Naogaon Branding

8/9/2019 Naogaon Branding

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UIU

Naogaon Branding

Assignment for Strategic MarketingSteps towards Bangladesh Branding


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PREPARED FOR

SYED FERHAT ANWAR

COURSEINSTRUCTOR

STRATEGIC MARKETING

PREPAREDBY

MD. MARUF HASAN-112071011

MD. MAHAMUDUL HAQUE-112091007

FARHAN FARDOUS-11

MEER AHSAN HABIB-113081017

SCHOOLOFBUSINESS


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UNITEDINTERNATIONALUNIVERSITY

Executive Summary

Every initiative starts with a small idea and these small ideas can bring

success easily. Our objective is to brand Bangladesh globally and locally.

The global aspect will focus on attracting tourists which will contribute

towards strengthening our foreign currency reserve. The local aspect is to

make aware our countrymen about the heritages we have. If we do not

know about our own country, we will not be able to make the rest of the

world aware about the heritage and culture that we have.

However, there are many procedures to brand a place or a country.

Branding a country is somewhat difficult and big task but the work can be

done at by identifying a place that has some potentials. If we can brand

different districts of our country then country branding will automatically

be done. In doing so we have identified Naogaon as our first choice. This

report will discuss about history, culture, economy, religion and people of

Naogaon.


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Acknowledgement

To start with we would like to register our gratitude to Dr Syed Ferhat

Anwar, Course Instructor for the coursework on Strategic Markheting for

allowing us to do such a project.

After that, our friend is Mahmud (give full name and identity who

gave us unlimited information about Naogaon. It would be unjust to

mention about Shourov from Naogaon who also have provided useful

information in preparing this report.


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Table of ContentsExecutive Summary .................................................................................... 3

Acknowledgement ....................................................................................... 4

Table of Contents ........................................................................................ 5

................................................................................................................... 5

Introduction ................................................................................................. 6

About Naogaon ............................................................................................ 6

History ...................................................................................................... 6

Paharpur ................................................................................................ 6Kusumba Mosque .................................................................................. 9

Tagore family's zamindari - Patisar ..................................................... 12

Economy ................................................................................................. 13

Famous place of Naogaon ...................................................................... 14

Educational institutes ............................................................................. 14

Population ............................................................................................. 14

Religion ................................................................................................. 14

Newspapers and weekly periodicals ....................................................... 15

Natural view of Naogaon ........................................................................... 15

The Branding of Naogaon .......................................................................... 17

Conclusion ................................................................................................. 17


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Introduction

The Branding means to establish a product or service as a unique

quality product in consumers mind.

When we start with product or service then it is easy to identify the core

value of the item because we know what we want to provide. In this case,

we just need to do research where we need to position the product or

service in consumers mind.

However, if we want to establish a place, city or country, we need to know

about its feature by which core value could be identified. Then make some

research on positioning for making communication methods for branding

the place.

National branding is setting perhaps more than an image or perception

of a whole place, city or country which include its history, culture, people,

religion and other. This may be to encourage foreign direct investment,

create internal pride, or be a support for exports or any enterprise that a

nation may undertake.

Whatever, we are going to brand Naogaon.

About Naogaon

History

History of Naogaon is very rich. There are some places which are famous

for their history.

Paharpur

Paharpur is a small village 5 km. west of Jamalganj in the greater Rajshahi

district where the remains of the most important and the largest known

monastery south of the Himalayas have been excavated. This 7th century

archaeological find covers approximately an area of 27 acres

(110,000 m2) of land. The entire establishment, occupying a quadrangular

court, measuring more than 900 ft (270 m) and from 12 ft (3.7 m), to 15 in

height.


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With elaborate gateway complex on the north, there are 45 cells on the

north and 44 in each of the other three sides with a total number of 177

rooms. The architecture of the pyramidal cruciform temple is profoundly

influenced by those of South-East Asia, especially Myanmar and Java. It

had taken its name from a high mound, which looked like pahar or hillock.


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A site museum built recently houses the representative collection of

objects recovered from the area. The excavated findings have also been

preserved at the Varendra Research Museum at Rajshahi. The antiquitiesof the museum include terracotta plaques, images of different gods and

goddess', potteries, coin inscriptions, ornamental bricks and other minor

clay objects. This is also known as Sompur Mahavihar. 9 miles west-

southwest of Paharpur is the archaeological site of Halud Vihara, which

has been tentatively listed as a UNESCO World Heritage Site.
http://en.wikipedia.org/wiki/Halud_Viharahttp://en.wikipedia.org/wiki/World_Heritage_Sitehttp://en.wikipedia.org/wiki/World_Heritage_Sitehttp://en.wikipedia.org/wiki/Halud_Vihara


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Kusumba Mosque

Kusumba Mosque is named after the village of Kusumba, under the Manda

upazila of Naogaon district, on the west bank of the Atrai river. It is inside

a walled enclosure with a monumental gateway that has standing spaces


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for guards. It was built during the period of Afghan rule in Bengal under

one of the last Suri rulers Ghiyasuddin Bahadur Shah, by one Sulaiman

who was probably a high ranking official. The inscription tablet in Arabic

(only the word 'built by' is in Persian) dating the building to 966 AH (1558-

59 AD) is fixed over its eastern central entrance. Although built during Suri

rule, it is not influenced at all by the earlier Suri architecture of North

India, and is well grounded in the Bengal style. The brick building, gently

curved cornice, and the engaged octagonal corner towers are typical

features.

The mosque, presently protected by the Department of Archaeology of

Bangladesh, was badly damaged during the earthquake of 1897. Although

the main fabric of the building is of brick, the entire exterior walls, and the

interior up to the arches of the pendentives have stone facing. The

columns, platform, floor, and perforated side screens are of stone. The

mosque has a rectangular plan with three bays and two aisles, three

entrances on the east and two each on the north and south sides. The

central mihrab is projected in the west. The interior west (qibla) wall has

two mihrabs on the floor level opposite the central and southeastern


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entrances, but the one in the northwestern bay is above a raised platform

ascended by a staircase on the east. The presence of such a platform in a

non-imperial mosque indicates that not only royalty, but nobility and high-

ranking officials were also separated from the general public during

prayers.

The mihrabs have elaborate stone carving. They have cusped arches

crowned with kalasa (water pot) motifs, supported on intricately carved

stone pillars which have projections and tasseled decorations hanging

from chains. Bunches of grapes and vines curve in an almost serpentinemanner on the mihrab frames, and kalasas, tendrils and rosettes are

reduced to dots. The platform edge has grape vine decoration, and there

are rosettes on the spandrels of the arches supporting the platform, as

well as on the mihrab wall.


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The stone used in the exterior facing is of a coarse quality and carved in

shallow relief. Mouldings are most prominent decorative feature on the

outside. They divide the walls into upper and lower sections, run all along

the curved cornice, around the corner towers, in a straight line below the

cornice, and frame the rectangular panels in the east, south and north

walls. The spandrels of the central entrance arch are filled with small

kalasa and rosette motifs. The north and south sides have screened

windows.

Tagore family's zamindari - Patisar

Patisar village associated with rabindranath tagore in naogaon district. It is

situated on the banks of the Nagor, 12 kilometres south-east of the Atrai

railway station and 26 kilometres from the district town. The headquarters

of the Tagore family's zamindari in Kaligram Pargana were located at

Patisar. Dwarkanath Tagore, the grandfather of Rabindranath Tagore,

purchased this zamindari in 1830. Rabindranath Tagore first came to

Patisar in January 1891. The architectural design of the two-storied


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Kuthibari of Patisar is similar to that of Shilaidaha-Shahjadpur. The

buildings, adjacent to the main mansion, are now reduced to debris.

A pond, named Rabindrasarobar, is now a silted up marsh. During his stay

at Patisar, Tagore composed various poems, stories, novels, essays and

the verse-play Biday Abhishap. He also established many primary schools,

a school named Rathindranath High School, charitable dispensaries, and

Patisar Krishi Bank (1905). He introduced tractors in Patisar and formed

co-operative societies for the development of agriculture, handloom, and

pottery. In 1921, when the zamindari was divided, Patisar fell to Tagore's

share. When the poet was awarded the Nobel Prize, the tenants of Patisar

felicitated him with an address of honor (1913). On the request of his

tenants, Tagore visited Patisar in 1937 for the last time on the occasion of

punya. Every year many devotees of Tagore come from home and abroad

to visit Patisar. On the occasions of Tagore's birth and death anniversaries,

discussion meetings and cultural functions are held at Patisar.

Economy

Naogaon is considered about the storage of food supply for Bangladesh.

Local peoples are mostly farmer. Paddy, wheat, potato, brinjal, patal,

onions, garlic and pulses. It is also home to a significant rice processing

industries. Important exports Paddy, wheat, potato, oil-seeds and rice.


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Famous place of Naogaon

So many famous places are in Naogaon.

Shampur Bihar (PaharPur)

Kusumba Masjid

Patishar (Rabindranath Tagor's KuthiBari)

Dubalhati Rajbari

AltaDighi Dhamoirhat

Mohadevpur razbari

Dibor Dighi-Patnitola

Gahon pirbabar Mazar-Patnitola

Kancon-Hazarat zahor Uddin Cistia Babar Mazar-Patnitola

Katabari mazar Patnitola

Educational institutes

Naogaon K.D. Govt. High School: 120 years old, many leaders,

engineers, doctors are students of this school.

Dubalhati R.H. High School. (This School is 2nd Stablist in Rajshahi

Division)

Paharpur G. M. High School, Established in 1936.

Naogaon Zilla School, It's very famous school.

Nazipur High School: 80 years old, many leaders, engineers, doctors

are students of this school.

Population

Male 51.58%, female 48.42%;

Religion


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Muslim 90%, Hindu 9.13% and others 0.87%; ethnic population: about

4000 belonging to Oraon, Santal, Munda, Mahali, Bansphor and Kurmi

groups

Hospital--- Very important Hospital-1'st Naogaon sador hospital & 2'nd-

Nazipur hospital

Newspapers and weekly periodicals

Nabajug, Nabadiganta, Saptahik Bangabani, Bakachand, Nababarta, Banglar Kantha,

Little Magazine, Sangkalon, Tolpar, Protichhabi, Kalbela

Natural view of NaogaonThe river Atri is a natural site for nature lovers. Some view we include in

below:

This river is also an important channel for local transportation.


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The Branding of NaogaonAs per our assessment, the core value of the place is history, untouched

nature and agro production. We decide to highlight the historical

monument for tourist and agro investment for investors.

Our customers are divided in two types. One is tourist and another is

investor. So we decided to make such a Brand slogan which can touch

both of them.

Visit Naogaon for history and historical monument

Great Land for great crops

ConclusionIt is our own duty to justify our tag line from customers who will visit

Naogaon. If we found some thing like brand Mantra from its customers

then we will change as per customers requirements.

Documents

Naogaon Branding