NATIVE MARKETING SOLUTIONS - stc.adtima.vn · @2018 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission AUDIO MARKETING Zing MP3 Zing MP3

@2018 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission

NATIVE MARKETING SOLUTIONS


AUDIO MARKETINGZing MP3Zing MP3 is the best solution for online music with

high number of repeated usage everyday, 15

times/user. We have a deeper understanding of

your audience and the best way to reach them.

FOR BRANDS


• INSIGHT OVERVIEW

• ZING MP3 OVERVIEW

• ZING MP3 – AUDIO ADS

• PILOT PROMOTION


INSIGHT OVERVIEWOVERALL, OVER 70% VIETNAMESE POPULATION LISTENS TO

MUSIC ON THE INTERNET EVERYDAY, IT PROVES HOW POPULAR

MUSIC IS AND HOW IMPORTANT ROLA MUSIC PLAYS TO

VIETNAMESE LIFE.

Source:

Adtima Audience Insight - Audio Ad Survey 2018

Vietnam Mobile Report 2017

The median age is 13-34 years old, n = 318


INSIGHT OVERVIEW

TREND IN MUSIC CONSUMPTION

STREAMING AUDIO HAS BECOME THE SHINING

EXAMPLE OF PERSONALIZED DIGITAL MEDIA


INSIGHT OVERVIEWMORE THAN 60% OF OUR WAKING LIFE

IS REACHED BY AUDIO.

We’re finding that

much of the audio

listening is happening

while phones are in

background mode, or

in circumstances where

the user is focused on

other tasks


Audio Ads

Reach your audience

where visual media can’t –

from headphone to

everywhere

Audio Ads with Video (play

at the beginning of playlist)

Tell your story with sight,

sound, and motion

DRIVE BRAND IMPACT WITH ENGAGING

AUDIO ADS FORMAT

We believe that audio ads will become one of the

most efficient and widespread marketing tools used by

both top tier brands and small businesses. It works

amazingly well to increase brand awareness and

effectively drives demand

AUDIO STREAMING IS

REACHING AUDIENCES

IN PLACES THAT VIDEO

CAN'T GO - IT'S TIME TO

GET YOUR MESSAGE

INTO PEOPLE'S EARS.

At a time when consumers have unprecedented

choice in, how they engage with content, marketers

are championing audio ad as a way to build

emotional connections between brands and

consumers. Whether activating through sponsorships,

artist endorsements or music in ads, brand marketers

understand that audio ad can be a powerful tool.


ZING MP3 OVERVIEW


Zing MP3 Overview



ZING MP3Audio AdsCatch the message by Zing MP3 audio ad.

Connects brands with consumers through the power of digital audio.

FOR BRANDS


Zing MP3

Audio AdsConnects brands with consumers through

the power of digital audio.

On PC platform: served during commercial ad breaks between the end of 3rd song and the beginning of 4th song in a music session.

On Mobile app: Audio ad runs after user clicks “Shuffle Play” in any playlist.

User can pause audio, but only skip ad after 5s of ad duration.

Zing MP3 displays an ad image in the Cover Art

area and a clickable Campaign Name & Advertiser for users to click on.

Image banner loading in the same time with audio.

Click image banner or brand & campaign name to visit landing page (only 1 URL)


MOBILE PC

DISPLAY MECHANISMAudio ad runs after user clicks “Shuffle Play” in any

playlist.

Served during commercial ad breaks between the

end of 3rd song and the beginning of 4th song in a

music session.

CREATIVE ASSETSBrand & Campaign name: Max. 20 characters with

space for each

Brand & Campaign name: Max. 20 characters with

space for each

COMPANION BANNER

(Overlay in Player)

Ratio: 1:1, Recommended size: 640x640.

File type: .jpg, .png

Max: 500KB

Ratio: 1:1, Recommended size: 193x193.

File type: .jpg

Max: 500KB

AUDIO FILE

Length: 15 or 30 seconds.

File type:

• WAV – 16-bit, 44.1kHz

• MP3 – at least 192 kbps

Max size: 1 MB

Length: 15 or 30 seconds.

File type:

• WAV – 16-bit, 44.1kHz

• MP3 – at least 192 kbps

Max size: 1 MB

AD SERVING &

TRACKING

Ad banner & Audio file must be served by Adtima

Tracking:

• Banner: Impression / Click / CTR

• Audio: First / Mid / Third / Completed

Ad banner & Audio file must be served by Adtima

Tracking:

• Banner: Impression / Click / CTR

• Audio: First / Mid / Third / Completed

3RD TRACKINGBanner: Impression / Click

Audio: First / Mid / Third / Completed

Banner: Impression / Click

Audio: First / Mid / Third / Completed

Zing MP3

Audio Specs


DEMO AUDIO ADS ON

MOBILE (OMO MATIC)

(Click to play)

DEMO AUDIO ADS ON PC

(Click to play)

Demo Audio Ads

DEMO AUDIO ADS ON

MOBILE (MIRINDA)

(Click to play)


• CREATE YOUR AD (OR UPLOAD YOUR OWN)

Give us a script (a story about your brand), we’ll record a

voiceover and mix the music.

• PICK THE PLATFORM

Select mobile, desktop or both so your ad reaches listeners in the

right platform, devices.

• BEGIN TARGETING YOUR AUDIENCE

Audio ad gives the opportunity to measure and do a follow up

of audience engagement.

Who they are (age & demographic)

Where they are (city and geography)

When they listen (in the morning/afternoon/evening, in the weekday/weekend…)

What they listen to (genre, playlists)

“You give a message, we sing a song.”

Create Your Own Audio Ads


SHARE YOUR

AMAZING SCRIPTPUT YOUR AD TOGETHER

YOUR AUDIO AD IS

READY TO UPLOAD

“You give a message, we sing a song.”

Create Your Own Audio Ads

Pick a

background track

Record a

voiceover

Mix the music


Add a jingle either at the start or end of your

audio ads so that it get stuck into audience head.

Speaking with minimal noise so that the audience

are listening exactly to what is being said.

Get to the point.

Focus on the most important point you want the

listener to walk away with.

Use background music similar music to your

audience’s listening preferences.

5 Secrets to Creating Great Audio Ads


Bonus $300for your 1st audio ads campaign with us (**)

(Use for audio ads production or Media promote)

(** Pilot package is applied till the end of December’18)

Pilot Promotion

19

CONTENT

MARKETING

As #1 Top online news in Vietnam,

Zing News provide authoritative

content to boost your brand

recognition and market presence.

1 why content marketing ?

2 content marketing solutions on Adtima

3 what can we offer?

4 your opportunities on Adtima

agenda

WHY CONTENT MARKETING?

THE UGLY TRUTH IS…

Business goalMarketing goal

Marketing strategy

Engagement Relationship

There are always a motivation-gap between marketers and customers. While we – business owners are looking for solution to improve our business performance, customers want a very different thing.

We need to make money

We need 30%

more users to make money

We’ll use

content to reach new users

I like this brand

cause they make very cool content

I saw a very cool

content on Internet

MARKETER AUDIENCE

Customers want content that gives them positive experience before making purchase

consideration.

SO, WHAT DO CUSTOMERs NEED ?

of buyers view 4 or more pieces of

content when making a considered

purchase70%

of buyers trust brands that provide useful

info without trying to sell something71%

more leads generated by B2B companies

that create content67%

QUANTITY

USEFULNESS

LEADs

36% of internet users in APAC are blocking ads on mobile

54% of ad-blocker users said too many ads are annoying

or irrelevant

CONTENT ALSO HELPS YOU TO DIFFERENTIATE YOUR BRAND IN A MEDIA-SATURATION ERA.

Source: The Rise of Ad-blocking, Global Web Index, 2017

“Content Marketing is a gateway to approach

and excite your customers. It focuses on

CREATING and DISTRIBUTING valuable content

to ATTRACT AND RETAIN customers.

CONTENT MARKETING SOLUTIONs ON ADTIMA

BY GENDER

UNDER 17

18-24

25-34

OVER 35

MOBILE

DESKTOP

South Central

North

57%male

43%female

ABOUT ZING NEWSZing News provide authoritative content

to boost your brand’s recognition and

market presence.

CONTENT MARKETING MODEL ON ADTIMA

to create & publish content

Integrated with other products on Adtima ecosystem to

distribute content to right target audiences

Audiences

Analyze

Audiences will be segmented based on their interests

Female

Male

Couples

Students

Health & beauty interests

Love interests

Sport interests

Group of

audiences

Audiences will be

tagged with interests

School-related-info interests

Broadcast content

Health & beauty interests

Love interests

Sport interests

School-related-info interests

Women’s Day content package

World Cup content package

Wedding content package

Back to school package

PILLAR 1: TAGGING USERS ON ADTIMA ECOSYSTEM PILLAR 2: SEGMENT USERS ON ADTIMA

PILLAR 3: DISTRIBUTE CONTENT TO RIGHT TARGET

CONTENT PACKAGE SEGMENTATION

HOW DO WE DEFINE RIGHT AUDIENCEs ?

#1 #2 #3

CREDIBILITY WELL-VISUALIZED

FORMATs

MAXIMIZE REACH

VIA DISTRIBUTING

CHANNELs

THE VALUE OF CONTENT MARKETING ON ADTIMA

#1 CREDIBILITY

ZING NEWS is a TRUSTWORTHY SOURCE delivering the latest news & editorial

articles to showcase and reflect all issues in Vietnamese daily life

#2 WELL-VISUALIZED FORMATs

(Click to play video)

https://www.youtube.com/watch?v=v7iM1i_QfJg&feature=youtu.be

#3 MAXIMIZE REACH VIA DISTRIBUTING CHANNELs

Maximize audiences’

engagements by

collaborating with other

products of Adtima

Distribute

content to

right target

audiences

to create & publish

content

WHAT CAN

WE OFFER?

BRANDED PR

#1 #2 #3CUSTOMIZED

CONTENT CAMPAIGNCONTENT

SPONSORSHIP

VARIOUS CONTENT FORMATSDiverse formats for brands to deliver

communication message to audiences:

infographic, long-form, pictorial, video,… All

are responsive across desktop and mobile.

EXPERIENCED CONTENT CREATORsApart from developing insightful content

based on local understandings, we also

consult brand about communication strategy

to maximize efficiency.


#1 BRANDED PR

https://youtu.be/cKr0fZM3uF4

COVER ALL BIG EVENTsAs number 1 online newspaper in Vietnam, we

have a chance to access to all big events/

occasions in local and global that open brand

to build up their association, credibility and

reputation.

SPEED TO UPDATEWith a wide network of professional reporters

and collaborators across Vietnam and

abroad, Zing News ensures delivering content

fast and accurately

HUGE REACH COVERAGE

Zing News is number 1 online newspapers in

Vietnam with over 17 mil monthly active users that

can cover major Vietnamese digital users


#2 CONTENT SPONSORSHIP

https://youtu.be/9ynCvrtbCAw

FULL A-Z SERVICE

Give us a brief (a story about your brand),

we’ll help you to develop full

communication plan across all platforms,

from online to offline.

INSIGHTFUL IDEA

We look at data to analyze insights and

behaviors of local people in order to help

brand communicate natively.(Click to play video)

#3 CUSTOMIZED CONTENT CAMPAIGN

DO BIG AND DO GREAT

Beside helping brand to reach target

audiences, we also try to connect all key

partners together to create meaningful

campaigns & bring out social impacts.

https://youtu.be/4_4jC6Iyho4

YOUR OPPORTUNITIES WITH

ADTIMA

VIETNAM WOMEN’S DAY 20/10

TARGET AUDIENCE: Women nationwide

INTRODUCTION

Vietnamese Women's Day is celebrated every year in

Vietnam on October 20. Vietnamese women now are self-

sufficient in everything and they will make all decisions of

their life. And Adtima offer you a content sponsorship

package with big idea “Girl – do what you love!” in 20/10!

TIMELINE: 13/10 – 25/10

FULL PROPOSAL: Click here

http://bit.ly/Adtima_CMT-20-10

AFF CUP 2018

TARGET AUDIENCE: Sport’s fans

INTRODUCTION:

AFF Cup 2018 is the national event for all Vietnamese due to

the previous success of U23 Vietnam from other tournaments.

That’s the big opportunity for brand to get along with their

users.

TIMING: 01/11 – 25/12

FULL PROPOSAL:

• AFF original package: Click here

• Social activity – Fun with AFF: Click here

• Offline activity - Watching AFF together!: Click here

• Offline activity - Gala dinner “Khúc ca khải hoàn”: Click

here

http://bit.ly/Adtima_CMT-AFF-Original-package

http://bit.ly/Adtima_CMT-AFF-Sang-tao-cung-AFF

http://bit.ly/Adtima_CMT-Mang-AFF-den-moi-nha

http://bit.ly/Adtima_CMT-AFF-Khuc-ca-khai-hoan

PREMIER LEAGUE 2018 - 2019

TARGET AUDIENCE: Sport’s fans

INTRODUCTION:

The Premier League is the top level of the English football

league system contested by 20 clubs. It’s the most-watched

sports league in the world, brand can leverage this occasion to

maximize their brand value.

TIMING: November 2018 – May 2019


http://bit.ly/Adtima_CMT-Ngoai-hang-Anh

VIETNAM TEACHERS’ DAY 20/11

TARGET AUDIENCE: Zing News audiences

INTRODUCTION:

Vietnam Teachers’ Day is held on the 20th of

November annually and it's one of the most

important national dates in Vietnam. Now many

teachers get achievements at global and this is the

relevant occasion for respecting them.

TIMING: 07/11 – 20/11


http://bit.ly/Adtima_CMT-20-11

BLACK FRIDAY

TARGET AUDIENCE: Shopping fans

INTRODUCTION:

Black Friday is a shopping day when almost brands will

have the biggest promotion of the year. It’s more popular

in Vietnam nowadays. Adtima offers you content

sponsorship package in this time!

TIMING: 10/11 – 30/11


http://bit.ly/Adtima_CMT-Black-friday

WEDDING SEASON

TARGET AUDIENCE: Couples

INTRODUCTION:

Wedding season is the gold time that most couples want to

held their wedding party. In Vietnam, it’s from October – March

because the weather of this period is perfect. Adtima has some

relevant & interesting packages in this time.

TIMING: October 2018 – March 2019

FULL PROPOSAL:

• Content series - Wedding season: Click here

• Contest – Yes, I Do: Click here

• Contest – Dream date: Click here

http://bit.ly/Adtima_CMT-Mua-cuoi-3-thang

http://bit.ly/Adtima_CMT-Yes-I-do

http://bit.ly/Adtima_CMT-Hen-yeu


ADTIMA OVERVIEW


Adtima Overview


DIGITAL AWARDS

PUBLISHER | MEDIA COMPANY OF THE YEAR

SMARTIES VIETNAM 2014 – 2017• 15 Gold awards• 14 Silver awards• 12 Bronze awards

SMARTIES GLOBAL• 1 Gold award

SMARTIES APAC• 1 Silver award

0

5

10

15

20

25

30

35

40

2016 2017 2018

AUDIENCE SIZE YOY GROWTH

(MILLION USERS)

+ 8%

+ 20%

Adtima Growth

thank you!

Headquarter FV Flemmington Tower

182 Le Dai Hanh, Dist. 11, Ho Chi Minh City

Tel: (84-8) 3 962 3888 (ext. 6416) | Fax: (84-8) 3 962 4666

Email: [email protected] | Website: www.adtima.vn

Hanoi Branch

5th Floor, D29, Cau Giay New Residence, Yen

Hoa Ward, Cau Giay Dist.

Hotline: (+84) 904 910 123

Documents

NATIVE MARKETING SOLUTIONS - stc.adtima.vn · @2018 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission AUDIO MARKETING Zing MP3 Zing MP3