NASTY FITNESS GET FIT IN THE NASTY

BUSINESS IDEA•The Nasty Fitness Center is a thriving

business- person's club but is also one of the only family focused clubs in the Saginaw area.

COMPETITON •PlantFitness•SportsZone•Saginaw Athletic Club•Seung-ni•Sarah Fecter

LOCATION•4470 N. Michigan Avenue, Saginaw, MI

48604

$399,000

MEMBERS •Fifty percent of our members are under

the age of 45 and have young children. •Focus on the families

SALES STRATEGY The sales strategy is to highlight the childcare service to approaching center members. The focus will be marketing the center to young active families. We will do this with commercials and website.

SERVICES•Swimming•Tennis•Fitness center with cardiovascular and

weight training equipment•Court sports•Massage•Physical therapy•Childcare•Tanning

STAFF•Manager•Assistant manager•Childcare manager•Tennis manager•Pool manager•Center staff (16)•Childcare staff (8)

MEMBERSHIP PRICES•MONTHLY

Youth (18 and under)- $15.00Adult-$20.00Senior(60 and up)- $12.00

• YEARLYYouth- $180.00Adult- $240.00Senior- $144.00

EXPENSES• Payroll $694,000•Sales and Marketing $60,000•Leased Equipment $0•Utilities $12,000•Insurance $12,000•Rent $0•Payroll Taxes $104,100

EARNINGS•Monthly- 17,567•Yearly- $210,804