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Natalie Czupta | Copywriting Portfolio

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Page 1: Natalie Czupta | Copywriting Portfolio
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Rapala lures have been reeling in world record fish since 1936. The “wounded minnow” swimming action of our lures demonstrates realistic movement underwater enabling you to catch a fish every time.

Friday the 13th was only unlucky for the 5 foot 7 inch bluefin tuna you caught.

Worldʼs smartest fishing lures.

Worldʼs smartest fishing lures.

More world record fish have been caught on Rapala lures than any other brand. Each and every lure is hand-made and tank-tested giving you the best quality lure to cast into any water.

Your lucky red t-shirt didn’t catch the 28 pound 34 inch tiger muskie. We did.

Worldʼs smartest fishing lures.

You found a penny before catching a 12 pound 4 ounce largemouth bass. probably coincidence.Rapala lures have been credited for catching the most world record fish. All of our lures are made from balsa wood helping to achieve the swimming action that fish can't help but be drawn toward.

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http://www.rapala.com

Our lures have a reputation— catching world record fish. Take a look at whatʼs been reeled out of the water and the lures that got the job done.

ContactAbout UsLuresSmartCatch

Rapala Husky Jerk

30 Ib. 7 oz. Rainbow Trout 32 Ib. 10 oz. Largemouth Bass

Rapala Scatter Rap MinnowRapala Skitter Pop

102 Ib. Guinean Great Barracuda

World Records

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http://www.rapala.com

SmartCatch App

3

2

1With every fish caught, SmartCatch identifies:

Location of the catch

Weather temperature

Water temperature

Weight of the fish

Depth of water

Number of total bites

By taking a picture of the fish, SmartCatch identifies the type of fish allowing you to upload posts to social media networks.

Replacing superstitions for this, in turn, gives you more reliable facts for when to go fishing so you can save time and enjoy every trip.

SmartCatchSmartCatchWe designed this lure to track your progress, so you know when and where to sh. The information is synced with the SmartCatch app, which logs every trip for future reference and bragging rights.

ContactAbout UsLuresSmartCatch

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COOKIE crisp

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Remind your mom you’re not eighty years old.

Hard boiled egg For breakfast?

your parents are as bland as your breakfast.

cream of wheat in the morning?

Tell your dad his style is gross and so is breakfast.

bran muffin before school? COOL PARENTS BUY

COOKIECRISP

they’ll never knowRATE YOUR PARENTS

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Follow @SanukSwap for clues about Swap Shop locations. A comfy way to better your day and someone else's!

The foundation to happiness is right at your feet.The foundation to happiness is right at your feet.

Follow @SanukSwap for clues about Swap Shop locations. A comfy way to better your day and someone else's!

Every good day starts from the ground up.Every good day starts from the ground up.

Follow @SanukSwap for clues about Swap Shop locations. A comfy way to better your day and someone else's!

Spread good vibes through your soles.Spread good vibes through your soles.

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Sanuk Swap Shops encouraging others to swap their shoes for a pair of Sanuk’s. Swaped shoes are recycled and given to those in need.

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TSA security mats will be replaced by Sanuk insole material. Swap Shop will be at the end of security for travelers to swap their shoes.

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Aquarium tank emptied and filled with floating trash.

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copywriter

S T U D E N T L I F E

Chicago Portfolio School Sept 2013- Nov 2014Copywriter

DePaul University Sept 2007- June 2011Bachelor’s Degree: Public Relations and AdvertisingMinor: Sales and Marketing

The Second City 2010-2013Conservatory GraduateWriting Program Graduate

John Paul II Polish School Fluent in Polish

W O R K L I F E

MARC USA July - Sept 2014Copywriter Intern Worked on brands including: Payless Shoe Source, Health Alliance, Girls Inc. and DePaul University. Relished donut Wednesdays.

Trump Sixteen April 2012- Sept 2013Server Received two five-star Yelp reviews for my waiting duties. Waited on Stanley Tucci, Mark Wahlberg and, most importantly, Honey Boo Boo.

Windy City Players While at TrumpActor/PerformerTraveled the East coast with a colossal ensemble of three performing Beauty and the Beast for grade schools.

Invisible Records Sept 2010- Jan 2011Copywriter InternWrote promotional material for the book release “Welcome to the Music Business, You’re F*cked”.

M Y L I F E

I’m a big advocate of LaCroix Pamplemousse and

Garden Salsa Sun Chips. Finding typos in award

winning novels gives me a weird sense of achievement.

For 70% of my childhood, I went to Polish School every

Saturday morning. Due to this obligation I never had

Friday night sleepovers. In retrospect, I never missed

out on beauty sleep either.

C O N T A C T

Check out my worknatalieczupta.com

Shoot me an [email protected]

Give me a call630.281.0296