the
credit crisis, but still growing slightly
mainly thanks to Turkey and France
USA will be the most volatile market due
to the uncertain PTC situation – but there
are proposals to extend it
Asian volume still driven by China but
currently affected by grid constraints
RoW South Africa as an emerging market
for wind
MARKET DEVELOPMENT H1 2012
14
NORTHERN EUROPE IS THE BACKBONE OF NORDEX´ SALES STRATEGY
EMEA North and Germany
Germany: Stable, mature market due to legal framework
and wind initiatives at federal level; attractive low wind
sites
Larger projects in Eastern Germany
U.K.: ROC reduction (-10%) in 2013; demand for turn-
key contracts.
Sweden/Norway: stable remuneration system, with
currently extremely low electricity prices (Sweden) and
certificate prices (both countries)
Finland: sprinter bonus leads to relatively strong outlook
for 2013/14; good Nordex-visibility due to large
framework contract (up to 111 WTGs)
Ireland: REFIT I not extended with REFIT II approved,
grid capacity/ connection being a major hurdle. Grid code
requirements constantly changing; demand for turn-key
contracts.
Region with robust market volume in Nordex´ focus
markets Germany, U.K., Ireland, Sweden, Norway and
new Finland
Strong demand for Cold-Climate-solutions and AIS in
combination with all WTG types.
Competitive high towers needed in Sweden, Finland and
Southern Germany for majority of projects.
1.800 1.800 1.800 1.800
2.770 2.7302.330
2.130
4.530
EMEA North
2014 2013 2012
4.570
Germany
3.930
2015
4.130
Based on MAKE Consulting; Market Outlook Q2 2012
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
new onshore installations in Nordex´ focus markets in MW
15
POTENTIAL IN EMEA SOUTH BACKED BY FRANCE, TURKEY AND SOUTH AFRICA
EMEA South
France: temporary interruption of market
dynamics in 2012 (H1 2012: -58% yoy in
installations) due to legal complaint (“Grenelle 2”)
– stable GW market until 2016; clean sale
expected to raise through N117 offering
Italy: Uncertainty due to change in incentive
system (reverse auction system introduced);
stable but lower volumes than in the past; more
price driven
Belgium/Netherlands: stable but low volumes
Turkey: significant growth driver; need for
additional generation capacity
South Africa: Potential volume market but tender
system still implies risks and uncertainties
Area: strongly suffering from sovereign debt crisis
(GR, PT, ES; also IT). France and Turkey likely to
account for significant part of market volume with
some promising outlook for South Africa
4.715
4.015
3.465
4.248
2015 2014 2013 2012
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
Based on MAKE Consulting; Market Outlook Q2 2012
new onshore installations in Nordex´ focus markets in MW
16
FOCUSED APPROACH IN EMEA EAST ON POLAND AND ROMANIA
EMEA East
Poland: uncertainty in 2012-13 driven by change
in Energy Law from certificates to a feed-in-tariff.
Recovering market growth expected after 2013.
Attractive market for foreign investors; utilities
expected to invest massively.
Romania: Attractive incentive system up to 2017
(two certificates per MWh, only one certificate per
MWh after 2017). Current uncertainty due to
political instability and meltdown of the banking
sector meltdown in Southern Europe; smaller size
projects expected, stable market.
Foreign utilities and IPP‟s investing
Most sites are IEC III very good fit with Nordex
WTGs; main competition now with Siemens and
Vestas.
NXD brings USPs and market knowledge
900
1.000
1.200
1.100
2015 2014 2013 2012
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
Based on MAKE Consulting; Market Outlook Q2 2012
new onshore installations in Nordex´ focus markets in MW
17
DEVELOPMENT IN AMERICAS DRIVEN BY HIGH US VOLATILITY
Americas
USA: large wind resources, heavy electricity
consumption, but political uncertainty and highly
competitive sources of energy (esp. shale gas);
PTC extension will push 2012 projects to 2013
with tight construction deadlines. Long term
demand driven by traditional economic market
drivers, new transmission lines and other fuel
source. Large projects likely to dominate. Market
will be led by developers with access to capital.
Canada: Hedge against weakness in the US.
Strong development expected, as Quebec and
Ontario drive 60% of build through 2016. Utilities-
driven PPA prices expected to remain high; local
content requirements in Ontario and Quebec are
challenging
LATAM: Demand driven by emerging renewable
energy policies, combined with growing economies
and development banks support. Very high
conventional electricity price levels are stimulating
the development of the wind project pipeline.
1.746
2.270
2.940
3.115
4.570
2013
6.070
3.800
2012
12.446
US
CA, UY
2015
6.955
3.840
2014
7.510
10.700
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
Based on MAKE Consulting; Market Outlook Q2 2012
new onshore installations in Nordex´ focus markets in MW
18
CHINA DOMINATING VOLUME BUT A COUPLE OF EMERGING MARKETS OFFER POTENTIAL
APAC
China: high volume market with fierce competition; market driven by initial purchase price considerations rather than life-time-cycle cost though increasing quality awareness; very limited access for non-Chinese OEMs; predominant wind class IEC III (75%), attractive IEC I segment (5-10%); “supply-only” market
Pakistan: Growth due to need for power and attractive feed-in-tariff; financing main and major hurdle for realizing growth; wind class high IEC III / low IEC II; turn-key market
Asean: growth markets with recently introduced attractive feed-in-tariffs; still small volumes; Philippines wind class IEC I; Thailand wind class IEC III, Vietnam wind class IEC I and II; turn-key market
Japan: growth market with recently introduced attractive feed-in-tariff; volume still small; all wind classes; supply-only as well as turn-key market; challenging for non-Japanese OEMs
523
675
625
800
2012
17.903
17.380
China
PK, PH, JP
2015
21.000
20.200
2014
20.225
19.600
2013
18.875
18.200
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
Based on MAKE Consulting; Market Outlook Q2 2012
new onshore installations in Nordex´ focus markets in MW
19
STRATEGY TO TARGET NORDEX´ FOCUS MARKETS
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
Nordex´ focus markets in Europe, Asia and Americas have significant sales and service potential
Most of Nordex´ focus markets are stable or
growing
Nordex has an established market position including sales and service structures
Nordex´ product portfolio is geared towards customer requirements in its focus markets
Double digit market shares and/or TOP3 positions in European onshore markets are realistic
Regular monitoring of emerging markets including analysis and definition of “watch list markets” to take advantage of opportunities
MORE NXD MAKES SENSE
NORDEX GOOD FIT SMALL TO MID-SIZED CUSTOMERS
BIG UTILITIES/
IPPs CHALLENGING
TURN-KEY MAKES SENSE FOR NORDEX
IT MAKES SENSE FOR NORDEX TO DO MORE IN GERMANY
NORDEX„ SERVICE
BUSINESS SHOULD BE DEVELOPED FURTHER
Low margins Base-load for
production Project refs.
High margins Value Nordex Drive service
Stable volume High margins „Quality seal“
High margins Nordex
experience Niche potential Complements
Nordex project development
Good customer fit
Growing segment
Drives service
Stable business High margins „By-itself-growth“,
good visibility
Business cornerstones Conclusion Nordex focus markets
20
THERE IS A PLACE IN THE MARKET FOR NORDEX
Why customers should buy Nordex?
MARKET POSITION
DEEP CUSTOMER UNDERSTANDING
the only OEM doing project development
TURN-KEY CAPABILITY
a highly competent provider of turn-key
solutions
SPEED AND ACCESS
the most easy-to-deal- with OEM
A SAFE CHOICE
well-proven German/Danish
engineering from one of the most experienced OEMs in the industry
>25 years of experience
Wind engineering heritage
Track-record for performance and quality
Availability and Credibility
Extensive turn-key experience
Comfortable with civil works and balance of plant (E-BoP) scopes
Turn-key projects in all sizes
Partner for custo-mers seeking to wrap risks
The most easy-to-deal-with OEM We interact as equals with customers, will not get „stuck in process“ Short transaction times, low transaction costs Easy-to-understand organization Access to management and specialists as required
See projects through customer eyes Ideal partner for investors seeking one-stop solutions
Some differentiation potential
Significant differentation potential
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012 21
BUSINESS CORNERSTONES LEAD TO FIVE VALUE STREAMS…
…for which specific strategies have been developed
New unit sales
Volume sales
Value-added sales
Turn-key sales
Own develop-
ment
Service sales
Business area
Value stream
Business ratio-nales
Leverage unique NXD position and pipeline to drive project margins
Improve project margins through
sales to small and medium-sized „value-added customers“
Accept lower project margins in return for volume busines, cap sales to required base-
load
Leverage turn-key experience to drive project
margins. Enter small/mid-size project niche
Leverage Nordex WTG business to generate stable revenue stream, drive efficiency to improve margins
= Nordex strategy change
MORE NXD MAKES SENSE
NORDEX FITS WELL WITH SMALL
TO MID-SIZED COMPANIES
BIG UTILITIES/ IPPs ARE
DEMANDING, BUT PROVIDE USEFUL
VOLUME
TURN-KEY MAKES SENSE FOR
NORDEX
IT MAKES SENSE FOR NORDEX TO
DO MORE IN GERMANY
NORDEX„ SERVICE BUSINESS SHOULD BE DEVELOPED FURTHER
Corner-stones
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012 22
TARGETS AND STRATEGIES FOR EACH VALUE STREAM HAVE BEEN DEFINED – EXAMPLE NXD
Own development (Nordex Development = NXD)
Business rationale
• Leverage unique NXD position and pipeline to drive project margins
Customers
• No risk investors buying at substantial completion stage
• Minimum risk investors buying at ready to build with turn-key scope or with WTG supply only scope
Markets
• France
• Poland
• Sweden
• USA
Products
• Developed project + WTG supply
• Additional balance of plant and civil works
• Full product range
• Broad and long service
Initiatives/ Projects
• Build up separate NXD organization incl. new P&L structure
• Expand project pipeline
• Establish finance vehicle to take assets of Nordex´ balance sheet
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012 23
N117 – IEC3-BENCHMARK OF THE INDUSTRY
Prototype of N117/2400 installed in time (December 2011 in Stadum/ Flensburg, Germany)
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012 24
SUMMARY SALES & SERVICE STRATEGY
Drive volume & margins through focus on value-added customers, NXD, service, N117/2400
There is a place for Nordex in the market (re-positioning and differentiation started) Focus on financial investors
Extend current order momentum1
Leverage product fit (N117/2400) to increase German sales
Must-have revenue line of around €1.5 bn has been validated against sales planning
Strategies around 5 value streams:
New unit sales: Volume New unit sales: Value-added New unit sales: turn-key Own project development Service Value streams are based on business cornerstones (Nordex strengths/business potential) Balanced value stream mix in order to optimize volume and profit requirements
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
1 H1 2012: firm order intake well above industry average (Nordex yoy: stable; industry yoy according to MAKE Consulting -30%)
25
Q&A SESSION I
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012 26
AGENDA
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
1. Strategy Overview
2. Markets and Strategy in Sales, Service & Project Development
3. Wind Farms – a Cash Flow supporting Asset for Investors
4. Products and Operational Excellence
5. Financial Impact of the Strategy
6. Strategy Implementation and Conclusion
Robert A. Clover (MAKE)
27
PRESENTATION BY ROBERT A. CLOVER (MAKE CONSULTING)
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012 28
AGENDA
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
1. Strategy Overview
2. Markets and Strategy in Sales, Service & Project Development
3. Wind Farms – a Cash Flow supporting Asset for Investors
4. Products and Operational Excellence
5. Financial Impact of the Strategy
6. Strategy Implementation and Conclusion
Jürgen Zeschky
29
PRODUCTS, OPERATIONAL EXCELLENCE AND COST OF MATERIALS AS PROFITABILITY LEVERS
1. Nordex has a “best in class product” and a promising pipeline
2. Operational excellence – focus on further cost reductions esp. for
the main components tower and blades
3. Project WTG minus >100k (2nd phase “n-ergize”)
Further cost out per turbine
Alignment engineering and purchasing
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012 30
1. PRODUCT STRATEGY 2012-2016: INCREASING COMPETITIVENESS IN ALL WIND CLASSES
Gradually moving product portfolio towards full grid parity by 2015/16
2012 2013 2014 2015 2016
NXT-8
NXT-6
NXT-GEN
NXT-8
NXT-6
NXT-GEN
NXT-8 Cost of energy reduction with minimal time to market
NXT-6.2 Ramp up N117/2400
NXT-GEN Technological innovation to reach full grid parity by 2015/16
Time-to-market
CoE (EUR/kWh): Proven technology
CoE (EUR/kWh): Innovation
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
Focus
31
Launch
Launch
Launch
Product Portfolio 2013/14
IEC 1a IEC 2a
NXT-8 WTG Types
Planned SOP (series)
End 2013 End 2013
1. CURRENT AND NEAR TERM PRODUCT PORTFOLIO
Current Product Portfolio 2012
IEC 1a IEC 2a IEC 3a
NXT-6 WTG Types
2500 2400 2500
+2
2%
AEP
+2
2%
AEP
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
NXT-8
NXT-6
Best in Class WTG for Light Wind
32
1. R&D BLUEPRINT N117/2400 – ECONOMICALLY ATTRACTIVE, HIGHLY EFFICIENT & LOW NOISE EMISSIONS
Scenario: IEC3a/ low wind – 6.5 m/s at 140m hub height, inland location, (Southern) Germany
Competitor WTG 3
Competitor WTG 2
Nordex N117/2400
Competitor WTG 1
WTG price [kEUR]
Net AEP [MWh p.a.]
105,0
Sound power level [db (A) max Lwa]
Invest factor [EUR/MWh p.a.]
Full load hours [MWh p.a./MW]
New for 2014 deliveries: Market leading Anti-Icing System also for N117/2400
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
Most efficient Light Wind Turbine in the market
Lowest Sound Power
Light Wind Turbine in the market
Best Economics Light Wind Turbine in the market
33
1. INCREASING IN GROSS MARGIN POSSIBLE … … DUE TO GAINING PRODUCT EFFICIENCY
Current product portfolio K08 GAMMA/NXT-6
Future product portfolio K08 DELTA/NXT-8
0
10
20
30
40
50
60
70
80
90
100
2011 2012 2013 2014 2015
€ / MWh
Peak load price
Base load price 0
10
20
30
40
50
60
70
80
90
100
2011 2012 2013 2014 2015
€ / MWh
Base load price
Peak load price
N90/2500
N100/2500
N117/2400
IEC2 NXT-8
IEC1 NXT-8
IEC3 NXT-8
Levelized Cost of Energy (LCOE) IEC1a 9.0m/s -N90/2500
LCOE IEC2a 8.0m/s - N100/2500
LCOE IEC3a 6.5m/s - N117/2400
LCOE IEC1a 6,50m/s IEC1 next gen
LCOE IEC2a 8.0m/s IEC2 next gen
LCOE IEC1a 9.0m/s IEC1 nest gen
Required cost down for N100/2500 to reach LCOE level of NXT-8 ~30%
Current product portfolio K08 GAMMA/NXT-6
Future product portfolio NXT-8
Low cost of energy at a grid parity level will minimize the reliance on incentives and offer margin potential
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012 34
1. PRODUCT DEVELOPMENT APPROACH
Competitive Products
Portfolio Management
Innovation
Win
d c
lass
1
2
3
+
Performance
Time
Product development focused on wind classes and performance within the wind classes
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012 35
2. COSTLY ISSUES WITH BLADES AND TOWERS DURING ORDER EXECUTION WILL BE ELIMINATED SYSTEMATICALLY
Cost over-run due to inefficiencies in project execution KEY ISSUE
ANALYSIS
TOWERS BLADES LOGISTICS/OTHER
~ -10 mn€ ~ -10 mn€ ~ -5 mn€ COST IMPACT
ACTION/ MEASURES
EBIT IMPACT
Quality problems, short term postponements
Late & expensive supplies Core: mismatch of supply footprint & demand
Inefficient erection & commisioning; problems with incomplete deliveries
GOAL
Proven supply chain with zero defects and timely delivery
Set up for regional production/ supplier bases
Fault free delivery & optimized erection & commissioning
Cross-functional project „Tower Excellence“
Project „Blade Excellence“
To be dealt with in n-ergize „Execution“
Improve supplier performance
Implement “first sample” –production for towers
Rework tower specs & instructions
Increase expediting capacity & capabilities in SQA
Match supply footprint to needs: Negotiations to increase
volume in EU Stabilize 24h cycle for existing
NR 58.5 supplier Start up US supply for N117 Adjust international footprint
& increase volume flexibility
Reduce man-hours & equipment effort for erection & commissioning
Optimize outbound logistics Improve quality of supplied
modules
+ 1% CM in 2013 +1% CM in 2014
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012 36
2. DTV-PROJECTS SUCH AS FOR STEEL TOWERS CARRY SIGNIFICANT POTENTIAL FOR LOWER COSTS
Dimensioning of towers based on “eigenfrequency”
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
Advanced 120m tower 2nd source/concept 141m hybrid towers
2012 - 2014:
-15 to -20% cost reduction targeted depending on WTG type
Advanced design of steel towers
Significantly lower costs and dependency
2012 - 2013:
-10 to -20% cost reduction targeted depending on destination/ region
Supplier diversification
2012 2014
-10-20%
2012 2014
-15-20%
37
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
In-house blade production to grow 3rd party blade supply
2. FURTHER COST REDUCTION ON BLADES TO SECURE MARGIN IMPROVEMENT
2010- 2012: 24% cost reduction already achieved Further -28% targeted
Increasingly competitive to 3rd
party supply
Due to more efficient production process, lower costs of material
2008- 2011: 20% cost reduction already achieved Further reductions targeted
Due to low cost country supply / negotiation
2010 2011 2012e 2013e 2014e
-24%
-28%
2008 2009 2010 2011
-20%
38
3. COST REDUCTIONS CAN BE ACHIEVED IN ALL LARGE WTG PARTS
Nacelle
Blades
Target 2015
Target 2014
Target 2013
-2.5%
-9%
-16%
-3 to -5% p.a.
Tower
FC 2012 FY 2011 FY 2010 FY 2009
Future Past
Example N100/2500, R100; total cost reduction of ~30% between 2009-2015e
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012 39
FURTHER COST REDUCTION OF MORE THAN EUR 100K PER WTG DRIVEN BY ENGINEERING AND PURCHASING
Design to Cost (DtC)
Design to Value (DtV)
Value Engineering
Benchmark functions
Benchmark components
Standards, processes, tools
Improved methods
Supply strategy
Low cost countries
80 / 20 volume allocation towards lead
supplier
Standards, processes, tools
Engineering Purchasing
Close collaboration Engineering – Purchasing - Production
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012 40
Q&A SESSION II
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012 41
AGENDA
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
1. Strategy Overview
2. Markets and Strategy in Sales, Service & Project Development
3. Wind Farms – a Cash Flow supporting Asset for Investors
4. Products and Operational Excellence
5. Financial Impact of the Strategy
6. Strategy Implementation and Conclusion
Bernard Schäferbartold
42
NORDEX´ PATH TO EUR 1.5 BN REVENUE BACKED BY FIVE VALUE STREAMS
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
2012e
1,100
2015-17 New unit sales NXD
1,500
Service
Value added
Volume
Turn-key
Additional Revenue drivers in EUR mn
Revenue growth driven by: Volume sales in line with overall market development of 6% p.a. Value-added sales esp. in Germany and thanks to N117/2400 projects Turn-key excellence center NXD: Leverage growing maturity of own development pipeline and financial vehicle Service: Raising installation base, additional service products (e.g. for blades)
43
Additional Revenue drivers in EUR mn EBIT levers
NORDEX´ PATH TO A 25% GROSS PROFIT MARGIN AND A ≥5% EBIT MARGIN
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
≥5%
New products Material costs Op. excellence
price decr. 2012e 2015-17
1-3%
Tower
Logist.
Blade
Gross margin and EBIT margin improvement – despite pricing pressure – mainly driven by: Operational excellence Cost-down initiatives (>100 k/WTG) Price premium achievable with superior products due to lower CoE
44
OPERATIONAL EXCELLENCE / COST REDUCTION
EBIT margin improvement of 1% in 2013 and 2014 each Profitability measures focused
on towers, blades and logistics Implementing by a
collaborative project by engineering and purchasing
2013 2014
Tower
EBIT margin improvement
+1%
EBIT margin improvement
+1%
Blades
Logistics
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
“Design to cost” / “Design to value” efforts in engineering Supply from low cost countries
2nd phase of cost-out project
“n-ergize”
in 2013 2012 - 2015
-EUR >0.1mn / WTG
(= -4%)
-15% / WTG
(in total)
Operational Excellence Cost of Materials
45
COST REDUCTION IN TOWERS & BLADES
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
Advanced 120m tower 2nd source/concept 141m hybrid towers
2012 2014
-10-20%
2012 2014
-15-20%
46
In-house blade production to grow 3rd party blade supply
2010 2011 2012e 2013e 2014e
-24%
-28%
2008 2009 2010 2011
-20%
Current product portfolio K08 GAMMA/NXT-6
Future product portfolio K08 DELTA/NXT-8
0
10
20
30
40
50
60
70
80
90
100
2011 2012 2013 2014 2015
€ / MWh
Peak load price
Base load price 0
10
20
30
40
50
60
70
80
90
100
2011 2012 2013 2014 2015
€ / MWh
Base load price
Peak load price
N90/2500
N100/2500
N117/2400
IEC2 NXT-8
IEC1 NXT-8
IEC3 NXT-8
Current product portfolio K08 GAMMA/NXT-6
Future product portfolio NXT-8
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
NEW PRODUCTS WILL MINIMIZE RELIANCE ON INCENTIVES AND OFFER MARGIN POTENTIAL
47
STRICT CASH FLOW MANAGEMENT AND INNOVATIVE CORPORATE FINANCE STRUCTURES
Working Capital target of 10 – 15% of total revenues
Neutral free cash flow
Investment focus purely on R&D
No need for additional finance
Introduction of a Global Planning Office (GPO)
Introduction of new and innovative corporate finance instruments and
structures:
Finance vehicle for NXD
Professional sales support with tools and processes
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012 48
WORKING CAPITAL REDUCTION REMAINS A MAJOR TARGET
Nordex´ working capital development with a top line at EUR 1.5 bn
0
50
100
150
200
250
300
0
5
10
15
20
25
30
WC in % total revenues WC in m EUR
T2015 T2014 T2013 B2012
18.4
2011
30.0
2010
25.2
2009
18.6
2008
15.1
WC in %
WC
Target:
Top line EUR 1.5 bn
Balanced free cash flow …
… require a working capital range of 10-15%
Measures:
Organizational responsibilities for major components of working capital
Global Planning Office
Working Capital Management Project started in 2012 will be continued
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012 49
INTRODUCTION OF A GPO – GLOBAL PLANNING OFFICE
Engineering
Purchasing
Manufacturing/ SCM
Region Region Region Region . . .
P&L Sales
PM
Service
NXD
PLM
Global Planning Office (GPO)
Project Organisation
“Line” Organization
Strategic Planning
Financial Targets
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
New function GPO acts as central interface between customer facing functions and line organization
50
OPTIMIZED OPERATING PROCESSES REQUIRES A RELIABLE NORDEX VALUE CHAIN
Sales – OI volume and
erection dates
PM – Correct pick-up
dates for production
& purchasing
Production – Fulfill to
order (from PM) Service – Flawless
commissioning and operations
Purchasing– Focus on timely
delivery and quality
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012 51
Target:
(Off balance) bridge finance for wind farm projects developed in-house
(Non-recourse) financing on project basis
Sale of projects at the point of substantial completion to match with
need of financial investors
Main Market: France
Volume: EUR 50 - 60 mn
Nordex JV-Partners:
State owned bank
Private equity fund
FINANCIAL VEHICLE FOR NXD PROJECTS
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012 52
SUMMARY FROM THE FINANCIAL PERSPECTIVE
Targets 2015/2017
53 Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
Revenue target of EUR 1.5 bn
Gross profit margin target of 25%
EBIT margin target of ≥5%
Neutral free cash flow
No need for additional finance
AGENDA
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
1. Strategy Overview
2. Markets and Strategy in Sales, Service & Project Development
3. Wind Farms – a Cash Flow supporting Asset for Investors
4. Products and Operational Excellence
5. Financial Impact of the Strategy
6. Strategy Implementation and Conclusion
Jürgen Zeschky
54
IMPLEMENTATION OF THE NEW STRATEGY
Implementation projects with clear board responsibilities started
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
CEO
•NXT 8.1 and NXT 8.2
•Optimization of Engineering and Purchasing
•Blade & Tower excellence project
•WTG EUR 100k cost down
CFO
•Global Planning Office (GPO)
•Working Capital Management
•Relationship proj. finance / ECA
• Interface to sales:
• Cash flow training
• Windmoney education
• Bridge finance NXD
• Support complex tenders
CCO
•Ramp up Sales Germany
•Ramp up NXD organisation
•Turn-key excellence center
•Fixed sales team
• Joint P&L responsibility for Sales and Project Management
•Processes (Windmoney, Gate process, SMEEP)
Strategy Implementation Office
55
STRATEGIC MEASURES IMPLEMENTATION LANDSCAPE – EXCERPT OF THE SALES STRATEGY
Areas for Action Strategic Lever Programme/
Measure Project/ Action
1. Sales Strategy
Area Strategies
Service
NXD
New Units
P&L Responsibilty
Implement Fixed Sales Teams
Focus & Differentiation
Finalize Detailed Area Strategies
Redesign Regional Responsibility (P&L)
Ramp up NXD
Provide Finance Vehicle
Increase Service Revenue
Drive Service Margin Improvement
Implement Service Account + Reg. Mgmt.
Implement Service Improvement Prg.
Build Service Sales Team
Establish Key Account Mgmt.
P&L / Mgmt. Accounting/ Controlling for CFF
Expand project pipeline
Enhance Must Win Program
Implement WindMoney Training
NXD Organisation & Team
Boost N117 Germany
Redesign GATE Process
SMEEP & Market Master Process
Strengthen Sales Team in Value Markets
Establish Turn-key Excellence Center(s)
New Organisation for „Extra Business“
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012 56
STRATEGIC CONCLUSION – THERE IS A PLACE IN THE MARKET FOR NORDEX
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
Status Quo
Above average order momentum
Superior product launched (N117/2400)
Operational strategy in place
Sales strategy
Operational excellence
Cost of materials reduction
Product strategy
Structure
Aligned and fully committed management team
Ensure sustainable profitability in the US and China
Strategic options
57
Q&A SESSION III
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012 58
Thank you very much for your attendance !
Capital Markets Day| Nordex SE | Frankfurt| September 13, 2012
Have a safe trip home!
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