Nature and Scope of Communication

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  • Communication Basics

    From Latin word: communicare (to inform, tell, show or spread information)

    Mehrabian Model: (For the effectiveness of spoken communication)

    7% of meaning is in the words 38% of meaning is paralinguistic (tone, style of

    speaking, body language) 55% of meaning is conveyed through facial

    expression

  • Business Communication

    It is the flow of information and understanding from one person to another at the same level or at different levels. It is a process which enables management to allocate and supervise the work of the employees.

    Difference between General and Business Communication (

  • Business Communication

    Deals with commercial and industrial subjects Commercial and technical vocabulary, use of

    graphic and audio-visual aids Impartial and objective Entails complex writing techniques and

    procedures

  • Effective Business communication

    The use of effective language to convey a clear business message to achieve a predetermined objective.

    Internal and External business activities

  • Characteristics of Business Communication

    Continuous process A short lived process Needs proper understanding Leads to the achievement of the

    organizational objective Dispels misunderstanding

  • Benefits of Effective Communication

    Increased productivity Increased awareness among employees Enhanced professional image Improved customer relations More?

  • Functions of Communication

    Information Control Motivation (Goals, progress, reinforcement of

    desired behaviour) Emotional Expression

  • Roles of a Manager

    Interpersonal Figurehead Leader Liasion

  • Information Monitor

    Dissembler

    Spokesperson

    Decisional Entrepreneur Disturbance Handler Resource Allocator Negotiator

  • Communication Network

    Sender conceives an idea Sender encodes the idea using appropriate

    symbols Sender sends the message through a suitable

    channel Receiver receives the message Receiver decodes and interprers the message Receiver sends response

  • Receiving the message depends on various factors. Sensory Mental alertness Cultural background Will Experiences Knowledge Prejudice

  • Basic Facts about Communication

    The cycle is incomplete without receiving. Message received is not necessarily the same

    as message delivered. Meaning sent and received is in the mind and

    not in the words or other symbols. The symbols used in communication are

    imperfect because of cultural differences.

  • Communication Networks

    Formal and informal Communication Upward Communication (requests, reports,

    proposals and feedback messages, the mum effect)

    Downward Communication (information, instructions, directions and orders)

    Horizontal Communication Spiral or Diagonal Communication

  • Informal Communication

    Grapevine Rumour

  • Miscommunication

    Organizational Structure (transfer points, to overcome distortion and delay techniques like employee surveys, open-door policies, newsletters, memos can be used.)

    Difference in Status Lack of Trust Closed Communication Climate Incorrect choice of Medium

  • -contd

    Information overload Message complexity Message competition Unethical Communication Physical Distractions

  • Effectiveness in Managerial Communication

    Appropriate communication Style Audience-centered Approach Understanding of Intercultural Communication Commitment to Ethical communication Proficiency in Communication Technology Reducing the number of Messages

  • Strategies for Improving Organizational Communication

    Encourage open feedback Use Simple Language Avoid Overload Walk the Talk

    Communication BasicsBusiness CommunicationBusiness CommunicationEffective Business communicationCharacteristics of Business CommunicationBenefits of Effective Communication

    Functions of CommunicationRoles of a ManagerSlide 9Communication NetworkSlide 11Basic Facts about CommunicationCommunication NetworksInformal CommunicationMiscommunication-contdEffectiveness in Managerial CommunicationStrategies for Improving Organizational Communication