FOCUS 2015

A T R A D I T I O N O F E X C E L L E N C E

Increasing Your Visibility ...and Why Mobile Matters More than Ever

National Guild of Hypnotis t s

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NATIONAL GUILD OF

HYPNOTISTS CONVENTION

on

The National Guild of Hypnotists 2015 Annual Convention, Exhibition and Educational Conference will be held August 7-9, 2015, at the Royal Plaza Hotel

& Trade Center in Marlborough, Massachusetts.

Follow this link to: REGISTER NOW

Issue 3

2015

Delving deeper into the strategies for increasing the “buyability” of your services and skills as a professional consulting hypnotist (see last week’s Focus newsletter, issue 2 ) always includes the critical step of increasing your visibility. In 1991, the world consisted of one website; by 2014, there were roughly a billion sites. The greater the quantity of quality information that is available online, the more people use the web as their top of the mind, go-to resource. The downside is obviously, that you, as a small business, sole practitioner, or individual striving to make your services visible to new and existing clients can get lost in the vast sea of information now available via the World Wide Web. In order to stand out in the crowd, you must establish and maintain a website that is readily found by the people who are searching for information about the topics you know best and the types of services you offer. Because roughly 65 to 75 percent of all web users rely on Google, if you want to be seen by prospective clients, you must ensure that Google both sees your site

Page 2 and likes what it sees on the site. Much has been written about how website owners can (and should) make their websites “user friendly” these overviews often forget the critical first step of making your website “Google friendly.” WHY IS GOOGLE-FRIENDLINESS SO IMPORTANT? Think of Google as the librarian for the vast amount of content available online. The librarian must have a way to sort, organize, and parse information so that when a web user searches for words, a name, or a phrase, Google can quickly return a list of websites that Google sees as offering high quality information that is specifically relevant to the phrases or terms the user searched. In order to provide web users with the best results, Google uses an algorithm to rank and organize the websites it searches. Although the formula behind the algorithm has never been released as public information, the list that follows helps you understand some of the qualities Google values in determining which sites it will “value” and push to the top of the search results it offers users.

Increasing Your Visibility and Why Mobile Matters More than Ever (cont. from previous page)

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Getting Google to index your site is simple. Log in to your Google account and then go to this link and submit your URL when you have made updates that you think will have a beneficial impact on how Google ranks your site:

www.google.com/webmasters/tools/submit-url (Log in to Google to access this link)

Page 3 FACTORS THAT FEED INTO THE GOOGLE ALGORITHM The following list comes directly from Google. While it relates to past algorithmic adjustments, and additional updates to the algorithm have been made since this list was released, the factors listed here are still as relevant as ever and show you a snippet of the many factors that contribute to website page rank.

Would you trust the information presented in this article?

Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?

Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly

different keyword variations?

Would you be comfortable giving your credit card information to this site?

Does this article have spelling, stylistic, or factual errors?

Are the topics driven by genuine interests of readers of the site, or does the site generate content by

attempting to guess what might rank well in search engines?

Does the article provide original content or information, original reporting, original research, or original

analysis?

Does the page provide substantial value when compared to other pages in search results?

How much quality control is done on content?

Does the article describe both sides of a story?

Is the site a recognized authority on its topic?

Is the content mass-produced by or outsourced to a large number of creators, or spread across a large

network of sites, so that individual pages or sites don’t get as much attention or care?

Was the article edited well, or does it appear sloppy or hastily produced?

For a health related query, would you trust information from this site?

Would you recognize this site as an authoritative source when mentioned by name?

Does this article provide a complete or comprehensive description of the topic?

Does this article contain insightful analysis or interesting information that is beyond obvious?

Is this the sort of page you’d want to bookmark, share with a friend, or recommend?

Does this article have an excessive amount of ads that distract from or interfere with the main content?

Would you expect to see this article in a printed magazine, encyclopedia or book?

Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?

Are the pages produced with great care and attention to detail vs. less attention to detail?

Would users complain when they see pages from this site?

(source: googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html)

Increasing Your Visibility and Why Mobile Matters More than Ever (cont. from previous page)

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MOBILE FRIENDLY: WEBSITES DESIGNED TO FUNCTION WELL ON MOBILE DEVICES, (SUCH AS PHONES AND TABLETS) ACCOMMODATING THE SMALLER SCREENS AND NEED FOR NAVIGATION VIA A KEYPAD VERSUS KEYBOARD AND MOUSE NAVIGATION TYPICALLY AVAILABLE ON A LAPTOP OR DESKTOP COMPUTER. On April 21, 2015, Google adjusted its algorithm to begin favoring mobile friendly websites. Unlike Google’s treatment of previous adjustments, the move to favoring mobile friendly sites over otherwise comparable sites that were not mobile friendly was announced and widely publicized in advance of the change.

—Google wanted you to update your website to improve the user experience for mobile

visitors and it wanted to give you adequate time to make the adjustments before it implemented changes to its ranking criteria (the algorithm).

If you have not already checked to see how your website currently appears and functions to mobile viewers, and how Google categorizes your site’s mobile friendliness, your first step is to log on to the Google WebMasters Tools Page (link below) and test your website: www.google.com/webmasters/tools/mobile-friendly/?utm_source=wmc-blog&utm_medium=referral&utm_campaign=blog-nav

Are You Among the Hypnotists Whose Websites are No Longer Readily Visible on Google?

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Many sites that perform well for desktop visitors, however, do not get the same glowing report for performance via mobile devices. Here is an example:

Although this sample site shown above has many challenges, the website owner—through the process of permitting Google to analyze the site—now has a blueprint for what areas of the website need to be improved, as well as, important guidance on how to make the improvements. In 2014, web access via mobile surpassed web access via desktop computers. In other words, we have reached and now passed the tipping point… mobile is the new reality. If you have not already evaluated your website’s mobile friendliness, move that project higher on your to-do list. VISIBILITY MATTERS. Grow your brand. Grow your business. Commit to increasing your visibility: With a well-maintained, mobile friendly website. By sharing comments and info on other websites and social media platforms. By actively participating in NGH programs, including webinars, teleseminars, training,

conferences, and at the most prestigious professional education and networking event for consulting hypnotists—the 2015 National Guild of Hypnotists Convention!

Are You Among the Hypnotists Whose Websites are No Longer Readily Visible on Google?

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NGH Calendar of Teleseminars

June 2015

Sun Mon Tue Wed Thu Fri Sat

1 2 3 4

Laura Boynton King 6 Keys To Winning Sports Performance http://budurl.com/king2015

5Jungian

Typology To Increase Client Success David Prudhomme and Ruth Schneider http://budurl.com/prudhomme2015

6

7

A Discussion on NLP Training William Horton http://budurl.com/horton2015

8 9 10 11

Pain Management Ron Eslinger http://budurl.com/eslinger2015

12 Past Life Regression Intro David Quigley http://budurl.com/quigley2015

13

Learn About Becoming A HypnoCoach Lisa Halpin http://budurl.com/halpin2015

14 Ultimate Stage Hypnosis Jerry Valley, Tommy Vee & Michael DeSchalit http://budurl.com/valley2015

15 16 17 18 Building Your Hypnosis Practice For Success Debi Livingston-Boushey http://budurl.com/livingston2015

19 Soul Entrainment Karen Paolino Correio http://budurl.com/paolino2015

20 Everything You Need To Know To Create Successful Sessions & Programs For Results & Profit Tom Nicoli http://budurl.com/nicoli2015

The first three weeks of the 2015 NGH Convention Teleseminar schedule! Plan to participate in every one. Click hyperlinks for login/listening information .

All teleseminars shown here are scheduled for 9 PM Eastern time.

9 Online Sites for Keeping Up with NGH, Your Peers

and Your Profession

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w w w . n g h . n e t

Home to website for the National Guild of Hypnotists.

t h e h y p n o t i s t s c o n v e n t i o n . n i n g . c o m

A place for sharing plans, ideas, and excitement about each upcom-ing NGH Convention.

w w w . f a c e b o o k . c o m / n g h h q

The NGH Facebook Fan page.

w w w . f a c e b o o k . c o m / g r o u p s /

n a t i o n a l g u i l d o f h y p n o t i s t s

The National Guild of Hypnotists group on Facebook.

w w w . h y p n o t i s t s c o n v e n t i o n . c o m

A public-facing blog for sharing NGH news (your news!) with current members, prospective members, clients, and prospective clients.

h t t p : / / w w w . l i n k e d i n . c o m / g r o u p s /

N a t i o n a l - G u i l d - H y p n o t i s t s - I n c - N G H -

4 8 2 6 9 / a b o u t

The NGH Group on LinkedIn.

h t t p : / / n g h n e t w o r k . c o m

A social network for all NGH members, created to help members in-teract with the Guild and its global membership base.

h t t p s : / / t w i t t e r . c o m / N G H H e a d q u a r t e r s

NGH Twitter @NHGHeadquarters. Use HASHTAG #ngh15 when mentioning the 2015 NGH Convention.

https://plus.google.com/u/0/

communities/108750053845759372021

NGH Google+ Group Where should you participate and share? All 9 sites. Each web platform serves a different function and makes it easy for you to interact, engage, and share in different ways and with different groups.

Your 2015 NGH Convention Newsletter. SUBSCRIBE!

Every week until the 2015 NGH Convention, you can receive this convention newsletter via email by opting-in here:

www.hypnotistsconvention.com/

In the upper right corner of the webpage you will see the words: “Get All the NGH News…” Simply fill in your name and email address in the space provided and you will receive all of the 2015 NGH Convention news along with valued insights for enhancing and strength-ening your current business best practices.

2015 NGH CATALOG

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