Natural Resource Commission MeetingSeptember 12, 2013

NRC Marketing and Outreach Advisory Committee

Eric Hilliard – Web & Social Media CoordinatorKatie Keen – Wildlife Outreach Technician

Wildlife Division

The Changing Digital Habitat

• Over 50% of the world population is < 30• Social Media is now the #1 online

activity• YouTube is the 2nd largest search engine • 93% of marketers use social media for

business• Organizations that fail to adapt to the

changing habitat are in danger of going extinct. (Qualman, 2012)

Our Goals

• Produce relevant materials in a format that people will want to view.

• Utilize social media to increase the reach of our message.

• Create positive peer-to-peer sharing of produced materials through social media channels.

• Keep our customers informed and educated with creative and visually appealing products.

• Become innovative leaders in government communications in Michigan and beyond.

Digital Reach With Video

7 videos produced since April 2013…

15,403 views

6,023 views

3,583 views

12,141 views

5,568 views

13,724 views

1,015 views

Digital Reach With Video

…resulting in:

• Over 57,000 views on YouTube• 166 shares on Facebook• 184 “likes” on Facebook• A number of positive public comments

regarding the videos

Interactive Digests

PDFs to Mobile Apps

Are There Results?

• Substantial numbers showing consumption of produced materials

• Positive feedback and social media shares of videos

• Increased awareness of our various messages (fawns, bears, PMH, etc.)

• Increased Sales…

Are There Results?

Pure Michigan Hunt

Sales 9/201210,700 applications

Pure Michigan Hunt

Sales 9/201319,451 applications

An 82% increase in sales!

Questions?