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IMPERIAL INSTITUTE OF HIGHER EDUCATION Sri Lankan Export Rubber Industry Module: PPEC 100 Managerial Economics By Chamara Peiris, Kapila Susantha, Piyajith Wijetunge, Rohithe Amarasinghe IMPERIAL INSTITUTE OF HIGHER EDUCATION Validated Centre for UNIVERSITY OF WALES UK Date: 30 January 2012

Natural Export Rubber Industry in Sri Lanka

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Page 1: Natural Export Rubber Industry in Sri Lanka

IMPERIAL INSTITUTE OF

HIGHER EDUCATION

Sri Lankan Export Rubber Industry

Module: PPEC 100 Managerial Economics

By

Chamara Peiris, Kapila Susantha, Piyajith Wijetunge, Rohithe Amarasinghe

IMPERIAL INSTITUTE OF HIGHER EDUCATION

Validated Centre for

UNIVERSITY OF WALES UK

Date: 30 January 2012

Page 2: Natural Export Rubber Industry in Sri Lanka

IMPERIAL INSTITUTE OF

HIGHER EDUCATION

TABLE OF CONTENTS

CHAPTER 01– INTRODUCTION ................................................................................. 1

OBJECTIVES

CONTEXT

METHODOLOGY

BACKGROUND

CHAPTER 02 – GLOBAL MARKET ............................................................................ 3

CHAPTER 03 – LOCAL (SRI LANKAN) MARKET ....................................................... 5

CHAPTER 04 – FACTORS INFLUENCING THE SL RUBBER INDUSTRY ........................ 6

GLOBAL SCENARIO

LOCAL FACTORS

GLOBAL WARMING

CHAPTER 05 – FUTURE TRENDS .............................................................................. 8

WHERE THE WORLD IS HEADING

SRI LANKAN CONTEXT

FUTURE FOR NATURAL RUBBER

CHAPTER 06 – MEASURES OF SUSTENANCE ........................................................... 11

CHAPTER 07 – CONCLUSION .................................................................................. 12

REFERENCES AND BIBLIOGRAPHY ......................................................................... 13

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LIST OF TABLES

Table 1.1: Association of Natural Rubber producing countries 2

Table 1.2: Volumes of Natural Rubber produced by Sri Lanka 2

Table 4.1: Local factors affecting Sri Lankan Rubber Industry 7

Table 5.1: Natural Rubber Consumption 8

Table 5.2: Cost Of Production & Extent 9

Table 6.1: Measures of sustenance 11

LIST OF FIGURES

Figure 1.1: Natural Rubber forms 1

Figure 2.1: Consumption of Natural Rubber by Countries 3

Figure 2.2: Progress of Natural Rubber Consumption by year 4

Figure 3.1: Natural Rubber forms 5

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CHAPTER 01– INTRODUCTION

OBJECTIVES

This report is intended to study and analyse the rubber production and related industries of

Sri Lanka, as a significance of the export industry.

CONTEXT

Rubber is produced in two sources; Natural Rubber (NR) and petroleum based Synthetic

Rubber (SR). Sri Lanka traditionally produces NR. The produce of rubber or latex is used

in many ways & purposes in Sri Lanka. This report focuses on the aspects of export

significance & value addition related to NR exports.

METHODOLOGY

This study is conducted using constructive analysis of secondary data from articles related

to the industry, research reports, journals, textbooks and online resources.

BACKGROUND

Rubber is a perennial crop, which was introduced to Sri Lanka around 1876 by the British,

(UNCTAD). Forms of natural rubber (NR) are described in Figure 1.1.

Figure 1.1: Natural Rubber forms (Source: UNCTAD secretariat)

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Sri Lanka is the 7th largest producer among NR producing countries, due to restricted

economies of scale mainly by the area available for cultivation.

Table 1.1: Association of Natural Rubber producing countries (Source: ANRPC)

Central Bank Annual Report states that ‘in 2010 rubber contributed to 0.3% of GDP as

agriculture produce (before value addition)’, which is the 2nd most significant agriculture

product of the country. On which, 54% of the cultivation is owned by small holders. As per

‘Rubber Research Institute statistics, rubber amounts to around 1% value addition to GDP

of the country’. The Volumes of NR production is detailed in the following Table 1.2.

Table 1.2: Volumes of Natural Rubber produced by Sri Lanka

(Source: Rubber Development Department data)

TYPE OF RUBBER PRODUCTION ( Mt) 2011 %

1. Ribbed Smoked Sheet rubber (RSS) 55,020 38.73%

2. Sole Crepe 6,232 4.39%

3. Scrap Crepe 1,711 1.20%

4. Latex Crepe 48,757 34.32%

5. Technically specified rubber (TSR) 7,746 5.45%

6. Centrifuged Latex & Other 22,604 15.91%

Total production 142,069 100.00%

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CHAPTER 02 – GLOBAL MARKET

Globally, the main product that consumes rubber is divided into general or industrial

products and tire production. The tire industry contributes to 70% of the demand and the

remaining 30% is for moulded, extruded products, belting, hoses, tubing, thread adhesives,

carpets, footwear, toys, sportswear and etc.

Figure 2.1: Consumption of Natural Rubber by Countries

(Source: therubberstudy.com/xxx and rubberworld.com/xxx)

*NA- North America, LA- Latin America, EU- European Countries

Asia being the leading consumer of rubber is due to several car tire manufacturing

industries, are located in this region. Outsourcing activities from the western countries have

caused this trend to arise. Since 70% of the demand is for tire manufacturing operations,

China and India have been consuming the majority of the rubber supply in the Asian

region.

Following Figure 2.2 shows that the rate of growth of the total consumption or demand of

NR is decreasing. The growth of demand between 2009 and 2010 was approximately 15%,

2010 – 2011 growth was 3.0% and the estimated growth for 2011 to 2012 is 5.4%. Factors

such as the rising demand for synthetic rubber, rising demand for NBR (Nitrile Butadiene

Rubber) and decreasing motor vehicle production has affected the demand.

9%

5%

12%

1%

73%

NA

LA

EU

Africa

Asia

Consumption by countries (000’s mt)

2009 2010 %

NA 790 1071 9.24

LA 488 613 5.47

EU 1006 1360 11.75

Africa 94 101 0.97

Asia 6984 7632 72.58

Total 9362 10777

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Consumption Natural Rubber (000’s)

Year 2009 2010 2011 2012

mt 9329 10778 11100 11700

Figure 2.2: Progress of Natural Rubber Consumption by year

(Source: therubberstudy.com/xxx and rubberworld.com/xxx)

*The 2012 demand for natural production is estimated

8000

8500

9000

9500

10000

10500

11000

11500

12000

2008 2009 2010 2011 2012 2013

00

0's

mt

of

nat

ura

l ru

bb

er

Year

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CHAPTER 03 – LOCAL (SRI LANKAN) MARKET

The rubber based local industries are booming in as the value added on the produce on

average 500% due to product development. There is a trend where the rubber exports are

diminishing while the domestic consumption is increasing due to the marked opportunities.

Year

Total Prod.

(000’s mt)

Export

(000’s mt)

Domestic usage

(000’s mt)

2006 109.2 46.3 63.1

2007 117.6 51.42 73.9

2008 129.2 48.6 80.1

2009 137 56 85

2010 153 51.5 101.5

2011 159 50 109

Figure 3.1: Local Rubber production distribution

(Source: http://www.rubberdev.gov.lk/xxx and http://slrubberindustry.com/xxx)

From the data above, it is clear that the domestic consumption is increasing rapidly since in

2009 the domestic usage has increased by 28% and only 32% of the total produce is being

directly exported. The reason for this rapid increase is due to a high internal industrial

growth and Sri Lanka is the leading suppliers of Dipped Products (Latex Gloves) and Solid

tires to the world. This value addition by creating a product out of the raw produce is

generating an input into the economy.

0

20

40

60

80

100

120

140

160

180

2005 2006 2007 2008 2009 2010 2011 2012

00

0's

mt

or

rub

be

r

year

Total Production

Exports

Doemestic Consumption

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CHAPTER 04 – FACTORS INFLUENCING THE SL RUBBER INDUSTRY

The Rubber Industry of Sri Lanka has grown, developed and survived 133 years (Sri

Lankan Rubber Industry forum, 2010). Despite the very impressive developments, the

industry is influenced over a series of vital factors and issues. These factors can be

categorized as global, local and even environmental.

GLOBAL SCENARIO

The volatile global market, over which Sri Lanka has very little control, has made the

global factors more critical. Recent global rubber market prices in 2011, at TOCOM in

Japan, price of RSS 3 rallied to US$ 6.00 a kg, shattered all previous records in price rise

(Sri Lankan Rubber Industry forum, 2011). Crude oil futures rebounding early from

February 2011 and the political chaos in Egypt resulted in further price rise in rubber.

The effect from China and Malaysia, who continue to seek quantum NR supply from the

world market, is considerable for NR producing countries like Sri Lanka. China already

possesses large rubber plantations in Cambodia and Laos and recently started negotiations

with the Malaysian Government for allotment of land for large rubber plantations in

Malaysia (Sri Lankan Rubber Industry forum, 2011).

LOCAL FACTORS

Dr. N. Yogaratnam (2011), Tree crops Agro Consultant has identified number of factors

and issues relating to the rubber industry in Sri Lanka. Some of which are described in

Table 4.1 below.

Further Sri Lanka has a unique issue regarding the local buyers of Sheet Rubber. At present

LOADSTAR is buying more than ¾ of the RSS (Sheet) Rubber manufacture in Sri Lanka

(UNCTAD secretariat). This gives LOADSTAR a monopoly over Sri Lankan Rubber

Industry.

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Factor Issues

Cultivation extent Inadequate, need Govt. intervention

Quality of product Quality of product must improve to protect the industry,

Unscientific harvesting practices

Productivity Less productivity due to poor fertilizer, erosion and

degradation of soil

Replanting Poor planning for re-plantation, lack of Govt. incentives

Skilled manpower Lack of skilled Tappers, Low Tapping efficiency

Cost of production Becoming high, Wage related issues

Table 4.1: Local factors affecting Sri Lankan Rubber Industry

(Source: http://slrubberindustry.com/page/36/)

GLOBAL WARMING

An article published in Daily News (2011) revealed the catastrophic potential of Global

warming over NR industry. It is said that during the past 50 years, the number of heavy

rainfall events has increased by almost 50% leading to severe urban flooding. SL is getting

uneven rains mostly to rubber growing areas like Kaluthara, Gampaha, Matara, Kegalle,

Galle and Ratnapura etc. Unpredictable nature of rain and drought affect tapping days and

disrupts harvesting. In addition, the higher temperature especially in the morning will affect

latex flow and as a result, the yield of rubber will be low.

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CHAPTER 05 – FUTURE TRENDS

WHERE THE WORLD IS HEADING

Rubber cultivation is one of the few industries, which actually protect the environment;

therefore its long-term sustenance is not threatened. Its main competitor is Synthetic

Rubber. However while Fossil fuel based synthetic rubber would replace a part of the

requirement, the demand for NR could never be challenged, not because it is renewable,

but due to its premium quality. The space shuttle lands on all NR tires because of the

superb performance of this 500-year-old polymer.

It is important to note that seventy percent or more of all NR goes into tires, mostly into

large truck tires, off-the-road giant tires and aircraft tires. Therefore the demand for tires in

closely linked with vehicle sales, which reduce in times of recession.

According to IRSG, global NR consumption (Table 5.1 below) reached 10.9 million tonnes

on a yearly basis in June 2011, up from 10.8 million tonnes over March 2011. IRSG also

predicts a possible surplus of NR in 2012 as consumption is expected to decrease due to the

world economic climate. Therefore it is possible that this may result in prices declining in

the shorter term. However a temporary excess supply to the market should not disturb the

market equilibrium by shifting the demand and supply curves, instead the prices will

decrease temporarily, until the situation returns to normalcy. The price of NR is closely

linked with crude oil prices in the world market; this also creates regular price fluctuations.

Region 2009 2010 Growth %

North America 790 1071 2.81

Latin America 488 613 1.25

EU-27 829 1132 3.03

Other Europe 177 228 0.51

Africa 94 101 0.07

Asia/Oceania 6984 7632 6.48

Total 9362 10777

Table 5.1: Natural Rubber Consumption

(Source: IRSG Rubber Statistical Bulletin October-December 2011)

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SRI LANKAN CONTEXT

The future of this industry in Sri Lanka depends on the careful management of two key

factors of production (Land & Labour)

Land As traditional rubber growing wetlands are already in short supply and

as weather conditions are not conducive anymore, the Sri Lankan

plantation ministry together with the Rubber research institute is

facilitating the expansion of rubber plantations into drier areas.

Replanting is also a vital area which the government needs to monitor

for the long term sustenance.

Labour Rubber tapping is a Labour intensive process and careful policies for

managing the workforce and improving productivity should be

considered so as to keep costs down. As shown by the table below

(Table 5.2), the COP is increasing over the years and this trend should

be reversed as soon as possible.

Year Extent

(Hectares)

Production

(MT)

Cop

(Rs/Kg)

1995 161,600.00 106,720.00 41.36

1996 162,000.00 112,490.00 46.93

1997 158,200.00 105,780.00 47.84

1998 158,670.00 95,710.00 49.57

1999 159,100.00 96,590.00 49.07

2000 157,100.00 87,640.00 51.72

2001 116,478.00 86,220.00 53.05

2002 116,478.00 90,520.00 55.74

2003 116,478.00 92,009.00 59.76

2004 116,478.00 94,700.00 65.98

2005 116,478.00 104,352.00 72.56

2006 116,478.00 109,135.00 87.65

2007 116,478.00 117,600.00 102.31

2008 116,478.00 129,243.00 119.89

2009 124,200.00 136,000.00 135.83 Table 5.2: Cost Of Production & Extent

(Source: Department of Census & Statistics Sri Lanka)

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FUTURE FOR NATURAL RUBBER

Over 70% of all rubber used is Synthetic. However with ever increasing volumes being

produced and demanded both locally and worldwide, the future looks bright. And its use is

ever increasing with diversification into new areas such as ‘Seismic Bearings’, which use

NR to prevent earthquake damage. From high-rise buildings to Nuclear reactors, NR

bearings will be used as protection from earthquakes. Powder-free surgical gloves, which

will eliminate allergy problems worldwide, will also be available soon. All predictions of

future cars see them continuing to use rubber tires. The use of NR is not dwindling, but its

increasing and as demand outstrips supply, the prices should continue to increase in future

especially since synthetic rubber is dependent on crude oil which is an exhaustible

resource.

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CHAPTER 06 – MEASURES OF SUSTENANCE

Following Table 6.1 summarises the measure of sustenance of the rubber industry in Sri

Lanka.

Table 6.1: Measures of sustenance

MEASURES FOR SUSTENANCE

Macro Level Risk

Concentration risk need to be diluted because Almost 80% of rubber crop in Sri

Lanka is consumed by less than 5 companies mainly for tyre & glove manufacturing

for exports to global brands who own factories in other competitive countries as well.

In adverse global market conditions or factory shifting to other countries there is a

significant risk to the whole industry. Measures should be taken to identify improved

value addition to a wide range of products to position Sri Lankan rubber and

competitiveness in viable sectors to fit the scale of operation.

Technology &

infrastructure

Government assistance should be extended to provide sustainable technology,

affordable mechanisation to complement and strengthen entrepreneurs to improve &

develop differentiation to compete with large producing countries having economies

of scale.

Quality Nearly 75% from the total production is deployed in tyre manufacturing which

requires RSS type rubber for which quality is not a major issue. Hence this

convenient low quality production should be encouraged to divert into high margin

areas to position Sri Lankan rubber as a quality input or finished industrial inputs.

ProductivitySri Lankan productivity is low compared to India, Thailand & Malyasia. Change of

practices need to improve tapping days & processing methods, such as seek ways to

tap during rainy season, use efficient processing methods; rain guards

Micro Lavel New

plantationsDuring the last two decades considerable area of suburban rubber plantations were

uprooted to avail land for other uses. Considering the prospects new cultivations are

essential to keep the steady supply and growth of inputs. However there is an

increasing trend for new plantations as a result of high prices prevailed during last few

years.

Re-plantation There are some large plantations which consists very old trees which gives a low

yield. These should be systematically uprooted and replaced with improved high-

yielding new clones considering the fact it takes generally 5-7 years to start initial

tapping.

Unconventional

areas Sri Lankan rubber production is affected by monsoon rains. Hence more cultivation

is required in non-conventional dry areas which would be a strenuous task, in order

to maintain a steady supply. In the recent past government has announced incentives

to assist cultivation in Monaragala & Anuradhapura & Jaffna areas but these have to

be actively promoted under a long term action plan.

Increase yield Measures should be taken to derive the optimum harvest from existing plantations

through proper maintenance by way of fertilizer usage and best practices in

plantation.

Skilled labour

Train labour, have a skilled workforce; critical for rubber tapping. Needs mastering

correct techniques of tapping to get proper yields and incorrect tapping damages to

trees which affect medium or long term harvest.

CATEGORY

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CHAPTER 07 – CONCLUSION

Without hesitation we can conclude that the demand for NR is not dwindling. In fact, if not

for the higher costs and the shortage in supply, this commodity will never outstrip demand.

However, as with any other commodity, there are market factors, which affect the demand

for NR. The law of demand states that when all other things are held constant, the demand

falls when price increases (Mankiw, 2006). This is true with NR as well, for example, the

reason people are compromising quality and comfort by using synthetic rubber for the

manufacture of tires, is due to cost.

Economic theory also states that the demand for normal or quality goods increase when

people’s income level rises and the demand for lower quality goods decrease (Mankiw,

2006). Once the global economy recovers from its current crisis, the demand for NR

products would also see an increase.

Demand for any product is closely connected with Supply. This is true for NR as well.

Factors affecting supply for NR are the price of NR in the world market,

The input prices, which include the cost of labour and all such inputs, required

producing NR - an area where Sri Lanka faces problems due to the poor

management of labour and related costs.

Technology is another factor, which affects supply - Sri Lanka’s cost of rubber

production is increasing. Closely connected to Labour issues, the use of out-dated

traditional rubber tapping methods is a key cause.

To summarise, the Sri Lankan rubber industry faces many issues due to internal factors.

However the demand for NR in the world market doesn’t show any signs of reducing in the

longer term. Even though the global market for NR has in recent times shown a dip, even

with a predicted global production surplus in 2012, there is little doubt that the long-term

health of this industry is good. Even with China and Malaysia the world’s biggest rubber

consumers expanding their own plantations, Sri Lankan can still expect a healthy export

market, if only the local issues are addressed in a timely manner.

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REFERENCES AND BIBLIOGRAPHY

Association of Natural Rubber Producing Countries (ANRPC); [Online], Available:

www.anrpc.org [retrieved on 28 Jan 2012, 22:00]

Central Bank: Agriculture Production Index-Annual (2002- 2010); [Online], Available:

http://www.cbsl.gov.lk/htm/english/08_stat/s_2.html [retrieved on 26 Jan 2012, 22:00]

Central bank Annual Report 2010, pp. 30-33

China Daily (2012), Sri Lanka's rubber traders face slow start in 2012; [Online],

Available: http://www.chinadaily.com.cn/xinhua/2012-01-06/content_4892049.html

[retrieved on 26 Jan 2012, 22:00]

Daily News (2011) Poor Replanting adds to short supply and high price; [Online],

Available: http://slrubberindustry.com/page/36/ [retrieved on 26 Jan 2012, 22:00]

published on February 24th, 2011 by Admin SLRI in Published Articles

Dr. N. Yogaratnam (2011) Linking performance to quell wage woes; [Online], Available:

http://slrubberindustry.com/page/36/ [retrieved on 26 Jan 2012, 22:00] published on

February 24th, 2011 by Admin SLRI in Published Articles

Gevers , Nico (ND) Natural rubber in tires: present status and future trends; [Online],

Available: http://www.eu-pearls.eu/NR/rdonlyres/E7706068-7726-4C87-A81A- [retrieved

on 26 Jan 2012, 22:00]

“Global warming threat to natural rubber”; Daily News, (January 19, 2011)

International Rubber Study Group; [Online], Available:

http://www.rubberstudy.com/documents/WebSiteData.pdf [retrieved on 28th Jan 2012,

22:00]

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IRSG Forecasts Rubber Consumption Growth; [Online], Available:

http://www.rubberworld.com/RWmarket_report.asp?id=660 [retrieved on 28th Jan 2012,

22:00]

IRSG Rubber Statistical Bulletin (2011); [Online], Available:

http://www.rubberstudy.com/documents/WebSiteData.pdf [retrieved on 26 Jan 2012,

22:00]

Mankiw, N. Gregory (2006) Principles of Economics, 4th edition, Thompson South-

Western Rubber Statistical Bulletin; [Online], Available:

http://www.rubberstudy.com/documents/WebSiteData.pdf [retrieved on 24 Jan 2012,

22:00]

NR production - The Rubber Economist Ltd; [Online], Available:

http://www.therubbereconomist.com/The_Rubber_Economist/NR_production.html

[retrieved on 28th Jan 2012, 22:00]

Rubber Asia (2012) ; [Online], Available:

http://www.rubberasia.com/v2/index.php?option=com_content&view=article&id=600:rubb

er-trends&catid=10:rubber-trends&Itemid=15 [retrieved on 25 Jan 2012, 22:00]

Rubber Manufacturers Association, (2012) ; [Online], Available:

http://www.rma.org/about_rma/rubber_faqs/ [retrieved on 26 Jan 2012, 22:00]

Rubber Research Institute of Sri Lanka statistics; [Online], Available:

http://www.rrisl.lk/sub_pags/statistics.html [retrieved on 27 Jan 2012, 22:00]

Sri Lankan Rubber Industry forum (2010) Impressive progress in rubber growing but

challenges remain; [Online], Available:

http://slrubberindustry.com/2010/07/30/impressive-progress-in-rubber-growing-but-

challenges-remain/ [retrieved on 27 Jan 2012, 22:00] published on July 30th, 2010 by

Admin SLRI in Published Articles

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Sri Lankan Rubber Industry forum (2011) Poor Replanting adds to short supply and high

price; [Online], Available: http://slrubberindustry.com/page/36/ [retrieved on 26 Jan 2012,

22:00] published on February 24th, 2011 by Admin SLRI in Published Articles

Sri Lankan Rubber Industry; [Online], Available:

http://slrubberindustry.com/2012/01/07/sri-lankas-rubber-traders/ [retrieved on 28th Jan

2012, 22:00]

Sunday Times (2011) ; [Online], Available:

http://sundaytimes.lk/110710/BusinessTimes/bt08.html [retrieved on 26 Jan 2012, 22:00]

The Rubber Development Department of the Ministry of Plantation Industries; [Online],

Available: http://www.rubberdev.gov.lk/web/index.php?lang=en [retrieved on 28th Jan

2012, 22:00]

UNCTAD Commodity Market Information; [Online], Available:

http://www.unctad.org/infocomm/anglais/rubber/characteristics.htm [retrieved on 26 Jan

2012, 22:00]