SCHEME OF EXAMINATION DETAILED SYLLABUS · Nature and Scope of Business Communication, Principles of Effective Communication (7Cs of communication), Process of Communication, Barriers

SCHEME OF EXAMINATION

&

DETAILED SYLLABUS

BBA (Distance Learning Program)

Faculty of Management, Jagan Nath University

University Campus: NH-12, Chaksu Bypass, Tonk Road, Jaipur-303901

City Campus: Plot No. IP-2,3, Phase–IV, Sitapura Ind. Area, Opp. Choki Dhani, Jaipur.

*Approved by AC vide resolution no. 29.6 dated 27/9/2017

Course Structure (DL BBA)

First Semester Examination

Code No. Paper Credits

DL BBA 101 Business Communication 4 DL BBA 102 Business Law 4 DL BBA 103 Business Statistics 4 DL BBA 104 Financial Accounting 4 DL BBA 105 Principles of Management 4

TOTAL 20

Second Semester Examination


DL BBA 201 Business environment 4 DL BBA 202 Cost Accounting 4 DL BBA 203 Industrial Law 4 DL BBA 204 Managerial Economics 4 DL BBA 205 Organizational Behaviour 4

TOTAL 20

Third Semester Examination


DL BBA 301 Company Law 4 DL BBA 302 Indian Economy 4 DL BBA 303 Marketing for Managers 4 DL BBA 304 Production & Material Management 4 DL BBA 305 Management Accounting 4

TOTAL 20

Fourth Semester Examination


DL BBA 401 Human Resource Management 4 DL BBA 402 Marketing Research 4 DL BBA 403 International Marketing 4 DL BBA 404 Management Information System 4 DL BBA 405 Financial Management 4

TOTAL 20

Fifth Semester Examination


DL BBA 501 Quantitative Methods for Managers 4 DL BBA 502 Rural Marketing 4 DL BBA 503 Element of Taxes 4 DL BBA 504 Project Planning and Control 4 DL BBA 505 Project 4

TOTAL 20

Six Semester Examination


DL BBA 601 Modern Business Practices and Strategies 4 DL BBA 602 Business Ethics 4 DL BBA 603 Entrepreneurship Development 4 DL BBA 604 Banking and Insurance 4 DL BBA 605 Comprehensive Viva Voice 4

TOTAL 20 MAXIMUM & MINIMUM CREDITS OF THE PROGRAM The total number of the credits of the DL BBA Programme is 120

Each student shall be required to appear for examinations in all courses. However, for the award of the degree a student should secure at least 112 credits.

The syllabus may be revised time to time

********************** Note: The criteria for passing in a subject is that student should secure minimum of 40% marks in the total of Internal Evaluation and End Term Examination and compulsorily with a minimum of 30% marks in the End-Term Examination.

Examination Scheme-DL BBA

Subject Code

Subject Title Type of Paper

(Theory/Practical/Project/Viva/)

Maximum

Marks

Internal Evaluation

End Term Evaluation

Min. Pass Marks

I Semester

DL BBA 101

Business

Communication Theory 100 30 70 40

DL BBA 102

Business

Law Theory 100 30 70 40

DL BBA 103

Business Statistics Theory 100 30 70 40

DL BBA 104

Financial Accounting Theory 100 30 70 40

DL BBA 105

Principles of Management

Theory 100 30 70 40

II Semester

DL BBA 201

Business environment Theory 100 30 70 40

DL BBA 202

Cost Accounting Theory 100 30 70 40

DL BBA 203

Industrial Law Theory 100 30 70 40

DL BBA 204

Managerial Economics Theory 100 30 70 40

DL BBA 205

Organizational Behaviour Theory 100 30 70 40

III Semester

DL BBA 301

Company Law Theory 100 30 70 40

DL BBA 302

Indian Economy Theory 100 30 70 40

DL BBA 303

Marketing for Managers Theory 100 30 70 40

DL BBA 304

Production & Material Management Theory 100 30 70 40

DL BBA 305

Management Accounting Theory 100 30 70 40

******************************************************************

IV Semester

DL BBA 401

Human Resource Management Theory 100 30 70 40

DL BBA 402

Marketing Research Theory 100 30 70 40

DL BBA 403

International Marketing Theory 100 30 70 40

DL BBA 404

Management Information System

Theory 100 30 70 40

DL BBA 405

Financial Management Theory 100 30 70 40

V Semester

DL BBA 501

Quantitative Methods for Managers Theory 100 30 70 40

DL BBA 502

Rural Marketing Theory 100 30 70 40

DL BBA 503

Element of Taxes Theory 100 30 70 40

DL BBA 504

Project Planning and Control Theory 100 30 70 40

DL BBA 505

Project Project 100 50 50 40

VI Semester

DL BBA 601

Modern Business Practices and Strategies Theory 100 30 70 40

DL BBA 602

Business Ethics Theory 100 30 70 40

DL BBA 603

Entrepreneurship Development Theory 100 30 70 40

DL BBA 604

Banking and Insurance Theory 100 30 70 40

DL BBA 605

Comprehensive Viva Voice Viva 100 - 100 40

Note: The criteria for passing in a subject is that student should secure minimum of 40% marks in the total of Internal Evaluation and End Term Examination and compulsorily with a minimum of 30% marks in the End-Term Examination.

First Semester Examination

Code No. Paper

Credits

DL BBA 101 Business Communication

4

DL BBA 102 Business Law

4

DL BBA 103 Business Statistics 4

DL BBA 104 Financial Accounting 4

DL BBA 105 Principles of Management 4

Total

20

DL BBA 101 Business Communication

COURSE OBJECTIVE

1. To develop language proficiency

2. To apply theoretical principles into practical use by understanding individual and group dynamics of speech.

COURSE CONTENTS UNIT I [Lectures-5] Introduction

Nature and Scope of Business Communication, Principles of Effective Communication (7Cs of communication), Process of Communication, Barriers to Communication and ways to overcome them.

UNIT II [Lectures-7]

Oral Communication

Listening: Process of Listening, Types of Listening, Barriers to Listening

Making Effective Presentations: Elements of a Presentation, Format of a good Presentation, Preparation of Visual aids, handouts and feedback forms.

Meetings: Purpose of Meetings, Types of Meetings, Conducting Meetings.

UNIT III [Lectures-5]

Written Communication

Types, Structures and Layout of Business Letters, Writing E-mails, Memorandums, Notices and Circular. Reports: Essentials of Good Reports, Types of Reports, Report writing process.

UNIT IV [Lectures-5]

Non-Verbal Communication

Importance of Non-Verbal communication, Classification of Non –Verbal

Communication: Kinesics, Proxemics, Time language, Paralanguage, Sign language

UNIT-V [Lectures-8]

Group Discussions

(Do’s and Don’ts, Guidelines to succeed in a G.D).

Extempore

Debates

Text Books:

1. M.K. Sehegal and Vandana Kshetrapal, Business Communication, Excel Books

2. Raymond V Lesikar, John D Petit; Business Communication, AITBS

SUGGESTED READINGS

1. Herta A Murphy &Herbert W Hiderband, Effective Business Communication, Tata McGraw-Hill

2. Asha Kaul, Business Communication, Prentice Hall of India

DL BBA 102 BUSINESS LAW

COURSE OBJECTIVE

To give a basic knowledge to the students of some of the important commercial law, the knowledge of which is necessary for an understanding of the legal implications of the general activates of a modern business organization.

.

COURSE CONTENTS

UNIT I [Lectures 6]

The Indian Contract Act 1872-(Part-I)

Meaning & Nature of contract, Types of Agreement and Contracts, Difference between agreement and contract, Essentials of a valid contract-Offer, Acceptance,

UNIT II [Lectures 6]

Capacity to contract, Free consent, consideration, Possibility of performance, Writing and Registration etc.

UNIT III [Lectures 6]

The Indian Contract Act 1872-(Part-II)

Agreements expressly declared void, Quasi Contracts, Performance of contract, Discharge of contract & Remedies for breach of contract

UNIT IV [Lectures 6]

The Sale of Goods Act 1930

Definition of Sale & Goods, Essentials of valid contract of Sale of Goods, Conditions & Warranties, Passing of Property, Rule of caveat emptor & its exceptions, Rights of unpaid seller, Remedies for breach of contract.

UNIT V [Lectures 6]

The Indian Partnership Act 1932

Meaning & Nature of partnership, Types of Partners, Rights & Duties of Partners, Registration of Partnership firm & Dissolution of Partnership firm.

TEXT BOOKS:

1. Dr. Avtaar Singh Eastern Book Company

2. Dr. N.D.Kapoor Central Law Publication

SUGGESTED READINGS:

1. R. L. Naulakha Regulatory Framework of Indian Business RBD

2. P. C. Tulsian Business LAW Tata Mc Graw

DL BBA 103 BUSINESS STATISTICS COURSE OBJECTIVE

1. To develop diagnostic and analytical skills through solving suitable logical problems.

2. To develop their abilities to measure and judge quantities.

COURSE CONTENTS UNIT I [Lectures 4]

Introduction

Definition, Scope, Function and limitations of Statistics, Collection of primary and secondary data.


Measures of Central Tendency:-

Measurements of Central Tendency, Calculation of Mean, Median, and Mode in different series, Uses and limitation of averages.


Measures of Dispersion:-

Absolute and Relative Measures of Dispersion; Range, Quartile deviation, Mean Deviation, Standard deviation and their coefficients, Uses and interpretation of Measures of Dispersion.


Index Number

Meaning and uses of index numbers, Simple and Weighted price index numbers, Quantity index and value index, Selection of Variables, Base, Weights. Fishers ideal index number.

UNIT V [Lectures 6]

Correlation and Regression

Meaning, Significance and Calculation of Karl Pearson’s coefficient of correlation by direct and short cut methods, Coefficient of correlation by spearmans rank differences. Concurrent deviation method. Preparation of Regression Equations.

Text Books:

1. S. P. Gupta Statistical Methods, Sultan Chand $ Sons

2. Levin, Rubin Statistics for Management, Prantice Hall

SUGGESTED READINGS

1. Khanna and Gupta, Prantice Hall

DL BBA 104 FINANCIAL ACCOUTING COURSE OBJECTIVE

The primary objective of the course is to familiarize the students with the basic accounting principles and technique of preparing and presenting the accounts for user of accounting for user of accounting information.

COURSE CONTENTS UNIT I [Lectures 3]

Introduction

Definition, Basic Accounting Terminology Advantages Limitations, Branches, Objectives of Accounting Process of Accounting. Accounting Principles, Concepts and conventions. Difference between Bookkeeping & Accountancy, Users of Accounting.


Classification of Accounts

Journalizing Transactions: Recording of transactions in Journal, Rules of Debit and Credit, Journal entries. Sub Division of Journal: Cash Book, Purchase book, Sales book, Returns book, B/R book, B/P book, Journal proper Ledger Posting & Closing entries.


Trial Balance, Provision & Reserves

Trial Balance: Meaning and characteristics of a Trial Balance, Methods of preparing Trial balance. Difference between Balance method and a Totals method.

Meaning and importance of Provisions & Reserves, types of Reserves, Revenue Reserves and Capital Reserves, General Reserve and Specific Reserve, Secret Reserve

Preparation of Financial Statements

Preparation of Trading Account, Profit and Loss Account and Balance sheet.

Items of Adjustment: Closing Stock, Outstanding Expenses, Prepaid or Unexpired Expenses, Accrued or Outstanding Income, Income Received in Advance, Bad Debts, Provision for Doubtful Debts, Dep., Provision for Discount on Debtors, Manager’s Commission, Interest on Capital, Interest on Drawings, Drawings of Goods by the Proprietor, Free Samples, Abnormal Losses, Goods sent on approval etc.


Depreciation:

Meaning

Dep & Depletion

Dep & Amortization

Methods of Depreciation Change & Recording

S.L.M

W.D.V.M

UNIT V [Lectures 6]

Branch

Consignment

Text Books:

1. Introduction to Accounting T. S. Grewal, S. Chand& Co.

2. Advanced Accountancy S.N. Maheshwari

SUGGESTED READINGS

1. Advanced Accountancy Shukla & Shukla S. Chand & Co

2.Financial Accounting , Shah, Oxford Press

3.Financial Accounting Needles, Powar, Cengage learning

DL BBA 105 PRINCIPLES OF MANAGEMENT

COURSE OBJECTIVE 1. To provide fundamental knowledge and exposure to the concepts, theories and practices in the field of management. 2. To give an introduction to the way in which a firm can develop its managerial thinking, mission and strategy.

COURSE CONTENTS

UNIT I [Lectures 6]

Introduction

Concept, Nature, Process & functions of Management, Role of Manager ,Levels of Management, Evolution of Management Theories: Scientific Management, Administrative Management, Bureaucracy, Behavioral Approach, Quantitative Approach, Systems approach and contingency approach.


Planning and Organizing

Planning:–Meaning, Nature and importance of Planning. Types of Plans, Planning process, Essential requirements for making good Effective Planning. Organizing–Meaning and principles, Organization Structure. Span of control-meaning and importance. Departmentalization. Authority-Centralization and decentralization of Authority. Delegation of Authority.


Staffing

Meaning, Manpower Planning, Job Analysis, Recruitment, Selection, Training- Importance and types of training, Development. Placement, Induction, Performance Appraisals-meaning and purpose, Methods


Directing

Meaning, Requirements of Effective Direction

Communication:- Concept, Types, Process, Barriers to effective communication. Motivation-Meaning, Theories of Motivation-Maslow, Herzberg’s theory, Mc Gregor theory Leadership – Meaning, Styles of Leadership, Characteristics of a good Leaders, Theories of Leadership

UNIT V [Lectures 3]

Controlling Meaning of Control, Objectives and Process of Management Control, Types of Control, Essentials of Effective Control System, Controlling Techniques.

Text Books:

P.C. Tripathi and P.N. Reddy, Principles & Practices of Management, Tata McGrawHill.

SUGGESTED READINGS 1. L. M. Prasad –Principles & Practices of Management, Sultan Chand and Sons, New Delhi. 2. Gupta, C.B.; Management Concepts and Practices, Sultan Chand and Sons, New Delhi

Second Semester Examination

Code No. Paper

Credits

DL BBA 201 Business environment 4

DL BBA 202 Cost Accounting 4

DL BBA 203 Industrial Law 4

DL BBA 204 Managerial Economics 4

DL BBA 205 Organizational Behaviour 4

Total

20

DL BBA 201 BUSINESS ENVIRINMENT

COURSE OBJECTIVE The course objective is to familiarize the students with various environmental factors & its implication on the business decision-making process.

COURSE CONTENT UNIT I [Lectures 7] Introduction

Concept, Scope, objectives and characteristics of Business

Forms of Business Organization – Sole Proprietorship, Partnership Firm, Joint Hindu Family, Joint Stock Company and Co-operatives

An Overview of Business Environment – Types of Environment: internal, external, Micro, Macro Environment.

Competitive structure of industries

Environmental analysis and strategic management. Objectives and the uses of study

Techniques of environmental analysis - SWOT Analysis & ETOP Analysis. Process and limitations of environmental analysis.

UNIT II [Lectures 8] Economic Environment and Demographic environment

Economic Environment: Nature of Economic Environment. Economic factors-growth strategy, basic economic system, economic planning, nature and structure of the economy- Mixed Economy, Socialistic Economy, Capitalistic Economy.

Economic Policies : Monetary & Fiscal Policy

Demographic Environment: Population size, migration and ethnic aspects, birth rate, death rate and age structure.

UNIT III [Lectures 6] Social – Cultural Environment

Nature & Impact of culture on business

Culture & Globalization Business and society

Corporate social responsibility of Business

Business Ethics & Corporate Governance

UNIT IV [Lectures 5] Technological Environment

Natural and Technological Environment: Innovation

Technological leadership and followership

Impact of technology on globalization

Transfer of technology

Status of technology in India

Time-lag in technology introduction

UNIT V [Lectures 4] Political Environment

Industrial Policy & Licensing

Regulatory role of government

Functions of state

Economic role of government

Economic Reform in coalition Politics

TEXT BOOKS: Aswathappa, K, “Essentials of Business Environment”, Himalaya Publishing House, 2000 7th edition.

Cherunilam, Francis; “Business Environment - Text and Cases”, Himalaya Publishing House

Gupta C.B. (2008) Business Environment, Sultan Chand.

SUGGESTED READINGS: Adhikari, M.; Economics Environment of Business, Sultan Chand & Sons, Delhi.

Aggarwal, Raj and Parag Diwan, Business Environment, Excel Books, New Delhi.

DL BBA 202 COST ACCOUMTING Course Objective

The primary objective of the course is to familiarize the students with the basic cost concepts, allocation and control of various costs and methods of costing.

UNIT I [Lectures 5] Introduction

Meaning, Nature and Scope of Cost Accounting, Objectives & Importance of Cost Accounting, Techniques of Cost Accounting, Difference with Management Accounting and Financial Accounting, Cost concepts and classification of cost, Element of costs, Total cost build up cost sheet.

UNIT II [Lectures 8] Material & Labour Cost Control Purchase & Receiving of Material, Techniques of Inventory control, Methods of pricing material issues, Direct and Indirect Labour, Idle Time, Methods of Remuneration, Time and Piece rates, Incentive plan, Labour Turnover rate. UNIT III [Lectures 4]

Overheads Control

Meaning, Classification, Allocation, Apportionment & Re-apportionment of Overheads, Overheads distribution summary, Methods of Absorption of overheads, Under/Over absorption of overheads.


Techniques of Costing-I

Unit Costing, Contract Costing, Process Costing-excluding interprocess profits, Reconciliation of Cost & Financial Accounts

UNIT V [Lectures 7] Techniques of Costing-II

Marginal Costing, Standard Costing (Excluding sales and Overhead Variance)

Text Books:

1. M N Arora, “Cost Accounting”

2. Tulsian, “Cost Accounting”, Tata Mcgraw Hill

Suggested Readings:

1. Cost Accounting Horngrem, Datar, Foster, Prentice Hall

2. Cost Accounting Banerjee, Prentice Hall

3. Cost Accounting Dutta, Pearson

DL BBA 203 INDUSTRIAL LAW

Course Objective

The paper is to focus on wage policies, compensation for learn caused during the course of employment and working conditions of employees and various aspect of management of labour relation and dispute settlement bodies and techniques.

Course Contents

UNIT I [Lectures-5]

Introduction and Evolution of IR-Concept, Nature, Scope of Industrial Relations, Parties to IR, Systems approach to industrial relations, Environmental framework of industrial relations, Importance of industrial relations, objectives of industrial relations, Factors affecting industrial relations, Evolution of industrial relations.


Laws Relating to Industrial Relation-Trade Union Act 1926, Industrial Employment (Standing Orders Act) 1946, Industrial, Industrial Disputes Act 1947.


Social Security and related laws-Concept, Objectives and Methods of Social Security, Review of Social security system in India.

Employees State Insurance Act 1948, Employees Compensation Act 1923 Employees Provident Fund and Miscellaneous Provisions Act 1952, Payment of Gratuity Act 1972.


Labour Welfare and related laws-Concept, Scope and Objectives of Labour Welfare, Agencies for administering labour welfare in India. Types of welfare services. Factories Act 1948, Delhi Shops and Commercial Establishment Act 1961, Maternity Benefit Act, 1961.

UNIT V [Lectures-4]

Laws relating to Wages-The Minimum Wages Act, 1948, The payment of Wages Act, 1936, The Equal Remuneration Act 1976, The payment of Bonus Act, 1965.

Suggested Readings:

1. Chhabra T.N. R.K.Suri; Industrial Relations: Concepts and Issues; Dhanpat Rai & Co.

2. Mamoria, C.B., and Mamoria, Satish, Industrial Labour, Social security and Industrial peace in India, Kitab Mahal, Allahabad.

3. Relevant Acts with Rules-Reputed Law Book publishers.

4. Industrial Relations, Trade Unions and Labour Legislation-Sihna P.R.N., Sinha I, B and Shekhar S. P. Pearson education, 2010.

5. Industrial Relations and Labour Laws-Srivastava S.C, 5/e, Vikas Publishing, 2010.

6. Industrial Relations and Labour Law-Singh B.D, Excel Books, 2011.

DL BBA 204 MANAGERIAL ECONOMICS Course Objective To make students aware about the application of economic theory and methodology to business.

Course Contents

UNIT I [Lectures-6]

Basic Concept of Economics and Demand Analysis

Nature and Scope of Managerial(Micro and Macro) Economics. Application of Economics Analysis. Micro Vs Macro Economics.

Demand Analysis : Theory of Demand. Law of Demand. Determinants of Demand, Elasticity of Demand, Price Elasticity, Income Elasticity, Cross Elasticity. Demand forcasting and its significance.


Consumer Behavior: Utility Approach: Marginalism, Equi-Marginalism, Diminishing Marginalism. Indifference Curve and Consumer Equilibrium with indifference curve applications.


Production and Cost Analysis

Production Analysis: Production Function. Production Function with one variable input-Short Run analysis. Production Function with two variable input- Long Run analysis. ISO Cost and ISO Quants.

Cost Analysis: Various cost Concepts, Short Run and Long Run Cost Function. Break Even Analysis.


Market Structure and Price and Output Determination

Price and Output Determination in different market:- Various forms of Market Perfect Competition, Monopoly, Monopolistic Compilation. Price Determination in these markets. Short Run and Long Run Equilibrium of Firms in Different Market. Oligopoly and its price determination.

UNIT V [Lectures-5]

Concepts of Macro Economics and National Income Analysis

Macro Economics : Nature, Development and scope of Macro Economics.

National Income Analysis: definition, Concepts of National Income- Gross Domestic Product, Gross National Product, Net National Product and Per Capita Income. Measurement of National Income. National Income Circular flow of Income.

Inflation: Meaning of Inflation. Types of Inflation, Cause and Control of Inflation.

Text Books:

1. Managerial Economics; G Geetika, Piyali Ghosh,Purba Choudhury; Tata McGraw-Hills Companies; New Delhi.

2. Managerial Economics; D.N. Dwivedi; Vikas Publishing House Pvt Ltd

Suggested Readings:

1. Ahuja, H.L. Advanced Economic Theory (Micro Economics), S.Chand &Co, New Delhi

2. Ahuja, H.L. Macro Economics, S.Chand &Co, New Delhi

DL BBA 205 ORGANIZATIONAL BEHAVIOUR Course Objectives To make student confronted with the field of Human Behavior. To provide insight to the different skills, theories, approaches & techniques of human behavior at individual and group levels.

Course Content

UNIT I [Lectures 4]

Introduction

Concept and nature of Organizational Behavior, contributing disciplines to the field of O.B, O.B. Models, Understanding human behavior, Challenges and Opportunities, Factors affecting organizational Behaviour.


Individual Behavior Biographical Characteristics; Ability; Values; Attitudes-Formation, Theories, Organization related attitude, Personality – Concept, Nature, Determinants and traits, Theories of Personality-Trait theory, Psychoanalytic theory, Socio-psychological theory & Self -Theory Perception –Process and errors, Factors affecting perception. Learning-Concept and nature of Learning, Theories of Learning–Classical Conditioning Theory, Operant Conditioning Theory, Cognitive Theory of Learning, Social Learning Theory & Re-inforcement. Motivation– Definition, Importance, Types, Theories of motivation- Maslow, Mc Gregor, Herzberg, Mc celland, Alderfer, & ERG


Interpersonal Behavior Concept and nature of Interpersonal behavior. Self-Awareness: Johari Window & its Implications. Transactional Analysis (TA): Types of Transactions & its Implications. Life Positions & Stroking


Group Behavior & Leadership Concept of Group and Group Dynamics: Formal and Informal Groups; Stages of Group Development, Theories of Group Formation; Group Norms, Group Cohesiveness; Group Decision Making; Inter Group Behaviour; Concept of Team Vs Group. Leadership – Nature, Significance, Styles, Theories, Trait Theory, Behavioral Theories, Contingency Theory, Situational Theory, Managerial Grid.

UNIT V [Lectures 7]

Organizational Culture & Change Management Concept, Functions, Socialization; Creating and sustaining culture Managing Conflict- Sources, types, process and resolution of conflict. Change Management: Concept, Cause, Levels of change, Resistance to change Managing Change, Techniques of Change Management.

Stress Management: Concept, Cause, Symptoms, Types , How to manage stress

Text Books:

1. General Psychology D. N. Shrivastava Vinod Pustak Mandir Agra 2. Organisation Behaviour Fred Luthans Mc Graw Hill 3. Chandran J. S., Organization Behavior, Vikas Publishing House

SUGGESTED READINGS

1. Robbins, S.P., Organizational Behavior, Pearson Education, New Delhi.

2. Organisation Behaviour K. Ashwathappa Himalya Publishing House

3. Prasad,L.M.-Organizational Behavior, Sultan chand & Sons,2003

Third Semester Examination

Code No. Paper

Credits

DL BBA 301 Company Law 4

DL BBA 302 Indian Economy 4

DL BBA 303 Marketing for Managers 4

DL BBA 304 Production & Material Management

4

DL BBA 305 Management Accounting 4

Total

20

DL BBA 301: Company Law

Objective:

To help the students understand the provisions of Companies Act, 2013 related to incorporation

and management of companies in India.

Course Contents

Unit I: - Introduction to Corporate law:

Meaning & Nature of Company, Classification of companies, principle of separate legal

existence, Promoters.

Formation of company, Difference between private company and public company. Privileges

and exemptions of private company.

Unit II: - Important Documents

Memorandum of association- meaning, significance, contents and alteration of memorandum.

Articles of association- meaning, contents and alteration

Difference between MOA and AOA

Prospectus- meaning and contents. Mis-statement in Prospectus & Civil and Criminal liabilities

Unit III: -Shares and Share capital

Types of shares and share capital, share certificates and share warrants. Transfer and

transmission of shares. Procedure of reduction in capital.

Membership – Capacity of a Member, Modes of Acquiring Membership of a Company, Rights

and Duties of a member, Difference between Members and share holders.

Unit IV: - Board of Directors

DIN, Powers, duties, appointment process, removal of Directors, legal position of Directors.

Borrowing Powers – ultra vires borrowings

Unit V: - Meetings and Winding up of Company

Meetings – Meaning, Kinds of Company Meetings: Statutory, Annual general meeting,

extraordinary meeting. Requisites of a Valid Meeting.

Winding up of company, Modes of winding up, Winding up by the tribunal and Voluntary

winding up.

Text Books:

1. Company Law by ND Kapoor

2. Avtar Singh -- Company Law (Eastern Book Co, Lucknow).

DL BBA 302: Indian Economy

Objective:

The objective of this paper is to provide broad understanding of basic concepts of economics and understanding of relationship between economics and law.

Course contents:

Unit I Issues in economic development Lecture: 07

Overview of Indian economy, Characteristics of Indian Economy, Structure of Indian Economy, Economic growth vs economic development, Factors affecting economic development - National income, Per capita income

Debate on State v. Markets. Public v. Private sector.

Economic planning in India- meaning, significance of planning, size of the plans, strategy of plans, pattern of resources allocation, assessment of performance during plans, NITI Aayog

Unit II Poverty, business cycles and unemployment Lecture: 04

Concept, causes and policy measures of poverty, Features of business cycles. Economic interpretation of unemployment

Unit III Theory of Money and Banking Lecture: 07

Functions for money, classification, supply and demand for money, Effects of money on output and prices. Inflation and deflation. Monetary policy.

Money markets and capital markets. Commercial banking- function, organization and operations.

Central banking – functions and credit control

Non-Banking financial institutions- meaning, role, between Banks and NBFI.

Unit IV International Trade Lecture: 06

Concept, Significance, Foreign Exchange Reserve, Export Promotion and Qualitative Restrictions, Free trade and protection, Fixed and flexible exchange rates, Balance of trade and balance of payments, International institutions - IMF, World Bank & WTO.

Unit V Liberalization, Globalization and related issues Lecture: 06

Industrial Policy Regulations of 1991 leading to Liberalization, Privatization and Globalization, New economic policy- structural adjustment programme (SAP) Second Generation Reforms, Regional Trading Blocks.

DL BBA 303: Marketing for Managers Course Objective Introduce students to the substantive and procedural aspects of marketing. Sharpen skills for critical analytical thinking on Marketing. Introduce students to the elements of marketing analysis. Enhance problem solving and decision making ability through segmentation, market targeting and positioning process. Course Contents UNIT I [Lectures 5]

Introduction

Meaning, Nature & Scope of Marketing, Marketing in a Changing World, Strategic Planning of the Marketing Process, Marketing Philosophies, Production concept, Product concept, Selling concept, Marketing Concept, Societal Marketing Concept Understanding Marketing Environment.

UNIT II

[Lectures 5] Marketing Mix and Common Behaviour Concept of Marketing Mix, Marketing Research, Marketing Information System, Concept of Consumer Behaviour Factors affecting Consumer Behaviour, Consumer buying behavior process, Difference between consumer market and business market.

UNIT III [Lectures 5] Market Segmentation, Targeting and Positioning Market segmentation process, Identifying and evaluation segments, Market targeting and positioning for competitive advantage.

UNIT IV [Lectures 8] Product and Pricing. Product: Managing the product, product planning, product mix, deciding, Product Policy, Product line decisions, Product differentiation, Concept of product Life Cycle, New product development process, Branding and Packaging. Pricing: Factors influencing pricing decisions, Methods of pricing. Price adopting policies / Strategies.

Unit V Distribution Channels & Promotion Decisions [Lectures 8] Nature and functions of distribution channels, Channel Management, Decisions: Retailing and Wholeselling Promotion decisions: Promotion mix, advertising and personal selling, Sales promotion publicity, Public Relations. Push vs Pull Strategy, Recent Trends in Marketing: Direct Marketing, Telemarketing, E-Marketing, Green Marketing, Social Marketing, Service Marketing. Text Books:

1. Philip Kotler, Marketing Management: Analysis Planning, Implementation & Control, Prentice Hall of India.

2. Ramaswamy Namakumari Marketing Management

Suggested Readings: 1. Rajan Saxena, Marketing Management, Mc Graw Hill. 2. Michael J. Baker, Marketing: Strategy and Management, Macmillan Press Ltd. 3. Kotler, Armstrong; Principles of Marketing, Pearson Education.

DL BBA 304: Production & Material Management Course Objective This course will help the students to understand the importance of understand the whole process of manufacturing a product or a service, focusing on the concept of optimum utilization of resources and minimization of costs.

UNIT I [Lectures 8 ]

Production and blueprinting of operations activities; its functions and relationship with other functional areas. Facility location decision, layout decision, product and process design (projects, batch production, mass production). Capacity planning.

UNIT II [Lectures 8 ]

Production planning and control: Planning, scheduling, routing etc. Assembly line balancing. Work Study: Method study and time study, Work simplification. Productivity linked incentives.

UNIT III [Lectures 10 ]

Inventory Management – Concepts, Classification: Objectives: Factors Affecting Inventory Control Policy:

Inventory costs: Basic EOQ Model: Re-order Level: ABC Analysis. Supply chain management, inventory management and JIT production.

UNIT IV [Lectures 10 ]

Quality Management: What is Quality, Quality as a corporate strategy, statistical methods, SPC control charts,

acceptance sampling, Total Quality Management (TQM). Quality circles cost of Quality, Taguchi philosophy.

UNIT V [Lectures 8 ]

Maintenance Management - Importance and types of maintenance - Maintenance

Planning - Spare Parts Management – Concept of TPM.

Purchase Management - Responsibilities of Purchase Department - Purchase Cycle

– Negotiation & Bargaining – Vendor relations - Purchasing Methods - Global sourcing

SUGGESTED READINGS

1. Chary S.N. Production & Operations Management, Latest ed. Tata McGrew Hill Publishing 2. Buffa, Modern Production Management, Wiley Eastern Pvt. Ltd. 3. Adam, Production & Operations Management, Prentice Hall. 4. Jhamb L.C. Production & Operations Management, Everest Publishing House, 5. K.Aswathappa & Bhat, Production & Operations Management Himalayaya Publishing.

DL BBA 305: Management Accounting

COURSE OBJECTIVES

The course emphasizes the use of accounting data for decision making and is different from financial reporting. We will discuss the different methods used by accounting information systems to provide information to managers, and how to adopt this information to make decisions.

COURSE CONTENTS

Unit I Introduction [Lectures-3]

Meaning, Nature, Scope, Functions Advantages and Limitations of Management accounting, Role of Management Accountant. Techniques and tools of Management accounting, Financial Accounting vs Cost & Management Accounting.

UNIT-II Financial Statements Analysis [Lectures-8]

Meaning, Objectives, Significance & Limitations of Financial Analysis, Comparative financial Statements, Common size financial statements, Trend analysis, Meaning, Significance, Limitations of Cash flow Analysis. Preparation of Cash flow Statements & funds flow statements, Meaning and importance of Ratio analysis, calculation of various solvency ratios, activity rations, investment ratios.

UNIT-III CVP Analysis & Marginal Costing [Lectures-7]

*Break even analysis, Uses & limitations, Contribution, P/V Ratio, Margin of safety, Angle of incidence, Graphical presentation of break even analysis, Application of marginal costing in decision making.

UNIT-IV Capital Budgeting [Lectures-5]

*Budget, Budgeting & Budgetary Control, Objectives, Advantages & Limitations, Classification of Budgets, ZBB, Responsibility Accounting.

Meaning and significance of capital budgeting. Traditional and discounted cash flow methods of evaluating projects.

UNIT-V Variance Analysis [Lectures-7]

Standard costing vs. Budgetary control, Material, Labour, Overheads & Sales Variances.

Text Books:

1. M.N. Arora, “Management Accounting” 2. S.N. & S.K. Maheshwari, “Accounting for Management” 3. S P Jain & K L Narang, “Cost Accounting Principles & Practice” 4. M Y Khan & P K Jain, Cost Accounting.

Fourth Semester Examination

Code No. Paper

Credits

DL BBA 401 Human Resource Management 4

DL BBA 402 Marketing Research 4

DL BBA 403 International Marketing 4

DL BBA 404 Management Information System 4

DL BBA 405 Financial Management 4

Total

20

DL BBA 401- Human Resource Management

COURSE OBJECTIVES

1. To create an understanding of the various aspects of the management of human resources, their interaction in the execution of managerial functions.

2. To facilitate learning of various concepts and skills required for utilization and development of human resources for organizational functions.

COURSE CONTENTS

UNIT-I Introduction to HRM [Lectures-6]

Concept, nature, scope, objectives and importance of HRM; Evolution of HRM; Challenges of HRM; Personnel Management vs. HRM, Role of HR Managers.

UNIT-II Manpower Planning [Lectures-8]

Objectives, Advantages and Process. Factors affecting HRP.

Job analysis; Job description and Job specification, Recruitment-sources and process; Selection process-tests and interviews, Barriers in selection process, Placement and Induction.

UNIT-III Training & Development [Lectures-5]

Concept and importance of training; types of training; methods of training; design of training programme; evaluation of training effectiveness; Difference between training and development.

UNIT-IV Performance Appraisal and Internal Mobility [Lectures-4]

Objectives, Meaning importance of performance appraisal and employee counseling; Traditional and Modern methods of performance appraisal, limitations of performance appraisal methods, Promotion and transfer of employee, Job evaluation-concept, process, significance. Types of Job Evaluation.

UNIT-V Wages and Salary Administration [Lectures-7]

Nature, Significance, Theories of wages, Methods of wage fixation, Components of employee Remuneration; Employee Relations-concept, Managing discipline, Governance mechanism, Overview of employee welfare, health and safety, Social Security.

Text Books:

1. Aswathappa, K.; Human Resource and Personnel Management Tata McGraw Hill Publishing Company.

2. D’Cenzo, David A & Stephen P.Robbin, Personnel Human Resource Management, Prentice Hall of India.

SUGGESTED READINGS

1. Chhabra, T. N; Human Resource Management; Dhanpati Rai and Co. Pvt. Ltd New Delhi.

2. Dr. Gupta, C. B.; Human Resource Management, Sultan Chand and Sons, New Delhi.

DL 402 Marketing Research

COURSE OBJECTIVES

To understand the basic concepts, tools and techniques of research. To develop ability for conducting the same independently.

COURSE CONTENTS

Unit I Introduction to Business Research [Lectures-5]

Meaning, Objective and Types of Research; Criteria of good Research; Defining of Research Problem; The Research Process: an overview.

UNIT-II Research Proposal and Research Design [Lectures-6]

Introduction of Research Proposal, Types of Research Proposals, Meaning and need of Research design; Classification of Research design: Exploratory research studies, Descriptive Research studies and Experimental research studies;

UNIT-III Sampling Techniques & Data Collection [Lectures-7]

Meaning and need of sample, Steps in sample designs, Different types of sample design; Primary and Secondary data, Methods of collection of primary data: observation, Questionnaires and Interview, Questionnaire design and administration, Collection of Secondary data.

UNIT-IV Analysis & Report Writing [Lectures-7]

Exploring, Displaying and Examining of data; Data Processing, Estimation, Hypothesis Testing: One sample test: z test, t test and Chi square test.Two sample test: z test, t test and Chi square test;

UNIT-V [Lectures-5]

Interpretation, Significance of report writing, Types of research report, Different steps in writing report; Presentation of report: Communication dimensions.

Text Books:

Kothari, C. R., Research Methodology–Methods and Techniques, New Age International (P) limited Publishers, New Delhi.

SUGGESTED READINGS

1. Business Research Methods; S.N. Murthy & U. Bhojanna; Excel Books, New Delhi 2. Business Research Methods; Donald R Cooper and Pamela S Schindler; Tata McGraw

Hills, New Delhi. 3. Business Research Methods – William G. Zikmund; 7th

DL BBA 403-International Marketing

COURSE OBJECTIVES

The course is designed to enable students to acquire expertise in developing marketing strategies for countes other than their own. The course will help them to understand to deal with international marketing situations and the impact of international competitors.

COURSE CONTENTS

Unit I International Marketing and Environment [Lectures-5]

Concept, Importance and Scope of International Marketing, Levels, Drivers and Obstacles to Internationalization, International Environment-Legal Political Environment, Social Culture, Economic, Difference between domestic international, Multinational and Global Marketing, EPRG framework.

Unit II Product Management and Pricing [Lectures-7]

Product designing, Product Adaptation vs Product standardization, International product, Lifecycle, New Product-Development, Product positioning, Packaging for exports, Pricing-Objectives, Pricing strategies, factors affecting pricing, currency consideration in exporting and in international marketing. International Product Life Cycle and New Product Development, Objectives of Pricing, Various Pricing Strategies, Currency Consideration in Exporting and in International Marketing.

Unit III Distribution and Promotion [Lectures-7]

Foreign Market Channel Management, Types of channel:- Direct & Indirect Role of channel member in international market, Channel Selection, Promotion Mix & Demand generation.

Unit IV International Marketing Strategies [Lectures-6]

International Marketing Plan and Entry Mode Selection, Particular Difficulties in Evaluating and controlling international marketing strategy.

UNIT-V [Lectures-5]

MNC’s New techniques in international marketing, International economic institution, Regional agreements.

Text Books:

1. Lascu Dana-Nicoleta, International Marketing, Biztantra

SUGGESTED READINGS

1. Cateora, Graham, Salwan,International Marketing, Tata Mc Graw Hill

2. Jain Subhash C.,International Marketing 6e, South Western Joshi, Rakesh Mohan,

International Marketing, Oxford University.

DL BBA 404: Management Information System

Objectives

1. To help students to understand how the concept of Information systems and their role in

supporting key business functions.

2. To expose the students to the managerial issues relating to information systems and help

them identify and evaluate various options in this regard

Course Contents

Unit I Meaning and Role of Information Systems 8

Information System- framework, Importance of MIS, Concept: Management,

information, system. Definition , information technology and MIS, nature and scope ,

MIS characteristics and functions. Brief introduction of functional information

system, Introduction to DSS, MIS and ESS;

Unit II Informations Concepts 4 Data and Information- meaning and importance, Relevance of Information in Decision Making, Sources and Types of Information, Assessing Information needs of the Organization.

Unit II Overview of Information Systems and Design 8

Overview of Systems Analysis and Design, Software applications in business, Requirement Analysis: tools and techniques, feasibility analysis: Operational, Technical and Economical , SDLC approach. Structured Techniques Available-System Requirement Specification; Analysis: Data Flow Diagrams; Data Dictionaries, decision trees.

Unit III Emerging Concepts and Issues in Information Systems 4

Supply Chain Management, Customer Relationship Management, ERP. Introduction

to Data Warehousing, Data Mining and its Applications, Emerging Concepts in

Information System Design and Application

Unit IV Information System Security and Control System 6

Vulnerability and Abuse, Hacking, Quality Problem. Creating a Control

Environment, General and Application Controls, Developing a Control Structure-

Cost and Benefits, Auditing Control Process. Quality in Information Systems-

Concept of Quality, Benefits of Quality, Quality Assurance Process, Quality

Management Standards, ISO, SEI-CMM, Six Sigma

Text Books:

1. Kenneth, Laudon and Jane Laudon (2005). MIS: Managing the Digital Firm. Pearson

Education.

2. James, A. O’Brien (2005). Introduction to Information Systems. Tata McGraw Hill

3. Mahadeo Jaiswal,MIS (Oxford)

Suggested Readings:

1.Turban, E., McLean, E. and Wetherbe, J. (2001). Information Technology for

Management: Making Connections for Strategic Advantage. John Wiley and

Sons.

2.Jawadekar, W. S. (2004). Management Information Systems. Tata McGraw Hill.

DL BBA 405: Financial Management

COURSE CONTENTS

Unit I Meaning, Importance & factor effecting Capital structure (Lecture-5)

Meaning, Scope, Function & Objective of Financial Management, Decision Making, Role and Functions of Financial Manager in a company;

Capital Structure: Meaning, Capital Structure and Financial Structure, Patterns of Capital Structure, Optimum Capital Structure, Factors Determining Capital Structure (including theories of Capital Structure)

Unit II Cost of capital & Capital Budgeting (Lecture-8)

Cost of Capital: Concept, Importance, Classification and Determination of Cost of Capital.

Concept, Importance of Capital Budgeting, Features of Capital Budgeting, Objectives of Capital Budgeting, Appraisal Methods: Payback period, Average rate of return, Discounted Cash Flow techniques.

Dividend Decisions: Meaning, Determinants of Dividend Policy, Classification of Dividend policy & Theories.

Leverage: Introduction to operating leverage, Financial Leverage & Combined Leverage.

Unit III Management of Current Assets (Lecture-7)

Management of Cash- Meaning & Motive for holding Cash, Objectives of Cash Management ,Factors affecting level of cash.

Management of Receivables-Meaning, objectives &Factors affecting investments in Receivables.

Management of Inventories-Meaning, Objectives, Importance of Inventory management, Technique of inventory control.

Unit IV Working Capital Management (Lecture-4)

Concept of Working Capital: Traditional Concept and operating Cycle Concept, Types of Working Capital, Significance of Working Capital, Determinants of Working Capital, Estimating Working Capital Requirements: Operating Cycle Method and Forecasting Net Current Assets Method.

Unit V Ratio Analysis: (Lecture-6)

Meaning, Significance and limitation of Ratio Analysis.

Fund Flow Statement:- Meaning, Importance & Limitation of Fund Flow Statement.

Business Failure & Mergers:-Meaning, Types & Causes of Mergers, Step of overcome business failure.

(Discuss the fact about recent mergers)

Text Books:

1.Maheshwari S.N., “Financial Management”, Principles and Practice, Sultan Chand & Sons, 9th

Edition 2004.

2. Khan M.Y, Jain P.K., “Financial Management”, Tata McGraw Hill, 2001, 3rd Edition.

Suggested Readings:

1.Hampton, Joh. J, Financial Decision Making, Prentice Hall of India, 4th Edition, 1998.

2.Horne Van C. & Wachowich M., “Fundamentals of Financial Management”, Prentice Hall of

India, 11th Edition 2002.

Fifth Semester Examination

Code No. Paper

Credits

DL BBA 501 Quantitative Methods for Managers

4

DL BBA 502 Rural Marketing 4

DL BBA 503 Element of Taxes 4

DL BBA 504 Project Planning and Control 4

DL BBA 505 Project 4

Total

20

DL BBA 501 Quantitative Methods for Managers

COURSE OBJECTIVES

The course seeks to develop ability to apply quantitative models and statistical Techniques for solving problems in different functional areas of management. Emphasis is on the understanding of the concepts and their application for decision-making.

COURSE CONTENTS

Unit I Introduction to Quantitative Techniques [Lectures-8]

Concept Model Building for Business Decisions. Role and Scope Models in Business and Industry. Matrix Algebra Determinations.

Unit II Linear Programming [Lectures-8]

Formulation and graphical solution, Simplex Method, Duality

Unit III Specially Structured Programming [Lectures-6]

Transportation, Assignment problems.

Unit IV Theory of Games & Decision [Lectures-4]

Types of games, two person zero sum games, Mixed strategy, Method of solution.

UNIT-V [Lectures-4]

Decision tree-Applications, Decision making-under uncertainty, under risk and in a competitive situation.

Text Books:

1. N.D. Vohra, Quantitative Techniques for Management, Tata McGraw Hill New Delhi

2. Khandelwal Gupta and Gupta , Quantitative Techniques JPH SUGGESTED READINGS

Suggest Readings:

1. Paneer Selvam, Quantitative Techniques Prantice Hall New Dehli

2. Kothari C.R. Quantitative Techniques Vikas Publication

DLBBA 502: Rural Marketing

Objectives

The course aims at promoting understanding of Rural Markets in India particularly in view of social dynamics and various economic and operational gaps in these markets. Main objective of this course is to develop marketing skills appropriate to rural consumers and environment for achieving efficiency in operations.

Course Contents

Unit I Rural Marketing: A Conceptual Framework (Lecture-6)

Introduction, Meaning of Rural, Rural Marketing, Rural marketing vs. urban Marketing, Nature and characteristics of the Rural Market, Segmentation of Rural market, Opportunities & Challenges of Rural Marketing.

Unit II Understanding Rural consumer (Lecture-6)

Rural Consumer Behavior, needs and wants of Rural consumer, Factors which affects demand of Rural consumer, Lifestyle of Rural consumer, Rural Market Environment, Rural Marketing Research, Segmentation of Rural Market.

Unit III Rural Marketing Mix and Social Responsibility (Lecture-6)

Marketing mix, Rural Marketing Mix, Additional Ps of Rural Marketing, 4 As of Rural Marketing Mix, Corporate social Responsibility in Rural Market, Role of Govt and NGO’s in Rural / Social Marketing.

Unit IV Strategies for Rural Market (Lecture-7)

Product Strategy, Pricing Strategy, Distribution Strategy, Communication Strategy. Problems of Rural Marketing as regards product positioning distributions; Language; Media; Transport etc.

Unit V Role of IT in Rural Marketing (Lecture-5)

Role of IT in Rural Marketing (e-chaupals) etc with few case studies, Marketing of Rural and Cottage Industry Products, Future of Rural Marketing in India.

Text Books:

a. Balram Dogra and Karminder Ghuman Rural Marketing, Mc Graw Hill

b. Krishnamacharyulu Rural Marketing Text & Cases, Pearson Education

Suggested Readings:

1. Awadesh and Pandey Rural Marketing Indian Perspective, New Age International Pvt Ltd

2. Rajagopal, Rural Marketing: Development Policy, Planning

3. Singh Sukhpal, Rural Marketing Management (Delhi: Vikas, 2001)

Types of games, two person zero sum games, Mixed strategy, Method of solution.

UNIT-V [Lectures-4]

Decision tree-Applications, Decision making-under uncertainty, under risk and in a competitive situation.

Text Books:

1. N.D. Vohra, Quantitative Techniques for Management, Tata McGraw Hill New Delhi

2. Khandelwal Gupta and Gupta , Quantitative Techniques JPH SUGGESTED READINGS

Suggest Readings:

3. Paneer Selvam, Quantitative Techniques Prantice Hall New Dehli

4. Kothari C.R. Quantitative Techniques Vikas Publication

DL BBA 503 Elements of Taxes

Objectives

The students should be able to demonstrate an understanding of the tax provisions enabling them to make use of legitimate tax shelters, deductions, exceptions, rebates and allowances.

Course Contents

Unit I (Lectures-4) Introduction of income tax. Important definitions under the Income Tax Act. Residential status

Unit II (Lectures -8)

Computation of Income from Salary

Unit III (Lectures-6) Computation of Annual value of house and taxable income of House Property. Provisions related to depreciation, Allowable and not allowable expenses and deductions. Presumptive income and expenses. Computation of taxable income from business or profession.

Unit IV (Lectures-6)

Meaning of capital assets & transfer of capital assets, short term and long term capital gain. Exemption under capital gain. Income from other sources.

Unit V (Lectures-6) Deemed incomes, Exempted Incomes, Set Off and Carry Forward of Losses. Deductions from gross total income u/s 80. Assessment of individuals.

Suggested Readings: 1. Singhania, Vinod K. and Monica Singhania—Students’ Guide to Income Tax (Taxmann Publications

Pvt. Ltd., New Delhi)

2. Agarwal, Shah, Jain, Managal, Sharma – Income Tax (RBD, Jaipur)

3. Ahuja Girish and Ravi Gupta – Systematic Approach to Income Tax (Bharat Law House, Delhi)

4. Patel, Choudhary – Income Tax (Choudhary Prakashan)

5. Income Tax Law & Practice – N. Hariharan (Tata McGraw hill publications)

DLBBA 504: Project Planning and Control

Objectives

1. Define the roles of the project manager, functional manager, and executives in a project management environment

2. To provide a valuable insight to students in the area to understand formulation of corporate investment strategies, prepare feasibility reports and projects.

Course Contents

Unit I Introduction and Preparation for Project Management Success (Lecture-6)

Definition, Functions, Evolution of Project Management, Classification of Projects, Defining the roles of the project manager and the team

Project Life Cycle, Project Contracting

Unit II Project Feasibility Study (Lecture-6)

Market, Demand and Technical Analysis.

Unit III Financial analysis evaluation of project proposals. (Lecture-6)

Unit IV Project Planning (Lecture-6)

Planning fundamentals creating a work breakdown structure and other tools of planning, Work packages project organization structure & Responsibilities, Responsibilities Matrix PERT and CPM.

Unit V Executing and evaluating the Project (Lecture-6)

Risk Concept & Identification Project Management Information System, Project Evaluation & Reporting, Closing the Contract.

Text Books:

1. Larry Richman, Project Management, Excel Books

2. Bhavesh M. Patel, Project Management: strategic financial planning, evaluation and control

Suggested Readings:

1. Chandra Prasanna, Projects: Planning, analysis, selection, implementation and review, TMH

2. Gopalakrishnan P. and Ramamoorthy V.E., Textbook of Project Management

DL BBA 505: Project

Each student will have to submit Project Report to the Dean within two weeks of

the commencement of the Fifth Semester. The Project shall Carry 100 marks.

This internal Board of Examiners shall comprise of a minimum of two Internal

Faculty Members. The final evaluation would be based on project report,

presentation and viva voice.

Six Semester Examination

Code No. Paper

Credits

DL BBA 601 Modern Business Practices and Strategies

4

DL BBA 602 Business Ethics 4

DL BBA 603 Entrepreneurship Development 4

DL BBA 604 Banking and Insurance 4

DL BBA 605 Comprehensive Viva Voice 4

Total

20

DLBBA 601: Modern Business Practices and Strategies

Objectives

To make participants understand modern business practices and emerging strategies.

Course Contents

Unit I Introduction to Business Strategy (Lectures-8)

Business Policy, Definition of strategy, Levels of strategy, Types of planning system,

Business definition, Dimensions of business: Vision, Mission, Objectives, Goals, Procedures and Programmes. SWOT Analysis.

Unit II Analysing Business Environment (Lectures-7)

Environmental Appraisal: Concept of environment, Characteristics and components of external environment: PESTEL Profile and its application on strategy formulation. Organizational Appraisal: Assessment of internal strengths and weaknesses, Preparation of strategic advantages profile.

Unit III Identifying Alternative strategies (Lectures-6)

Stability, Growth (Expansion, Diversification, Vertical Integration, Merger, Takeover and Joint Venture Strategies), Retrenchment (Turnaround, Divestment and Liquidation Strategies) Strategic Choice: BCG Matrix, G E nine cell Matrix,

Unit IV Strategic Implementation (Lectures-4)

Nature and Issues in strategic decision making, Approaches to strategic decision making, Process of strategic management

Unit V Strategic Control Leadership (Lectures-5)

Evaluation and Control, Functional, Structural and Behavioral implementation, Techniques of strategic evaluation and control, Strategic Leadership

Text Books:

1. Johnson Gerry and Scholes Kevan, Exploring Corporate Strategy Forth Edition, Prentice Hall of India.

2. John A Pearce-II, Richard B, Robinson Jr. Strategic Management, Strategy Formulation and Implementation

Suggested Readings:

1. Ramaswami Namakumari, Strategic Management

2. Hunger Wheelen, Stratergic Mangement

DLBBA 602: Business Ethics

Objectives: To make the students realize the importance of values and ethics in business. This course endeavors to provide a background to ethics as a prelude to learn the skills of ethical decision-making and to apply those skills to the real and current challenges of the professions.

Course Content:

Unit: I Introduction (Lecture-7)

Ethics: Nature, scope and purpose of ethics; Type of Business Ethics, Values concepts, Relevance of values; Importance of Ethics & Values; Factors influencing business ethics, Ethical decision making process, Utilitarianism

Unit: II Responsibility & Governance (Lecture-7)

Corporate Social Responsibility: Nature, Scope & Importance; Corporate Governance: Concept, Objectives, issues, features of Corporate Governance, importance of ethical culture and leadership, Types of CSR, Stakeholders Perspective.

Unit: III Ethical issues (Lecture-5)

Unethical issues in sales, marketing, finance and technology; Competitive strategy, Work ethics; modern business ethics and dilemmas; Case Studies.

Unit: IV Global Prospective (Lecture-5)

Global trends in business ethics, Marketing ethics, promotional ethics in advertising, Financial ethics, ethics in Information Technology, Environmental Ethics – concerns & issues

Unit: V Indian Ethos (Lecture-6)

Indian Ethos: Need, purpose & relevance of Indian Ethos; Salient feature, Holistic Approach for Managers in Decision Making; Concept, importance & relevance of Trusteeship principle in modern business, The Indian Business scene, Ethical Concerns,

Text Books:

1. Chakraborty, S.K.; Ethics in Management: A Vedantic Perspective, Oxford University Press

2. Business Ethics: Fernando, Pearson Publication

Suggested Readings:

1. Business Ethics: CSV Murthy, Himalaya Publishing House.

2. Business Ethics and Professional Values: AB Rao, Excel Books

3. DL BBA 603: Entrepreneurship Development 4. Objectives

5. The course is designed to simulate the real life activities of entrepreneurs in the startup age of a

new venture. Building on the above concept the course aims to provide the skills to start and

build enterprise, implement it successfully and manage its transition to a full fledged business

entity.

6. Course Contents

7. Unit I Entrepreneur & Opportunity Recognition

(Lecture-5)

8. Entrepreneur, Characteristics, functions, types, Entrepreneurship - meaning - Role of

Entrepreneurs in Economic Development, Self – assessment, Motivations to start a business,

Entrepreneurship and environment: socio economic environment.

9. Unit II Writing Business Plan (Lecture-7)

10. Feasibility study, Product selection - Form of Ownership - Licensing etc, projection

Identification - Meaning, Significance - contents and formulation of a project report - planning

commission guidelines, Developing business plan, Business plan appraisal

11. Unit III Start-Up Factors

(Lecture-7)

12. Establishing a small enterprise: The start up process, Small business as a seed-bed of

Entrepreneurship.

13. Entry barriers and firm positioning, Comparison of a large and small start up, (Technology

absorption), Institutional support to entrepreneurship Development (networking with Industries

and Institutions)

14. Unit IV Entrepreneurship (Lecture-5)

15. The middle manager and innovator, Changing face of family business Replacing the founder,

Successor development: Impact of timing and Mode of Entry, Women & minority entrepreneurs.

Theories of entrepreneurship.

16. Unit V

(Lecture-6)

17. Financial analysis, Sources of project finance, break even analysis social cost benefit analysis,

profit planning & Budgeting. 18.

19. Text Books:

Dollinger Marc J, Entrepreneurship: Strategies and Resources, III Ed., 1995, Irwin Press

Hisrich Robert D and Peters Michael P, Entrepreneurship, V Ed., TMH New Delhi

20. Suggested Readings:

Kuratko Donald F and Hodgetts Richard M. Entrepreneurship: A Contemporary Approach

Harcourt College Publisher.

Zimmerer and Scarborough, Entrepreneurship and New Venture Formation. Prentice Hall

Timmons Jeffry A, New Venture Creation: Entrepreneurship for the Twenty First Century, Irwin

DL BBA 604: Banking & Insurance

Objectives

The objective of the course is to develop the skills required for understanding Banking and Insurance sector and how it works

Course Contents

Unit I Introduction (Lectures-6) Bank-Definition and functions, methods of credit creation, commercial loan their functions and role. A study of R.B.I & NABARD. Recent trends in Indian Banking (E-banking innovative banking).

Unit II (Lectures-7)

A brief study of regional rural banks, investment banks, development banks, bank financial statement analysis, Basal norms, Non Performing assets

Unit III Relationship between Banker and customer (Lectures-6)

Relationship between Banker and customer, Cheque, Bills of exchange and Promissory notes. Endorsement and crossing, Presentation, collection and payment of Negotiable instruments Dishonor of Cheque, and its legal provisions, Salient features of the Banking Regulation Act.

Unit IV Insurance-An Introduction (Lectures-5)

Insurance - An Introduction:- Origin and development of insurance, Risks Hazards, Management of Risk, Meaning Characteristics functions and Social and Economic significance of insurance. Principles of insurance- Insurance Interest, utmost good faith, warranties, causa proxima, subrogation. IRDA and its role.

Unit V Life Insurance & General Insurance (Lectures-6)

Life Insurance - Meaning, Need, Functions and development of life insurance in India, Types of Important Plans, Life Insurance Agents, General insurance - meaning, Scope, Settlement of claims, working of General Insurance Companies. Fire Insurance-meaning, Scope. Settlement of Claims

Text Books:

1. Mishra M. N., Insurance Principles and Practices, S.Chand & Co.

2. Timothy and Scott, Bank Management, Thomson (South-Western), Banglore

Suggested Readings:

1. Gupta O.S. Life Insurance, Frank Brothers: New Dehli

2. Vasudev, E-Banking, Common Wealth Publisher: New Dehli

3. Life Insurance Corporation Act 1956

DLBBA 605: Comprehensive Viva Voice

The comprehensive viva voce shall carry 100

marks. This would be based on all the subjects

taught during the program. At the end of VI

semester the viva voice would be held by a

committee comprises of subject faculty members.